Table of Content
1. Preface
1.1. Market Introduction
1.2. Market Segmentation
1.3. Key Research Objectives
2. Assumptions and Research Methodology
2.1. Research Methodology
2.1.1. List of Primary and Secondary Sources
2.2. Key Assumptions for Data Modelling
3. Executive Summary - Global Mobile Application Market
4. Market Overview
4.1. Market Definition
4.2. Key Market Indicators
4.3. Market Factor Analysis
4.3.1. Forecast Factors
4.3.2. Ecosystem/ Value Chain Analysis
4.3.3. Market Dynamics (Growth Influencers)
4.3.3.1. Drivers
4.3.3.2. Restraints
4.3.3.3. Opportunities
4.3.3.4. Impact Analysis of Drivers and Restraints
4.4. Market Opportunity Assessment – by Region (North America/ Europe/ Asia Pacific/ Middle East & Africa/ South America)
4.4.1. By Operating System
4.4.2. By Type
4.5. Competitive Scenario and Trends
4.5.1. Mobile Application Market Concentration Rate
4.5.1.1. List of Emerging, Prominent, and Leading Players
4.5.2. Mergers & Acquisitions, Expansions
4.6. Market Outlook
4.7. COVID-19 Impact Analysis
4.7.1. COVID-19 Impact on Worldwide ICT Spending
4.7.2. COVID-19 Impact Analysis on Mobile Application Market, Y-o-Y Trend
4.7.3. COVID-19 Impact Quadrant of Mobile Application Market, by Type
4.7.4. End-user Sentiment Analysis: Comparative Analysis on Spending
4.7.4.1. Increase in Spending
4.7.4.2. Decrease in Spending
4.7.5. Short Term and Long Term Impact on the Mobile Application Market
4.8. Adoption Analysis of Mobile Application, by Age Group
4.8.1. < 18 years
4.8.2. 18 - 28 Years
4.8.3. 29 - 39 Years
4.8.4. 40 - 50 Years
4.8.5. > 50
4.9. Adoption Analysis of Mobile Application, by Gender
4.9.1. Male
4.9.2. Female
4.10. Worldwide Mobile Application Downloads, by App Store
4.10.1. Apple iOS Store
4.10.2. Google Play
4.11. Pricing Model Analysis
4.12. Cost Analysis
4.13. Cost Analysis of the Mobile App Marketing
5. Global Mobile Application Market Analysis and Forecast
5.1. Market Revenue Analysis (US$ Bn), 2015-2030
5.1.1. Historic Growth Trends, 2015-2019
5.1.2. Forecast Trends, 2020-2030
6. Global Mobile Application Market Analysis, by Operating System
6.1. Definitions
6.2. Key Segment Analysis
6.3. Mobile Application Market Size (US$ Bn) Forecast, by Operating System, 2018 - 2030
6.3.1. iOS
6.3.2. Android
6.3.3. Others (Windows, BlackBerry)
7. Global Mobile Application Market Analysis, by Type
7.1. Key Segment Analysis
7.2. Mobile Application Market Size (US$ Bn) Forecast, by Type, 2018 - 2030
7.2.1. Gaming
7.2.2. Non-gaming
7.2.2.1. Business & Enterprise
7.2.2.2. Social Networking
7.2.2.3. Entertainment & Music
7.2.2.4. Edutainment
7.2.2.5. Health & Fitness
7.2.2.6. Retail & E-commerce
7.2.2.7. Video & Photo
7.2.2.8. Travel & Hospitality
7.2.2.9. Others (News, Sports)
8. Global Mobile Application Market Analysis and Forecast, By Region
8.1. Key Findings
8.2. Mobile Application Market Size (US$ Bn) Forecast, by Region, 2018 - 2030
8.2.1. North America
8.2.2. Europe
8.2.3. Asia Pacific
8.2.4. Middle East & Africa
8.2.5. South America
9. North America Mobile Application Market Analysis
9.1. Regional Outlook
9.2. Mobile Application Market Size (US$ Bn) Analysis and Forecast (2018 - 2030)
9.2.1. By Operating System
9.2.2. By Type
9.3. Mobile Application Market Size (US$ Bn) Forecast, by Country, 2018 - 2030
9.3.1. U.S.
9.3.2. Canada
9.3.3. Mexico
9.4. Mobile Application Market Absolute $ Opportunity Analysis, by Country
9.4.1. U.S.
9.4.2. Canada
9.4.3. Mexico
