Table of Content

1 Introduction 7
1.1 Industry Definition and Research Scope 7
1.1.1 Industry Definition 7
1.1.2 Research Scope 8
1.2 Research Methodology 11
1.2.1 Overview of Market Research Methodology 11
1.2.2 Market Assumption 12
1.2.3 Secondary Data 12
1.2.4 Primary Data 12
1.2.5 Data Filtration and Model Design 14
1.2.6 Market Size/Share Estimation 15
1.2.7 Research Limitations 16
1.3 Executive Summary 17

2 Market Overview and Dynamics 20
2.1 Market Size and Forecast 20
2.1.1 Impact of COVID-19 on World Economy 25
2.1.2 Impact of COVID-19 on the Market 28
2.2 Major Growth Drivers 30
2.3 Market Restraints and Challenges 33
2.4 Emerging Opportunities and Market Trends 36
2.5 Porter’s Fiver Forces Analysis 40

3 Segmentation of North America Market by Component 44
3.1 Market Overview by Component 44
3.2 Hardware 46
3.2.1 LCD/LED Display 48
3.2.2 OLED Display 49
3.2.3 Media Players 50
3.2.4 HD Projectors/Projection Screens 51
3.2.5 Other Hardware 52
3.3 Software 53
3.4 Service 54
3.4.1 Installation Services 55
3.4.2 Maintenance & Support 56

4 Segmentation of North America Market by Product 57
4.1 Market Overview by Product 57
4.2 Digital Billboards 59
4.3 Digital Menu Boards 60
4.3.1 Interactive Menu Board 62
4.3.2 Non-Interactive Menu Board 63
4.4 Video Wall 64
4.5 Kiosk 65
4.5.1 Interactive Kiosks 66
4.5.2 Automated Teller Machine (ATM) 67
4.5.3 Self-Service Kiosks 68
4.5.4 Vending Kiosks 70
4.6 Digital Signboards 71

5 Segmentation of North America Market by Connectivity 72
5.1 Market Overview by Connectivity 72
5.2 Standalone Digital Signage 74
5.3 Web-based Digital Signage 75
5.4 IPTV-based Digital Signage 76

6 Segmentation of North America Market by Size 77
6.1 Market Overview by Size 77
6.2 Below 40 Inches 79
6.3 40-50 Inches 80
6.4 50-60 Inches 81
6.5 Over 60 Inches 82

7 Segmentation of North America Market by Location 83
7.1 Market Overview by Location 83
7.2 Indoor Digital Signage 85
7.3 Outdoor Digital Signage 87

8 Segmentation of North America Market by End User 88
8.1 Market Overview by End User 88
8.2 Retail Industry 90
8.3 Transportation & Logistics 91
8.4 Hospitality Section 92
8.5 Education Sector 93
8.6 Healthcare Industry 94
8.7 Corporate 95
8.8 Entertainment & Sports 96
8.9 Government 97
8.10 Other End Users 98

9 North America Market 2019-2026 by Country 99
9.1 Overview of North America Market 99
9.2 U.S. 102
9.3 Canada 106
9.4 Mexico 109

10 Competitive Landscape 111
10.1 Overview of Key Vendors 111
10.2 New Product Launch, Partnership, Investment, and M&A 114
10.3 Company Profiles 115
Barco NV 115
Cisco Systems Inc. 117
Goodview 118
Hitachi Ltd 119
iSEMC 120
Koninklijke Philips N.V. 121
LG Display Co. Ltd 122
NEC Display Solutions Ltd 123
Panasonic Corporation 124
Planar Systems Inc. 125
Samsung Electronics Co. Ltd 126
Sharp Corporation 127
Sony Corporation 128
ViewSonic Corporation 129
Volanti Displays 130

11 Investing in North America Market: Risk Assessment and Management 131
11.1 Risk Evaluation of North America Market 131
11.2 Critical Success Factors (CSFs) 134
Related Reports and Products 137



