Table of Content

Baby Food in Vietnam
Euromonitor International
December 2020

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Baby food continues to be influenced by review period trends but response to pandemic in terms of time spent at home and increasing price sensitivity reduces demand for some products
Consolidated competitive landscape, with major players of milk formula attempting to differentiate portfolios with FF or organic offers
Modern distribution channels continue to gain share from traditional grocery retailers in 2020, offering wider selection of brands and prices
RECOVERY AND OPPORTUNITIES
Some price sensitivity likely to remain for 2020 but return to more normal routines over forecast period will support positive performance for baby food from 2021
Growing-up will remain stronger performer within milk formula due to competition from breastfeeding for other formats
Ongoing impressive growth for prepared baby food, driven by increasing demand for convenient prepared porridge
CATEGORY DATA
Table 1 Sales of Baby Food by Category: Volume 2015-2020
Table 2 Sales of Baby Food by Category: Value 2015-2020
Table 3 Sales of Baby Food by Category: % Volume Growth 2015-2020
Table 4 Sales of Baby Food by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Baby Food: % Value 2016-2020
Table 6 LBN Brand Shares of Baby Food: % Value 2017-2020
Table 7 Distribution of Baby Food by Format: % Value 2015-2020
Table 8 Forecast Sales of Baby Food by Category: Volume 2020-2025
Table 9 Forecast Sales of Baby Food by Category: Value 2020-2025
Table 10 Forecast Sales of Baby Food by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Baby Food by Category: % Value Growth 2020-2025