Table of Content

1 INTRODUCTION 24
1.1 OBJECTIVES OF THE STUDY 24
1.2 MARKET DEFINITION 25
FIGURE 1 MARKET SEGMENTATION 25
1.3 REGIONS COVERED 26
1.4 PERIODIZATION CONSIDERED 26
1.5 CURRENCY CONSIDERED 27
TABLE 1 USD EXCHANGE RATES CONSIDERED, 2017–2019 27
1.6 STAKEHOLDERS 27

2 RESEARCH METHODOLOGY 28
2.1 RESEARCH DATA 28
FIGURE 2 GUMMY VITAMINS MARKET: RESEARCH DESIGN 28
2.1.1 SECONDARY DATA 29
2.1.1.1 Key Data from Secondary Sources 29
2.1.2 PRIMARY DATA 29
2.1.2.1 Key Data from Secondary Sources 29
2.1.2.2 Breakdown of Primaries 30
2.2 MARKET SIZE ESTIMATION 31
2.2.1 GUMMY VITAMINS MARKET SIZE ESTIMATION- METHOD 1 31
2.2.2 GUMMY VITAMINS MARKET SIZE ESTIMATION- METHOD 2 32
2.2.3 GUMMY VITAMINS MARKET SIZE ESTIMATION NOTES 32
2.3 DATA TRIANGULATION 33
FIGURE 3 DATA TRIANGULATION METHODOLOGY 33
2.4 ASSUMPTIONS FOR THE STUDY 34
2.5 LIMITATIONS OF THE STUDY 35

3 EXECUTIVE SUMMARY 36
TABLE 2 GUMMY VITAMINS MARKET SNAPSHOT, 2020 VS. 2025 37
FIGURE 4 GUMMY VITAMINS MARKET SIZE, BY PRODUCT TYPE,
2020 VS. 2025 (USD MILLION) 37
FIGURE 5 GUMMY VITAMINS MARKET SIZE, BY SOURCE,
2020 VS. 2025 (USD MILLION) 38
FIGURE 6 GUMMY VITAMINS MARKET SIZE, BY PACKAGING TYPE,
2020 VS. 2025 (USD MILLION) 38
FIGURE 7 GUMMY VITAMINS MARKET SIZE, BY DISTRIBUTION CHANNEL,
2020 VS. 2025 (USD MILLION) 39
FIGURE 8 GUMMY VITAMINS MARKET SIZE, BY END USER,
2020 VS. 2025 (USD MILLION) 40
FIGURE 9 GUMMY VITAMINS MARKET SHARE (VALUE), BY REGION, 2019 40

4 PREMIUM INSIGHTS 42
4.1 GROWTH OPPORTUNITIES IN THE GUMMY VITAMINS MARKET 42
FIGURE 10 GROWING HEALTH AWARENESS AND ACCEPTANCE OF CHEWABLE
FORMAT OF SUPPLEMENTS TO DRIVE THE GUMMY VITAMINS MARKET 42
4.2 GUMMY VITAMINS MARKET, BY APPLICATION, 2019 42
FIGURE 11 ADULT SEGMENT TO ACCOUNT FOR A HIGHER SHARE IN THE GUMMY VITAMINS MARKET 42
4.3 NORTH AMERICA: GUMMY VITAMINS MARKET, BY KEY END USER AND COUNTRY 43
FIGURE 12 NORTH AMERICA: HIGH ADOPTION OF CHEWABLE VITAMIN SUPPLEMENT PRODUCTS IN THE US TO BOOST THE MARKET GROWTH 43
4.4 GUMMY VITAMINS MARKET, BY END USER AND REGION, 2019 43
FIGURE 13 NORTH AMERICA ACCOUNTED FOR THE LARGEST SHARE IN THE
GUMMY VITAMINS MARKET IN 2019 43
4.5 GUMMY VITAMINS MARKET, BY KEY COUNTRY, 2019 44
FIGURE 14 US ACCOUNTED FOR THE LARGEST MARKET SHARE IN 2019 44

5 MARKET OVERVIEW 45
5.1 INTRODUCTION 45
FIGURE 15 EXPERIENCES OF CONSUMERS SURVEYED WITH SWALLOWING PROBLEMS 45
5.2 MARKET DYNAMICS 46
FIGURE 16 MARKET DYNAMICS: GUMMY VITAMINS MARKET 46
5.2.1 DRIVERS 47
5.2.1.1 Increase in incidences of vitamin deficiencies and undernourishment in developing and underdeveloped countries and regions 47
5.2.1.2 High demand for on-the-go dietary supplement products 47
5.2.1.3 Increase in need to improve immunity and maintain health encourages consumption of gummies to balance daily vitamin requirements 48
FIGURE 17 SURVEY OF 990 RESPONDENTS ON THE TYPES OF SUPPLEMENTS CONSUMED IN THE UK, 2018 49
