Table of Content



1 Introduction 7
1.1 Industry Definition and Research Scope 7
1.1.1 Industry Definition 7
1.1.2 Research Scope 8
1.2 Research Methodology 11
1.2.1 Overview of Market Research Methodology 11
1.2.2 Market Assumption 13
1.2.3 Secondary Data 13
1.2.4 Primary Data 13
1.2.5 Data Filtration and Model Design 15
1.2.6 Market Size/Share Estimation 16
1.2.7 Research Limitations 17
1.3 Executive Summary 18

2 Market Overview and Qualitative Analysis 20
2.1 Market Size and Forecast 20
2.1.1 Impact of COVID-19 on World Economy 22
2.1.2 Impact of COVID-19 on the Market 25
2.2 Major Growth Drivers 27
2.3 Market Restraints and Challenges 30
2.4 Emerging Opportunities and Market Trends 33
2.5 Porter’s Fiver Forces Analysis 36

3 Segmentation of Europe Market by Platform 40
3.1 Market Overview by Platform 40
3.2 Europe Mobile Advertising Market 2015-2026 43
3.3 Europe Desktop Advertising Market 2015-2026 47
3.4 Europe Market of Digital Advertising via Other Digital Platforms 2015-2026 48

4 Segmentation of Europe Market by Ad Format 49
4.1 Market Overview by Ad Format 49
4.2 Europe Digital Display Ad Market 2015-2026 52
4.3 Europe Internet Paid Search Ad Market 2015-2026 54
4.4 Europe Social Media Ad Market 2015-2026 56
4.5 Europe Online Video Ad Market 2015-2026 58
4.6 Europe Market of Other Digital Ad Formats 2015-2026 60

5 Segmentation of Europe Market by Industry Vertical 62
5.1 Market Overview by Industry Vertical 62
5.2 Europe Digital Advertising Market for Media and Entertainment 2015-2026 65
5.3 Europe Digital Advertising Market for Consumer Goods & Retail Industry 2015-2026 67
5.4 Europe Digital Advertising Market for Banking, Financial Service & Insurance (BFSI) 2015-2026 68
5.5 Europe Digital Advertising Market for Telecommunication IT Sector 2015-2026 70
5.6 Europe Digital Advertising Market for Travel Industry 2015-2026 71
5.7 Europe Digital Advertising Market for Healthcare Sector 2015-2026 72
5.8 Europe Digital Advertising Market for Manufacturing & Supply Chain 2015-2026 73
5.9 Europe Digital Advertising Market for Transportation and Logistics 2015-2026 74
5.10 Europe Digital Advertising Market for Energy, Power, and Utilities 2015-2026 75
5.11 Europe Digital Advertising Market for Other Industries 2015-2026 76

6 European Market 2015-2026 by Country 77
6.1 Overview of European Market 77
6.2 Germany 80
6.3 UK 83
6.4 France 85
6.5 Russia 87
6.6 Italy 89
6.7 Rest of European Market 91

7 Competitive Landscape 92
7.1 Overview of Key Vendors 92
7.2 Company Profiles 96
Alibaba 96
Amazon 97
Apple Inc. 99
Applovin Corporation 100
Baidu 101
Facebook Inc. 102
Google, Inc. 103
Microsoft Corporation 104
Nokia 105
Sina 106
Tencent 107
Twitter 108
Verizon 109
Yahoo! Inc. 110

8 Investing in Europe Market: Risk Assessment and Management 111
8.1 Risk Evaluation of Europe Market 111
8.2 Critical Success Factors (CSFs) 114
RELATED REPORTS AND PRODUCTS 117



