Table of Content


Executive Dashboard
Purpose of this Experiential Study
5-step Process to Transformational Growth
Strategic Imperatives for Test and Measurement Companies
Growth Opportunities for Test and Measurement Companies

Growth Environment—Market Overview
Market Definitions
Market Definitions (continued)
Market Definitions (continued)
Market Definitions (continued)
Market Definitions (continued)
Market Definitions (continued)
Market Definitions (continued)
Internet of Things Industry—Key Trends
Internet of Things Industry—Key Trends (continued)
Internet of Things Industry—North America
Internet of Things Industry—Europe
Internet of Things Industry—Asia-Pacific
The COVID-19 Outbreak—Implications on the IoT Test and Measurement Market
Market Drivers and Restraints
Market Drivers
Market Drivers (continued)
Market Drivers (continued)
Market Restraints
Market Restraints (continued)

Market Forecast
Forecast Assumptions
Forecast Assumptions (continued)
Percent Revenue by Solution Type
Revenue Forecast by Solution Type
Revenue Forecast Discussion by Solution Type
Revenue Forecast Discussion by Solution Type (continued)
Percent Revenue by Application Type
Revenue Forecast by Application Type
Connected Home
Connected Work
Connected Health
Connected Cities
Connected Cars
Percent Revenue Forecast by Region
Revenue Forecast by Region
Revenue Forecast Discussion by Region
Semiconductor ATE—Revenue Forecast
Semiconductor ATE—Revenue Forecast Discussion
Semiconductor ATE—Revenue Forecast by Application Type
Semiconductor ATE—Percent Revenue Forecast by Region
Semiconductor ATE—Revenue Forecast by Region
Semiconductor ATE—Revenue Forecast Discussion by Region
Semiconductor ATE—Market Share Analysis
RF and Digital Testing—Revenue Forecast
RF and Digital Testing—Revenue Forecast Discussion
RF and Digital Testing—Revenue Forecast Discussion (continued)
RF and Digital Testing—Revenue Forecast Discussion (continued)
RF and Digital Testing—Revenue Forecast by Application Type
RF and Digital Testing—Percent Revenue Forecast by Region
RF and Digital Testing—Revenue Forecast by Region
RF and Digital Testing—Revenue Forecast Discussion by Region
RF and Digital Testing—Market Share Analysis
GbE Testing—Revenue Forecast
GbE Testing—Revenue Forecast Discussion
GbE Testing—Revenue Forecast by Application Type
GbE Testing—Percent Revenue Forecast by Region
GbE Testing—Revenue Forecast by Region
GbE Testing—Revenue Forecast Discussion by Region
GbE Testing—Market Share Analysis
NPM—Revenue Forecast
NPM—Revenue Forecast Discussion
NPM—Revenue Forecast by Application Type
NPM—Percent Revenue Forecast by Region
NPM—Revenue Forecast by Region
NPM—Revenue Forecast Discussion by Region
NPM—Market Share Analysis

Visioning Scenarios
Macro to Micro Visioning
Trends Impacting the IoT Test and Measurement Market
Trends Impacting the IoT Test and Measurement Market (continued)
Trends Impacting the IoT Test and Measurement Market (continued)
Trends Impacting the IoT Test and Measurement Market (continued)
Top Predictions for the IoT Test and Measurement Market

Growth Pipeline
Levers for Growth

Vision and Strategy—Growth Opportunities
Growth Opportunity 1—Battery Management of IoT Devices
Growth Opportunity 2—High Performance Data Centers
Growth Opportunity 3—Active Testing and Testing-as-a-Service
Growth Opportunity 4—Proliferation of Wearable Technology in IIoT
Growth Opportunity 5—5G NR Applications for IoT
Growth Opportunity 6—Augmented and Virtual Reality

Brand and Demand—Growth Opportunities
Growth Opportunity 7—Start-up Community in the IoT Ecosystem
Growth Opportunity 8—Smart City Initiatives

Growth Opportunities Matrix
Identifying Your Company’s Growth Zone
Growth Opportunities 1–6: Vision and StrategyRate relevance vs. internal capabilities for your company
Growth Opportunities 7–8: Brand and DemandRate relevance vs. internal capabilities for your company
Growth Opportunities MatrixDevelop this matrix for your company

Growth Strategy and Implementation
Growth Strategies for Your Company
Prioritized Opportunities through Implementation
Legal Disclaimer

Appendix
List of Exhibits
List of Exhibits (continued)
List of Exhibits (continued)
List of Exhibits (continued)