Table of Content

Cider/Perry in Vietnam
Euromonitor International
June 2022

List Of Contents And Tables

CIDER/PERRY IN VIETNAM
KEY DATA FINDINGS
2021 DEVELOPMENTS
Cider/perry hard hit by on-trade restrictions
Heineken Vietnam focuses on Facebook as a way to build consumer engagement during lockdown
E-commerce benefits from COVID-19 measures as consumers stay home
PROSPECTS AND OPPORTUNITIES
Cider/perry is projected to recover gradually over the forecast period
Off-trade channels is expected to have bigger pie compared to on-trade channels
New imported brands could add variety while local craft breweries appear in the market
CATEGORY DATA
Table 1 Sales of Cider/Perry: Total Volume 2016-2021
Table 2 Sales of Cider/Perry: Total Value 2016-2021
Table 3 Sales of Cider/Perry: % Total Volume Growth 2016-2021
Table 4 Sales of Cider/Perry: % Total Value Growth 2016-2021
Table 5 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2016-2021
Table 6 Sales of Cider/Perry by Off-trade vs On-trade: Value 2016-2021
Table 7 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 8 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2016-2021
Table 9 Forecast Sales of Cider/Perry: Total Volume 2021-2026
Table 10 Forecast Sales of Cider/Perry: Total Value 2021-2026
Table 11 Forecast Sales of Cider/Perry: % Total Volume Growth 2021-2026
Table 12 Forecast Sales of Cider/Perry: % Total Value Growth 2021-2026
ALCOHOLIC DRINKS IN VIETNAM
EXECUTIVE SUMMARY
COVID-19 continues to have a negative impact on the consumption of alcoholic drinks in Vietnam in 2021
Players turn to product innovations to stimulate sales
Heineken and Sabeco jostle for the lead
E-commerce on the rise as ban lifted on online sales of stronger alcoholic drinks
Spike in COVID-19 cases drives a shift from the on-trade to the off-trade
A positive outlook for the forecast period
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 13 Number of On-trade Establishments by Type 2015-2021
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2021
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 14 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021
MARKET DATA
Table 15 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 16 Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 17 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Table 18 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Table 19 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2021
Table 20 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2021
Table 21 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2021
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2021
Table 23 GBO Company Shares of Alcoholic Drinks: % Total Volume 2017-2021
Table 24 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2016-2021
Table 25 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2021
Table 26 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026
Table 27 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026
Table 28 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026
Table 29 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 2 Research Sources