10. Europe Mobile Application Market Analysis and Forecast
10.1. Regional Outlook
10.2. Mobile Application Market Size (US$ Bn) Analysis and Forecast (2018 - 2030)
10.2.1. By Operating System
10.2.2. By Type
10.3. Mobile Application Market Size (US$ Bn) Forecast, by Country & Sub-region, 2018 - 2030
10.3.1. Germany
10.3.2. U.K.
10.3.3. France
10.3.4. Spain
10.3.5. Italy
10.3.6. Rest of Europe
10.4. Mobile Application Market Absolute $ Opportunity Analysis, by Country & Sub-region
10.4.1. Germany
10.4.2. U.K.
10.4.3. France
10.4.4. Spain
10.4.5. Italy
10.4.6. Rest of Europe
11. APAC Mobile Application Market Analysis and Forecast
11.1. Regional Outlook
11.2. Mobile Application Market Size (US$ Bn) Analysis and Forecast (2018 - 2030)
11.2.1. By Operating System
11.2.2. By Type
11.3. Mobile Application Market Size (US$ Bn) Forecast, by Country, 2018 - 2030
11.3.1. China
11.3.2. India
11.3.3. Japan
11.3.4. ASEAN
11.3.5. Rest of Asia Pacific
11.4. Mobile Application Market Absolute $ Opportunity Analysis, by Country & Sub-region
11.4.1. China
11.4.2. India
11.4.3. Japan
11.4.4. ASEAN
11.4.5. Rest of Asia Pacific
12. Middle East & Africa (MEA) Mobile Application Market Analysis and Forecast
12.1. Regional Outlook
12.2. Mobile Application Market Size (US$ Bn) Analysis and Forecast (2018 - 2030)
12.2.1. By Operating System
12.2.2. By Type
12.3. Mobile Application Market Size (US$ Bn) Forecast, by Country & Sub-region, 2018 - 2030
12.3.1. United Arab Emirates
12.3.2. South Africa
12.3.3. Rest of Middle East & Africa (MEA)
12.4. Mobile Application Market Absolute $ Opportunity Analysis, by Country
12.4.1. United Arab Emirates
12.4.2. South Africa
13. South America Mobile Application Market Analysis and Forecast
13.1. Regional Outlook
13.2. Mobile Application Market Size (US$ Bn) Analysis and Forecast (2018 - 2030)
13.2.1. By Operating System
13.2.2. By Type
13.3. Mobile Application Market Size (US$ Bn) Forecast, by Country & Sub-region, 2018 - 2030
13.3.1. Brazil
13.3.2. Argentina
13.3.3. Rest of South America
13.4. Mobile Application Market Absolute $ Opportunity Analysis, by Country
13.4.1. Brazil
13.4.2. Argentina
14. Competition Landscape
14.1. Market Competition Matrix, by Leading Players
14.2. Market Revenue Share Analysis (%), by Leading Players (2019)
15. Company Profiles
15.1. Amazon.com, Inc.
15.1.1. Business Overview
15.1.2. Product Portfolio
15.1.3. Geographical Footprint
15.1.4. Revenue and Strategy
15.2. Apple, Inc.
15.2.1. Business Overview
15.2.2. Product Portfolio
15.2.3. Geographical Footprint
15.2.4. Revenue and Strategy
15.3. APPSTER
15.3.1. Business Overview
15.3.2. Product Portfolio
15.3.3. Geographical Footprint
15.3.4. Revenue and Strategy
15.4. BlackBerry Limited
15.4.1. Business Overview
15.4.2. Product Portfolio
15.4.3. Geographical Footprint
15.4.4. Revenue and Strategy
15.5. Broadcom Inc. (CA Technologies)
15.5.1. Business Overview
15.5.2. Product Portfolio
15.5.3. Geographical Footprint
15.5.4. Revenue and Strategy
15.6. China Mobile Ltd.
15.6.1. Business Overview
15.6.2. Product Portfolio
15.6.3. Geographical Footprint
15.6.4. Revenue and Strategy
15.7. Cognizant Technology Solutions Corporation
15.7.1. Business Overview
15.7.2. Product Portfolio
15.7.3. Geographical Footprint
15.7.4. Revenue and Strategy
15.8. Gameloft SE
15.8.1. Business Overview
15.8.2. Product Portfolio
15.8.3. Geographical Footprint
15.8.4. Revenue and Strategy
15.9. Google LLC
15.9.1. Business Overview
