Table of Content

1 INTRODUCTION 24
1.1 OBJECTIVES OF THE STUDY 24
1.2 MARKET DEFINITION 24
1.3 MARKET SEGMENTATION 25
1.4 REGIONS COVERED 25
1.5 PERIODIZATION CONSIDERED FOR THE STUDY 26
1.6 CURRENCY CONSIDERED 26
TABLE 1 US DOLLAR EXCHANGE RATES CONSIDERED, 2015–2019 26
1.7 STAKEHOLDERS 27

2 RESEARCH METHODOLOGY 28
2.1 RESEARCH DATA 28
FIGURE 1 WATER HARDNESS TEST STRIPS MARKET: RESEARCH DESIGN 28
2.1.1 SECONDARY DATA 29
2.1.1.1 Key Data from Secondary Sources 29
2.1.2 PRIMARY DATA 30
2.1.2.1 Key Data from Primary Sources 30
2.1.2.2 Breakdown of Primaries 31
2.2 MARKET SIZE ESTIMATION 31
2.2.1 BOTTOM-UP APPROACH 32
2.2.2 TOP-DOWN APPROACH 33
2.3 DATA TRIANGULATION 34
FIGURE 2 DATA TRIANGULATION METHODOLOGY 34
2.4 ASSUMPTIONS FOR THE STUDY 35
2.5 LIMITATIONS OF THE STUDY 36
2.6 MARKET SCENARIOS CONSIDERED FOR ASCERTAINING THE IMPACT OF COVID-19 36
2.6.1 SCENARIO-BASED MODELLING 37
2.7 COVID-19: HEALTH ASSESSMENT 37
FIGURE 3 COVID-19: THE GLOBAL PROPAGATION 37
FIGURE 4 COVID-19 PROPAGATION: SELECT COUNTRIES 38
2.8 COVID-19: ECONOMIC ASSESSMENT 39
FIGURE 5 REVISED GDP FORECASTS FOR SELECT G20 COUNTRIES IN 2020 39
2.8.1 COVID-19 IMPACT ON THE ECONOMY?SCENARIO ASSESSMENT 40
FIGURE 6 CRITERIA IMPACTING THE GLOBAL ECONOMY 40
FIGURE 7 SCENARIOS IN TERMS OF RECOVERY OF THE GLOBAL ECONOMY 41
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3 EXECUTIVE SUMMARY 43
TABLE 2 WATER HARDNESS TEST STRIPS MARKET SNAPSHOT, 2020 VS. 2025 44
FIGURE 8 WATER HARDNESS TEST STRIPS MARKET SIZE, BY APPLICATION,
2020 VS. 2025 (USD MILLION) 44
FIGURE 9 WATER HARDNESS TEST STRIPS MARKET SIZE, BY TYPE,
2020 VS. 2025 (USD MILLION) 45
FIGURE 10 WATER HARDNESS TEST STRIPS MARKET SIZE, BY SALES CHANNEL,
2020 VS. 2025 (USD MILLION) 45
FIGURE 11 WATER HARDNESS TEST STRIPS MARKET SHARE AND GROWTH RATE,
BY REGION 46

4 PREMIUM INSIGHTS 47
4.1 BRIEF OVERVIEW OF THE WATER HARDNESS TEST STRIPS MARKET 47
FIGURE 12 GROWING STRINGENCY IN REGULATIONS BY GOVERNMENT
BODIES IS PROJECTED TO DRIVE THE GROWTH OF THE WATER HARDNESS TEST STRIPS MARKET 47
4.2 WATER HARDNESS TEST STRIPS MARKET: MAJOR REGIONAL SUBMARKETS 48
FIGURE 13 THE US WAS THE LARGEST MARKET GLOBALLY IN 2019 48
4.3 NORTH AMERICA: WATER HARDNESS TEST STRIPS MARKET, BY APPLICATION
AND KEY COUNTRY 48
FIGURE 14 INDUSTRIAL APPLICATION ACCOUNTED FOR THE LARGEST SHARE IN THE NORTH AMERICAN MARKET IN 2019 48
4.4 WATER HARDNESS TEST STRIPS MARKET, BY TYPE AND REGION 49
FIGURE 15 CALCIUM CONCENTRATION MEASUREMENT DOMINATED THE MARKET FOR WATER HARDNESS TEST STRIPS IN 2019 49
4.5 WATER HARDNESS TEST STRIPS MARKET, BY SALES CHANNEL 49
FIGURE 16 NON-RETAIL CHANNEL TO DOMINATE DURING THE FORECAST PERIOD,
2020 VS. 2025 49

5 MARKET OVERVIEW 50
5.1 INTRODUCTION 50
5.2 MARKET DYNAMICS 50
FIGURE 17 WATER HARDNESS TEST STRIPS MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 50
5.2.1 DRIVERS 51
5.2.1.1 Active participation of government and regulatory bodies to monitor water quality 51
