Table of Content

Paediatric Consumer Health in Brazil
Euromonitor International
October 2021

List Of Contents And Tables

PAEDIATRIC CONSUMER HEALTH IN BRAZIL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Attempts to return to school spread across Brazilian regions during 2021, leading to growth in all categories
Unstable weather conditions lead sales of cough, cold and allergy remedies to peak
Well-known brands lead paediatric categories, competing with a growing number of generic items and private label lines
PROSPECTS AND OPPORTUNITIES
The post-pandemic scenario is expected to record the return of steadier and slower-paced sales evolution
Health campaigns warn of the risks of self-medication, encouraging parents to seek professional advice before using paediatric remedies
Mental health concerns, traditionally directed to adults, are increasingly debated in the context of children
CATEGORY DATA
Table 1 Sales of Paediatric Consumer Health by Category: Value 2016-2021
Table 2 Sales of Paediatric Consumer Health by Category: % Value Growth 2016-2021
Table 3 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2021
Table 4 NBO Company Shares of Paediatric Consumer Health: % Value 2017-2021
Table 5 LBN Brand Shares of Paediatric Consumer Health: % Value 2018-2021
Table 6 Forecast Sales of Paediatric Consumer Health by Category: Value 2021-2026
Table 7 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2021-2026
CONSUMER HEALTH IN BRAZIL
EXECUTIVE SUMMARY
Consumption polarisation and preventative mindset continue to set the tone
Atypical years lead to new product concepts, specific consumer segments and innovative communication efforts
Mergers and acquisitions promote consolidation and concentrate power in the industry
Major retailers one step ahead in creating digital health ecosystems
Personalisation, innovation and cannabis emerge as important shifts on the horizon
MARKET INDICATORS
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021
Table 9 Life Expectancy at Birth 2016-2021
MARKET DATA
Table 10 Sales of Consumer Health by Category: Value 2016-2021
Table 11 Sales of Consumer Health by Category: % Value Growth 2016-2021
Table 12 NBO Company Shares of Consumer Health: % Value 2017-2021
Table 13 LBN Brand Shares of Consumer Health: % Value 2018-2021
Table 14 Distribution of Consumer Health by Format: % Value 2016-2021
Table 15 Distribution of Consumer Health by Format and Category: % Value 2021
Table 16 Forecast Sales of Consumer Health by Category: Value 2021-2026
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2020-2021
DISCLAIMER
DEFINITIONS
SOURCES
Summary 2 Research Sources