15.9.2. Product Portfolio
15.9.3. Geographical Footprint
15.9.4. Revenue and Strategy
15.10. Hewlett Packard Enterprise
15.10.1. Business Overview
15.10.2. Product Portfolio
15.10.3. Geographical Footprint
15.10.4. Revenue and Strategy
15.11. Intellectsoft LLC
15.11.1. Business Overview
15.11.2. Product Portfolio
15.11.3. Geographical Footprint
15.11.4. Revenue and Strategy
15.12. IBM Corporation
15.12.1. Business Overview
15.12.2. Product Portfolio
15.12.3. Geographical Footprint
15.12.4. Revenue and Strategy
15.13. Microsoft Corporation
15.13.1. Business Overview
15.13.2. Product Portfolio
15.13.3. Geographical Footprint
15.13.4. Revenue and Strategy
15.14. Nokia Corporation
15.14.1. Business Overview
15.14.2. Product Portfolio
15.14.3. Geographical Footprint
15.14.4. Revenue and Strategy
15.15. QBurst
15.15.1. Business Overview
15.15.2. Product Portfolio
15.15.3. Geographical Footprint
15.15.4. Revenue and Strategy
15.16. Softeq Development Corporation
15.16.1. Business Overview
15.16.2. Product Portfolio
15.16.3. Geographical Footprint
15.16.4. Revenue and Strategy
15.17. Sourcebits, Inc.
15.17.1. Business Overview
15.17.2. Product Portfolio
15.17.3. Geographical Footprint
15.17.4. Revenue and Strategy
15.18. Verbat Technologies
15.18.1. Business Overview
15.18.2. Product Portfolio
15.18.3. Geographical Footprint
15.18.4. Revenue and Strategy
15.19. WillowTree Apps, Inc.
15.19.1. Business Overview
15.19.2. Product Portfolio
15.19.3. Geographical Footprint
15.19.4. Revenue and Strategy
15.20. Y Media Labs, Inc.
15.20.1. Business Overview
15.20.2. Product Portfolio
15.20.3. Geographical Footprint
15.20.4. Revenue and Strategy
16. Key Takeaways
List of Figures
Figure 1: Global Mobile Application Market Size (US$ Bn) Forecast, 2018 – 2030
Figure 2: Global Mobile Application Market Revenue (US$ Bn) Opportunity Assessment, by Region, 2020E
Figure 3: Top Segment Analysis
Figure 4: Global Mobile Application Market Revenue (US$ Bn) Opportunity Assessment, by Region, 2030F
Figure 5: Global Mobile Contribution to Economic Growth (US$ Bn, % of GDP), by Mobile Component
Figure 6: Global Mobile Application Market Attractiveness Assessment, by Operating System
Figure 7: Global Mobile Application Market Relative Attractiveness Assessment, by Operating System
Figure 8: Global Mobile Application Market Attractiveness Assessment, by Type
Figure 9: Global Mobile Application Market Relative Attractiveness Assessment, by Type
Figure 10: Global Mobile Application Market Attractiveness Assessment, by Region
Figure 11: Global Mobile Application Market Relative Attractiveness Assessment, by Region
Figure 12: Global Mobile Application Market, by Operating System, CAGR (%) (2020 – 2030)
Figure 13: Global Mobile Application Market, by Type, CAGR (%) (2020 – 2030)
Figure 14: Global Mobile Application Market, by Region, CAGR (%) (2020 – 2030)
Figure 15: Worldwide ICT Technology Spending YoY Trend
Figure 16: COVID-19 Impact on ICT Spending
Figure 17: Mobile Application Y-o-Y Trend
Figure 18: COVID-19 Impact Quadrant of the Mobile Application Market
Figure 19: Global Growth in Remote Working App Installed
Figure 20: Expansion of Health Apps During the COVID-19 Pandemic, by Age Group
Figure 21: Global Expansion of Mobile Games Apps During the COVID-19 Pandemic
Figure 22: Average Weekly Hours Spent on Fitness Apps During the COVID-19 Pandemic
Figure 23: Global Mobile Application Market Revenue (US$ Bn) Historic Trends, 2015 - 2019
