Table of Content

1 INTRODUCTION 45
1.1 INTRODUCTION TO COVID-19 45
1.2 COVID-19 HEALTH ASSESSMENT 45
FIGURE 1 COVID-19: THE GLOBAL PROPAGATION 45
FIGURE 2 COVID-19 PROPAGATION: SELECT COUNTRIES 46
1.3 COVID-19 ECONOMIC ASSESSMENT 47
FIGURE 3 REVISED GROSS DOMESTIC PRODUCT FORECASTS FOR SELECT G20 COUNTRIES IN 2020 47
1.3.1 COVID-19 ECONOMIC IMPACT?SCENARIO ASSESSMENT 48
FIGURE 4 FACTORS IMPACTING GLOBAL ECONOMY 48
FIGURE 5 SCENARIOS IN TERMS OF RECOVERY OF GLOBAL ECONOMY 49
1.4 OBJECTIVES OF THE STUDY 50
1.5 MARKET DEFINITION 50
1.5.1 INCLUSIONS AND EXCLUSIONS 51
1.5.2 GEOMARKETING: MARKET SEGMENTATION 51
1.5.3 REGIONS COVERED 52
1.5.4 YEARS CONSIDERED FOR THE STUDY 52
1.6 CURRENCY 53
TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE, 2017–2019 53
1.7 STAKEHOLDERS 53

2 RESEARCH METHODOLOGY 54
2.1 RESEARCH DATA 54
FIGURE 6 GEOMARKETING MARKET: RESEARCH DESIGN 54
2.1.1 SECONDARY DATA 55
2.1.2 PRIMARY DATA 55
2.1.2.1 Breakup of primary profiles 56
2.1.2.2 Key industry insights 56
2.2 MARKET BREAKUP AND DATA TRIANGULATION 57
FIGURE 7 DATA TRIANGULATION 57
2.3 MARKET SIZE ESTIMATION 58
FIGURE 8 MARKET SIZE ESTIMATION METHODOLOGY _ APPROACH 1 (SUPPLY SIDE): REVENUE OF SOLUTIONS AND SERVICES OF GEOMARKETING MARKET 58
FIGURE 9 MARKET SIZE ESTIMATION METHODOLOGY _ APPROACH 1 BOTTOM-UP (SUPPLY SIDE): COLLECTIVE REVENUE OF ALL SOLUTIONS AND SERVICES OF GEOMARKETING MARKET 58
FIGURE 10 MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 2 TOP-DOWN (DEMAND SIDE): SHARE OF GEOMARKETING MARKET 59
2.4 MARKET FORECAST 60
TABLE 2 FACTOR ANALYSIS 60
2.5 COMPANY EVALUATION MATRIX METHODOLOGY 61
FIGURE 11 COMPANY EVALUATION MATRIX: CRITERIA WEIGHTAGE 61
2.6 STARTUP/SME EVALUATION MATRIX METHODOLOGY 62
FIGURE 12 STARTUP/SME EVALUATION MATRIX: CRITERIA WEIGHTAGE 62
2.7 ASSUMPTIONS FOR THE STUDY 62
2.8 SUMMARY OF CHANGES 64

3 EXECUTIVE SUMMARY 65
FIGURE 13 SOFTWARE SEGMENT TO ACCOUNT FOR HIGHER MARKET SHARE DURING FORECAST PERIOD 67
FIGURE 14 CLOUD SEGMENT TO ACCOUNT FOR HIGHER MARKET SHARE DURING FORECAST PERIOD 67
FIGURE 15 APAC TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 68

4 PREMIUM INSIGHTS 69
4.1 ATTRACTIVE OPPORTUNITIES IN GEOMARKETING MARKET 69
FIGURE 16 HIGH DEMAND FOR MOBILE COMPUTING AND TRENDING SOCIAL MEDIA OFFER ATTRACTIVE OPPORTUNITY FOR GEOMARKETING 69
4.2 GEOMARKETING MARKET IN ASIA PACIFIC, BY COMPONENT AND COUNTRY 69
FIGURE 17 SERVICES SEGMENT AND CHINA TO ACCOUNT FOR HIGH MARKET SHARES IN ASIA PACIFIC IN 2020 69
4.3 GEOMARKETING MARKET, BY ORGANIZATION SIZE 70
FIGURE 18 LARGE ENTERPRISES SEGMENT TO HOLD HIGHER MARKET SHARE IN 2020 70

5 MARKET OVERVIEW AND INDUSTRY TRENDS 71
5.1 INTRODUCTION 71
5.2 MARKET DYNAMICS 71
FIGURE 19 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: GEOMARKETING MARKET 72
5.2.1 DRIVERS 72
5.2.1.1 Growing investment in digital marketing compared to conventional marketing 72
FIGURE 20 DIGITAL MARKETING SPENDING, 2017–2019 73
5.2.1.2 Increasing demand for location-based intelligence 73
5.2.1.3 Better audience targeting with help of AI, location analytics, and big data 73
5.2.1.4 Impact of COVID-19 on businesses to reduce budgets, creating opportunities for geomarketing vendors 74