List of Figures


Figure 1. Research Method Flow Chart 11
Figure 2. Breakdown of Primary Research 13
Figure 3. Bottom-up Approach and Top-down Approach for Market Estimation 15
Figure 4. North America Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2019-2026 17
Figure 5. North America Digital Signage Market, 2019-2026, $ mn 20
Figure 6. Impact of COVID-19 on Business 28
Figure 7. Primary Drivers and Impact Factors of North America Digital Signage Market 30
Figure 8. Primary Restraints and Impact Factors of North America Digital Signage Market 33
Figure 9. Investment Opportunity Analysis 37
Figure 10. Porter’s Fiver Forces Analysis of North America Digital Signage Market 40
Figure 11. Breakdown of North America Digital Signage Market by Component, 2019-2026, % of Revenue 44
Figure 12. Contribution to North America 2020-2026 Cumulative Revenue by Component, Value ($ mn) and Share (%) 45
Figure 13. North America Digital Signage Market: Hardware, 2016-2026, $ mn 46
Figure 14. North America Digital Signage Market: LCD/LED Display, 2016-2026, $ mn 48
Figure 15. North America Digital Signage Market: OLED Display, 2016-2026, $ mn 49
Figure 16. North America Digital Signage Market: Media Players, 2016-2026, $ mn 50
Figure 17. North America Digital Signage Market: HD Projectors/Projection Screens, 2016-2026, $ mn 51
Figure 18. North America Digital Signage Market: Other Hardware, 2016-2026, $ mn 52
Figure 19. North America Digital Signage Market: Software, 2016-2026, $ mn 53
Figure 20. North America Digital Signage Market: Service, 2016-2026, $ mn 54
Figure 21. North America Digital Signage Market: Installation Services, 2016-2026, $ mn 55
Figure 22. North America Digital Signage Market: Maintenance & Support, 2016-2026, $ mn 56
Figure 23. Breakdown of North America Digital Signage Market by Product, 2019-2026, % of Revenue 57
Figure 24. Contribution to North America 2020-2026 Cumulative Revenue by Product, Value ($ mn) and Share (%) 58
Figure 25. North America Digital Signage Market: Digital Billboards, 2016-2026, $ mn 59
Figure 26. North America Digital Signage Market: Digital Menu Boards, 2016-2026, $ mn 60
Figure 27. North America Digital Signage Market: Interactive Menu Board, 2016-2026, $ mn 62
Figure 28. North America Digital Signage Market: Non-Interactive Menu Board, 2016-2026, $ mn 63
Figure 29. North America Digital Signage Market: Video Wall, 2016-2026, $ mn 64
Figure 30. North America Digital Signage Market: Kiosk, 2016-2026, $ mn 65
Figure 31. North America Digital Signage Market: Interactive Kiosks, 2016-2026, $ mn 66
Figure 32. North America Digital Signage Market: Automated Teller Machine (ATM), 2016-2026, $ mn 67
Figure 33. North America Digital Signage Market: Self-Service Kiosks, 2016-2026, $ mn 68
Figure 34. North America Digital Signage Market: Vending Kiosks, 2016-2026, $ mn 70
Figure 35. North America Digital Signage Market: Digital Signboards, 2016-2026, $ mn 71
Figure 36. Breakdown of North America Digital Signage Market by Connectivity, 2019-2026, % of Revenue 72
Figure 37. Contribution to North America 2020-2026 Cumulative Revenue by Connectivity, Value ($ mn) and Share (%) 73
Figure 38. North America Digital Signage Market: Standalone Digital Signage, 2016-2026, $ mn 74
Figure 39. North America Digital Signage Market: Web-based Digital Signage, 2016-2026, $ mn 75
Figure 40. North America Digital Signage Market: IPTV-based Digital Signage, 2016-2026, $ mn 76
Figure 41. Breakdown of North America Digital Signage Market by Size, 2019-2026, % of Revenue 77
Figure 42. Contribution to North America 2020-2026 Cumulative Revenue by Size, Value ($ mn) and Share (%) 78
Figure 43. North America Digital Signage Market: Below 40 Inches, 2016-2026, $ mn 79
Figure 44. North America Digital Signage Market: 40-50 Inches, 2016-2026, $ mn 80
Figure 45. North America Digital Signage Market: 50-60 Inches, 2016-2026, $ mn 81
Figure 46. North America Digital Signage Market: Over 60 Inches, 2016-2026, $ mn 82
Figure 47. Breakdown of North America Digital Signage Market by Location, 2019-2026, % of Revenue 83
Figure 48. Contribution to North America 2020-2026 Cumulative Revenue by Location, Value ($ mn) and Share (%) 84
Figure 49. North America Digital Signage Market: Indoor Digital Signage, 2016-2026, $ mn 85
Figure 50. North America Digital Signage Market: Outdoor Digital Signage, 2016-2026, $ mn 87
Figure 51. Breakdown of North America Digital Signage Market by End User, 2019-2026, % of Revenue 89
Figure 52. Contribution to North America 2020-2026 Cumulative Revenue by End User, Value ($ mn) and Share (%) 89
Figure 53. North America Digital Signage Market: Retail Industry, 2016-2026, $ mn 90
Figure 54. North America Digital Signage Market: Transportation & Logistics, 2016-2026, $ mn 91
Figure 55. North America Digital Signage Market: Hospitality Section, 2016-2026, $ mn 92
Figure 56. North America Digital Signage Market: Education Sector, 2016-2026, $ mn 93
Figure 57. North America Digital Signage Market: Healthcare Industry, 2016-2026, $ mn 94
Figure 58. North America Digital Signage Market: Corporate, 2016-2026, $ mn 95
Figure 59. North America Digital Signage Market: Entertainment & Sports, 2016-2026, $ mn 96
Figure 60. North America Digital Signage Market: Government, 2016-2026, $ mn 97
Figure 61. North America Digital Signage Market: Other End Users, 2016-2026, $ mn 98
Figure 62. Breakdown of North America Digital Signage Market by Country, 2019 and 2026, % of Revenue 100
Figure 63. Contribution to North America 2020-2026 Cumulative Revenue by Country, Value ($ mn) and Share (%) 101
Figure 64. U.S. Digital Signage Market, 2016-2026, $ mn 103
Figure 65. Canada Digital Signage Market, 2016-2026, $ mn 106
Figure 66. Digital Signage Market in Mexico, 2016-2026, $ mn 109
Figure 67. Growth Stage of North America Digital Signage Industry over the Forecast Period 111