List of Figures


Figure 1. Research Method Flow Chart 11
Figure 2. Breakdown of Primary Research 14
Figure 3. Bottom-up Approach and Top-down Approach for Market Estimation 16
Figure 4. Europe Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2019-2026 18
Figure 5. Europe Digital Advertising Market by Revenue, 2015-2026, $ bn 20
Figure 6. Share of Digital Ad in Overall Media Ad in Europe Market, 2015-2026, % Revenue 21
Figure 7. Impact of COVID-19 on Business 25
Figure 8. Primary Drivers and Impact Factors of Europe Digital Advertising Market 27
Figure 9. Primary Restraints and Impact Factors of Europe Digital Advertising Market 30
Figure 10. Porter’s Fiver Forces Analysis of Europe Digital Advertising Market 36
Figure 11. Breakdown of Europe Digital Advertising Market by Platform, 2019-2026, % of Revenue 41
Figure 12. Contribution to Europe 2020-2026 Cumulative Revenue by Platform, Value ($ bn) and Share (%) 42
Figure 13. Europe Mobile Advertising Market, 2015-2026, $ bn 44
Figure 14. Europe Mobile Internet Users, 2019-2022, billion 45
Figure 15. Comparison of Mobile Web and Mobile In-App 46
Figure 16. Europe Desktop Advertising Market, 2015-2026, $ bn 47
Figure 17. Europe Market of Digital Advertising via Other Platforms, 2015-2026, $ bn 48
Figure 18. Breakdown of Europe Digital Advertising Market by Ad Format, 2019-2026, % of Revenue 50
Figure 19. Contribution to Europe 2020-2026 Cumulative Revenue by Ad Format, Value ($ bn) and Share (%) 51
Figure 20. Europe Digital Display Ad Market, 2015-2026, $ bn 53
Figure 21. Europe Internet Paid Search Advertising Market, 2015-2026, $ bn 55
Figure 22. Europe Social Media Advertising Market, 2015-2026, $ bn 57
Figure 23. Europe Online Video Advertising Market, 2015-2026, $ bn 59
Figure 24. Europe Market of Other Digital Ad Formats, 2015-2026, $ bn 61
Figure 25. Breakdown of Europe Digital Advertising Market by Industry Vertical, 2019-2026, % of Revenue 63
Figure 26. Contribution to Europe 2020-2026 Cumulative Revenue by Industry Vertical, Value ($ bn) and Share (%) 64
Figure 27. Europe Digital Advertising Market for Media and Entertainment, 2015-2026, $ bn 66
Figure 28. Europe Digital Advertising Market for Consumer Goods & Retail Industry, 2015-2026, $ bn 67
Figure 29. Europe Digital Advertising Market for Banking, Financial Service & Insurance, 2015-2026, $ bn 69
Figure 30. Europe Digital Advertising Market for Telecommunication IT Sector, 2015-2026, $ bn 70
Figure 31. Europe Digital Advertising Market for Travel Industry, 2015-2026, $ bn 71
Figure 32. Europe Digital Advertising Market for Healthcare Sector, 2015-2026, $ bn 72
Figure 33. Europe Digital Advertising Market for Manufacturing & Supply Chain, 2015-2026, $ bn 73
Figure 34. Europe Digital Advertising Market for Transportation and Logistics, 2015-2026, $ bn 74
Figure 35. Europe Digital Advertising Market for Energy, Power, and Utilities, 2015-2026, $ bn 75
Figure 36. Europe Digital Advertising Market for Other Industries, 2015-2026, $ bn 76
Figure 37. Breakdown of European Digital Advertising Market by Country, 2019 and 2026, % of Revenue 78
Figure 38. Contribution to Europe 2020-2026 Cumulative Revenue by Country, Value ($ mn) and Share (%) 79
Figure 39. Digital Advertising Market in Germany by Revenue, 2015-2026, $ mn 80
Figure 40. Digital Advertising Market in UK by Revenue, 2015-2026, $ mn 83
Figure 41. Digital Advertising Market in France by Revenue, 2015-2026, $ mn 85
Figure 42. Digital Advertising Market in Russia by Revenue, 2015-2026, $ mn 87
Figure 43. Digital Advertising Market in Italy by Revenue, 2015-2026, $ mn 89
Figure 44. Digital Advertising Market in Rest of Europe by Revenue, 2015-2026, $ mn 91
Figure 45. Growth Stage of Europe Digital Advertising Industry over the Forecast Period 92


List of Tables


Table 1. Snapshot of Europe Digital Advertising Market, 2019-2026 19
Table 2. Growth Rate of World Real GDP, 2017-2021 23
Table 3. Main Product Trends and Market Opportunities in Europe Digital Advertising Market 33
Table 4. Europe Digital Advertising Market by Platform, 2015-2026, $ bn 41
Table 5. Europe Mobile Advertising Market by Channel, 2015-2026, $ bn 44
Table 6. Net Revenue and Market Share of Europe Top Mobile Ad Providers in 2020, $ bn and % of Total Revenue 45
Table 7. Europe Digital Advertising Market by Ad Format, 2015-2026, $ bn 50
Table 8. Europe Display Digital Ad Market by Purchase Method, 2015-2026, $ bn 53
Table 9. Europe Digital Advertising Market by Industry Vertical, 2015-2026, $ bn 63
Table 10. Europe Digital Advertising Market by Country, 2015-2026, $ mn 78
Table 11. Germany Digital Advertising Market by Platform, 2015-2026, $ mn 81
Table 12. Germany Digital Advertising Market by Ad Format, 2015-2026, $ mn 81
Table 13. Germany Digital Advertising Market by Industry Vertical, 2015-2026, $ mn 81
Table 14. UK Digital Advertising Market by Platform, 2015-2026, $ mn 84
Table 15. UK Digital Advertising Market by Ad Format, 2015-2026, $ mn 84
Table 16. UK Digital Advertising Market by Industry Vertical, 2015-2026, $ mn 84
Table 17. France Digital Advertising Market by Platform, 2015-2026, $ mn 86
Table 18. France Digital Advertising Market by Ad Format, 2015-2026, $ mn 86
Table 19. France Digital Advertising Market by Industry Vertical, 2015-2026, $ mn 86
Table 20. Russia Digital Advertising Market by Platform, 2015-2026, $ mn 88
Table 21. Russia Digital Advertising Market by Ad Format, 2015-2026, $ mn 88
Table 22. Russia Digital Advertising Market by Industry Vertical, 2015-2026, $ mn 88
Table 23. Italy Digital Advertising Market by Platform, 2015-2026, $ mn 90
Table 24. Italy Digital Advertising Market by Ad Format, 2015-2026, $ mn 90
Table 25. Italy Digital Advertising Market by Industry Vertical, 2015-2026, $ mn 90
Table 26. Net Digital Ad Revenues and Market Shares of Europe Top Digital Ad Vendors in 2020, $ bn and % of Revenue 94
Table 27. Amazon: Company Snapshot 97
Table 28. Amazon: Product Portfolio 97
Table 29. Amazon: Revenue, 2016-2018, $ mn 98
Table 30. Amazon: Recent Developments 98
Table 31. Risk Evaluation for Investing in Europe Market, 2019-2026 112
Table 32. Critical Success Factors and Key Takeaways 115