Table of Content



1. OVERVIEW
1.1. Catalyst
1.2. Summary

2. FENTY BEAUTY IS THE JEWEL IN THE CROWN
2.1. The current state and future prospects of the make-up market
2.2. Fenty Beauty has experienced phenomenal growth since its inception
2.3. Inclusivity has always been a focal point for the brand
2.3.1. Competitors have come under fire for a lack of inclusivity, highlighting its importance
2.4. The brand has benefited from effective influencer marketing
2.5. Personality driven branding has a major appeal to consumers
2.6. Innovative, fun products have proven to be a huge hit

3. FENTY SKIN IS AN EXCITING NEW ENDEAVOUR
3.1. Skincare is another lucrative market for Fenty
3.2. Inclusivity ethos is carried across from beauty range
3.3. Clean and ethical trends are incorporated into Fenty Skin

4. FENTY & SAVAGE X FENTY: MAKING STRIDES IN A COMPETITIVE INDUSTRY
4.1. Savage X Fenty had a strong performance in its freshman year
4.2. The brands lingerie show was a resounding success
4.3. LVMH and Rihanna have formed a formidable partnership

5. APPENDIX
5.1. Abbreviations and acronyms
5.2. Sources
5.3. Further reading

6. ASK THE ANALYST

7. ABOUT MARKETLINE



List of Figures


Figure 1: Global make-up market value: $ million, 2015-19
Figure 2: Global make-up market geography segmentation: % share, by value, 2019
Figure 3: Fenty Beauty’s Pro Filt’r Foundation ad campaign
Figure 4: Monthly gained subscribers for the ?Fenty Beauty By Rihanna’ YouTube channel
Figure 5: Global skincare market value: $ million, 2015-19
Figure 6: Fenty Skin’s campaign featured A$AP Rocky and Lil Nas X
Figure 7: Have purchased any of 17 top luxury brands in last 2 years (%)


List of Tables