List of Tables


Table 1. Snapshot of North America Digital Signage Market, 2019-2026 18
Table 2. Growth Rate of World Real GDP, 2017-2021 26
Table 3. Main Product Trends and Market Opportunities in North America Digital Signage Market 36
Table 4. North America Digital Signage Market by Component, 2016-2026, $ mn 44
Table 5. North America Digital Signage Market: Hardware by Display Technology, 2016-2026, $ mn 47
Table 6. North America Digital Signage Market: Service by Type, 2016-2026, $ mn 54
Table 7. North America Digital Signage Market by Product, 2016-2026, $ mn 57
Table 8. North America Digital Signage Market: Digital Menu Boards by Type, 2016-2026, $ mn 60
Table 9. North America Digital Signage Market: Kiosk by Type, 2016-2026, $ mn 65
Table 10. North America Digital Signage Market by Connectivity, 2016-2026, $ mn 72
Table 11. North America Digital Signage Market by Size, 2016-2026, $ mn 77
Table 12. North America Digital Signage Market by Location, 2016-2026, $ mn 83
Table 13. North America Digital Signage Market: Indoor Digital Signage by Segment, 2016-2026, $ mn 86
Table 14. North America Digital Signage Market by End User, 2016-2026, $ mn 88
Table 15. North America Digital Signage Market by Country, 2016-2026, $ mn 100
Table 16. U.S. Digital Signage Market by Product, 2016-2026, $ mn 104
Table 17. U.S. Digital Signage Market by Size, 2016-2026, $ mn 104
Table 18. U.S. Digital Signage Market by End User, 2016-2026, $ mn 104
Table 19. Canada Digital Signage Market by Product, 2016-2026, $ mn 107
Table 20. Canada Digital Signage Market by Size, 2016-2026, $ mn 107
Table 21. Canada Digital Signage Market by End User, 2016-2026, $ mn 107
Table 22. Mexico Digital Signage Market by Product, 2016-2026, $ mn 110
Table 23. Mexico Digital Signage Market by Size, 2016-2026, $ mn 110
Table 24. Mexico Digital Signage Market by End User, 2016-2026, $ mn 110
Table 25. Barco NV: Company Snapshot 115
Table 26. Barco NV: Business Segmentation 115
Table 27. Barco NV: Product Portfolio 116
Table 28. Barco NV: Revenue, 2016-2018, $ mn 116
Table 29. Barco NV: Recent Developments 116
Table 30. Risk Evaluation for Investing in North America Market, 2019-2026 132
Table 31. Critical Success Factors and Key Takeaways 135