Figure 24: Global Mobile Application Market Revenue Opportunity (US$ Bn) Historic Trends, 2015 - 2019
Figure 25: Global Mobile Application Market Y-o-Y Growth (Revenue %) Forecast, 2020 - 2030
Figure 26: Global Mobile Application Market Revenue Opportunity (US$ Bn) Forecast, 2020 - 2030
Figure 27: Global Mobile Application Market Value Share Analysis, by Operating System, 2020
Figure 28: Global Mobile Application Market Value Share Analysis, by Operating System, 2030
Figure 29: Global Mobile Application Market Value Share Analysis, by Type, 2020
Figure 30: Global Mobile Application Market Value Share Analysis, by Type, 2030
Figure 31: Global Mobile Application Market Value Share Analysis, by Region, 2020
Figure 32: Global Mobile Application Market Value Share Analysis, by Region, 2030
Figure 33: North America Mobile Application Market Value Share Analysis, by Operating System, 2020
Figure 34: North America Mobile Application Market Value Share Analysis, by Operating System, 2030
Figure 35: North America Mobile Application Market Value Share Analysis, by Type, 2020
Figure 36: North America Mobile Application Market Value Share Analysis, by Type, 2030
Figure 37: North America Mobile Application Market Value Share Analysis, by Country, 2020
Figure 38: North America Mobile Application Market Value Share Analysis, by Country, 2030
Figure 39: U.S. Mobile Application Market Opportunity Growth Analysis (US$ Bn) Forecast, 2020 – 2030
Figure 40: Canada Mobile Application Market Opportunity Growth Analysis (US$ Bn) Forecast, 2020 – 2030
Figure 41: Mexico Mobile Application Market Opportunity Growth Analysis (US$ Bn) Forecast, 2020 – 2030
Figure 42: Europe Mobile Application Market Value Share Analysis, by Operating System, 2020
Figure 43: Europe Mobile Application Market Value Share Analysis, by Operating System, 2030
Figure 44: Europe Mobile Application Market Value Share Analysis, by Type, 2020
Figure 45: Europe Mobile Application Market Value Share Analysis, by Type, 2030
Figure 46: Europe Mobile Application Market Value Share Analysis, by Country, 2020
Figure 47: Europe Mobile Application Market Value Share Analysis, by Country, 2030
Figure 48: Germany Mobile Application Market Opportunity Growth Analysis (US$ Bn) Forecast, 2020 – 2030
Figure 49: U.K. Mobile Application Market Opportunity Growth Analysis (US$ Bn) Forecast, 2020 – 2030
Figure 50: France Mobile Application Market Opportunity Growth Analysis (US$ Bn) Forecast, 2020 – 2030
Figure 51: Spain Mobile Application Market Opportunity Growth Analysis (US$ Bn) Forecast, 2020 – 2030
Figure 52: Italy Mobile Application Market Opportunity Growth Analysis (US$ Bn) Forecast, 2020 – 2030
Figure 53: Asia Pacific Mobile Application Market Value Share Analysis, by Operating System, 2020
Figure 54: Asia Pacific Mobile Application Market Value Share Analysis, by Operating System, 2030
Figure 55: Asia Pacific Mobile Application Market Value Share Analysis, by Type, 2020
Figure 56: Asia Pacific Mobile Application Market Value Share Analysis, by Type, 2030
Figure 57: Asia Pacific Mobile Application Market Value Share Analysis, by Country, 2020
Figure 58: Asia Pacific Mobile Application Market Value Share Analysis, by Country, 2030
Figure 59: China Mobile Application Market Opportunity Growth Analysis (US$ Bn) Forecast, 2020 – 2030
Figure 60: India Mobile Application Market Opportunity Growth Analysis (US$ Bn) Forecast, 2020 – 2030
