Table of Content

Paediatric Consumer Health in Japan
Euromonitor International
September 2021

List Of Contents And Tables

PAEDIATRIC CONSUMER HEALTH IN JAPAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Paediatric dermatologicals grows similarly to adult products, while paediatric analgesics does not benefit from COVID-19 vaccination
Increasing attention to paediatric vitamins and dietary supplements that support specific purposes, such as sports, learning and physical growth
More paediatric vitamins and dietary supplements voluntarily obtain third-party certification to appeal to parents
PROSPECTS AND OPPORTUNITIES
Paediatric OTC products lose their target audience due to the ageing population and declining birth rate
Vitamins and dietary supplements that can be taken by both parents and children are becoming popular
Protein products targeting juniors pose a threat to paediatric vitamins and dietary supplements
CATEGORY DATA
Table 1 Sales of Paediatric Consumer Health by Category: Value 2016-2021
Table 2 Sales of Paediatric Consumer Health by Category: % Value Growth 2016-2021
Table 3 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2021
Table 4 NBO Company Shares of Paediatric Consumer Health: % Value 2017-2021
Table 5 LBN Brand Shares of Paediatric Consumer Health: % Value 2018-2021
Table 6 Forecast Sales of Paediatric Consumer Health by Category: Value 2021-2026
Table 7 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2021-2026
CONSUMER HEALTH IN JAPAN
EXECUTIVE SUMMARY
Consumer health in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021
Table 9 Life Expectancy at Birth 2016-2021
MARKET DATA
Table 10 Sales of Consumer Health by Category: Value 2016-2021
Table 11 Sales of Consumer Health by Category: % Value Growth 2016-2021
Table 12 NBO Company Shares of Consumer Health: % Value 2017-2021
Table 13 LBN Brand Shares of Consumer Health: % Value 2018-2021
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2016-2021
Table 15 Distribution of Consumer Health by Format: % Value 2016-2021
Table 16 Distribution of Consumer Health by Format and Category: % Value 2021
Table 17 Forecast Sales of Consumer Health by Category: Value 2021-2026
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2020-2021
DISCLAIMER
DEFINITIONS
SOURCES
Summary 2 Research Sources