Table of Content

Sweet Spreads in Vietnam
Euromonitor International
December 2020

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Jams and preserves drive retail value growth and lead sales, while honey benefits from its traditional use
COVID-19 has a negative impact on foodservice, which has a knock-on effect in the retailing landscape
Golden Farm leads, however, an overall lack of promotional activities stifles growth in the landscape
RECOVERY AND OPPORTUNITIES
Value and volume growth increase across the forecast period, led by honey, with sales boosted by jams and preserves
Honey will lead growth over the forecast period, promoting its health benefits and natural positioning
Young consumers are set to boost sales, while international players are expected to join the landscape across the forecast period
CATEGORY DATA
Table 1 Sales of Sweet Spreads by Category: Volume 2015-2020
Table 2 Sales of Sweet Spreads by Category: Value 2015-2020
Table 3 Sales of Sweet Spreads by Category: % Volume Growth 2015-2020
Table 4 Sales of Sweet Spreads by Category: % Value Growth 2015-2020
Table 5 Sales of Jams and Preserves by Leading Flavours: Rankings 2015-2020
Table 6 NBO Company Shares of Sweet Spreads: % Value 2016-2020
Table 7 LBN Brand Shares of Sweet Spreads: % Value 2017-2020
Table 8 Distribution of Sweet Spreads by Format: % Value 2015-2020
Table 9 Forecast Sales of Sweet Spreads by Category: Volume 2020-2025
Table 10 Forecast Sales of Sweet Spreads by Category: Value 2020-2025
Table 11 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
Table 12 Forecast Sales of Sweet Spreads by Category: % Value Growth 2020-2025