Table of Content



1 Introduction 7
1.1 Industry Definition and Research Scope 7
1.1.1 Industry Definition 7
1.1.2 Research Scope 8
1.2 Research Methodology 11
1.2.1 Overview of Market Research Methodology 11
1.2.2 Market Assumption 12
1.2.3 Secondary Data 12
1.2.4 Primary Data 12
1.2.5 Data Filtration and Model Design 14
1.2.6 Market Size/Share Estimation 15
1.2.7 Research Limitations 16
1.3 Executive Summary 17

2 Market Overview and Dynamics 20
2.1 Market Size and Forecast 20
2.1.1 Impact of COVID-19 on World Economy 25
2.1.2 Impact of COVID-19 on the Market 28
2.2 Major Growth Drivers 30
2.3 Market Restraints and Challenges 33
2.4 Emerging Opportunities and Market Trends 36
2.5 Porter’s Fiver Forces Analysis 40

3 Segmentation of Europe Market by Component 44
3.1 Market Overview by Component 44
3.2 Hardware 46
3.2.1 LCD/LED Display 48
3.2.2 OLED Display 49
3.2.3 Media Players 50
3.2.4 HD Projectors/Projection Screens 51
3.2.5 Other Hardware 52
3.3 Software 53
3.4 Service 54
3.4.1 Installation Services 55
3.4.2 Maintenance & Support 56

4 Segmentation of Europe Market by Product 57
4.1 Market Overview by Product 57
4.2 Digital Billboards 59
4.3 Digital Menu Boards 60
4.3.1 Interactive Menu Board 61
4.3.2 Non-Interactive Menu Board 62
4.4 Video Wall 63
4.5 Kiosk 64
4.5.1 Interactive Kiosks 65
4.5.2 Automated Teller Machine (ATM) 66
4.5.3 Self-Service Kiosks 67
4.5.4 Vending Kiosks 69
4.6 Digital Signboards 70

5 Segmentation of Europe Market by Connectivity 71
5.1 Market Overview by Connectivity 71
5.2 Standalone Digital Signage 73
5.3 Web-based Digital Signage 74
5.4 IPTV-based Digital Signage 75

6 Segmentation of Europe Market by Size 76
6.1 Market Overview by Size 76
6.2 Below 40 Inches 78
6.3 40-50 Inches 79
6.4 50-60 Inches 80
6.5 Over 60 Inches 81

7 Segmentation of Europe Market by Location 82
7.1 Market Overview by Location 82
7.2 Indoor Digital Signage 84
7.3 Outdoor Digital Signage 86

8 Segmentation of Europe Market by End User 87
8.1 Market Overview by End User 87
8.2 Retail Industry 89
8.3 Transportation & Logistics 90
8.4 Hospitality Section 91
8.5 Education Sector 92
8.6 Healthcare Industry 93
8.7 Corporate 94
8.8 Entertainment & Sports 95
8.9 Government 96
8.10 Other End Users 97

9 European Market 2019-2026 by Country 98
9.1 Overview of European Market 98
9.2 UK 101
9.3 France 103
9.4 Germany 105
9.5 Spain 107
9.6 Italy 109
9.7 Russia 111
9.8 Rest of European Market 113

10 Competitive Landscape 115
10.1 Overview of Key Vendors 115
10.2 New Product Launch, Partnership, Investment, and M&A 118
10.3 Company Profiles 119
Barco NV 119
Cisco Systems Inc. 121
Goodview 122
Hitachi Ltd 123
iSEMC 124
Koninklijke Philips N.V. 125
LG Display Co. Ltd 126
NEC Display Solutions Ltd 127
Panasonic Corporation 128
Planar Systems Inc. 129
Samsung Electronics Co. Ltd 130
Sharp Corporation 131
Sony Corporation 132
ViewSonic Corporation 133
Volanti Displays 134

11 Investing in Europe Market: Risk Assessment and Management 135
11.1 Risk Evaluation of Europe Market 135
11.2 Critical Success Factors (CSFs) 138
Related Reports and Products 141
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List of Figures