Figure 61: Japan Mobile Application Market Opportunity Growth Analysis (US$ Bn) Forecast, 2020 – 2030
Figure 62: ASEAN Mobile Application Market Opportunity Growth Analysis (US$ Bn) Forecast, 2020 – 2030
Figure 63: Middle East & Africa Mobile Application Market Value Share Analysis, by Operating System, 2020
Figure 64: Middle East & Africa Mobile Application Market Value Share Analysis, by Operating System, 2030
Figure 65: Middle East & Africa Mobile Application Market Value Share Analysis, by Type, 2020
Figure 66: Middle East & Africa Mobile Application Market Value Share Analysis, by Type, 2030
Figure 67: Middle East & Africa Mobile Application Market Value Share Analysis, by Country, 2020
Figure 68: Middle East & Africa Mobile Application Market Value Share Analysis, by Country, 2030
Figure 69: United Arab Emirates Mobile Application Market Opportunity Growth Analysis (US$ Bn) Forecast, 2020 – 2030
Figure 70: South Africa Mobile Application Market Opportunity Growth Analysis (US$ Bn) Forecast, 2020 – 2030
Figure 71: South America Mobile Application Market Value Share Analysis, by Operating System, 2020
Figure 72: South America Mobile Application Market Value Share Analysis, by Operating System, 2030
Figure 73: South America Mobile Application Market Value Share Analysis, by Type, 2020
Figure 74: South America Mobile Application Market Value Share Analysis, by Type, 2030
Figure 75: South America Mobile Application Market Value Share Analysis, by Country, 2020
Figure 76: South America Mobile Application Market Value Share Analysis, by Country, 2030
Figure 77: Brazil Mobile Application Market Opportunity Growth Analysis (US$ Bn) Forecast, 2020 – 2030
Figure 78: Argentina Mobile Application Market Opportunity Growth Analysis (US$ Bn) Forecast, 2020 – 2030
Figure 79: Global Mobile Application Market Share Analysis, by Company (2019)
List of Tables
Table 1: Acronyms Used
Table 2: Global Mobile Application Market Revenue Analysis, by Country, 2018 - 2030 (US$ Bn)
Table 3: Global Mobile Application Market Revenue Analysis, by Country, 2018 - 2030 (US$ Bn)
Table 4: Global Mobile Application Market Revenue Analysis, by Country, 2018 - 2030 (US$ Bn)
Table 5: Global Mobile Application Market Revenue Analysis, by Country, 2018 - 2030 (US$ Bn)
Table 6: Global Mobile Application Market Revenue Analysis, by Country, 2018 - 2030 (US$ Bn)
Table 7: Global Mobile Market, Key Facts
Table 8: Region-wise Mobile Contribution to GDP, 2019
Table 9: Internet Users, by Region
Table 10: Forecast Factors: Relevance and Impact (1/2)
Table 11: Forecast Factors: Relevance and Impact (2/2)
Table 12: List of Emerging, Prominent and Leading Players
Table 13: Mergers & Acquisitions, Expansions
Table 14: Adoption (%) Analysis of Mobile Application Market, by Age group (2019)
Table 15: Adoption (%) Analysis of Mobile Application Market, by Gender (2019)
Table 16: Worldwide Mobile Application Downloads, by App Store (2019)
Table 17: Worldwide Mobile Application Downloads, by App Store (2019)
Table 18: Pricing Analysis of Mobile Application
Table 19: Average Cost of Developing a Mobile Application
Table 20: Global Mobile Application Market Value (US$ Bn) Forecast, by Operating System, 2018 - 2030
Table 21: Global Mobile Application Market Value (US$ Bn) Forecast, by Type, 2018 - 2030
Table 22: Global Mobile Application Market Value (US$ Bn) Forecast, by Type, by Non-gaming, 2018 - 2030