5.2.2 RESTRAINTS 49
5.2.2.1 High sugar content in gummy vitamin products results in other health-related problems among consumers 49
5.2.2.2 High cost of the products 50
5.2.3 OPPORTUNITIES 50
5.2.3.1 Rise in demand for vegan and sugar-free gummies instead of
gelatin and sugar gummies 50
FIGURE 18 UK: VEGAN POPULATION, 2014-2018 51
5.2.3.2 Synthetic and natural flavor enhancements and developments according to the dynamic demands for improved flavors among consumers 51
5.2.4 CHALLENGES 52
5.2.4.1 Risks and side-effects associated with the overconsumption
of gummy formats 52
5.2.4.2 Formulation challenges for inducing vitamin ingredients in gummies 52
5.3 TRADING AND QUALITY PRACTICES FOR GUMMY VITAMINS 53
5.4 PRICING ANALYSIS OF GUMMY VITAMINS 53
5.5 PATENT ANALYSIS 54
FIGURE 19 GEOGRAPHICAL ANALYSIS: PATENT APPROVAL FOR THE GUMMY VITAMINS MARKET, 2015–2020 54
TABLE 3 LIST OF IMPORTANT PATENTS FOR GUMMY VITAMINS, 2015-2020 54
5.6 REGULATIONS RELATED TO THE SUPPLEMENTS AND GUMMY VITAMINS PRODUCTS 57
5.6.1 INTRODUCTION 57
TABLE 4 DEFINITIONS AND REGULATIONS FOR DIETARY SUPPLEMENTS AROUND
THE WORLD 57
5.7 NORTH AMERICA 58
5.7.1 CANADA 58
5.7.2 US 59
5.7.3 MEXICO 60
5.8 EUROPEAN UNION (EU) 60
5.8.1 FRANCE 61
5.8.2 RUSSIA 61
5.8.3 SPAIN 61
5.9 ASIA PACIFIC 62
5.9.1 JAPAN 62
5.9.2 CHINA 62
5.9.3 INDIA 62
5.9.4 AUSTRALIA & NEW ZEALAND 63
5.10 SOUTH AMERICA 63
5.10.1 BRAZIL 63
5.10.2 ARGENTINA 63
5.11 MIDDLE EAST & AFRICA 63
5.11.1 ISRAEL 63

6 ECOSYSTEM/ MARKET MAP 64
FIGURE 20 PROTEINS, VITAMINS & MINERALS: ECOSYSTEM VIEW 64
FIGURE 21 PROTEINS, VITAMINS & MINERALS: MARKET MAP 64
FIGURE 22 NUTRACEUTICALS AND DIETARY SUPPLEMENTS: ECOSYSTEM VIEW 65
FIGURE 23 NUTRACEUTICALS AND DIETARY SUPPLEMENTS: MARKET MAP 65
6.1 SUPPLY CHAIN ANALYSIS 66
FIGURE 24 GUMMY VITAMINS: SUPPLY CHAIN 66
6.2 YC AND YCC SHIFT 67
FIGURE 25 YC AND YCC SHIFT FOR THE GUMMY VITAMINS MARKET 67

7 CASE STUDY ANALYSIS 68
7.1 CASE STUDIES ON TOP INDUSTRY INNOVATIONS AND BEST PRACTICES 68
7.1.1 NEWER FORMULATIONS WITH NUTRITION-DENSE INGREDIENTS AND
CLEAN LABELS 68
7.1.2 EXPANDING FLAVORING OPTIONS OFFERED BY KEY PLAYERS WITH NATURAL AND APPEALING FLAVORS 68
7.1.3 HIGH INVESTMENTS BY MANUFACTURERS IN ADVANCED TECHNOLOGY
AND RISE IN OPERATIONAL EFFICIENCIES TO REDUCE THE OVERALL COST 69

8 GUMMY VITAMINS MARKET, BY PRODUCT TYPE 70
8.1 INTRODUCTION 71
FIGURE 26 GUMMY VITAMINS MARKET SIZE, BY PRODUCT TYPE,
2020 VS. 2025 (USD MILLION) 71
TABLE 5 GUMMY VITAMINS MARKET SIZE, BY PRODUCT TYPE,
2018–2025 (USD MILLION) 71
8.2 COVID-19 IMPACT ANALYSIS 72
TABLE 6 COVID-19 IMPACT ANALYSIS – BY PRODUCT TYPE (OPTIMISTIC SCENARIO) 72
TABLE 7 COVID-19 IMPACT ANALYSIS – BY PRODUCT TYPE (REALISTIC SCENARIO) 72
TABLE 8 COVID-19 IMPACT ANALYSIS – BY PRODUCT TYPE (PESSIMISTIC SCENARIO) 72
8.3 SINGLE VITAMIN 73
TABLE 9 SINGLE VITAMIN MARKET SIZE, BY REGION, 2018–2025 (USD MILLION) 73
