Rich Communication Services (RCS) Market - Global Forecast to 2025

Table of Content

1 INTRODUCTION 26
1.1 INTRODUCTION TO COVID-19 26
1.2 COVID-19 HEALTH ASSESSMENT 26
FIGURE 1 COVID-19: THE GLOBAL PROPAGATION 26
FIGURE 2 COVID-19 PROPAGATION: SELECT COUNTRIES 27
1.3 COVID-19 ECONOMIC ASSESSMENT 28
FIGURE 3 REVISED GROSS DOMESTIC PRODUCT FORECASTS
FOR SELECT G20 COUNTRIES IN 2020 28
1.3.1 COVID-19 ECONOMIC IMPACT?SCENARIO ASSESSMENT 29
FIGURE 4 CRITERIA IMPACTING THE GLOBAL ECONOMY 29
FIGURE 5 SCENARIOS IN TERMS OF RECOVERY OF THE GLOBAL ECONOMY 30
1.4 OBJECTIVES OF THE STUDY 31
1.5 MARKET DEFINITION 32
1.5.1 INCLUSIONS AND EXCLUSIONS 32
1.6 MARKET SCOPE 32
1.6.1 MARKET SEGMENTATION 33
1.6.2 REGIONS COVERED 33
1.6.3 YEARS CONSIDERED FOR THE STUDY 34
1.7 CURRENCY CONSIDERED 34
TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE, 2016–2019 34
1.8 STAKEHOLDERS 35

2 RESEARCH METHODOLOGY 36
2.1 RESEARCH DATA 36
FIGURE 6 GLOBAL RICH COMMUNICATION SERVICES MARKET: RESEARCH DESIGN 36
2.1.1 SECONDARY DATA 37
2.1.2 PRIMARY DATA 37
2.1.2.1 Key industry insights 38
2.1.2.2 Breakup of primary profiles 38
2.2 MARKET BREAKUP AND DATA TRIANGULATION 39
FIGURE 7 DATA TRIANGULATION 39
2.3 GLOBAL RCS MARKET SIZE ESTIMATION METHODOLOGY AND KEY ASSUMPTIONS 40
FIGURE 8 METHOD 1: TOP-DOWN APPROACH (BASED ON THE COMPANIES’ REVENUE GENERATION FROM A2P MESSAGING SERVICES FOR DIGITAL MARKETING AND ADVERTISING) 40
FIGURE 9 METHOD 2: BOTTOM-UP APPROACH (ENTERPRISE VERTICAL-LEVEL) 41
2.4 MARKET FORECAST 41
TABLE 2 FACTOR ANALYSIS 41
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2.5 ASSUMPTIONS FOR THE STUDY 43
2.6 LIMITATIONS OF THE STUDY 43

3 EXECUTIVE SUMMARY 44
FIGURE 10 RICH COMMUNICATION SERVICES FOR ADVERTISING CAMPAIGN TO HOLD THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD 45
FIGURE 11 ENTERPRISES END USER TO ACCOUNT FOR A HIGHER MARKET SHARE DURING THE FORECAST PERIOD 45
FIGURE 12 RETAIL AND ECOMMERCE ENTERPRISE VERTICAL TO HOLD THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD 46
FIGURE 13 LARGE ENTERPRISES SEGMENT TO RECORD A HIGHER MARKET SHARE DURING THE FORECAST PERIOD 46
FIGURE 14 ASIA PACIFIC TO WITNESS THE HIGHEST GROWTH RATE DURING THE FORECAST PERIOD 47

4 PREMIUM INSIGHTS 48
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE GLOBAL RICH COMMUNICATION SERVICES MARKET 48
FIGURE 15 GROWING NUMBER OF PARTNERSHIPS TO SUPPORT RICH COMMUNICATION SERVICES MARKET GROWTH 48
4.2 RICH COMMUNICATION SERVICES MARKET, COVID-IMPACT ANALYSIS 49
FIGURE 16 COVID-19 IS EXPECTED TO HAMPER THE GROWTH OF MARKET SIZE DURING THE FORECAST PERIOD 49
4.3 RICH COMMUNICATION SERVICES MARKET, BY APPLICATION, 2020 49
FIGURE 17 ADVERTISING CAMPAIGN SEGMENT TO ACCOUNT FOR THE HIGHEST MARKET SHARE IN 2020 49
4.4 NORTH AMERICA: RICH COMMUNICATION SERVICES MARKET, BY ENTERPRISE SIZE AND END USER, 2020 50
