Table of Content

Alcoholic Drinks in North Macedonia
Euromonitor International
June 2022

List Of Contents And Tables

ALCOHOLIC DRINKS IN NORTH MACEDONIA
EXECUTIVE SUMMARY
Alcoholic drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2021
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
In 2021, Pivara Skopje, which distributes Heineken, launched Heineken 0.0, an alcohol-free beer
Outlook
MARKET INDICATORS
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021
MARKET DATA
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2021
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2021
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2021
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2021
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2017-2021
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2016-2021
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2020
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 2 Research Sources
BEER IN NORTH MACEDONIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Slow recovery in 2021
Consumer preference for imported premium lager beers grows in 2021
Craft beer gaining value share
PROSPECTS AND OPPORTUNITIES
Muted volume growth over forecast period
Flavoured lager and stout have growth potential
Low and no alcohol beers register healthy growth
CATEGORY BACKGROUND
Lager price band methodology
Summary 3 Lager by Price Band 2021
Table 17 Number of Breweries 2016-2021
CATEGORY DATA
Table 18 Sales of Beer by Category: Total Volume 2016-2021
Table 19 Sales of Beer by Category: Total Value 2016-2021
Table 20 Sales of Beer by Category: % Total Volume Growth 2016-2021
Table 21 Sales of Beer by Category: % Total Value Growth 2016-2021
Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2016-2021
Table 23 Sales of Beer by Off-trade vs On-trade: Value 2016-2021
Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2016-2021
Table 26 GBO Company Shares of Beer: % Total Volume 2017-2021
Table 27 NBO Company Shares of Beer: % Total Volume 2017-2021
Table 28 LBN Brand Shares of Beer: % Total Volume 2018-2021
Table 29 Forecast Sales of Beer by Category: Total Volume 2021-2026
Table 30 Forecast Sales of Beer by Category: Total Value 2021-2026
Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2021-2026
Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2021-2026
WINE IN NORTH MACEDONIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Slow recovery in 2021
Highly fragmented landscape
Vermouth and sparkling wine star performers in 2021
PROSPECTS AND OPPORTUNITIES
Wine to continue growing at a similar pace as over the review period
Champagne set to register similar growth as other sparkling wines
Push to develop retail channels
CATEGORY DATA
Table 33 Sales of Wine by Category: Total Volume 2016-2021
Table 34 Sales of Wine by Category: Total Value 2016-2021
Table 35 Sales of Wine by Category: % Total Volume Growth 2016-2021
Table 36 Sales of Wine by Category: % Total Value Growth 2016-2021
Table 37 Sales of Wine by Off-trade vs On-trade: Volume 2016-2021
Table 38 Sales of Wine by Off-trade vs On-trade: Value 2016-2021
Table 39 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 40 Sales of Wine by Off-trade vs On-trade: % Value Growth 2016-2021
Table 41 Sales of Wine by Origin 2019-2021
Table 42 Forecast Sales of Wine by Category: Total Volume 2021-2026
Table 43 Forecast Sales of Wine by Category: Total Value 2021-2026
Table 44 Forecast Sales of Wine by Category: % Total Volume Growth 2021-2026
Table 45 Forecast Sales of Wine by Category: % Total Value Growth 2021-2026
SPIRITS IN NORTH MACEDONIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Healthy recovery in 2021
Croatian player Badel 1862 continues to lead
Gin and bitters star performers in 2021
PROSPECTS AND OPPORTUNITIES
Spirits to slow down in off-trade due to maturity of key spirits
Bitters, cream-based liqueurs and vodka strong performers