5.2.2 RESTRAINTS 74
5.2.2.1 Legal concerns and data privacy threats 74
5.2.3 OPPORTUNITIES 74
5.2.3.1 Advancement in connected devices 74
5.2.3.2 High demand for mobile computing and trending social media 75
FIGURE 21 ONLINE SEARCH SHARE ON MOBILE DEVICES, BY INDUSTRY 75
5.2.3.3 Post-pandemic demand for modern infrastructure to ensure business continuity 75
5.2.4 CHALLENGES 76
5.2.4.1 Lack of IT skills and other operational challenges 76
5.2.4.2 Lack of uniform regulatory standards 76
5.3 GEOMARKETING NOTIFICATION TYPES 76
5.3.1 STATIC GEO-NOTIFICATIONS 76
5.3.2 DYNAMIC GEO-NOTIFICATIONS 76
5.3.3 PEER-TO-PEER GEONOTIFICATIONS 77
5.4 ECOSYSTEM 77
FIGURE 22 GEOMARKETING MARKET ECOSYSTEM 77
5.4.1 SOFTWARE VENDORS 77
5.4.2 DEVICE MANUFACTURERS 77
5.4.3 SYSTEM INTEGRATORS 77
5.4.4 INDUSTRIAL PARTNERS 78
5.4.5 STRATEGIC CONSULTANTS 78
5.4.6 CUMULATIVE GROWTH ANALYSIS 78
5.5 AVERAGE SELLING PRICE TREND 78
5.6 CASE STUDIES 80
5.6.1 LEADING ONLINE EDUCATION COMPANY WITH CARTO’S LOCATION INTELLIGENCE CREATED GEOMARKETING CAMPAIGNS 80
5.6.2 XTREMEPUSH PLATFORM?MULTI-CHANNEL MARKETING PLATFORM HELPED TBC BANK GEOFENCE TARGET AREAS AND DELIVER LOCATION TRIGGERED PERSONALIZED MESSAGING TO APP USERS 80
5.6.3 SCHOENHERR ATTORNEYS AT LAW 81
5.6.4 GE HEALTHCARE PARTNERED WITH GALIGEO TO ACCESS BIG DATA USING LOCATION INTELLIGENCE TOOL 81
5.6.5 VODAFONE PARTNERED WITH CLEVERTAP FOR IMPROVING ONBOARDING CAMPAIGN CTRS 82
5.7 VALUE CHAIN ANALYSIS 82
FIGURE 23 GEOMARKETING COMPONENTS 83
5.8 TECHNOLOGY ANALYSIS 83
5.8.1 BLUETOOTH LOW ENERGY 83
5.8.2 GPS 83
5.8.3 RADIO-FREQUENCY IDENTIFICATION 84
5.8.4 WI-FI 84
5.8.5 NEAR-FIELD COMMUNICATION 84
5.8.6 IBEACON 84

6 GEOMARKETING MARKET, BY COMPONENT 85
6.1 INTRODUCTION 86
6.1.1 COMPONENT: GEOMARKETING MARKET DRIVERS 86
6.1.2 COMPONENT: IMPACT OF COVID-19 ON GEOMARKETING MARKET 86
FIGURE 24 SOFTWARE SEGMENT TO ACCOUNT FOR LARGER MARKET SIZE DURING FORECAST PERIOD 86
TABLE 3 GEOMARKETING MARKET SIZE, BY COMPONENT, 2014–2019 (USD MILLION) 87
TABLE 4 GEOMARKETING MARKET SIZE, BY COMPONENT, 2019–2025 (USD MILLION) 87
6.2 SOFTWARE 87
TABLE 5 SOFTWARE: GEOMARKETING MARKET SIZE, BY REGION,
2014–2019 (USD MILLION) 88
TABLE 6 SOFTWARE: GEOMARKETING MARKET SIZE, BY REGION,
2019–2025 (USD MILLION) 88
6.3 SERVICES 89
TABLE 7 SERVICES: GEOMARKETING MARKET SIZE, BY REGION,
2014–2019 (USD MILLION) 89
TABLE 8 SERVICES: GEOMARKETING MARKET SIZE, BY REGION,
2019–2025 (USD MILLION) 89

7 GEOMARKETING MARKET, BY SERVICE 90
7.1 INTRODUCTION 91
7.1.1 SERVICES: GEOMARKETING MARKET DRIVERS 91
7.1.2 SERVICES: IMPACT OF COVID-19 ON GEOMARKETING MARKET 91
FIGURE 25 ADVISORY AND CONSULTING TO DOMINATE MARKET DURING FORECAST PERIOD 91
TABLE 9 GEOMARKETING MARKET SIZE, BY SERVICE TYPE,
2014–2019 (USD MILLION) 92
TABLE 10 GEOMARKETING MARKET SIZE, BY SERVICE TYPE,
2019–2025 (USD MILLION) 92
7.2 ADVISORY AND CONSULTING 92
TABLE 11 ADVISORY AND CONSULTING SERVICES MARKET SIZE, BY REGION,
2014–2019 (USD MILLION) 93
TABLE 12 ADVISORY AND CONSULTING SERVICES MARKET SIZE, BY REGION,
2019–2025 (USD MILLION) 93
7.3 DEPLOYMENT AND INTEGRATION 94