FIGURE 18 LARGE ENTERPRISES SEGMENT AND ENTERPRISES END USER TO RECORD HIGH MARKET SHARES IN NORTH AMERICA IN 2020 50
4.5 ASIA PACIFIC: RICH COMMUNICATION SERVICES MARKET, BY ENTERPRISE SIZE AND END USER, 2020 50
FIGURE 19 LARGE ENTERPRISES SEGMENT AND ENTERPRISES END USER TO RECORD HIGH MARKET SHARES IN ASIA PACIFIC IN 2020 50

5 MARKET OVERVIEW 51
5.1 INTRODUCTION 51
5.2 MARKET DYNAMICS 51
FIGURE 20 RICH COMMUNICATION SERVICES MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 51
5.2.1 DRIVERS 52
5.2.1.1 Increasing number of advertising and marketing companies 52
5.2.2 RESTRAINTS 52
5.2.2.1 Limited capability to offer end-to-end encryption 52
5.2.2.2 Lack of interoperability between OEMs and carrier networks 52
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5.2.3 OPPORTUNITIES 53
5.2.3.1 Strict regulations for OTT messaging services to boost the adoption of RCS 53
5.2.4 CHALLENGES 53
5.2.4.1 Difficulty to cope with OTT service providers 53
5.2.4.2 Lower user base due to proliferation of messaging apps 53
5.3 CUMULATIVE GROWTH ANALYSIS 54
5.4 USE CASES 54
5.5 ENABLING TECHNOLOGIES 55
5.5.1 ARTIFICIAL INTELLIGENCE 55
5.5.2 INTERNET OF THINGS 55

6 RICH COMMUNICATION SERVICES MARKET, BY APPLICATION 56
6.1 INTRODUCTION 57
6.1.1 APPLICATION: COVID-19 IMPACT 57
FIGURE 21 CONTENT DELIVERY SEGMENT TO RECORD THE HIGHEST GROWTH RATE DURING THE FORECAST PERIOD 57
TABLE 3 RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION) 57
TABLE 4 RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2020–2025 (USD MILLION) 58
6.2 ADVERTISING CAMPAIGN 58
6.2.1 STRONG MARKETING ACTIVITIES ON DIGITAL PLATFORMS TO BOOST RCS ADOPTION FOR ADVERTISING CAMPAIGNS 58
TABLE 5 ADVERTISING CAMPAIGN: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2016–2019 (USD MILLION) 58
TABLE 6 ADVERTISING CAMPAIGN: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2020–2025 (USD MILLION) 59
TABLE 7 ADVERTISING CAMPAIGN: RICH COMMUNICATION SERVICES MARKET SIZE, BY NORTH AMERICA COUNTRY, 2016–2019 (USD MILLION) 59
TABLE 8 ADVERTISING CAMPAIGN: RICH COMMUNICATION SERVICES MARKET SIZE, BY NORTH AMERICA COUNTRY, 2020–2025 (USD MILLION) 59
TABLE 9 ADVERTISING CAMPAIGN: RICH COMMUNICATION SERVICES MARKET SIZE, BY EUROPE COUNTRY, 2016–2019 (USD MILLION) 60
TABLE 10 ADVERTISING CAMPAIGN: RICH COMMUNICATION SERVICES MARKET SIZE, BY EUROPE COUNTRY, 2020–2025 (USD MILLION) 60
TABLE 11 ADVERTISING CAMPAIGN: RICH COMMUNICATION SERVICES MARKET SIZE, BY ASIA PACIFIC COUNTRY, 2016–2019 (USD MILLION) 60
TABLE 12 ADVERTISING CAMPAIGN: RICH COMMUNICATION SERVICES MARKET SIZE, BY ASIA PACIFIC COUNTRY, 2020–2025 (USD MILLION) 61
TABLE 13 ADVERTISING CAMPAIGN: RICH COMMUNICATION SERVICES MARKET SIZE, BY MIDDLE EAST AND AFRICA COUNTRY, 2016–2019 (USD MILLION) 61
TABLE 14 ADVERTISING CAMPAIGN: RICH COMMUNICATION SERVICES MARKET SIZE, BY MIDDLE EAST AND AFRICA COUNTRY, 2020–2025 (USD MILLION) 61
