Table of Content

Butter and Spreads in Vietnam
Euromonitor International
December 2020

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Marginal shift in demand for butter through retail due to home baking trend during pandemic, but margarine and spreads remains dominant choice amongst local consumers
Tuong An Vegetable Oil JSC retains dominance due to consumer loyalty and strength in margarine and spreads
Players concentrate their focus and marketing efforts on retail during pandemic, while modern grocery channels continue to gain share
RECOVERY AND OPPORTUNITIES
Demand for butter and spreads predicted to record strong growth through foodservice from 2021
Affordable margarine and spreads to remain preferred choice for home consumption
Butter set to continue to perform strongly over the forecast period, but likely to remain a niche through retail due to high price
CATEGORY DATA
Table 1 Sales of Butter and Spreads by Category: Volume 2015-2020
Table 2 Sales of Butter and Spreads by Category: Value 2015-2020
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Butter and Spreads: % Value 2016-2020
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2017-2020
Table 7 Distribution of Butter and Spreads by Format: % Value 2015-2020
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2020-2025
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025