TABLE 13 DEPLOYMENT AND INTEGRATION SERVICES MARKET SIZE, BY REGION, 2014–2019 (USD MILLION) 94
TABLE 14 DEPLOYMENT AND INTEGRATION SERVICES MARKET SIZE, BY REGION, 2019–2025 (USD MILLION) 94
7.4 SUPPORT AND MAINTENANCE 95
TABLE 15 SUPPORT AND MAINTENANCE SERVICES MARKET SIZE, BY REGION,
2014–2019 (USD MILLION) 95
TABLE 16 SUPPORT AND MAINTENANCE SERVICES MARKET SIZE, BY REGION,
2019–2025 (USD MILLION) 95
8 GEOMARKETING MARKET, BY LOCATION TYPE 96
8.1 INTRODUCTION 97
8.1.1 LOCATION TYPES: GEOMARKETING MARKET DRIVERS 97
8.1.2 LOCATION TYPES: IMPACT OF COVID-19 ON GEOMARKETING MARKET 97
FIGURE 26 OUTDOOR SEGMENT TO HOLD HIGHER CAGR DURING FORECAST PERIOD 97
TABLE 17 GEOMARKETING MARKET SIZE, BY LOCATION TYPE,
2014–2019 (USD MILLION) 98
TABLE 18 GEOMARKETING MARKET SIZE, BY LOCATION TYPE,
2019–2025 (USD MILLION) 98
8.2 INDOOR 98
TABLE 19 INDOOR: GEOMARKETING MARKET SIZE, BY REGION,
2014–2019 (USD MILLION) 99
TABLE 20 INDOOR: GEOMARKETING MARKET SIZE, BY REGION,
2019–2025 (USD MILLION) 99
8.3 OUTDOOR 99
TABLE 21 OUTDOOR: GEOMARKETING MARKET SIZE, BY REGION,
2014–2019 (USD MILLION) 100
TABLE 22 OUTDOOR: GEOMARKETING MARKET SIZE, BY REGION,
2019–2025 (USD MILLION) 100
9 GEOMARKETING MARKET, BY DEPLOYMENT MODE 101
9.1 INTRODUCTION 102
9.1.1 DEPLOYMENT MODE: GEOMARKETING MARKET DRIVERS 102
9.1.2 DEPLOYMENT MODE: IMPACT OF COVID-19 ON GEOMARKETING MARKET 102
FIGURE 27 ACADEMIC SEGMENT TO HOLD LARGER MARKET SIZE DURING FORECAST PERIOD 102
TABLE 23 GEOMARKETING MARKET SIZE, BY DEPLOYMENT MODE,
2014–2019 (USD MILLION) 103
TABLE 24 GEOMARKETING MARKET SIZE, BY DEPLOYMENT MODE,
2019–2025 (USD MILLION) 103
9.2 CLOUD 103
TABLE 25 CLOUD: GEOMARKETING MARKET SIZE, BY REGION,
2014–2019 (USD MILLION) 104
TABLE 26 CLOUD: GEOMARKETING MARKET SIZE, BY REGION,
2019–2025 (USD MILLION) 104
9.3 ON-PREMISES 104
TABLE 27 ON-PREMISES: GEOMARKETING MARKET SIZE, BY REGION,
2014–2019 (USD MILLION) 105
TABLE 28 ON-PREMISES: GEOMARKETING MARKET SIZE, BY REGION,
2019–2025 (USD MILLION) 105

10 GEOMARKETING MARKET, BY ORGANIZATION SIZE 106
10.1 INTRODUCTION 107
10.1.1 ORGANIZATION SIZE: GEOMARKETING MARKET DRIVERS 107
10.1.2 ORGANIZATION SIZE: IMPACT OF COVID-19 ON GEOMARKETING MARKET 107
FIGURE 28 LARGE ENTERPRISES TO HOLD LARGER MARKET SIZE DURING FORECAST PERIOD 107
TABLE 29 GEOMARKETING MARKET SIZE, BY ORGANIZATION SIZE,
2014–2019 (USD MILLION) 108
TABLE 30 GEOMARKETING MARKET SIZE, BY ORGANIZATION SIZE,
2020–2025 (USD MILLION) 108
10.2 LARGE ENTERPRISES 108
TABLE 31 LARGE ENTERPRISES: GEOMARKETING MARKET SIZE, BY REGION,
2014–2019 (USD MILLION) 108
TABLE 32 LARGE ENTERPRISES: GEOMARKETING MARKET SIZE, BY REGION,
2019–2025 (USD MILLION) 109
10.3 SMALL AND MEDIUM-SIZED ENTERPRISES 109
TABLE 33 SMALL AND MEDIUM-SIZED ENTERPRISES: GEOMARKETING MARKET SIZE, BY REGION, 2014–2019 (USD MILLION) 109
TABLE 34 SMALL AND MEDIUM-SIZED ENTERPRISES: GEOMARKETING MARKET SIZE, BY REGION, 2020–2025 (USD MILLION) 110

11 GEOMARKETING MARKET, BY VERTICAL 111
11.1 INTRODUCTION 112
11.1.1 IMPACT OF COVID-19 ON GEOMARKETING MARKET 112
11.1.2 VERTICALS: COVID-19 IMPACT 112
FIGURE 29 RETAIL AND ECOMMERCE VERTICAL TO HOLD LARGEST MARKET SIZE DURING FORECAST PERIOD 113
TABLE 35 VERTICALS: GEOMARKETING MARKET SIZE, BY TYPE,