5.2.1.2 Growing demand for laboratory testing of water by civil bodies 51
5.2.1.3 Health hazards associated with hard water 51
5.2.1.4 Increase in R&D and technological advancements by manufacturers 52
5.2.1.5 Rise in different end-use applications to bolster the market demand for water hardness strip testing 52
5.2.1.6 Growing usage of accurate water testing in
non-industrial applications 53
_
5.2.2 RESTRAINTS 53
5.2.2.1 Lack of water quality control systems, technology, and infrastructure in developing economies 53
5.2.3 OPPORTUNITIES 53
5.2.3.1 Rapid industrialization and urbanization to fuel the demand for water hardness testing 53
FIGURE 18 GLOBAL ANNUAL GROWTH RATE OF INDUSTRIES, 2012–2017 54
TABLE 3 GROWING POPULATION ACROSS DIFFERENT REGIONS 54
5.2.3.2 Increasing stringent regulations for drinking water 55
5.2.3.3 Awareness among consumers regarding the consumption of better quality of water 55
5.2.4 CHALLENGES 55
5.2.4.1 Demand for innovative testing strips/technology 55
5.3 IMPACT OF COVID-19 ON THE MARKET DYNAMICS OF THE WATER HARDNESS
TEST STRIPS MARKET 56

6 INDUSTRY TRENDS 57
6.1 INTRODUCTION 57
6.2 SUPPLY CHAIN ANALYSIS 57
FIGURE 19 WATER HARDNESS TEST STRIPS MARKET: SUPPLY CHAIN 58
6.3 VALUE CHAIN ANALYSIS 58
FIGURE 20 VALUE CHAIN ANALYSIS OF THE WATER HARDNESS TEST STRIPS MARKET 58
6.4 GLOBAL AVERAGE SELLING PRICE (ASP) 59
FIGURE 21 AVERAGE SELLING PRICE (ASP) OF ONE TEST STRIP ACROSS DIFFERENT REGIONS, 2019 (USD/STRIP) 59
6.5 YC-YCC SHIFT 59
FIGURE 22 WATER HARDNESS TEST STRIPS MARKET: YC-YCC SHIFT 59
6.6 REGULATIONS 60
6.6.1 US 60
6.6.1.1 EPA regulations on drinking water 60
TABLE 4 EPA REGULATIONS ON DRINKING WATER 60
6.6.2 EU-28 61
6.6.2.1 Regulations for calcium, magnesium, or hardness in drinking water 61
6.6.2.2 France (regulations on water) 61
6.6.3 BRAZIL 62
6.6.3.1 Regulation on water 62
6.6.4 ASIA PACIFIC 62
6.6.4.1 India (Indian standard specifications for drinking water) 62
6.7 CASE STUDIES 63
6.7.1 CASE STUDY 1 63
6.7.1.1 Title 63
6.7.1.2 Problem statement 63
6.7.1.3 MnM Approach 63
6.7.1.4 Revenue Impact (RI) 63
6.7.2 CASE STUDY 2 63
6.7.2.1 Title 63
6.7.2.2 Problem Statement 63
6.7.2.3 MnM Approach 63
6.7.2.4 Revenue Impact (RI) 64
6.8 ECOSYSTEM MAP 64
6.8.1 WATER HARDNESS TEST STRIPS: ECOSYSTEM VIEW 64
6.8.2 WATER HARDNESS TEST STRIPS: MARKET MAP 65

7 WATER HARDNESS TEST STRIPS MARKET, BY APPLICATION 66
7.1 INTRODUCTION 66
TABLE 5 MEASURES OF WATER HARDNESS 66
FIGURE 23 WATER HARDNESS TEST STRIPS MARKET SIZE, BY APPLICATION,
2020 VS. 2025 (USD MILLION) 67
TABLE 6 WATER HARDNESS TEST STRIPS MARKET SIZE, BY APPLICATION,
2018-2025 (USD MILLION) 67
7.2 COVID-19 IMPACT ON THE WATER HARDNESS TEST STRIPS MARKET 68
7.2.1 REALISTIC SCENARIO 68
TABLE 7 REALISTIC SCENARIO: COVID-19 IMPACT ON THE WATER HARDNESS TEST STRIPS MARKET SIZE, BY APPLICATION, 2018–2021 (USD MILLION) 68
7.2.2 OPTIMISTIC SCENARIO 68
TABLE 8 OPTIMISTIC SCENARIO: COVID-19 IMPACT ON THE WATER HARDNESS TEST STRIPS MARKET SIZE, BY APPLICATION, 2018–2021 (USD MILLION) 69