TABLE 15 ADVERTISING CAMPAIGN: RICH COMMUNICATION SERVICES MARKET SIZE, BY LATIN AMERICA COUNTRY, 2016–2019 (USD MILLION) 62
TABLE 16 ADVERTISING CAMPAIGN: RICH COMMUNICATION SERVICES MARKET SIZE, BY LATIN AMERICA COUNTRY, 2020–2025 (USD MILLION) 62
6.3 CONTENT DELIVERY 62
6.3.1 GROWING INFLUENCE OF SOCIAL MEDIA ACROSS MULTITUDES TO SUPPORT GROWTH FOR CONTENT DELIVERY 62
TABLE 17 CONTENT DELIVERY: RICH COMMUNICATION SERVICES MARKET SIZE,
BY REGION, 2016–2019 (USD MILLION) 63
TABLE 18 CONTENT DELIVERY: RICH COMMUNICATION SERVICES MARKET SIZE,
BY REGION, 2020–2025 (USD MILLION) 63
TABLE 19 CONTENT DELIVERY: RICH COMMUNICATION SERVICES MARKET SIZE,
BY NORTH AMERICA COUNTRY, 2016–2019 (USD MILLION) 63
TABLE 20 CONTENT DELIVERY: RICH COMMUNICATION SERVICES MARKET SIZE,
BY NORTH AMERICA COUNTRY, 2020–2025 (USD MILLION) 64
TABLE 21 CONTENT DELIVERY: RICH COMMUNICATION SERVICES MARKET SIZE,
BY EUROPE COUNTRY, 2016–2019 (USD MILLION) 64
TABLE 22 CONTENT DELIVERY: RICH COMMUNICATION SERVICES MARKET SIZE,
BY EUROPE COUNTRY, 2020–2025 (USD MILLION) 64
TABLE 23 CONTENT DELIVERY: RICH COMMUNICATION SERVICES MARKET SIZE,
BY ASIA PACIFIC COUNTRY, 2016–2019 (USD MILLION) 65
TABLE 24 CONTENT DELIVERY: RICH COMMUNICATION SERVICES MARKET SIZE,
BY ASIA PACIFIC COUNTRY, 2020–2025 (USD MILLION) 65
TABLE 25 CONTENT DELIVERY: RICH COMMUNICATION SERVICES MARKET SIZE,
BY MIDDLE EAST AND AFRICA COUNTRY, 2016–2019 (USD MILLION) 65
TABLE 26 CONTENT DELIVERY: RICH COMMUNICATION SERVICES MARKET SIZE,
BY MIDDLE EAST AND AFRICA COUNTRY, 2020–2025 (USD MILLION) 66
TABLE 27 CONTENT DELIVERY: RICH COMMUNICATION SERVICES MARKET SIZE,
BY LATIN AMERICA COUNTRY, 2016–2019 (USD MILLION) 66
TABLE 28 CONTENT DELIVERY: RICH COMMUNICATION SERVICES MARKET SIZE,
BY LATIN AMERICA COUNTRY, 2020–2025 (USD MILLION) 66
6.4 INTEGRATED SOLUTIONS 67
6.4.1 EASE OF MULTICHANNEL COMMUNICATION ACROSS THE GLOBE TO BE THE MAJOR MARKET DRIVER FOR INTEGRATED SOLUTIONS 67
TABLE 29 INTEGRATED SOLUTIONS: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2016–2019 (USD MILLION) 67
TABLE 30 INTEGRATED SOLUTIONS: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2020–2025 (USD MILLION) 67
TABLE 31 INTEGRATED SOLUTIONS: RICH COMMUNICATION SERVICES MARKET SIZE, BY NORTH AMERICA COUNTRY, 2016–2019 (USD MILLION) 68
TABLE 32 INTEGRATED SOLUTIONS: RICH COMMUNICATION SERVICES MARKET SIZE, BY NORTH AMERICA COUNTRY, 2020–2025 (USD MILLION) 68
TABLE 33 INTEGRATED SOLUTIONS: RICH COMMUNICATION SERVICES MARKET SIZE, BY EUROPE COUNTRY, 2016–2019 (USD MILLION) 68
TABLE 34 INTEGRATED SOLUTIONS: RICH COMMUNICATION SERVICES MARKET SIZE, BY EUROPE COUNTRY, 2020–2025 (USD MILLION) 69
TABLE 35 INTEGRATED SOLUTIONS: RICH COMMUNICATION SERVICES MARKET SIZE, BY ASIA PACIFIC COUNTRY, 2016–2019 (USD MILLION) 69