Table 23: Global Mobile Application Market Value (US$ Bn) Forecast, by Region, 2018 - 2030
Table 24: North America Mobile Application Market Value (US$ Bn) Forecast, by Operating System, 2018 - 2030
Table 25: North America Mobile Application Market Value (US$ Bn) Forecast, by Type, 2018 - 2030
Table 26: North America Mobile Application Market Value (US$ Bn) Forecast, by Type, by Non-gaming, 2018 - 2030
Table 27: North America Mobile Application Market Value (US$ Bn) Forecast, by Country, 2018 - 2030
Table 28: Europe Mobile Application Market Value (US$ Bn) Forecast, by Operating System, 2018 - 2030
Table 29: Europe Mobile Application Market Value (US$ Bn) Forecast, by Type, 2018 - 2030
Table 30: Europe Mobile Application Market Value (US$ Bn) Forecast, by Type, by Non-gaming, 2018 - 2030
Table 31: Europe Mobile Application Market Value (US$ Bn) Forecast, by Country, 2018 - 2030
Table 32: Asia Pacific Mobile Application Market Value (US$ Bn) Forecast, by Operating System, 2018 - 2030
Table 33: Asia Pacific Mobile Application Market Value (US$ Bn) Forecast, by Type, 2018 - 2030
Table 34: Asia Pacific Mobile Application Market Value (US$ Bn) Forecast, by Type, by Non-gaming, 2018 - 2030
Table 35: Asia Pacific Mobile Application Market Value (US$ Bn) Forecast, by Country, 2018 - 2030
Table 36: Middle East & Africa Mobile Application Market Value (US$ Bn) Forecast, by Operating System, 2018 - 2030
Table 37: Middle East & Africa Mobile Application Market Value (US$ Bn) Forecast, by Type, 2018 - 2030
Table 38: Middle East & Africa Mobile Application Market Value (US$ Bn) Forecast, by Type, by Non-gaming, 2018 - 2030
Table 39: Middle East & Africa Mobile Application Market Value (US$ Bn) Forecast, by Country, 2018 - 2030
Table 40: South America Mobile Application Market Value (US$ Bn) Forecast, by Operating System, 2018 - 2030
Table 41: South America Mobile Application Market Value (US$ Bn) Forecast, by Type, 2018 - 2030
Table 42: South America Mobile Application Market Value (US$ Bn) Forecast, by Type, by Non-gaming, 2018 - 2030
Table 43: South America Mobile Application Market Value (US$ Bn) Forecast, by Country, 2018 - 2030
Table 44: Amazon.com, Inc. Revenue Share, by Segment, 2018 & 2019 (US$ Mn)
Table 45: Apple Inc. Revenue Share, by Segment, 2018 & 2019 (US$ Mn)
Table 46: Appster Product Portfolio
Table 47: Blackberry Limited Revenue Share, by Segment, 2018 & 2019 (US$ Mn)
Table 48: Broadcom Inc. Revenue Share, by Segment, 2018 & 2019 (US$ Mn)
Table 49: China Mobile Ltd. Revenue Share, by Segment, 2018 & 2019 (US$ Mn)
Table 50: Cognizant Technology Solutions Corporation Revenue Share, by Segment, 2018 & 2019 (US$ Mn)
Table 51: Gameloft SE Products Portfolio
Table 52: Google, LLC Revenue Share, by Segment, 2018 & 2019 (US$ Mn)
Table 53: HPE Revenue Share, by Segment, 2018 & 2019 (US$ Mn)
Table 54: Intellectsoft LLC Business Segment
Table 55: IBM Corporation Revenue Share, by Business Segment, 2018 & 2019 (US$ Mn)
Table 56: Microsoft Corporation Revenue Share, by Business Segment, 2018 & 2019 (US$ Mn)
Table 57: Nokia Corporation Revenue Share, by Business Segment, 2018 & 2019 (US$ Mn)
Table 58: QBurst Business Segment
Table 59: Softeq Development Corporation, Business Segment
Table 60: Sourcebits, Inc. Business Segment
Table 61: Verbat Technologies Business Segment
Table 62: WillowTree Apps, Inc. Business Segment
Table 63: Y Media Labs, Inc. Business Segment
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