7.2.3 PESSIMISTIC SCENARIO 69
TABLE 9 PESSIMISTIC SCENARIO: COVID-19 IMPACT ON THE WATER HARDNESS TEST STRIPS MARKET SIZE, BY APPLICATION, 2018–2021 (USD MILLION) 69
7.3 INDUSTRIAL 69
7.3.1 COST-EFFECTIVE METHOD FOR TESTING IF WATER HARDNESS HELPS IN GAINING MARKET TRACTION 69
TABLE 10 INDUSTRIAL: WATER HARDNESS TEST STRIPS MARKET SIZE, BY REGION, 2018-2025 (USD MILLION) 70
7.4 LABORATORY 70
7.4.1 OFFERS ACCURATE RESULTS, THEREBY INCREASING CREDIBILITY,
WHICH HELPS IN THE WATER HARDNESS TEST STRIPS MARKET GROWTH 70
TABLE 11 LABORATORY: WATER HARDNESS TEST STRIPS MARKET SIZE, BY REGION, 2018-2025 (USD MILLION) 71
7.5 OTHERS 71
7.5.1 GROWING USAGE BY MUNICIPAL AND CIVIL BODIES DUE TO STRINGENT REGULATIONS FORMED BY GOVERNMENTS TO DRIVE THE MARKET GROWTH 71
TABLE 12 OTHERS: WATER HARDNESS TEST STRIPS MARKET SIZE, BY REGION,
2018-2025 (USD MILLION) 71
8 WATER HARDNESS TEST STRIPS MARKET, BY TYPE 72
8.1 INTRODUCTION 73
FIGURE 24 WATER HARDNESS TEST STRIPS MARKET SIZE, BY TYPE,
2020 VS. 2025 (USD MILLION) 73
TABLE 13 WATER HARDNESS TEST STRIPS MARKET SIZE, BY TYPE,
2018–2025 (USD MILLION) 74
8.2 COVID-19 IMPACT ON THE WATER HARDNESS TEST STRIPS MARKET, BY TYPE 74
8.2.1 OPTIMISTIC SCENARIO 74
TABLE 14 OPTIMISTIC SCENARIO: COVID-19 IMPACT ON THE WATER HARDNESS TEST STRIPS MARKET SIZE, BY TYPE, 2018-2021 (USD MILLION) 74
8.2.2 REALISTIC SCENARIO 74
TABLE 15 REALISTIC SCENARIO: COVID-19 IMPACT ON THE WATER HARDNESS TEST STRIPS MARKET SIZE, BY TYPE, 2018-2021 (USD MILLION) 74
8.2.3 PESSIMISTIC SCENARIO 75
TABLE 16 PESSIMISTIC SCENARIO: COVID-19 IMPACT ON THE WATER HARDNESS TEST STRIPS MARKET SIZE, BY TYPE, 2018-2021 (USD MILLION) 75
8.3 CALCIUM CONCENTRATION MEASUREMENT 75
8.3.1 EXCESSIVE PRESENCE OF CALCIUM IN WATER DRIVES THE DEMAND FOR CALCIUM CONCENTRATION MEASUREMENT 75
TABLE 17 CALCIUM CONCENTRATION MEASUREMENT MARKET SIZE, BY REGION, 2018–2025 (USD MILLION) 75
8.4 MAGNESIUM CONCENTRATION MEASUREMENT 76
8.4.1 MAGNESIUM-RICH WATER DEGRADES THE LIFE OF EQUIPMENT
OWING TO WHICH MAGNESIUM CONCENTRATION MEASUREMENT IS GAINING TRACTION 76
TABLE 18 MAGNESIUM CONCENTRATION MEASUREMENT MARKET SIZE, BY REGION, 2018–2025 (USD MILLION) 76
9 WATER HARDNESS TEST STRIPS MARKET, BY SALES CHANNEL 77
9.1 INTRODUCTION 78
FIGURE 25 WATER HARDNESS TEST STRIPS MARKET SIZE, BY SALES CHANNEL,
2020 VS. 2025 (USD MILLION) 78
TABLE 19 WATER HARDNESS TEST STRIPS MARKET SIZE, BY SALES CHANNEL,
2018–2025 (USD MILLION) 78
9.2 COVID-19 IMPACT ON THE WATER HARDNESS TEST STRIPS MARKET,
BY SALES CHANNEL 79
9.2.1 OPTIMISTIC SCENARIO 79
TABLE 20 OPTIMISTIC SCENARIO: COVID-19 IMPACT ON THE WATER HARDNESS TEST STRIPS MARKET SIZE, BY TYPE, 2018-2021 (USD MILLION) 79
9.2.2 REALISTIC SCENARIO 79
TABLE 21 REALISTIC SCENARIO: COVID-19 IMPACT ON THE WATER HARDNESS TEST STRIPS MARKET SIZE, BY TYPE, 2018-2021 (USD MILLION) 79
9.2.3 PESSIMISTIC SCENARIO 79
TABLE 22 PESSIMISTIC SCENARIO: COVID-19 IMPACT ON THE WATER HARDNESS TEST STRIPS MARKET SIZE, BY TYPE, 2018-2021 (USD MILLION) 79
