Table of Content

Dietary Supplements in Australia
Euromonitor International
January 2023

List Of Contents And Tables

DIETARY SUPPLEMENTS IN AUSTRALIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Immunity support and a focus on indigenous ingredients help drive further growth of dietary supplements in 2022
Increasingly diverse approach to health offers both opportunities and competition
New regulations likely to hinder marketing efforts
PROSPECTS AND OPPORTUNITIES
Greater demand for sustainable products and packaging offers opportunities
Dietary supplements with beauty positioning set to gain further momentum
Increasing competition from functional/fortified foods
CATEGORY DATA
Table 1 Sales of Dietary Supplements by Category: Value 2017-2022
Table 2 Sales of Dietary Supplements by Category: % Value Growth 2017-2022
Table 3 Sales of Dietary Supplements by Positioning: % Value 2017-2022
Table 4 NBO Company Shares of Dietary Supplements: % Value 2018-2022
Table 5 LBN Brand Shares of Dietary Supplements: % Value 2019-2022
Table 6 Forecast Sales of Dietary Supplements by Category: Value 2022-2027
Table 7 Forecast Sales of Dietary Supplements by Category: % Value Growth 2022-2027
CONSUMER HEALTH IN AUSTRALIA
EXECUTIVE SUMMARY
Consumer health in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
Table 9 Life Expectancy at Birth 2017-2022
MARKET DATA
Table 10 Sales of Consumer Health by Category: Value 2017-2022
Table 11 Sales of Consumer Health by Category: % Value Growth 2017-2022
Table 12 NBO Company Shares of Consumer Health: % Value 2018-2022
Table 13 LBN Brand Shares of Consumer Health: % Value 2019-2022
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2017-2022
Table 15 Distribution of Consumer Health by Format: % Value 2017-2022
Table 16 Distribution of Consumer Health by Format and Category: % Value 2022
Table 17 Forecast Sales of Consumer Health by Category: Value 2022-2027
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2021-2022
DISCLAIMER
DEFINITIONS
SOURCES
Summary 2 Research Sources