Table of Content

Alcoholic Drinks in Ghana
Euromonitor International
October 2020

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY
Market insight: COVID-19 impact
Country insight: COVID-19 impact
Country insight: Pre-COVID-19
Socioeconomic trends
Logistics/infrastructure
Legislation
Taxation and duty levies
CHART 1 Alcoholic Drinks: Mass Merchandiser
CHART 2 Alcoholic Drinks: Hypermarket
Market Data
Table 1 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
Table 2 Sales of Alcoholic Drinks by Category: Total Value 2014-2019
Table 3 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
Table 4 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Table 5 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019
Table 9 GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019
Table 10 Distribution of Alcoholic Drinks by Format: % Off-trade Volume 2014-2019
Table 11 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
Table 12 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 14 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
BEER
Pre-COVID-19 Performance
2020 and Beyond
CHART 3 Beer: Hypermarket
CHART 4 Beer: Supermarket
Category Data
Table 16 Sales of Beer by Category: Total Volume 2014-2019
Table 17 Sales of Beer by Category: Total Value 2014-2019
Table 18 Sales of Beer by Category: % Total Volume Growth 2014-2019
Table 19 Sales of Beer by Category: % Total Value Growth 2014-2019
Table 20 Sales of Beer by Off-trade vs On-trade: Volume 2014-2019
Table 21 Sales of Beer by Off-trade vs On-trade: Value 2014-2019
Table 22 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 23 Sales of Beer by Off-trade vs On-trade: % Value Growth 2014-2019
Table 24 GBO Company Shares of Beer: % Total Volume 2015-2019
Table 25 NBO Company Shares of Beer: % Total Volume 2015-2019
Table 26 LBN Brand Shares of Beer: % Total Volume 2016-2019
Table 27 Forecast Sales of Beer by Category: Total Volume 2019-2024
Table 28 Forecast Sales of Beer by Category: Total Value 2019-2024
Table 29 Forecast Sales of Beer by Category: % Total Volume Growth 2019-2024
Table 30 Forecast Sales of Beer by Category: % Total Value Growth 2019-2024
WINE
Pre-COVID-19 Performance
2020 and Beyond
CHART 5 Wine: Hypermarket
CHART 6 Wine: Mass Merchandiser
Category Data
Table 31 Sales of Wine by Category: Total Volume 2014-2019
Table 32 Sales of Wine by Category: Total Value 2014-2019
Table 33 Sales of Wine by Category: % Total Volume Growth 2014-2019
Table 34 Sales of Wine by Category: % Total Value Growth 2014-2019
Table 35 Sales of Wine by Off-trade vs On-trade: % Volume Breakdown 2014-2019
Table 36 Sales of Wine by Off-trade vs On-trade: % Value Breakdown 2014-2019
Table 37 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 38 Sales of Wine by Off-trade vs On-trade: % Value Growth 2014-2019
Table 39 Forecast Sales of Wine by Category: Total Volume 2019-2024
Table 40 Forecast Sales of Wine by Category: Total Value 2019-2024
Table 41 Forecast Sales of Wine by Category: % Total Volume Growth 2019-2024
Table 42 Forecast Sales of Wine by Category: % Total Value Growth 2019-2024
SPIRITS
Pre-COVID-19 Performance
2020 and Beyond
CHART 7 Spirits: Hypermarket
CHART 8 Spirits: Independent Small Grocer
Category Data
Table 43 Sales of Spirits by Category: Total Volume 2014-2019
Table 44 Sales of Spirits by Category: Total Value 2014-2019
Table 45 Sales of Spirits by Category: % Total Volume Growth 2014-2019
Table 46 Sales of Spirits by Category: % Total Value Growth 2014-2019
Table 47 Sales of Spirits by Off-trade vs On-trade: % Volume Breakdown 2014-2019
Table 48 Sales of Spirits by Off-trade vs On-trade: % Value Breakdown 2014-2019
Table 49 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 50 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2014-2019
Table 51 GBO Company Shares of Spirits: % Total Volume 2015-2019
Table 52 NBO Company Shares of Spirits: % Total Volume 2015-2019
Table 53 LBN Brand Shares of Spirits: % Total Volume 2016-2019
Table 54 Forecast Sales of Spirits by Category: Total Volume 2019-2024
Table 55 Forecast Sales of Spirits by Category: Total Value 2019-2024
Table 56 Forecast Sales of Spirits by Category: % Total Volume Growth 2019-2024
Table 57 Forecast Sales of Spirits by Category: % Total Value Growth 2019-2024
CIDER/PERRY
Pre-COVID-19 Performance
2020 and Beyond
CHART 9 Cider/Perry: Supermarket
CHART 10 Cider/Perry: Mass Merchandiser
Category Data
Table 58 Sales of Cider/Perry: Total Volume 2014-2019
Table 59 Sales of Cider/Perry: Total Value 2014-2019
Table 60 Sales of Cider/Perry: % Total Volume Growth 2014-2019
Table 61 Sales of Cider/Perry: % Total Value Growth 2014-2019
Table 62 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Breakdown 2014-2019
Table 63 Sales of Cider/Perry by Off-trade vs On-trade: % Value Breakdown 2014-2019
Table 64 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 65 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2014-2019
Table 66 GBO Company Shares of Cider/Perry: % Total Volume 2015-2019
Table 67 NBO Company Shares of Cider/Perry: % Total Volume 2015-2019
Table 68 LBN Brand Shares of Cider/Perry: % Total Volume 2016-2019
Table 69 Forecast Sales of Cider/Perry: Total Volume 2019-2024
Table 70 Forecast Sales of Cider/Perry: Total Value 2019-2024
Table 71 Forecast Sales of Cider/Perry: % Total Volume Growth 2019-2024
Table 72 Forecast Sales of Cider/Perry: % Total Value Growth 2019-2024
RTDS
Pre-COVID-19 Performance
2020 and Beyond
CHART 11 RTDs: Mass Merchandiser
CHART 12 RTDs: Supermarket
Category Data
Table 73 Sales of RTDs by Category: Total Volume 2014-2019
Table 74 Sales of RTDs by Category: Total Value 2014-2019
Table 75 Sales of RTDs by Category: % Total Volume Growth 2014-2019
Table 76 Sales of RTDs by Category: % Total Value Growth 2014-2019
Table 77 Sales of RTDs by Off-trade vs On-trade: Volume 2014-2019
Table 78 Sales of RTDs by Off-trade vs On-trade: Value 2014-2019
Table 79 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 80 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2014-2019
Table 81 GBO Company Shares of RTDS: % Total Volume 2015-2019
Table 82 NBO Company Shares of RTDS: % Total Volume 2015-2019
Table 83 LBN Brand Shares of RTDS: % Total Volume 2016-2019
Table 84 Forecast Sales of RTDs by Category: Total Volume 2019-2024
Table 85 Forecast Sales of RTDs by Category: Total Value 2019-2024
Table 86 Forecast Sales of RTDs by Category: % Total Volume Growth 2019-2024
Table 87 Forecast Sales of RTDs by Category: % Total Value Growth 2019-2024