8.4 MULTIVITAMIN 74
TABLE 10 MULTIVITAMIN MARKET SIZE, BY REGION, 2018–2025 (USD MILLION) 74

9 GUMMY VITAMINS MARKET, BY SOURCE 75
9.1 INTRODUCTION 76
FIGURE 27 GUMMY VITAMINS MARKET SIZE, BY SOURCE,
2020 VS. 2025 (USD MILLION) 76
TABLE 11 GUMMY VITAMINS MARKET SIZE, BY SOURCE,
2018–2025 (USD MILLION) 76
9.2 COVID-19 IMPACT ANALYSIS 77
TABLE 12 COVID-19 IMPACT ANALYSIS – BY SOURCE (OPTIMISTIC SCENARIO) 77
TABLE 13 COVID-19 IMPACT ANALYSIS – BY SOURCE (REALISTIC SCENARIO) 77
TABLE 14 COVID-19 IMPACT ANALYSIS – BY SOURCE (PESSIMISTIC SCENARIO) 77
9.3 ANIMAL 78
TABLE 15 ANIMAL GUMMY VITAMINS MARKET SIZE, BY REGION,
2018–2025 (USD MILLION) 78
9.4 PLANT 79
TABLE 16 PLANT GUMMY VITAMINS MARKET SIZE, BY REGION,
2018–2025 (USD MILLION) 79
10 GUMMY VITAMINS MARKET, BY PACKAGING TYPE 80
10.1 INTRODUCTION 81
FIGURE 28 GUMMY VITAMINS MARKET SIZE, BY PACKAGING TYPE,
2020 VS. 2025 (USD MILLION) 82
TABLE 17 GUMMY VITAMINS MARKET SIZE, BY PACKAGING TYPE,
2018–2025 (USD MILLION) 82
_
10.2 COVID-19 IMPACT ANALYSIS 83
TABLE 18 COVID-19 IMPACT ANALYSIS – BY PACKAGING TYPE (OPTIMISTIC SCENARIO) 83
TABLE 19 COVID-19 IMPACT ANALYSIS – BY PACKAGING TYPE (REALISTIC SCENARIO) 83
TABLE 20 COVID-19 IMPACT ANALYSIS – BY PACKAGING TYPE
(PESSIMISTIC SCENARIO) 83
10.3 BOTTLES & JARS 84
10.3.1 IMPROVED SUSTAINABILITY AND SHELF LIFE OFFERED BY BOTTLES & JARS FOR GUMMY VITAMIN PRODUCTS TO DRIVE THE GROWTH OF THE MARKET 84
TABLE 21 GUMMY VITAMIN MARKET SIZE FOR BOTTLES & JARS, BY REGION,
2018–2025 (USD MILLION) 84
10.4 POUCHES 85
10.4.1 INCREASE IN INNOVATIONS AND DEVELOPMENTS IN THE PACKAGING INDUSTRY TO REDUCE COSTS AND EFFORTS REQUIRED TO SHIP PRODUCTS AND KEEP THEIR NUTRITIONAL VALUE INTACT DRIVES THE DEMAND 85
TABLE 22 GUMMY VITAMINS MARKET SIZE FOR POUCHES, BY REGION,
2018–2025 (USD MILLION) 85
11 GUMMY VITAMINS MARKET, BY DISTRIBUTION CHANEL 86
11.1 INTRODUCTION 87
FIGURE 29 GUMMY VITAMINS MARKET SIZE, BY DISTRIBUTION CHANNEL,
2020 VS. 2025 (USD MILLION) 88
TABLE 23 GUMMY VITAMINS MARKET SIZE, BY DISTRIBUTION CHANNEL,
2018–2025 (USD MILLION) 88
11.2 COVID-19 IMPACT ANALYSIS 89
TABLE 24 COVID-19 IMPACT ANALYSIS – BY DISTRIBUTION CHANNEL
(OPTIMISTIC SCENARIO) 89
TABLE 25 COVID-19 IMPACT ANALYSIS – BY DISTRIBUTION CHANNEL
(REALISTIC SCENARIO) 89
TABLE 26 COVID-19 IMPACT ANALYSIS – BY DISTRIBUTION CHANNEL
(PESSIMISTIC SCENARIO) 89
11.3 STORE-BASED 90
11.3.1 PREFERRED PURCHASING DESTINATION AMONG CONSUMERS AND THE AVAILABILITY OF VARIOUS PRODUCT VARIANTS TO DRIVE THE GROWTH 90
TABLE 27 GUMMY VITAMIN MARKET SIZE IN STORE-BASED, BY REGION,
2018–2025 (USD MILLION) 90
TABLE 28 GUMMY VITAMIN MARKET SIZE IN STORE-BASED, BY SUBTYPE,
2018–2025 (USD MILLION) 90
11.3.2 HYPERMARKETS & SUPERMARKETS 91
11.3.3 DRUGSTORE OR PHARMACIES 91
11.3.4 CONVENIENCE STORES 91
11.3.5 OTHER STORE-BASED CHANNELS 91
11.4 ONLINE 92