9.3 RETAIL 80
9.3.1 USE OF WATER HARDNESS TEST STRIPS FOR HOUSEHOLDS AND SWIMMING POOLS DRIVES THE MARKET FOR RETAIL SALES CHANNELS 80
TABLE 23 RETAIL: WATER HARDNESS TEST STRIPS MARKET SIZE, BY REGION,
2018–2025 (USD MILLION) 80
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9.4 NON-RETAIL 80
9.4.1 INDUSTRIAL AND LABORATORY APPLICATIONS ARE THE FOREFRONT USERS OF WATER HARDNESS TEST STRIPS 80
TABLE 24 NON-RETAIL: WATER HARDNESS TEST STRIPS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION) 81

10 WATER HARDNESS TEST STRIPS MARKET, BY REGION 82
10.1 INTRODUCTION 83
FIGURE 26 INDIA IS PROJECTED TO RECORD THE HIGHEST CAGR IN THE WATER HARDNESS TEST STRIPS MARKET FROM 2020 TO 2025 83
TABLE 25 WATER HARDNESS TEST STRIPS MARKET SIZE, BY REGION,
2018–2025 (USD MILLION) 84
10.1.1 COVID-19 IMPACT ON THE WATER HARDNESS TEST STRIPS MARKET,
BY REGION (2018–2021) 84
10.1.1.1 Realistic Scenario 84
TABLE 26 REALISTIC SCENARIO: COVID-19 IMPACT ON THE WATER HARDNESS TEST STRIPS MARKET SIZE, BY REGION, 2018–2021 (USD MILLION) 84
10.1.1.2 Optimistic Scenario 84
TABLE 27 OPTIMISTIC SCENARIO: COVID-19 IMPACT ON THE WATER HARDNESS TEST STRIPS MARKET SIZE, BY REGION, 2018–2021 (USD MILLION) 84
10.1.1.3 Pessimistic Scenario 85
TABLE 28 PESSIMISTIC SCENARIO: COVID-19 IMPACT ON THE WATER HARDNESS TEST STRIPS MARKET SIZE, BY REGION, 2018–2021 (USD MILLION) 85
10.2 NORTH AMERICA 85
FIGURE 27 NORTH AMERICA: MARKET SNAPSHOT 86
TABLE 29 NORTH AMERICA: WATER HARDNESS TEST STRIPS MARKET SIZE,
BY COUNTRY, 2018–2025 (USD MILLION) 86
TABLE 30 NORTH AMERICA: WATER HARDNESS TEST STRIPS MARKET SIZE,
BY APPLICATION, 2018–2025 (USD MILLION) 87
TABLE 31 NORTH AMERICA: WATER HARDNESS TEST STRIPS MARKET SIZE FOR INDUSTRIAL, BY COUNTRY, 2018–2025 (USD MILLION) 87
TABLE 32 NORTH AMERICA: WATER HARDNESS TEST STRIPS MARKET SIZE FOR LABORATORY, BY COUNTRY, 2018–2025 (USD MILLION) 87
TABLE 33 NORTH AMERICA: WATER HARDNESS TEST STRIPS MARKET SIZE FOR OTHER APPLICATIONS, BY COUNTRY, 2018–2025 (USD MILLION) 88
TABLE 34 NORTH AMERICA: WATER HARDNESS TEST STRIPS MARKET SIZE, BY TYPE, 2018 -2025 (USD MILLION) 88
TABLE 35 NORTH AMERICA: WATER HARDNESS TEST STRIPS MARKET SIZE FOR CALCIUM CONCENTRATION MEASUREMENT, BY COUNTRY,
2018–2025 (USD MILLION) 88
TABLE 36 NORTH AMERICA: WATER HARDNESS TEST STRIPS MARKET SIZE FOR MAGNESIUM CONCENTRATION MEASUREMENT, BY COUNTRY,
2018–2025 (USD MILLION) 89
TABLE 37 NORTH AMERICA: WATER HARDNESS TEST STRIPS MARKET SIZE,
BY SALES CHANNEL, 2018–2025 (USD MILLION) 89
10.2.1 US 90
10.2.1.1 Laboratory sector considered to be the potential
end user in the country 90
TABLE 38 US: WATER HARDNESS TEST STRIPS MARKET SIZE, BY APPLICATION,
2018–2025 (USD MILLION) 90
TABLE 39 US: WATER HARDNESS TEST STRIPS MARKET SIZE, BY TYPE,
2018–2025 (USD MILLION) 90
10.2.2 CANADA 91
10.2.2.1 Rise in industrialization driving the demand for water hardness test strips in the country 91
TABLE 40 CANADA: WATER HARDNESS TEST STRIPS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION) 91