Figure 1. Research Method Flow Chart 11
Figure 2. Breakdown of Primary Research 13
Figure 3. Bottom-up Approach and Top-down Approach for Market Estimation 15
Figure 4. Europe Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2019-2026 17
Figure 5. Europe Digital Signage Market, 2019-2026, $ mn 20
Figure 6. Impact of COVID-19 on Business 28
Figure 7. Primary Drivers and Impact Factors of Europe Digital Signage Market 30
Figure 8. Primary Restraints and Impact Factors of Europe Digital Signage Market 33
Figure 9. Investment Opportunity Analysis 37
Figure 10. Porter’s Fiver Forces Analysis of Europe Digital Signage Market 40
Figure 11. Breakdown of Europe Digital Signage Market by Component, 2019-2026, % of Revenue 44
Figure 12. Contribution to Europe 2020-2026 Cumulative Revenue by Component, Value ($ mn) and Share (%) 45
Figure 13. Europe Digital Signage Market: Hardware, 2016-2026, $ mn 46
Figure 14. Europe Digital Signage Market: LCD/LED Display, 2016-2026, $ mn 48
Figure 15. Europe Digital Signage Market: OLED Display, 2016-2026, $ mn 49
Figure 16. Europe Digital Signage Market: Media Players, 2016-2026, $ mn 50
Figure 17. Europe Digital Signage Market: HD Projectors/Projection Screens, 2016-2026, $ mn 51
Figure 18. Europe Digital Signage Market: Other Hardware, 2016-2026, $ mn 52
Figure 19. Europe Digital Signage Market: Software, 2016-2026, $ mn 53
Figure 20. Europe Digital Signage Market: Service, 2016-2026, $ mn 54
Figure 21. Europe Digital Signage Market: Installation Services, 2016-2026, $ mn 55
Figure 22. Europe Digital Signage Market: Maintenance & Support, 2016-2026, $ mn 56
Figure 23. Breakdown of Europe Digital Signage Market by Product, 2019-2026, % of Revenue 57
Figure 24. Contribution to Europe 2020-2026 Cumulative Revenue by Product, Value ($ mn) and Share (%) 58
Figure 25. Europe Digital Signage Market: Digital Billboards, 2016-2026, $ mn 59
Figure 26. Europe Digital Signage Market: Digital Menu Boards, 2016-2026, $ mn 60
Figure 27. Europe Digital Signage Market: Interactive Menu Board, 2016-2026, $ mn 61
Figure 28. Europe Digital Signage Market: Non-Interactive Menu Board, 2016-2026, $ mn 62
Figure 29. Europe Digital Signage Market: Video Wall, 2016-2026, $ mn 63
Figure 30. Europe Digital Signage Market: Kiosk, 2016-2026, $ mn 64
Figure 31. Europe Digital Signage Market: Interactive Kiosks, 2016-2026, $ mn 65
Figure 32. Europe Digital Signage Market: Automated Teller Machine (ATM), 2016-2026, $ mn 66
Figure 33. Europe Digital Signage Market: Self-Service Kiosks, 2016-2026, $ mn 67
Figure 34. Europe Digital Signage Market: Vending Kiosks, 2016-2026, $ mn 69
Figure 35. Europe Digital Signage Market: Digital Signboards, 2016-2026, $ mn 70
Figure 36. Breakdown of Europe Digital Signage Market by Connectivity, 2019-2026, % of Revenue 71
Figure 37. Contribution to Europe 2020-2026 Cumulative Revenue by Connectivity, Value ($ mn) and Share (%) 72
Figure 38. Europe Digital Signage Market: Standalone Digital Signage, 2016-2026, $ mn 73
Figure 39. Europe Digital Signage Market: Web-based Digital Signage, 2016-2026, $ mn 74
Figure 40. Europe Digital Signage Market: IPTV-based Digital Signage, 2016-2026, $ mn 75
Figure 41. Breakdown of Europe Digital Signage Market by Size, 2019-2026, % of Revenue 76
Figure 42. Contribution to Europe 2020-2026 Cumulative Revenue by Size, Value ($ mn) and Share (%) 77
Figure 43. Europe Digital Signage Market: Below 40 Inches, 2016-2026, $ mn 78
Figure 44. Europe Digital Signage Market: 40-50 Inches, 2016-2026, $ mn 79
Figure 45. Europe Digital Signage Market: 50-60 Inches, 2016-2026, $ mn 80
Figure 46. Europe Digital Signage Market: Over 60 Inches, 2016-2026, $ mn 81
Figure 47. Breakdown of Europe Digital Signage Market by Location, 2019-2026, % of Revenue 82
Figure 48. Contribution to Europe 2020-2026 Cumulative Revenue by Location, Value ($ mn) and Share (%) 83
Figure 49. Europe Digital Signage Market: Indoor Digital Signage, 2016-2026, $ mn 84
Figure 50. Europe Digital Signage Market: Outdoor Digital Signage, 2016-2026, $ mn 86
Figure 51. Breakdown of Europe Digital Signage Market by End User, 2019-2026, % of Revenue 88
Figure 52. Contribution to Europe 2020-2026 Cumulative Revenue by End User, Value ($ mn) and Share (%) 88
Figure 53. Europe Digital Signage Market: Retail Industry, 2016-2026, $ mn 89
Figure 54. Europe Digital Signage Market: Transportation & Logistics, 2016-2026, $ mn 90
Figure 55. Europe Digital Signage Market: Hospitality Section, 2016-2026, $ mn 91
Figure 56. Europe Digital Signage Market: Education Sector, 2016-2026, $ mn 92
Figure 57. Europe Digital Signage Market: Healthcare Industry, 2016-2026, $ mn 93
Figure 58. Europe Digital Signage Market: Corporate, 2016-2026, $ mn 94
Figure 59. Europe Digital Signage Market: Entertainment & Sports, 2016-2026, $ mn 95
Figure 60. Europe Digital Signage Market: Government, 2016-2026, $ mn 96
Figure 61. Europe Digital Signage Market: Other End Users, 2016-2026, $ mn 97
Figure 62. Breakdown of European Digital Signage Market by Country, 2019 and 2026, % of Revenue 99
Figure 63. Contribution to Europe 2020-2026 Cumulative Revenue by Country, Value ($ mn) and Share (%) 100
Figure 64. Digital Signage Market in UK, 2016-2026, $ mn 101
Figure 65. Digital Signage Market in France, 2016-2026, $ mn 103
Figure 66. Digital Signage Market in Germany, 2016-2026, $ mn 105
Figure 67. Digital Signage Market in Spain, 2016-2026, $ mn 107
Figure 68. Digital Signage Market in Italy, 2016-2026, $ mn 109
Figure 69. Digital Signage Market in Russia, 2016-2026, $ mn 111
Figure 70. Digital Signage Market in Rest of Europe, 2016-2026, $ mn 113
Figure 71. Growth Stage of Europe Digital Signage Industry over the Forecast Period 115