Development of modern grocery retailing continues
CATEGORY DATA
Table 46 Sales of Spirits by Category: Total Volume 2016-2021
Table 47 Sales of Spirits by Category: Total Value 2016-2021
Table 48 Sales of Spirits by Category: % Total Volume Growth 2016-2021
Table 49 Sales of Spirits by Category: % Total Value Growth 2016-2021
Table 50 Sales of Spirits by Off-trade vs On-trade: Volume 2016-2021
Table 51 Sales of Spirits by Off-trade vs On-trade: Value 2016-2021
Table 52 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 53 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2016-2021
Table 54 GBO Company Shares of Spirits: % Total Volume 2017-2021
Table 55 NBO Company Shares of Spirits: % Total Volume 2017-2021
Table 56 LBN Brand Shares of Spirits: % Total Volume 2018-2021
Table 57 Forecast Sales of Spirits by Category: Total Volume 2021-2026
Table 58 Forecast Sales of Spirits by Category: Total Value 2021-2026
Table 59 Forecast Sales of Spirits by Category: % Total Volume Growth 2021-2026
Table 60 Forecast Sales of Spirits by Category: % Total Value Growth 2021-2026
CIDER/PERRY IN NORTH MACEDONIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Strong recovery in 2021
Cider/perry remains niche despite expanding retail presence
Limited brand presence within cider/perry limits growth
PROSPECTS AND OPPORTUNITIES
Rosey outlook over forecast period
Domestic production of cider/perry has potential
Potential headwinds could dampen volume growth
CATEGORY DATA
Table 61 Sales of Cider/Perry: Total Volume 2016-2021
Table 62 Sales of Cider/Perry: Total Value 2016-2021
Table 63 Sales of Cider/Perry: % Total Volume Growth 2016-2021
Table 64 Sales of Cider/Perry: % Total Value Growth 2016-2021
Table 65 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2016-2021
Table 66 Sales of Cider/Perry by Off-trade vs On-trade: Value 2016-2021
Table 67 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 68 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2016-2021
Table 69 GBO Company Shares of Cider/Perry: % Total Volume 2017-2021
Table 70 NBO Company Shares of Cider/Perry: % Total Volume 2017-2021
Table 71 LBN Brand Shares of Cider/Perry: % Total Volume 2018-2021
Table 72 Forecast Sales of Cider/Perry: Total Volume 2021-2026
Table 73 Forecast Sales of Cider/Perry: Total Value 2021-2026
Table 74 Forecast Sales of Cider/Perry: % Total Volume Growth 2021-2026
Table 75 Forecast Sales of Cider/Perry: % Total Value Growth 2021-2026
RTDS IN NORTH MACEDONIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
RTDs recovers in 2021 but fails to reach pre-COVID-19 sales levels
Limited brand presence prevents RTDs from achieving stronger growth
Low awareness and the economic fallout of the pandemic stifles investment
PROSPECTS AND OPPORTUNITIES
Healthy growth, though from relatively small base
Investment required to raise awareness of RTDs in the forecast period
Potential headwinds could dampen volume growth
CATEGORY DATA
Table 76 Sales of RTDs by Category: Total Volume 2016-2021
Table 77 Sales of RTDs by Category: Total Value 2016-2021
Table 78 Sales of RTDs by Category: % Total Volume Growth 2016-2021
Table 79 Sales of RTDs by Category: % Total Value Growth 2016-2021
Table 80 Sales of RTDs by Off-trade vs On-trade: Volume 2016-2021
Table 81 Sales of RTDs by Off-trade vs On-trade: Value 2016-2021
Table 82 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 83 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2016-2021
Table 84 GBO Company Shares of RTDs: % Total Volume 2017-2021
Table 85 NBO Company Shares of RTDs: % Total Volume 2017-2021
Table 86 LBN Brand Shares of RTDs: % Total Volume 2018-2021
Table 87 Forecast Sales of RTDs by Category: Total Volume 2021-2026
Table 88 Forecast Sales of RTDs by Category: Total Value 2021-2026
Table 89 Forecast Sales of RTDs by Category: % Total Volume Growth 2021-2026
Table 90 Forecast Sales of RTDs by Category: % Total Value Growth 2021-2026