TABLE 36 INTEGRATED SOLUTIONS: RICH COMMUNICATION SERVICES MARKET SIZE, BY ASIA PACIFIC COUNTRY, 2020–2025 (USD MILLION) 69
TABLE 37 INTEGRATED SOLUTIONS: RICH COMMUNICATION SERVICES MARKET SIZE, BY MIDDLE EAST AND AFRICA COUNTRY, 2016–2019 (USD MILLION) 70
TABLE 38 INTEGRATED SOLUTIONS: RICH COMMUNICATION SERVICES MARKET SIZE, BY MIDDLE EAST AND AFRICA COUNTRY, 2020–2025 (USD MILLION) 70
TABLE 39 INTEGRATED SOLUTIONS: RICH COMMUNICATION SERVICES MARKET SIZE, BY LATIN AMERICA COUNTRY, 2016–2019 (USD MILLION) 70
TABLE 40 INTEGRATED SOLUTIONS: RICH COMMUNICATION SERVICES MARKET SIZE, BY LATIN AMERICA COUNTRY, 2020–2025 (USD MILLION) 71
6.5 OTHER APPLICATIONS 71
TABLE 41 OTHER APPLICATIONS: RICH COMMUNICATION SERVICES MARKET SIZE,
BY REGION, 2016–2019 (USD MILLION) 71
TABLE 42 OTHER APPLICATIONS: RICH COMMUNICATION SERVICES MARKET SIZE,
BY REGION, 2020–2025 (USD MILLION) 72
TABLE 43 OTHER APPLICATIONS: RICH COMMUNICATION SERVICES MARKET SIZE,
BY NORTH AMERICA COUNTRY, 2016–2019 (USD MILLION) 72
TABLE 44 OTHER APPLICATIONS: RICH COMMUNICATION SERVICES MARKET SIZE,
BY NORTH AMERICA COUNTRY, 2020–2025 (USD MILLION) 72
TABLE 45 OTHER APPLICATIONS: RICH COMMUNICATION SERVICES MARKET SIZE,
BY EUROPE COUNTRY, 2016–2019 (USD MILLION) 73
TABLE 46 OTHER APPLICATIONS: RICH COMMUNICATION SERVICES MARKET SIZE,
BY EUROPE COUNTRY, 2020–2025 (USD MILLION) 73
TABLE 47 OTHER APPLICATIONS: RICH COMMUNICATION SERVICES MARKET SIZE,
BY APAC COUNTRY, 2016–2019 (USD MILLION) 73
TABLE 48 OTHER APPLICATIONS: RICH COMMUNICATION SERVICES MARKET SIZE,
BY APAC COUNTRY, 2020–2025 (USD MILLION) 74
TABLE 49 OTHER APPLICATIONS: RICH COMMUNICATION SERVICES MARKET SIZE,
BY MIDDLE EAST AND AFRICA COUNTRY, 2016–2019 (USD MILLION) 74
TABLE 50 OTHER APPLICATIONS: RICH COMMUNICATION SERVICES MARKET SIZE,
BY MIDDLE EAST AND AFRICA COUNTRY, 2020–2025 (USD MILLION) 74
TABLE 51 OTHER APPLICATIONS: RICH COMMUNICATION SERVICES MARKET SIZE,
BY LATIN AMERICA COUNTRY, 2016–2019 (USD MILLION) 75
TABLE 52 OTHER APPLICATIONS: RICH COMMUNICATION SERVICES MARKET SIZE,
BY LATIN AMERICA COUNTRY, 2020–2025 (USD MILLION) 75

7 RICH COMMUNICATION SERVICES MARKET, BY END USER 76
7.1 INTRODUCTION 77
7.1.1 END USER: COVID-19 IMPACT 77
FIGURE 22 CONSUMERS SEGMENT TO RECORD A HIGHER GROWTH RATE DURING THE FORECAST PERIOD 77
TABLE 53 RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER,
2016–2019 (USD MILLION) 77
TABLE 54 RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER,
2020–2025 (USD MILLION) 78
7.2 CONSUMERS 78
7.2.1 GROWING INTERNET PENETRATION AND CONSEQUENT DEMAND FOR RICH MEDIA DELIVERY PLATFORMS WITHIN P2P TO SUPPORT THE FAVORABLE GROWTH OF RCS AMONG CONSUMERS 78
TABLE 55 CONSUMERS: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2016–2019 (USD MILLION) 78
TABLE 56 CONSUMERS: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2020–2025 (USD MILLION) 79