2014–2019 (USD MILLION) 113
TABLE 36 VERTICALS: GEOMARKETING MARKET SIZE, BY TYPE,
2019–2025 (USD MILLION) 114
11.2 RETAIL AND ECOMMERCE 114
TABLE 37 RETAIL AND ECOMMERCE: GEOMARKETING MARKET SIZE, BY REGION, 2014–2019 (USD MILLION) 114
TABLE 38 RETAIL AND ECOMMERCE: GEOMARKETING MARKET SIZE, BY REGION, 2019–2025 (USD MILLION) 115
11.3 HEALTHCARE AND LIFE SCIENCES 115
TABLE 39 HEALTHCARE AND LIFE SCIENCES: GEOMARKETING MARKET SIZE,
BY REGION, 2014–2019 (USD MILLION) 115
TABLE 40 HEALTHCARE AND LIFE SCIENCES: GEOMARKETING MARKET SIZE,
BY REGION, 2019–2025 (USD MILLION) 116
11.4 TRAVEL AND HOSPITALITY 116
TABLE 41 TRAVEL AND HOSPITALITY: GEOMARKETING MARKET SIZE, BY REGION, 2014–2019 (USD MILLION) 116
TABLE 42 TRAVEL AND HOSPITALITY: GEOMARKETING MARKET SIZE, BY REGION, 2019–2025 (USD MILLION) 117
11.5 BANKING, FINANCIAL SERVICES AND INSURANCE 117
TABLE 43 BANKING, FINANCIAL SERVICES AND INSURANCE: GEOMARKETING MARKET SIZE, BY REGION, 2014–2019 (USD MILLION) 118
TABLE 44 BANKING, FINANCIAL SERVICES AND INSURANCE : GEOMARKETING MARKET SIZE, BY REGION, 2019–2025 (USD MILLION) 118
11.6 MEDIA AND ENTERTAINMENT 118
TABLE 45 MEDIA AND ENTERTAINMENT: GEOMARKETING MARKET SIZE, BY REGION, 2014–2019 (USD MILLION) 119
TABLE 46 MEDIA AND ENTERTAINMENT: GEOMARKETING MARKET SIZE, BY REGION, 2019–2025 (USD MILLION) 119
11.7 TELECOM AND IT 119
TABLE 47 TELECOMMUNICATIONS AND IT: GEOMARKETING MARKET SIZE, BY REGION, 2014–2019 (USD MILLION) 120
TABLE 48 TELECOMMUNICATIONS AND IT: GEOMARKETING MARKET SIZE, BY REGION, 2019–2025 (USD MILLION) 120
11.8 OTHERS 120
TABLE 49 OTHERS: GEOMARKETING MARKET SIZE, BY REGION,
2014–2019 (USD MILLION) 121
TABLE 50 OTHERS: GEOMARKETING MARKET SIZE, BY REGION,
2019–2025 (USD MILLION) 121

12 GEOMARKETING MARKET, BY REGION 122
12.1 INTRODUCTION 123
FIGURE 30 NORTH AMERICA TO HOLD LARGEST MARKET SIZE DURING FORECAST PERIOD 123
TABLE 51 GEOMARKETING MARKET SIZE, BY REGION, 2014–2019 (USD MILLION) 123
FIGURE 31 ASIA PACIFIC TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 124
TABLE 52 GEOMARKETING MARKET SIZE, BY REGION, 2019–2025 (USD MILLION) 124
12.2 NORTH AMERICA 124
12.2.1 NORTH AMERICA: GEOMARKETING MARKET DRIVERS 125
12.2.2 NORTH AMERICA: IMPACT OF COVID-19 125
12.2.3 NORTH AMERICA: GEOMARKETING MARKET REGULATIONS 125
FIGURE 32 NORTH AMERICA: MARKET SNAPSHOT 126
TABLE 53 NORTH AMERICA: GEOMARKETING MARKET SIZE, BY COMPONENT,
2014–2019 (USD MILLION) 127
TABLE 54 NORTH AMERICA: GEOMARKETING MARKET SIZE, BY COMPONENT,
2019–2025 (USD MILLION) 127
TABLE 55 NORTH AMERICA: GEOMARKETING MARKET SIZE, BY SERVICE,
2014–2019 (USD MILLION) 127
TABLE 56 NORTH AMERICA: GEOMARKETING MARKET SIZE, BY SERVICE,
2019–2025 (USD MILLION) 128
TABLE 57 NORTH AMERICA: GEOMARKETING MARKET SIZE, BY DEPLOYMENT MODE, 2014–2019 (USD MILLION) 128
TABLE 58 NORTH AMERICA: GEOMARKETING MARKET SIZE, BY DEPLOYMENT MODE, 2019–2025 (USD MILLION) 128
TABLE 59 NORTH AMERICA: GEOMARKETING MARKET SIZE, BY LOCATION,
2014–2019 (USD MILLION) 129
TABLE 60 NORTH AMERICA: GEOMARKETING MARKET SIZE, BY LOCATION,
2019–2025 (USD MILLION) 129
TABLE 61 NORTH AMERICA: GEOMARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2014–2019 (USD MILLION) 129