TABLE 41 CANADA: WATER HARDNESS TEST STRIPS MARKET SIZE, BY TYPE,
2018–2025 (USD MILLION) 91
10.2.3 MEXICO 92
10.2.3.1 Food & beverage sector is the forefront user of the product
in the country 92
TABLE 42 MEXICO: WATER HARDNESS TEST STRIPS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION) 92
TABLE 43 MEXICO: WATER HARDNESS TEST STRIPS MARKET SIZE, BY TYPE,
2018–2025 (USD MILLION) 92
10.3 EUROPE 93
FIGURE 28 EUROPE: MARKET SNAPSHOT 94
TABLE 44 EUROPE: WATER HARDNESS TEST STRIPS MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION) 95
TABLE 45 EUROPE: WATER HARDNESS TEST STRIPS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION) 95
TABLE 46 EUROPE: WATER HARDNESS TEST STRIPS MARKET SIZE FOR INDUSTRIAL,
BY COUNTRY, 2018–2025 (USD MILLION) 96
TABLE 47 EUROPE: WATER HARDNESS TEST STRIPS MARKET SIZE FOR LABORATORY, BY COUNTRY, 2018–2025 (USD MILLION) 96
TABLE 48 EUROPE: WATER HARDNESS TEST STRIPS MARKET SIZE FOR OTHER APPLICATIONS, BY COUNTRY, 2018–2025 (USD MILLION) 97
TABLE 49 EUROPE: WATER HARDNESS TEST STRIPS MARKET SIZE, BY TYPE,
2018-2025 (USD MILLION) 97
TABLE 50 EUROPE: WATER HARDNESS TEST STRIPS MARKET SIZE FOR CALCIUM CONCENTRATION MEASUREMENT, BY COUNTRY, 2018–2025 (USD MILLION) 97
TABLE 51 EUROPE: WATER HARDNESS TEST STRIPS MARKET SIZE FOR MAGNESIUM CONCENTRATION MEASUREMENT, BY COUNTRY, 2018–2025 (USD MILLION) 98
TABLE 52 EUROPE: WATER HARDNESS TEST STRIPS MARKET SIZE, BY SALES CHANNEL, 2018–2025 (USD MILLION) 98
10.3.1 GERMANY 99
10.3.1.1 The industrial sector is a major end user of the product 99
TABLE 53 GERMANY: WATER HARDNESS TEST STRIPS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION) 99
TABLE 54 GERMANY: WATER HARDNESS TEST STRIPS MARKET SIZE, BY TYPE,
2018–2025 (USD MILLION) 99
10.3.2 UK 100
10.3.2.1 Stringent rules and regulations on water quality drive the demand for water hardness test strips in the country 100
TABLE 55 UK: WATER HARDNESS TEST STRIPS MARKET SIZE, BY APPLICATION,
2018–2025 (USD MILLION) 100
TABLE 56 UK: WATER HARDNESS TEST STRIPS MARKET SIZE, BY TYPE,
2018–2025 (USD MILLION) 100
10.3.3 FRANCE 101
10.3.3.1 Well-established industrial sector is a major user of water hardness test strip products 101
TABLE 57 FRANCE: WATER HARDNESS TEST STRIPS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION) 101
TABLE 58 FRANCE: WATER HARDNESS TEST STRIPS MARKET SIZE, BY TYPE,
2018–2025 (USD MILLION) 101
10.3.4 ITALY 102
10.3.4.1 Rising consumption of water from industrial as well as household sectors triggering the demand for products 102
TABLE 59 ITALY: WATER HARDNESS TEST STRIPS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION) 102
TABLE 60 ITALY: WATER HARDNESS TEST STRIPS MARKET SIZE, BY TYPE,
2018–2025 (USD MILLION) 102
10.3.5 SPAIN 103
10.3.5.1 Food & beverage processing sector is a potential end user of water hardness test strips 103
TABLE 61 SPAIN: WATER HARDNESS TEST STRIPS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION) 103
