Table of Content

Gum in Vietnam
Euromonitor International
December 2020

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Gum returns to growth as COVID-19 creates consumption occasions
Traditional grocery retailers continue to benefit from impulse sales as consumers seek convenient shopping options during COVID-19
Lotte Vietnam supports wide product and packaging range with marketing and promotions to gain retail value share
RECOVERY AND OPPORTUNITIES
Turn to gum during COVID-19 is expected to sustain growth trajectory in the forecast period
Innovation and new experiences required to stimulate sales in a mature category
More aggressive marketing would help to raise awareness and build consumption occasions
CATEGORY DATA
Table 1 Sales of Gum by Category: Volume 2015-2020
Table 2 Sales of Gum by Category: Value 2015-2020
Table 3 Sales of Gum by Category: % Volume Growth 2015-2020
Table 4 Sales of Gum by Category: % Value Growth 2015-2020
Table 5 Sales of Gum by Flavour: Rankings 2015-2020
Table 6 NBO Company Shares of Gum: % Value 2016-2020
Table 7 LBN Brand Shares of Gum: % Value 2017-2020
Table 8 Distribution of Gum by Format: % Value 2015-2020
Table 9 Forecast Sales of Gum by Category: Volume 2020-2025
Table 10 Forecast Sales of Gum by Category: Value 2020-2025
Table 11 Forecast Sales of Gum by Category: % Volume Growth 2020-2025
Table 12 Forecast Sales of Gum by Category: % Value Growth 2020-2025