11.4.1 RISE IN DEMAND FROM END-CONSUMERS ACROSS THE GLOBE AND INCREASE IN PREFERENCE TO PURCHASE HEALTH-RELATED PRODUCTS THROUGH ONLINE RETAILING DRIVES THE MARKET GROWTH 92
TABLE 29 GUMMY VITAMINS MARKET SIZE IN ONLINE, BY REGION,
2018–2025 (USD MILLION) 92

12 GUMMY VITAMINS MARKET, BY END USER 93
12.1 INTRODUCTION 94
TABLE 30 FEW DISEASES CAUSED DUE TO DEFICIENCY OF VITAMINS 94
FIGURE 30 GUMMY VITAMINS MARKET SIZE, BY END USER,
2020 VS. 2025 (USD MILLION) 95
TABLE 31 GUMMY VITAMINS MARKET SIZE, BY END USER, 2018–2025 (USD MILLION) 95
12.2 COVID-19 IMPACT ANALYSIS 96
TABLE 32 COVID-19 IMPACT ANALYSIS – BY END USER (OPTIMISTIC SCENARIO) 96
TABLE 33 COVID-19 IMPACT ANALYSIS – BY END USER (REALISTIC SCENARIO) 96
TABLE 34 COVID-19 IMPACT ANALYSIS – BY END USER (PESSIMISTIC SCENARIO) 96
12.3 ADULT 97
12.3.1 INCREASE IN OSTEOMALACIA, OSTEOPOROSIS, AND OTHER SIMILAR DISEASE-RELATED CASES HAS LED TO HEALTH ISSUES IN ADULTS
DRIVING THE MARKET FOR GUMMY VITAMINS 97
TABLE 35 GUMMY VITAMIN MARKET SIZE FOR ADULTS, BY REGION,
2018–2025 (USD MILLION) 97
12.4 CHILDREN 98
12.4.1 RISE IN PREVALENCE OF VITAMIN A AND D DEFICIENCIES AMONG
CHILDREN TO DRIVE THE MARKET GROWTH 98
TABLE 36 GUMMY VITAMINS MARKET SIZE FOR CHILDREN, BY REGION,
2018–2025 (USD MILLION) 98

13 GUMMY VITAMINS MARKET, BY REGION 99
13.1 INTRODUCTION 100
FIGURE 31 CHINA AND INDIA ACCOUNTED FOR THE HIGHEST GROWTH RATE IN
THE GUMMY VITAMINS MARKET IN 2019 101
TABLE 37 GUMMY VITAMINS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION) 101
TABLE 38 GUMMY VITAMINS MARKET SIZE, BY REGION, 2018–2025 (KT) 102
13.2 COVID-19 IMPACT ANALYSIS 102
TABLE 39 COVID-19 IMPACT ANALYSIS – BY REGION (OPTIMISTIC SCENARIO) 102
TABLE 40 COVID-19 IMPACT ANALYSIS – BY REGION (REALISTIC SCENARIO) 102
TABLE 41 COVID-19 IMPACT ANALYSIS – BY REGION (PESSIMISTIC SCENARIO) 103
13.3 NORTH AMERICA 104
FIGURE 32 NORTH AMERICA SNAPSHOT: GUMMY VITAMINS MARKET 105
TABLE 42 NORTH AMERICA: GUMMY VITAMINS MARKET SIZE, BY REGION,
2018–2025 (USD MILLION) 105
TABLE 43 NORTH AMERICA: GUMMY VITAMINS MARKET SIZE, BY PRODUCT TYPE, 2018–2025 (USD MILLION) 106
TABLE 44 NORTH AMERICA: GUMMY VITAMINS MARKET SIZE, BY SOURCE,
2018–2025 (USD MILLION) 106
TABLE 45 NORTH AMERICA: GUMMY VITAMINS MARKET SIZE, BY PACKAGING TYPE, 2018–2025 (USD MILLION) 106
TABLE 46 NORTH AMERICA: GUMMY VITAMINS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018–2025 (USD MILLION) 106
TABLE 47 NORTH AMERICA: GUMMY VITAMINS MARKET SIZE, BY END USER,
2018–2025 (USD MILLION) 107
13.3.1 US 107
13.3.1.1 High concentration of key players in the country and various healthcare trends to drive the growth of the gummy vitamins
market in the coming years 107
TABLE 48 US: GUMMY VITAMINS MARKET SIZE, BY PRODUCT TYPE,
2018–2025 (USD MILLION) 108
TABLE 49 US: GUMMY VITAMINS MARKET SIZE, BY END USER,
2018–2025 (USD MILLION) 108
13.3.2 CANADA 108