List of Tables


Table 1. Snapshot of Europe Digital Signage Market, 2019-2026 18
Table 2. Growth Rate of World Real GDP, 2017-2021 26
Table 3. Main Product Trends and Market Opportunities in Europe Digital Signage Market 36
Table 4. Europe Digital Signage Market by Component, 2016-2026, $ mn 44
Table 5. Europe Digital Signage Market: Hardware by Display Technology, 2016-2026, $ mn 47
Table 6. Europe Digital Signage Market: Service by Type, 2016-2026, $ mn 54
Table 7. Europe Digital Signage Market by Product, 2016-2026, $ mn 57
Table 8. Europe Digital Signage Market: Digital Menu Boards by Type, 2016-2026, $ mn 60
Table 9. Europe Digital Signage Market: Kiosk by Type, 2016-2026, $ mn 64
Table 10. Europe Digital Signage Market by Connectivity, 2016-2026, $ mn 71
Table 11. Europe Digital Signage Market by Size, 2016-2026, $ mn 76
Table 12. Europe Digital Signage Market by Location, 2016-2026, $ mn 82
Table 13. Europe Digital Signage Market: Indoor Digital Signage by Segment, 2016-2026, $ mn 85
Table 14. Europe Digital Signage Market by End User, 2016-2026, $ mn 87
Table 15. Europe Digital Signage Market by Country, 2016-2026, $ mn 100
Table 16. UK Digital Signage Market by Product, 2016-2026, $ mn 102
Table 17. UK Digital Signage Market by Size, 2016-2026, $ mn 102
Table 18. UK Digital Signage Market by End User, 2016-2026, $ mn 102
Table 19. France Digital Signage Market by Product, 2016-2026, $ mn 104
Table 20. France Digital Signage Market by Size, 2016-2026, $ mn 104
Table 21. France Digital Signage Market by End User, 2016-2026, $ mn 104
Table 22. Germany Digital Signage Market by Product, 2016-2026, $ mn 106
Table 23. Germany Digital Signage Market by Size, 2016-2026, $ mn 106
Table 24. Germany Digital Signage Market by End User, 2016-2026, $ mn 106
Table 25. Spain Digital Signage Market by Product, 2016-2026, $ mn 108
Table 26. Spain Digital Signage Market by Size, 2016-2026, $ mn 108
Table 27. Spain Digital Signage Market by End User, 2016-2026, $ mn 108
Table 28. Italy Digital Signage Market by Product, 2016-2026, $ mn 110
Table 29. Italy Digital Signage Market by Size, 2016-2026, $ mn 110
Table 30. Italy Digital Signage Market by End User, 2016-2026, $ mn 110
Table 31. Russia Digital Signage Market by Product, 2016-2026, $ mn 112
Table 32. Russia Digital Signage Market by Size, 2016-2026, $ mn 112
Table 33. Russia Digital Signage Market by End User, 2016-2026, $ mn 112
Table 34. Digital Signage Market in Rest of Europe by Country, 2016-2026, $ mn 114
Table 35. Barco NV: Company Snapshot 119
Table 36. Barco NV: Business Segmentation 119
Table 37. Barco NV: Product Portfolio 120
Table 38. Barco NV: Revenue, 2016-2018, $ mn 120
Table 39. Barco NV: Recent Developments 120
Table 40. Risk Evaluation for Investing in Europe Market, 2019-2026 136
Table 41. Critical Success Factors and Key Takeaways 139