TABLE 62 NORTH AMERICA: GEOMARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2019–2025 (USD MILLION) 129
TABLE 63 NORTH AMERICA: GEOMARKETING MARKET SIZE, BY VERTICAL,
2014–2019 (USD MILLION) 130
TABLE 64 NORTH AMERICA: GEOMARKETING MARKET SIZE, BY VERTICAL,
2019–2025 (USD MILLION) 130
TABLE 65 NORTH AMERICA: GEOMARKETING MARKET SIZE, BY COUNTRY,
2014–2019 (USD MILLION) 131
TABLE 66 NORTH AMERICA: GEOMARKETING MARKET SIZE, BY COUNTRY,
2019–2025 (USD MILLION) 131
12.2.4 UNITED STATES 131
TABLE 67 UNITED STATES: GEOMARKETING MARKET SIZE, BY COMPONENT,
2014–2019 (USD MILLION) 132
TABLE 68 UNITED STATES: GEOMARKETING MARKET SIZE, BY COMPONENT,
2019–2025 (USD MILLION) 132
TABLE 69 UNITED STATES: GEOMARKETING MARKET SIZE, BY SERVICE,
2014–2019 (USD MILLION) 132
TABLE 70 UNITED STATES: GEOMARKETING MARKET SIZE, BY SERVICE,
2019–2025 (USD MILLION) 132
TABLE 71 UNITED STATES: GEOMARKETING MARKET SIZE, BY DEPLOYMENT MODE, 2014–2019 (USD MILLION) 133
TABLE 72 UNITED STATES: GEOMARKETING MARKET SIZE, BY DEPLOYMENT MODE, 2019–2025 (USD MILLION) 133
TABLE 73 UNITED STATES: GEOMARKETING MARKET SIZE, BY LOCATION,
2014–2019 (USD MILLION) 133
TABLE 74 UNITED STATES: GEOMARKETING MARKET SIZE, BY LOCATION,
2019–2025 (USD MILLION) 133
TABLE 75 UNITED STATES: GEOMARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2014–2019 (USD MILLION) 134
TABLE 76 UNITED STATES: GEOMARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2019–2025 (USD MILLION) 134
12.2.5 CANADA 134
TABLE 77 CANADA: GEOMARKETING MARKET SIZE, BY COMPONENT,
2014–2019 (USD MILLION) 134
TABLE 78 CANADA: GEOMARKETING MARKET SIZE, BY COMPONENT,
2019–2025 (USD MILLION) 135
TABLE 79 CANADA: GEOMARKETING MARKET SIZE, BY SERVICE,
2014–2019 (USD MILLION) 135
TABLE 80 CANADA: GEOMARKETING MARKET SIZE, BY SERVICE,
2019–2025 (USD MILLION) 135
TABLE 81 CANADA: GEOMARKETING MARKET SIZE, BY DEPLOYMENT MODE,
2014–2019 (USD MILLION) 136
TABLE 82 CANADA: GEOMARKETING MARKET SIZE, BY DEPLOYMENT MODE,
2019–2025 (USD MILLION) 136
TABLE 83 CANADA: GEOMARKETING MARKET SIZE, BY LOCATION,
2014–2019 (USD MILLION) 136
TABLE 84 CANADA: GEOMARKETING MARKET SIZE, BY LOCATION,
2019–2025 (USD MILLION) 136
TABLE 85 CANADA: GEOMARKETING MARKET SIZE, BY ORGANIZATION SIZE,
2014–2019 (USD MILLION) 137
TABLE 86 CANADA: GEOMARKETING MARKET SIZE, BY ORGANIZATION SIZE,
2019–2025 (USD MILLION) 137
12.3 EUROPE 137
12.3.1 EUROPE: GEOMARKETING MARKET DRIVERS 138
12.3.2 EUROPE: IMPACT OF COVID-19 138
12.3.3 EUROPE: GEOMARKETING MARKET REGULATIONS 138
TABLE 87 EUROPE: GEOMARKETING MARKET SIZE, BY COMPONENT,
2014–2019 (USD MILLION) 139
TABLE 88 EUROPE: GEOMARKETING MARKET SIZE, BY COMPONENT,
2019–2025 (USD MILLION) 139
TABLE 89 EUROPE: GEOMARKETING MARKET SIZE, BY SERVICE,
2014–2019 (USD MILLION) 139
TABLE 90 EUROPE: GEOMARKETING MARKET SIZE, BY SERVICE,
2019–2025 (USD MILLION) 139
TABLE 91 EUROPE: GEOMARKETING MARKET SIZE, BY DEPLOYMENT MODE,
2014–2019 (USD MILLION) 140
TABLE 92 EUROPE: GEOMARKETING MARKET SIZE, BY DEPLOYMENT MODE,
2019–2025 (USD MILLION) 140
TABLE 93 EUROPE: GEOMARKETING MARKET SIZE, BY LOCATION,
2014–2019 (USD MILLION) 140