TABLE 62 SPAIN: WATER HARDNESS TEST STRIPS MARKET SIZE, BY TYPE,
2018–2025 (USD MILLION) 103
10.3.6 NETHERLANDS 104
10.3.6.1 Emphasis on the usage of high-quality water driving the demand for water hardness test strips 104
TABLE 63 NETHERLANDS: WATER HARDNESS TEST STRIPS MARKET SIZE,
BY APPLICATION, 2018–2025 (USD MILLION) 104
TABLE 64 NETHERLANDS: WATER HARDNESS TEST STRIPS MARKET SIZE, BY TYPE, 2018–2025 (USD MILLION) 104
10.3.7 REST OF EUROPE 105
10.3.7.1 The growing industrial as well as laboratory sectors expected to drive the demand for water testing equipment 105
TABLE 65 REST OF EUROPE: WATER HARDNESS TEST STRIPS MARKET SIZE,
BY APPLICATION, 2018–2025 (USD MILLION) 105
TABLE 66 REST OF EUROPE: WATER HARDNESS TEST STRIPS MARKET SIZE, BY TYPE, 2018–2025 (USD MILLION) 105
10.4 ASIA PACIFIC 106
FIGURE 29 ASIA PACIFIC: MARKET SNAPSHOT 107
TABLE 67 ASIA PACIFIC: WATER HARDNESS TEST STRIPS MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION) 108
TABLE 68 ASIA PACIFIC: WATER HARDNESS TEST STRIPS MARKET SIZE,
BY APPLICATION, 2018–2025 (USD MILLION) 108
TABLE 69 ASIA PACIFIC: WATER HARDNESS TEST STRIPS MARKET SIZE FOR INDUSTRIAL, BY COUNTRY, 2018–2025 (USD MILLION) 108
TABLE 70 ASIA PACIFIC: WATER HARDNESS TEST STRIPS MARKET SIZE FOR LABORATORY, BY COUNTRY, 2018–2025 (USD MILLION) 109
TABLE 71 ASIA PACIFIC: WATER HARDNESS TEST STRIPS MARKET SIZE FOR OTHERS, BY COUNTRY, 2018–2025 (USD MILLION) 109
TABLE 72 ASIA PACIFIC: WATER HARDNESS TEST STRIPS MARKET SIZE, BY TYPE,
2018-2025 (USD MILLION) 109
TABLE 73 ASIA PACIFIC: WATER HARDNESS TEST STRIPS MARKET SIZE FOR CALCIUM CONCENTRATION MEASUREMENT, BY COUNTRY, 2018–2025 (USD MILLION) 110
TABLE 74 ASIA PACIFIC: WATER HARDNESS TEST STRIPS MARKET SIZE FOR MAGNESIUM CONCENTRATION MEASUREMENT, BY COUNTRY,
2018–2025 (USD MILLION) 110
TABLE 75 ASIA PACIFIC: WATER HARDNESS TEST STRIPS MARKET SIZE,
BY SALES CHANNEL, 2018–2025 (USD MILLION) 110
10.4.1 CHINA 111
10.4.1.1 Robust demand dynamics and promising growth rates of
end-use sectors have propelled the market for water hardness test strips in China 111
TABLE 76 CHINA: WATER HARDNESS TEST STRIPS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION) 111
TABLE 77 CHINA: WATER HARDNESS TEST STRIPS MARKET SIZE, BY TYPE,
2018–2025 (USD MILLION) 111
10.4.2 INDIA 112
10.4.2.1 Extensive public sector interventions and growing voluntary testing scenario in India to drive the market for water hardness test strips 112
TABLE 78 INDIA: WATER HARDNESS TEST STRIPS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION) 112
TABLE 79 INDIA: WATER HARDNESS TEST STRIPS MARKET SIZE, BY TYPE,
2018–2025 (USD MILLION) 112
10.4.3 JAPAN 113
10.4.3.1 Comprehensive water quality management framework and a strong focus on end-use sectors in assessing pollution control strategies to drive the market for water hardness test strips in the country 113
TABLE 80 JAPAN: WATER HARDNESS TEST STRIPS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION) 113
