Table of Content

Cheese in Vietnam
Euromonitor International
December 2020

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Significant decline for cheese through popular foodservice channel during lockdown, while price-sensitive consumers prioritise spending on more affordable basics
Bel Vietnam retains dominance of cheese through popular processed format, investing in above-the-line marketing to keep its brands top of mind
Modern grocery retailers continue to gain share while online activities help to increase awareness of specialist cheese amongst a younger, urban audience
RECOVERY AND OPPORTUNITIES
More positive outlook for cheese through both foodservice and retail depending on threat level of virus and return of healthy tourism figures
Greater efforts needed by players to tailor marketing to Vietnamese interests and customs
Spreadable processed cheese to retain dominance due to affordability and familiarity but other processed cheese offering slice format set to record increasing demand
CATEGORY DATA
Table 1 Sales of Cheese by Category: Volume 2015-2020
Table 2 Sales of Cheese by Category: Value 2015-2020
Table 3 Sales of Cheese by Category: % Volume Growth 2015-2020
Table 4 Sales of Cheese by Category: % Value Growth 2015-2020
Table 5 Sales of Spreadable Processed Cheese by Type: % Value 2015-2020
Table 6 Sales of Unprocessed Cheese by Type: % Value 2015-2020
Table 7 NBO Company Shares of Cheese: % Value 2016-2020
Table 8 LBN Brand Shares of Cheese: % Value 2017-2020
Table 9 Distribution of Cheese by Format: % Value 2015-2020
Table 10 Forecast Sales of Cheese by Category: Volume 2020-2025
Table 11 Forecast Sales of Cheese by Category: Value 2020-2025
Table 12 Forecast Sales of Cheese by Category: % Volume Growth 2020-2025
Table 13 Forecast Sales of Cheese by Category: % Value Growth 2020-2025