13.3.2.1 Rise in demand among local consumers and the increase in government initiatives to drive the market growth 108
TABLE 50 CANADA: GUMMY VITAMINS MARKET SIZE, BY PRODUCT TYPE,
2018–2025 (USD MILLION) 109
TABLE 51 CANADA: GUMMY VITAMINS MARKET SIZE, BY END USER,
2018–2025 (USD MILLION) 109
13.3.3 MEXICO 109
13.3.3.1 Increase in awareness about health dietary supplements in chewable formats to drive the growth of the Mexican market 109
TABLE 52 MEXICO: GUMMY VITAMINS MARKET SIZE, BY PRODUCT TYPE,
2018–2025 (USD MILLION) 110
TABLE 53 MEXICO: GUMMY VITAMINS MARKET SIZE, BY END USER,
2018–2025 (USD MILLION) 110
13.4 EUROPE 110
FIGURE 33 EUROPE: ESTIMATED NUMBER OF INDIVIDUALS AGED 50+ WITH OSTEOPOROSIS, 2015 111
FIGURE 34 EUROPE: ANNUAL FRACTURE COSTS (EURO BILLION) 111
TABLE 54 EUROPE: GUMMY VITAMINS MARKET SIZE, BY COUNTRY,
2018–2025 (USD MILLION) 112
TABLE 55 EUROPE: GUMMY VITAMINS MARKET SIZE, BY PRODUCT TYPE,
2018–2025 (USD MILLION) 112
TABLE 56 EUROPE: GUMMY VITAMINS MARKET SIZE, BY SOURCE,
2018–2025 (USD MILLION) 112
TABLE 57 EUROPE: GUMMY VITAMINS MARKET SIZE, BY PACKAGING TYPE,
2018–2025 (USD MILLION) 113
TABLE 58 EUROPE: GUMMY VITAMINS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018–2025 (USD MILLION) 113
TABLE 59 EUROPE: GUMMY VITAMINS MARKET SIZE, BY END USER,
2018–2025 (USD MILLION) 113
13.4.1 UK 114
13.4.1.1 Rise in demand for vitamin-infused products to drive the
growth of the gummy vitamins market 114
TABLE 60 UK: GUMMY VITAMINS MARKET SIZE, BY PRODUCT TYPE,
2018–2025 (USD MILLION) 114
TABLE 61 UK: GUMMY VITAMINS MARKET SIZE, BY END USER,
2018–2025 (USD MILLION) 114
13.4.2 FRANCE 115
13.4.2.1 High awareness regarding health and wellness among consumers and the rise in government initiatives to widen the growth prospects for manufacturers 115
TABLE 62 FRANCE: GUMMY VITAMINS MARKET SIZE, BY PRODUCT TYPE,
2018–2025 (USD MILLION) 115
TABLE 63 FRANCE: GUMMY VITAMINS MARKET SIZE, BY END USER,
2018–2025 (USD MILLION) 116
13.4.3 GERMANY 116
13.4.3.1 Rising demand for functional products with vitamins to drive the demand for gummy vitamins 116
TABLE 64 GERMANY: GUMMY VITAMINS MARKET SIZE, BY PRODUCT TYPE,
2018–2025 (USD MILLION) 117
TABLE 65 GERMANY: GUMMY VITAMINS MARKET SIZE, BY END USER,
2018–2025 (USD MILLION) 117
13.4.4 ITALY 117
13.4.4.1 Increase in consumption of supplements among consumers
to drive the demand for gummy vitamins 117
TABLE 66 ITALY: GUMMY VITAMINS MARKET SIZE, BY PRODUCT TYPE,
2018–2025 (USD MILLION) 118
TABLE 67 ITALY: GUMMY VITAMINS MARKET SIZE, BY END USER,
2018–2025 (USD MILLION) 118
13.4.5 SPAIN 118
13.4.5.1 High acceptance of dietary supplements due to nutritional inadequacies among local consumers to drive the growth
of the market 118
TABLE 68 SPAIN: GUMMY VITAMINS MARKET SIZE, BY PRODUCT TYPE,
2018–2025 (USD MILLION) 119
TABLE 69 SPAIN: GUMMY VITAMINS MARKET SIZE, BY END USER,
