Table of Content

Dietary Supplements in Portugal
Euromonitor International
October 2021

List Of Contents And Tables

DIETARY SUPPLEMENTS IN PORTUGAL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Marginal decline for sales in 2021 after 2020’s impressive growth rates
Contrasting consumer behaviour regarding dietary supplements
Brands invest in offering specific value products
PROSPECTS AND OPPORTUNITIES
Pandemic likely to have long-term positive impact on demand for dietary supplements
Product development will focus on new combinations
Probiotic supplements predicted to remain strongest performer
CATEGORY DATA
Table 1 Sales of Dietary Supplements by Category: Value 2016-2021
Table 2 Sales of Dietary Supplements by Category: % Value Growth 2016-2021
Table 3 Sales of Dietary Supplements by Positioning: % Value 2016-2021
Table 4 NBO Company Shares of Dietary Supplements: % Value 2017-2021
Table 5 LBN Brand Shares of Dietary Supplements: % Value 2018-2021
Table 6 Forecast Sales of Dietary Supplements by Category: Value 2021-2026
Table 7 Forecast Sales of Dietary Supplements by Category: % Value Growth 2021-2026
CONSUMER HEALTH IN PORTUGAL
EXECUTIVE SUMMARY
Consumer health in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021
Table 9 Life Expectancy at Birth 2016-2021
MARKET DATA
Table 10 Sales of Consumer Health by Category: Value 2016-2021
Table 11 Sales of Consumer Health by Category: % Value Growth 2016-2021
Table 12 NBO Company Shares of Consumer Health: % Value 2017-2021
Table 13 LBN Brand Shares of Consumer Health: % Value 2018-2021
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2016-2021
Table 15 Distribution of Consumer Health by Format: % Value 2016-2021
Table 16 Distribution of Consumer Health by Format and Category: % Value 2021
Table 17 Forecast Sales of Consumer Health by Category: Value 2021-2026
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2020-2021
DISCLAIMER
DEFINITIONS
SOURCES
Summary 2 Research Sources