TABLE 57 CONSUMERS: RICH COMMUNICATION SERVICES MARKET SIZE, BY NORTH AMERICA COUNTRY, 2016–2019 (USD MILLION) 79
TABLE 58 CONSUMERS: RICH COMMUNICATION SERVICES MARKET SIZE, BY NORTH AMERICA COUNTRY, 2020–2025 (USD MILLION) 79
TABLE 59 CONSUMERS: RICH COMMUNICATION SERVICES MARKET SIZE, BY EUROPE COUNTRY, 2016–2019 (USD MILLION) 80
TABLE 60 CONSUMERS: RICH COMMUNICATION SERVICES MARKET SIZE, BY EUROPE COUNTRY, 2020–2025 (USD MILLION) 80
TABLE 61 CONSUMERS: RICH COMMUNICATION SERVICES MARKET SIZE,
BY ASIA PACIFIC COUNTRY, 2016–2019 (USD MILLION) 80
TABLE 62 CONSUMERS: RICH COMMUNICATION SERVICES MARKET SIZE,
BY ASIA PACIFIC COUNTRY, 2020–2025 (USD MILLION) 81
TABLE 63 CONSUMERS: RICH COMMUNICATION SERVICES MARKET SIZE, BY MIDDLE EAST AND AFRICA COUNTRY, 2016–2019 (USD MILLION) 81
TABLE 64 CONSUMERS: RICH COMMUNICATION SERVICES MARKET SIZE, BY MIDDLE EAST AND AFRICA COUNTRY, 2020–2025 (USD MILLION) 81
TABLE 65 CONSUMERS: RICH COMMUNICATION SERVICES MARKET SIZE,
BY LATIN AMERICA COUNTRY, 2016–2019 (USD MILLION) 82
TABLE 66 CONSUMERS: RICH COMMUNICATION SERVICES MARKET SIZE,
BY LATIN AMERICA COUNTRY, 2020–2025 (USD MILLION) 82
7.3 ENTERPRISES 82
7.3.1 GROWING PROLIFERATION OF DIGITAL CONTENT DELIVERY THROUGH A2P MESSAGING SERVICES TO SUPPORT ADOPTION AMONG ENTERPRISES 82
TABLE 67 ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2016–2019 (USD MILLION) 83
TABLE 68 ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2020–2025 (USD MILLION) 83
TABLE 69 ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE,
BY NORTH AMERICA COUNTRY, 2016–2019 (USD MILLION) 83
TABLE 70 ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE,
BY NORTH AMERICA COUNTRY, 2020–2025 (USD MILLION) 84
TABLE 71 ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY EUROPE COUNTRY, 2016–2019 (USD MILLION) 84
TABLE 72 ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY EUROPE COUNTRY, 2020–2025 (USD MILLION) 84
TABLE 73 ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE,
BY ASIA PACIFIC COUNTRY, 2016–2019 (USD MILLION) 85
TABLE 74 ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE,
BY ASIA PACIFIC COUNTRY, 2020–2025 (USD MILLION) 85
TABLE 75 ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY MIDDLE EAST AND AFRICA COUNTRY, 2016–2019 (USD MILLION) 85
TABLE 76 ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY MIDDLE EAST AND AFRICA COUNTRY, 2020–2025 (USD MILLION) 86
TABLE 77 ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE,
BY LATIN AMERICA COUNTRY, 2016–2019 (USD MILLION) 86
TABLE 78 ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE,
BY LATIN AMERICA COUNTRY, 2020–2025 (USD MILLION) 86

8 RICH COMMUNICATION SERVICES MARKET, BY ENTERPRISE SIZE 87
8.1 INTRODUCTION 88
8.1.1 ENTERPRISE SIZE: COVID-19 IMPACT 88
FIGURE 23 LARGE ENTERPRISES SEGMENT TO RECORD A LARGER MARKET SIZE DURING THE FORECAST PERIOD 88