2018–2025 (USD MILLION) 119
13.4.6 REST OF EUROPE 119
13.4.6.1 Increase in awareness and introduction of newer formats of supplements by manufacturers in these countries to drive
the market growth 119
TABLE 70 REST OF EUROPE: GUMMY VITAMINS MARKET SIZE, BY PRODUCT TYPE, 2018–2025 (USD MILLION) 120
TABLE 71 REST OF EUROPE: GUMMY VITAMINS MARKET SIZE, BY END USER,
2018–2025 (USD MILLION) 120
13.5 ASIA PACIFIC 120
FIGURE 35 ASIA PACIFIC MARKET SNAPSHOT: GUMMY VITAMINS MARKET 121
TABLE 72 ASIA PACIFIC: GUMMY VITAMINS MARKET SIZE, BY COUNTRY,
2018–2025 (USD MILLION) 122
TABLE 73 ASIA PACIFIC: GUMMY VITAMINS MARKET SIZE, BY PRODUCT TYPE,
2018–2025 (USD MILLION) 122
TABLE 74 ASIA PACIFIC: GUMMY VITAMINS MARKET SIZE, BY SOURCE,
2018–2025 (USD MILLION) 122
TABLE 75 ASIA PACIFIC: GUMMY VITAMINS MARKET SIZE, BY PACKAGING TYPE,
2018–2025 (USD MILLION) 123
TABLE 76 ASIA PACIFIC: GUMMY VITAMINS MARKET SIZE, BY DISTRIBUTION
CHANNEL, 2018–2025 (USD MILLION) 123
TABLE 77 ASIA PACIFIC: GUMMY VITAMINS MARKET SIZE, BY END USER,
2018–2025 (USD MILLION) 123
_
13.5.1 CHINA 124
13.5.1.1 Increase in prevalence of diseases due to vitamin deficiencies, a surge in government initiatives, and rise in preference of consumers toward preventive healthcare to drive the market growth 124
TABLE 78 CHINA: GUMMY VITAMINS MARKET SIZE, BY PRODUCT TYPE,
2018–2025 (USD MILLION) 125
TABLE 79 CHINA: GUMMY VITAMINS MARKET SIZE, BY END USER,
2018–2025 (USD MILLION) 125
13.5.2 INDIA 125
13.5.2.1 High awareness among consumers regarding the consumption
of gummy vitamins for maintaining the required vitamin levels
to drive the demand 125
TABLE 80 INDIA: GUMMY VITAMINS MARKET SIZE, BY PRODUCT TYPE,
2018–2025 (USD MILLION) 126
TABLE 81 INDIA: GUMMY VITAMINS MARKET SIZE, BY END USER,
2018–2025 (USD MILLION) 126
13.5.3 AUSTRALIA & NEW ZEALAND 126
13.5.3.1 High demand for dietary supplements, particularly in new
formats, to drive the market growth 126
TABLE 82 AUSTRALIA & NEW ZEALAND: GUMMY VITAMINS MARKET SIZE,
BY PRODUCT TYPE, 2018–2025 (USD MILLION) 127
TABLE 83 AUSTRALIA & NEW ZEALAND: GUMMY VITAMINS MARKET SIZE,
BY END USER, 2018–2025 (USD MILLION) 127
13.5.4 JAPAN 128
13.5.4.1 Increase in awareness and shift in preference of consumers toward the adoption of dietary supplements to drive the market growth 128
TABLE 84 JAPAN: GUMMY VITAMINS MARKET SIZE, BY PRODUCT TYPE,
2018–2025 (USD MILLION) 128
TABLE 85 JAPAN: GUMMY VITAMINS MARKET SIZE, BY END USER,
2018–2025 (USD MILLION) 129
13.5.5 SOUTH KOREA 129
13.5.5.1 High acceptance of dietary supplements among local consumers
and rise in the prevalence of vitamin D deficiencies to drive the market growth 129
TABLE 86 SOUTH KOREA: GUMMY VITAMINS MARKET SIZE, BY PRODUCT TYPE,
2018–2025 (USD MILLION) 129
TABLE 87 SOUTH KOREA: GUMMY VITAMINS MARKET SIZE, BY END USER,
2018–2025 (USD MILLION) 130
13.5.6 REST OF ASIA PACIFIC 130
