Table of Content

Baked Goods in Vietnam
Euromonitor International
December 2020

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Category sales decimated by global pandemic as consumers stay at home and foodservice outlets are forced to close
Development of independent small grocers offering freshness gives unpackaged products an advantage though packaged baked goods also on the rise
Convenient access drives sales of baked goods though limited opportunities for on the go consumption stifle demand during lockdown
RECOVERY AND OPPORTUNITIES
Domestic players crowd competitive landscape though internationals maintain strong lead
High value growth of packaged cakes can be attributed to significant promotional activities and premiumisation
“Fresh bread” appears more frequently on packaged bread packaging as competition with artisanal products intensifies
CATEGORY DATA
Table 1 Sales of Baked Goods by Category: Volume 2015-2020
Table 2 Sales of Baked Goods by Category: Value 2015-2020
Table 3 Sales of Baked Goods by Category: % Volume Growth 2015-2020
Table 4 Sales of Baked Goods by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Baked Goods: % Value 2016-2020
Table 6 LBN Brand Shares of Baked Goods: % Value 2017-2020
Table 7 Distribution of Baked Goods by Format: % Value 2015-2020
Table 8 Forecast Sales of Baked Goods by Category: Volume 2020-2025
Table 9 Forecast Sales of Baked Goods by Category: Value 2020-2025
Table 10 Forecast Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Baked Goods by Category: % Value Growth 2020-2025