TABLE 94 EUROPE: GEOMARKETING MARKET SIZE, BY LOCATION,
2019–2025 (USD MILLION) 140
TABLE 95 EUROPE: GEOMARKETING MARKET SIZE, BY ORGANIZATION SIZE,
2014–2019 (USD MILLION) 141
TABLE 96 EUROPE: GEOMARKETING MARKET SIZE, BY ORGANIZATION SIZE,
2019–2025 (USD MILLION) 141
TABLE 97 EUROPE: GEOMARKETING MARKET SIZE, BY VERTICAL,
2014–2019 (USD MILLION) 141
TABLE 98 EUROPE: GEOMARKETING MARKET SIZE, BY VERTICAL,
2019–2025 (USD MILLION) 142
TABLE 99 EUROPE: GEOMARKETING MARKET SIZE, BY COUNTRY,
2014–2019 (USD MILLION) 142
TABLE 100 EUROPE: GEOMARKETING MARKET SIZE, BY COUNTRY,
2019–2025 (USD MILLION) 142
12.3.4 UNITED KINGDOM 143
TABLE 101 UNITED KINGDOM: GEOMARKETING MARKET SIZE, BY COMPONENT,
2014–2019 (USD MILLION) 143
TABLE 102 UNITED KINGDOM: GEOMARKETING MARKET SIZE, BY COMPONENT,
2019–2025 (USD MILLION) 143
TABLE 103 UNITED KINGDOM: GEOMARKETING MARKET SIZE, BY SERVICE,
2014–2019 (USD MILLION) 144
TABLE 104 UNITED KINGDOM: GEOMARKETING MARKET SIZE, BY SERVICE,
2019–2025 (USD MILLION) 144
TABLE 105 UNITED KINGDOM: GEOMARKETING MARKET SIZE, BY DEPLOYMENT MODE, 2014–2019 (USD MILLION) 144
TABLE 106 UNITED KINGDOM: GEOMARKETING MARKET SIZE, BY DEPLOYMENT MODE, 2019–2025 (USD MILLION) 145
TABLE 107 UNITED KINGDOM: GEOMARKETING MARKET SIZE, BY LOCATION,
2014–2019 (USD MILLION) 145
TABLE 108 UNITED KINGDOM: GEOMARKETING MARKET SIZE, BY LOCATION,
2019–2025 (USD MILLION) 145
TABLE 109 UNITED KINGDOM: GEOMARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2014–2019 (USD MILLION) 145
TABLE 110 UNITED KINGDOM: GEOMARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2019–2025 (USD MILLION) 146
12.3.5 GERMANY 146
TABLE 111 GERMANY: GEOMARKETING MARKET SIZE, BY COMPONENT,
2014–2019 (USD MILLION) 146
TABLE 112 GERMANY: GEOMARKETING MARKET SIZE, BY COMPONENT,
2019–2025 (USD MILLION) 147
TABLE 113 GERMANY: GEOMARKETING MARKET SIZE, BY SERVICE,
2014–2019 (USD MILLION) 147
TABLE 114 GERMANY: GEOMARKETING MARKET SIZE, BY SERVICE,
2019–2025 (USD MILLION) 147
TABLE 115 GERMANY: GEOMARKETING MARKET SIZE, BY DEPLOYMENT MODE,
2014–2019 (USD MILLION) 147
TABLE 116 GERMANY: GEOMARKETING MARKET SIZE, BY DEPLOYMENT MODE,
2019–2025 (USD MILLION) 148
TABLE 117 GERMANY: GEOMARKETING MARKET SIZE, BY LOCATION,
2014–2019 (USD MILLION) 148
TABLE 118 GERMANY: GEOMARKETING MARKET SIZE, BY LOCATION,
2019–2025 (USD MILLION) 148
TABLE 119 GERMANY: GEOMARKETING MARKET SIZE, BY ORGANIZATION SIZE,
2014–2019 (USD MILLION) 148
TABLE 120 GERMANY: GEOMARKETING MARKET SIZE, BY ORGANIZATION SIZE,
2019–2025 (USD MILLION) 149
12.3.6 FRANCE 149
TABLE 121 FRANCE: GEOMARKETING MARKET SIZE, BY COMPONENT,
2014–2019 (USD MILLION) 149
TABLE 122 FRANCE: GEOMARKETING MARKET SIZE, BY COMPONENT,
2019–2025 (USD MILLION) 149
TABLE 123 FRANCE: GEOMARKETING MARKET SIZE, BY SERVICE,
2014–2019 (USD MILLION) 150
TABLE 124 FRANCE: GEOMARKETING MARKET SIZE, BY SERVICE,
2019–2025 (USD MILLION) 150
TABLE 125 FRANCE: GEOMARKETING MARKET SIZE, BY DEPLOYMENT MODE,
2014–2019 (USD MILLION) 150
TABLE 126 FRANCE: GEOMARKETING MARKET SIZE, BY DEPLOYMENT MODE,
2019–2025 (USD MILLION) 150
TABLE 127 FRANCE: GEOMARKETING MARKET SIZE, BY LOCATION,
2014–2019 (USD MILLION) 151