13.5.6.1 High adoption of healthier lifestyle to drive the market growth
for gummy vitamins 130
TABLE 88 REST OF ASIA PACIFIC: GUMMY VITAMINS MARKET SIZE, BY PRODUCT TYPE, 2018–2025 (USD MILLION) 130
TABLE 89 REST OF ASIA PACIFIC: GUMMY VITAMINS MARKET SIZE, BY END USER, 2018–2025 (USD MILLION) 131
13.6 SOUTH AMERICA 131
TABLE 90 SOUTH AMERICA: GUMMY VITAMINS MARKET SIZE, BY COUNTRY,
2018–2025 (USD MILLION) 132
TABLE 91 SOUTH AMERICA: GUMMY VITAMINS MARKET SIZE, BY PRODUCT TYPE, 2018–2025 (USD MILLION) 132
TABLE 92 SOUTH AMERICA: GUMMY VITAMINS MARKET SIZE, BY SOURCE,
2018–2025 (USD MILLION) 132
TABLE 93 SOUTH AMERICA: GUMMY VITAMINS MARKET SIZE, BY PACKAGING TYPE, 2018–2025 (USD MILLION) 132
TABLE 94 SOUTH AMERICA: GUMMY VITAMINS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018–2025 (USD MILLION) 133
TABLE 95 SOUTH AMERICA: GUMMY VITAMINS MARKET SIZE, BY END USER,
2018–2025 (USD MILLION) 133
13.6.1 BRAZIL 133
13.6.1.1 Consumer preference for vitamin-based products due to increased awareness regarding the association of vitamin deficiencies with diseases to drive the demand for gummy vitamins 133
TABLE 96 BRAZIL: GUMMY VITAMINS MARKET SIZE, BY PRODUCT TYPE,
2018–2025 (USD MILLION) 134
TABLE 97 BRAZIL: GUMMY VITAMINS MARKET SIZE, BY END USER,
2018–2025 (USD MILLION) 134
13.6.2 ARGENTINA 135
13.6.2.1 High awareness among consumers regarding the consumption
of gummy vitamins for maintaining the required vitamin levels to drive the demand 135
TABLE 98 ARGENTINA: GUMMY VITAMINS MARKET SIZE, BY PRODUCT TYPE,
2018–2025 (USD MILLION) 135
TABLE 99 ARGENTINA: GUMMY VITAMINS MARKET SIZE, BY END USER,
2018–2025 (USD MILLION) 135
13.6.3 REST OF SOUTH AMERICA 136
13.6.3.1 Introduction of new and cheaper gummies and rise in awareness regarding healthier lifestyles to encourage the market growth 136
TABLE 100 REST OF SOUTH AMERICA: GUMMY VITAMINS MARKET SIZE, BY PRODUCT TYPE, 2018–2025 (USD MILLION) 136
TABLE 101 REST OF SOUTH AMERICA: GUMMY VITAMINS MARKET SIZE, BY END USER, 2018–2025 (USD MILLION) 136
13.7 REST OF THE WORLD 137
TABLE 102 REST OF WORLD: GUMMY VITAMINS MARKET SIZE, BY REGION,
2018–2025 (USD MILLION) 137
TABLE 103 REST OF WORLD: GUMMY VITAMINS MARKET SIZE, BY PRODUCT TYPE, 2018–2025 (USD MILLION) 138
TABLE 104 REST OF WORLD: GUMMY VITAMINS MARKET SIZE, BY SOURCE,
2018–2025 (USD MILLION) 138
TABLE 105 RETS OF WORLD: GUMMY VITAMINS MARKET SIZE, BY PACKAGING TYPE, 2018–2025 (USD MILLION) 138
TABLE 106 REST OF WORLD: GUMMY VITAMINS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018–2025 (USD MILLION) 138
TABLE 107 REST OF WORLD: GUMMY VITAMINS MARKET SIZE, BY END USER,
2018–2025 (USD MILLION) 139
_
13.7.1 MIDDLE EAST 139
13.7.1.1 Increase in the purchasing power of consumers and inclination toward premium food products with value-added health benefits to drive the demand for gummy vitamins 139
