Table of Content

Sweet Spreads in Turkey
Euromonitor International
December 2020

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Dramatic effects from COVID-19 characterise category’s performance in 2020
Health and wellness trends drive popularity of honey as COVID-19 puts spotlight on immunity
Private label player BIM Birlesik Magazacilik continues to attract custom thanks to low prices
RECOVERY AND OPPORTUNITIES
Category set to normalise in the forecast period as consumers look forward to returning to their pre-COVID-19 habits
Increased focus on immunity to lead to boost honey in the coming years
Chocolate spreads will continue to lead category thanks to Turkish sweet tooth
CATEGORY DATA
Table 1 Sales of Sweet Spreads by Category: Volume 2015-2020
Table 2 Sales of Sweet Spreads by Category: Value 2015-2020
Table 3 Sales of Sweet Spreads by Category: % Volume Growth 2015-2020
Table 4 Sales of Sweet Spreads by Category: % Value Growth 2015-2020
Table 5 Sales of Jams and Preserves by Leading Flavours: Rankings 2015-2020
Table 6 NBO Company Shares of Sweet Spreads: % Value 2016-2020
Table 7 LBN Brand Shares of Sweet Spreads: % Value 2017-2020
Table 8 Distribution of Sweet Spreads by Format: % Value 2015-2020
Table 9 Forecast Sales of Sweet Spreads by Category: Volume 2020-2025
Table 10 Forecast Sales of Sweet Spreads by Category: Value 2020-2025
Table 11 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
Table 12 Forecast Sales of Sweet Spreads by Category: % Value Growth 2020-2025