TABLE 81 JAPAN: WATER HARDNESS TEST STRIPS MARKET SIZE, BY TYPE,
2018–2025 (USD MILLION) 113
10.4.4 SOUTH KOREA 114
10.4.4.1 Growing focus on improving the potable water quality standards to drive the market for water hardness test strips in South Korea 114
TABLE 82 SOUTH KOREA: WATER HARDNESS TEST STRIPS MARKET SIZE,
BY APPLICATION, 2018–2025 (USD MILLION) 114
TABLE 83 SOUTH KOREA: WATER HARDNESS TEST STRIPS MARKET SIZE, BY TYPE, 2018–2025 (USD MILLION) 114
10.4.5 AUSTRALIA & NEW ZEALAND 115
10.4.5.1 Favorable regulatory environment and consumer awareness are key factors for market boost in Australia & New Zealand 115
TABLE 84 AUSTRALIA & NEW ZEALAND: WATER HARDNESS TEST STRIPS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION) 115
TABLE 85 AUSTRALIA & NEW ZEALAND: WATER HARDNESS TEST STRIPS MARKET SIZE, BY TYPE, 2018–2025 (USD MILLION) 115
10.4.6 REST OF ASIA PACIFIC 116
10.4.6.1 Expanding industrialization and increasing awareness of
maintaining optimum water quality standards to fuel the growth of water hardness test strips 116
TABLE 86 REST OF ASIA PACIFIC: WATER HARDNESS TEST STRIPS MARKET SIZE,
BY APPLICATION, 2018–2025 (USD MILLION) 116
TABLE 87 REST OF ASIA PACIFIC: WATER HARDNESS TEST STRIPS MARKET SIZE,
BY TYPE, 2018–2025 (USD MILLION) 116
10.5 ROW 117
FIGURE 30 ROW: MARKET SNAPSHOT 117
TABLE 88 ROW: WATER HARDNESS TEST STRIPS MARKET SIZE, BY REGION,
2018–2025 (USD MILLION) 118
TABLE 89 ROW: WATER HARDNESS TEST STRIPS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION) 118
TABLE 90 ROW: WATER HARDNESS TEST STRIPS MARKET SIZE FOR INDUSTRIAL,
BY REGION, 2018–2025 (USD MILLION) 118
TABLE 91 ROW: WATER HARDNESS TEST STRIPS MARKET SIZE FOR LABORATORY,
BY REGION, 2018–2025 (USD MILLION) 119
TABLE 92 ROW: WATER HARDNESS TEST STRIPS MARKET SIZE FOR OTHER APPLICATIONS, BY REGION, 2018–2025 (USD MILLION) 119
TABLE 93 ROW: WATER HARDNESS TEST STRIPS MARKET SIZE, BY TYPE,
2018 -2025 (USD MILLION) 119
TABLE 94 ROW: WATER HARDNESS TEST STRIPS MARKET SIZE FOR CALCIUM CONCENTRATION MEASUREMENT, BY REGION, 2018–2025 (USD MILLION) 120
TABLE 95 ROW: WATER HARDNESS TEST STRIPS MARKET SIZE FOR MAGNESIUM CONCENTRATION MEASUREMENT, BY REGION, 2018–2025 (USD MILLION) 120
TABLE 96 ROW: WATER HARDNESS TEST STRIPS MARKET SIZE, BY SALES CHANNEL, 2018–2025 (USD MILLION) 120
10.5.1 SOUTH AMERICA 121
10.5.1.1 Local governing bodies and industries demanding rapid,
economical, and effective water quality management systems to fuel the market growth 121
TABLE 97 SOUTH AMERICA: WATER HARDNESS TEST STRIPS MARKET SIZE,
BY APPLICATION, 2018–2025 (USD MILLION) 121
TABLE 98 SOUTH AMERICA: WATER HARDNESS TEST STRIPS MARKET SIZE, BY TYPE, 2018–2025 (USD MILLION) 121
10.5.2 MIDDLE EAST 122
10.5.2.1 Strict controls and quality assessment systems for potable water along with proactive efforts from local bodies and private institutions to propel the market for water hardness test strips 122
TABLE 99 MIDDLE EAST: WATER HARDNESS TEST STRIPS MARKET SIZE,
BY APPLICATION, 2018–2025 (USD MILLION) 122