TABLE 128 FRANCE: GEOMARKETING MARKET SIZE, BY LOCATION,
2019–2025 (USD MILLION) 151
TABLE 129 FRANCE: GEOMARKETING MARKET SIZE, BY ORGANIZATION SIZE,
2014–2019 (USD MILLION) 151
TABLE 130 FRANCE: GEOMARKETING MARKET SIZE, BY ORGANIZATION SIZE,
2019–2025 (USD MILLION) 151
12.3.7 REST OF EUROPE 152
TABLE 131 REST OF EUROPE: GEOMARKETING MARKET SIZE, BY COMPONENT,
2014–2019 (USD MILLION) 152
TABLE 132 REST OF EUROPE: GEOMARKETING MARKET SIZE, BY COMPONENT,
2019–2025 (USD MILLION) 152
TABLE 133 REST OF EUROPE: GEOMARKETING MARKET SIZE, BY SERVICE,
2014–2019 (USD MILLION) 152
TABLE 134 REST OF EUROPE: GEOMARKETING MARKET SIZE, BY SERVICE,
2019–2025 (USD MILLION) 153
TABLE 135 REST OF EUROPE: GEOMARKETING MARKET SIZE, BY DEPLOYMENT MODE, 2014–2019 (USD MILLION) 153
TABLE 136 REST OF EUROPE: GEOMARKETING MARKET SIZE, BY DEPLOYMENT MODE, 2019–2025 (USD MILLION) 153
TABLE 137 REST OF EUROPE: GEOMARKETING MARKET SIZE, BY LOCATION,
2014–2019 (USD MILLION) 154
TABLE 138 REST OF EUROPE: GEOMARKETING MARKET SIZE, BY LOCATION,
2019–2025 (USD MILLION) 154
TABLE 139 REST OF EUROPE: GEOMARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2014–2019 (USD MILLION) 154
TABLE 140 REST OF EUROPE: GEOMARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2019–2025 (USD MILLION) 154
12.4 ASIA PACIFIC 155
12.4.1 ASIA PACIFIC: GEOMARKETING MARKET DRIVERS 155
12.4.2 ASIA PACIFIC: IMPACT OF COVID-19 156
12.4.3 ASIA PACIFIC: GEOMARKETING MARKET REGULATIONS 156
FIGURE 33 ASIA PACIFIC: MARKET SNAPSHOT 157
TABLE 141 ASIA PACIFIC: GEOMARKETING MARKET SIZE, BY COMPONENT,
2014–2019 (USD MILLION) 157
TABLE 142 ASIA PACIFIC: GEOMARKETING MARKET SIZE, BY COMPONENT,
2019–2025 (USD MILLION) 158
TABLE 143 ASIA PACIFIC: GEOMARKETING MARKET SIZE, BY SERVICE,
2014–2019 (USD MILLION) 158
TABLE 144 ASIA PACIFIC: GEOMARKETING MARKET SIZE, BY SERVICE,
2019–2025 (USD MILLION) 158
TABLE 145 ASIA PACIFIC: GEOMARKETING MARKET SIZE, BY DEPLOYMENT MODE, 2014–2019 (USD MILLION) 159
TABLE 146 ASIA PACIFIC: GEOMARKETING MARKET SIZE, BY DEPLOYMENT MODE, 2019–2025 (USD MILLION) 159
TABLE 147 ASIA PACIFIC: GEOMARKETING MARKET SIZE, BY LOCATION,
2014–2019 (USD MILLION) 159
TABLE 148 ASIA PACIFIC: GEOMARKETING MARKET SIZE, BY LOCATION,
2019–2025 (USD MILLION) 159
TABLE 149 ASIA PACIFIC: GEOMARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2014–2019 (USD MILLION) 160
TABLE 150 ASIA PACIFIC: GEOMARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2019–2025 (USD MILLION) 160
TABLE 151 ASIA PACIFIC: GEOMARKETING MARKET SIZE, BY VERTICAL,
2014–2019 (USD MILLION) 160
TABLE 152 ASIA PACIFIC: GEOMARKETING MARKET SIZE, BY VERTICAL,
2019–2025 (USD MILLION) 161
TABLE 153 ASIA PACIFIC: GEOMARKETING MARKET SIZE, BY COUNTRY,
2014–2019 (USD MILLION) 161
TABLE 154 ASIA PACIFIC: GEOMARKETING MARKET SIZE, BY COUNTRY,
2019–2025 (USD MILLION) 162
12.4.4 AUSTRALIA AND NEW ZEALAND 162
TABLE 155 AUSTRALIA AND NEW ZEALAND: GEOMARKETING MARKET SIZE,
BY COMPONENT, 2014–2019 (USD MILLION) 162
TABLE 156 AUSTRALIA AND NEW ZEALAND: GEOMARKETING MARKET SIZE,
BY COMPONENT, 2019–2025 (USD MILLION) 163
TABLE 157 AUSTRALIA AND NEW ZEALAND: GEOMARKETING MARKET SIZE, BY SERVICE, 2014–2019 (USD MILLION) 163