FIGURE 36 PREVALENCE (%) OF VITAMIN D DEFICIENCY AND INSUFFICIENCY
IN THE MIDDLE EAST, BY COUNTRY, 2017 140
TABLE 108 MIDDLE EAST: GUMMY VITAMINS MARKET SIZE, BY PRODUCT TYPE,
2018–2025 (USD MILLION) 141
TABLE 109 MIDDLE EAST: GUMMY VITAMINS MARKET SIZE, BY END USER,
2018–2025 (USD MILLION) 141
13.7.2 AFRICA 141
13.7.2.1 Increase in the prevalence of vitamin deficiencies and government initiatives is projected to drive the market growth 141
TABLE 110 AFRICA: GUMMY VITAMINS MARKET SIZE, BY PRODUCT TYPE,
2018–2025 (USD MILLION) 142
TABLE 111 AFRICA: GUMMY VITAMINS MARKET SIZE, BY END USER,
2018–2025 (USD MILLION) 142

14 COMPETITIVE LANDSCAPE 143
14.1 OVERVIEW 143
14.2 COMPETITIVE LEADERSHIP MAPPING 143
14.2.1 STARS 143
14.2.2 EMERGING LEADER 144
14.2.3 PERVASIVE 144
14.2.4 EMERGING COMPANIES 144
FIGURE 37 GLOBAL GUMMY VITAMINS MARKET COMPETITIVE LEADERSHIP
MAPPING, 2020 145
14.3 START-UP MICROQUADRANT 145
14.3.1 PROGRESSIVE COMPANIES 145
14.3.2 RESPONSIVE COMPANIES 145
14.3.3 DYNAMIC COMPANIES 146
14.3.4 STARTING BLOCKS 146
FIGURE 38 GLOBAL GUMMY VITAMINS MARKET SME’S/ START-UP COMPETITIVE LEADERSHIP MAPPING, 2020 146
FIGURE 39 KEY DEVELOPMENTS OF THE LEADING PLAYERS IN THE GUMMY VITAMINS MARKET, 2017–2020 147
14.4 MARKET SHARE ANALYSIS OF TOP FIVE PLAYERS IN THE GUMMY VITAMINS
MARKET 2019 148
FIGURE 40 CHURCH & DWIGHT COMPANY LED THE GUMMY VITAMINS MARKET IN 2019 148
FIGURE 41 REVENUE OF THE TOP FIVE COMPANIES 149
14.4.1 NEW PRODUCT LAUNCHES 149
TABLE 112 NEW PRODUCT LAUNCHES 149
14.4.2 EXPANSIONS & INVESTMENTS 149
TABLE 113 EXPANSIONS & INVESTMENTS 149
14.4.3 MERGERS & ACQUISITIONS 150
TABLE 114 MERGERS & ACQUISITIONS 150
14.5 COVID-19 IMPACT ANALYSIS, BY KEY PLAYERS 150
14.5.1 CHURCH & DWIGHT 150
14.5.2 BAYER GROUP 151
14.5.3 THE CLOROX COMPANY 151
14.5.4 OTHERS 151

15 COMPANY PROFILES 152
(Business Overview, Products Offered, Recent Developments, SWOT Analysis, MnM View)*
15.1 LIFE SCIENCE NUTRITIONALS INC 152
15.2 BETTERA BRANDS 153
15.3 SOFTIGEL BY PROCAPS 155
15.4 NATURE’S WAY PRODUCTS, LLC. 159
15.5 ZANONVITAMEC 161
15.6 OLLY PUBLIC BENEFIT CORPORATION. 163
15.7 HERBALAND 165
15.8 HERO NUTRITIONALS 168
15.9 SMARTYPANTS VITAMINS 169
15.10 THE NATURE’S BOUNTY CO. 171
15.11 IM HEALTHCARE 173
15.12 NUTRA SOLUTIONS USA 174
15.13 MAKERS NUTRITION, LLC. 175
15.14 VITAKEM NUTRACEUTICAL INC. 177
15.15 CHURCH & DWIGHT CO., INC. 178
FIGURE 42 CHURCH & DWIGHT CO., INC.: COMPANY SNAPSHOT 178
15.16 BAYER AG 182
FIGURE 43 BAYER AG: COMPANY SNAPSHOT 183
15.17 THE CLOROX COMPANY 185
FIGURE 44 THE CLOROX COMPANY: COMPANY SNAPSHOT 185
15.18 ERNEST JACKSON 188
15.19 BOSCOGEN, INC 189
15.20 SANTA CRUZ NUTRITIONALS 190
*Details on Business Overview, Products Offered, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.
16 APPENDIX 191
16.1 DISCUSSION GUIDE 191
16.3 AVAILABLE CUSTOMIZATIONS 197
16.4 RELATED REPORTS 197
16.5 AUTHOR DETAILS 198