TABLE 100 MIDDLE EAST: WATER HARDNESS TEST STRIPS MARKET SIZE, BY TYPE, 2018–2025 (USD MILLION) 122
_
10.5.3 AFRICA 123
10.5.3.1 Africa is witnessing a strong surge in industrial activities coupled with a growing focus on water security and safety assessment – these developments would fuel the market growth 123
TABLE 101 AFRICA: WATER HARDNESS TEST STRIPS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION) 123
TABLE 102 AFRICA: WATER HARDNESS TEST STRIPS MARKET SIZE, BY TYPE,
2018–2025 (USD MILLION) 123

11 COMPETITIVE LANDSCAPE 124
11.1 OVERVIEW 124
11.2 MARKET SHARE ANALYSIS, 2019 124
TABLE 103 WATER HARDNESS TEST STRIPS MARKET: DEGREE OF COMPETITION 124
TABLE 104 WATER HARDNESS TEST STRIPS MARKET:
COMPANY APPLICATION FOOTPRINT 125
11.3 COMPANY EVALUATION MATRIX: DEFINITIONS & METHODOLOGY 126
11.3.1 STARS 126
11.3.2 EMERGING LEADERS 126
11.3.3 PERVASIVE PLAYERS 126
11.3.4 PARTICIPANTS 126
11.4 COMPANY EVALUATION MATRIX, 2019 (OVERALL MARKET) 127
FIGURE 31 GLOBAL WATER HARDNESS TEST STRIPS MARKET:
COMPANY EVALUATION MATRIX, 2019 127

12 COMPANY PROFILES 128
12.1 KEY PLAYERS 128
(Business Overview, Products Offered, Recent Developments, SWOT Analysis, and MnM View)*
12.1.1 THERMO FISHER SCIENTIFIC INC. 128
FIGURE 32 THERMO FISHER SCIENTIFIC: COMPANY SNAPSHOT 128
12.1.2 MERCK KGAA 130
FIGURE 33 MERCK KGAA: COMPANY SNAPSHOT 130
12.1.3 SERIM RESEARCH CORPORATION 132
12.1.4 LAMOTTE COMPANY 134
12.1.5 SPECTRIS 135
FIGURE 34 SPECTRIS: COMPANY SNAPSHOT 135
12.1.6 DANAHER CORPORATION 137
FIGURE 35 DANAHER CORPORATION: COMPANY SNAPSHOT 137
12.1.7 AVANTOR, INC. 138
FIGURE 36 AVANTOR, INC.: COMPANY SNAPSHOT 138
12.1.8 AQUA CURE LTD. 140
12.1.9 ISOLAB LABORGERATE GMBH 141
12.1.10 JOHNSON TEST PAPERS LTD 142
_
12.2 OTHER PLAYERS 143
12.2.1 INSTRUMENTS DIRECT SERVICES LIMITED 143
12.2.2 COLE-PARMER INSTRUMENT COMPANY, LLC 144
12.2.3 SIMPLEX HEALTH 145
12.2.4 BARTOVATION LLC 146
12.2.5 US WATER SYSTEMS INC 147
12.2.6 COLORKIM KIMYA 148
12.2.7 HANGZHOU LOHAND BIOLOGICAL CO., LTD 149
12.2.8 CHANGCHUN WANCHENG BIO-ELECTRON CO., LTD. 150
12.2.9 AMITY INTERNATIONAL 151
12.2.10 INDUSTRIAL TEST SYSTEMS, INC. 152
* Business Overview, Products Offered, Recent Developments, SWOT Analysis, and MnM View might not be captured in case of unlisted companies.
13 APPENDIX 153
13.1 DISCUSSION GUIDE 153
13.3 AVAILABLE CUSTOMIZATION 159
13.4 KEY PRIMARY INSIGHTS 159
13.5 RELATED REPORTS 160
13.6 ADJACENT MARKETS 161
13.6.1 ENVIRONMENTAL TESTING MARKET 161
13.6.1.1 Wastewater/Effluent 161
TABLE 105 ENVIRONMENTAL TESTING MARKET SIZE FOR WASTEWATER/EFFLUENT,
BY REGION, 2018–2025 (USD MILLION) 161
TABLE 106 ENVIRONMENTAL TESTING MARKET SIZE FOR WASTEWATER/EFFLUENT,
BY TARGETS TESTED, 2018–2025 (USD MILLION) 161
13.6.1.2 Water 162
TABLE 107 ENVIRONMENTAL TESTING MARKET SIZE FOR WATER, BY REGION,
2018–2025 (USD MILLION) 162
TABLE 108 ENVIRONMENTAL TESTING MARKET SIZE FOR WATER, BY TARGETS TESTED, 2018–2025 (USD MILLION) 162
13.7 AUTHOR DETAILS 163