TABLE 158 AUSTRALIA AND NEW ZEALAND: GEOMARKETING MARKET SIZE, BY SERVICE, 2019–2025 (USD MILLION) 163
TABLE 159 AUSTRALIA AND NEW ZEALAND: GEOMARKETING MARKET SIZE,
BY DEPLOYMENT MODE, 2014–2019 (USD MILLION) 164
TABLE 160 AUSTRALIA AND NEW ZEALAND: GEOMARKETING MARKET SIZE,
BY DEPLOYMENT MODE, 2019–2025 (USD MILLION) 164
TABLE 161 AUSTRALIA AND NEW ZEALAND: GEOMARKETING MARKET SIZE,
BY LOCATION, 2014–2019 (USD MILLION) 164
TABLE 162 AUSTRALIA AND NEW ZEALAND: GEOMARKETING MARKET SIZE,
BY LOCATION, 2019–2025 (USD MILLION) 164
TABLE 163 AUSTRALIA AND NEW ZEALAND: GEOMARKETING MARKET SIZE,
BY ORGANIZATION SIZE, 2014–2019 (USD MILLION) 165
TABLE 164 AUSTRALIA AND NEW ZEALAND: GEOMARKETING MARKET SIZE,
BY ORGANIZATION SIZE, 2019–2025 (USD MILLION) 165
12.4.5 CHINA 165
TABLE 165 CHINA: GEOMARKETING MARKET SIZE, BY COMPONENT,
2014–2019 (USD MILLION) 165
TABLE 166 CHINA: GEOMARKETING MARKET SIZE, BY COMPONENT,
2019–2025 (USD MILLION) 166
TABLE 167 CHINA: GEOMARKETING MARKET SIZE, BY SERVICE,
2014–2019 (USD MILLION) 166
TABLE 168 CHINA: GEOMARKETING MARKET SIZE, BY SERVICE,
2019–2025 (USD MILLION) 166
TABLE 169 CHINA: GEOMARKETING MARKET SIZE, BY DEPLOYMENT MODE,
2014–2019 (USD MILLION) 166
TABLE 170 CHINA: GEOMARKETING MARKET SIZE, BY DEPLOYMENT MODE,
2019–2025 (USD MILLION) 167
TABLE 171 CHINA: GEOMARKETING MARKET SIZE, BY LOCATION,
2014–2019 (USD MILLION) 167
TABLE 172 CHINA: GEOMARKETING MARKET SIZE, BY LOCATION,
2019–2025 (USD MILLION) 167
TABLE 173 CHINA: GEOMARKETING MARKET SIZE, BY ORGANIZATION SIZE,
2014–2019 (USD MILLION) 167
TABLE 174 CHINA: GEOMARKETING MARKET SIZE, BY ORGANIZATION SIZE,
2019–2025 (USD MILLION) 168
12.4.6 JAPAN 168
TABLE 175 JAPAN: GEOMARKETING MARKET SIZE, BY COMPONENT,
2014–2019 (USD MILLION) 168
TABLE 176 JAPAN: GEOMARKETING MARKET SIZE, BY COMPONENT,
2019–2025 (USD MILLION) 168
TABLE 177 JAPAN: GEOMARKETING MARKET SIZE, BY SERVICE,
2014–2019 (USD MILLION) 169
TABLE 178 JAPAN: GEOMARKETING MARKET SIZE, BY SERVICE,
2019–2025 (USD MILLION) 169
TABLE 179 JAPAN: GEOMARKETING MARKET SIZE, BY DEPLOYMENT MODE,
2014–2019 (USD MILLION) 169
TABLE 180 JAPAN: GEOMARKETING MARKET SIZE, BY DEPLOYMENT MODE,
2019–2025 (USD MILLION) 169
TABLE 181 JAPAN: GEOMARKETING MARKET SIZE, BY LOCATION,
2014–2019 (USD MILLION) 170
TABLE 182 JAPAN: GEOMARKETING MARKET SIZE, BY LOCATION,
2019–2025 (USD MILLION) 170
TABLE 183 JAPAN: GEOMARKETING MARKET SIZE, BY ORGANIZATION SIZE,
2014–2019 (USD MILLION) 170
TABLE 184 JAPAN: GEOMARKETING MARKET SIZE, BY ORGANIZATION SIZE,
2019–2025 (USD MILLION) 170
12.4.7 SINGAPORE 171
TABLE 185 SINGAPORE: GEOMARKETING MARKET SIZE, BY COMPONENT,
2014–2019 (USD MILLION) 171
TABLE 186 SINGAPORE: GEOMARKETING MARKET SIZE, BY COMPONENT,
2019–2025 (USD MILLION) 171
TABLE 187 SINGAPORE: GEOMARKETING MARKET SIZE, BY SERVICE,
2014–2019 (USD MILLION) 171
TABLE 188 SINGAPORE: GEOMARKETING MARKET SIZE, BY SERVICE,
2019–2025 (USD MILLION) 172
TABLE 189 SINGAPORE: GEOMARKETING MARKET SIZE, BY DEPLOYMENT MODE,
2014–2019 (USD MILLION) 172
TABLE 190 SINGAPORE: GEOMARKETING MARKET SIZE, BY DEPLOYMENT MODE,
2019–2025 (USD MILLION) 172
TABLE 191 SINGAPORE: GEOMARKETING MARKET SIZE, BY LOCATION,