TABLE 79 RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION) 88
TABLE 80 RICH COMMUNICATION SERVICES MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION) 89
8.2 SMALL AND MEDIUM-SIZED ENTERPRISES 89
8.2.1 SMALL AND MEDIUM-SIZED ENTERPRISES TO BE SIGNIFICANT REVENUE CONTRIBUTORS FOR RICH COMMUNICATION SERVICE VENDORS IN THE NEAR FUTURE 89
TABLE 81 SMALL AND MEDIUM-SIZED ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2016–2019 (USD MILLION) 89
TABLE 82 SMALL AND MEDIUM-SIZED ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2020–2025 (USD MILLION) 90
TABLE 83 SMALL AND MEDIUM-SIZED ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY NORTH AMERICA COUNTRY,
2016–2019 (USD MILLION) 90
TABLE 84 SMALL AND MEDIUM-SIZED ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY NORTH AMERICA COUNTRY,
2020–2025 (USD MILLION) 90
TABLE 85 SMALL AND MEDIUM-SIZED ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY EUROPE COUNTRY, 2016–2019 (USD MILLION) 91
TABLE 86 SMALL AND MEDIUM-SIZED ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY EUROPE COUNTRY, 2020–2025 (USD MILLION) 91
TABLE 87 SMALL AND MEDIUM-SIZED ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY ASIA PACIFIC COUNTRY, 2016–2019 (USD MILLION) 91
TABLE 88 SMALL AND MEDIUM-SIZED ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY ASIA PACIFIC COUNTRY,
2020–2025 (USD MILLION) 92
TABLE 89 SMALL AND MEDIUM-SIZED ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY MIDDLE EAST AND AFRICA COUNTRY,
2016–2019 (USD MILLION) 92
TABLE 90 SMALL AND MEDIUM-SIZED ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY MIDDLE EAST AND AFRICA COUNTRY,
2020–2025 (USD MILLION) 92
TABLE 91 SMALL AND MEDIUM-SIZED ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY LATIN AMERICA COUNTRY,
2016–2019 (USD MILLION) 93
TABLE 92 SMALL AND MEDIUM-SIZED ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE, BY LATIN AMERICA COUNTRY,
2020–2025 (USD MILLION) 93
8.3 LARGE ENTERPRISES 93
8.3.1 EASY AVAILABILITY OF RESOURCES AND FUNDS TO DRIVE THE ADOPTION OF RCS AMONG LARGE ENTERPRISES 93
TABLE 93 LARGE ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE,
BY REGION, 2016–2019 (USD MILLION) 94
TABLE 94 LARGE ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE,
BY REGION, 2020–2025 (USD MILLION) 94
TABLE 95 LARGE ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE,
BY NORTH AMERICA COUNTRY, 2016–2019 (USD MILLION) 94
TABLE 96 LARGE ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE,
BY NORTH AMERICA COUNTRY, 2020–2025 (USD MILLION) 95
TABLE 97 LARGE ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE,
BY EUROPE COUNTRY, 2016–2019 (USD MILLION) 95
TABLE 98 LARGE ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE,
BY EUROPE COUNTRY, 2020–2025 (USD MILLION) 95
TABLE 99 LARGE ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE,
BY ASIA PACIFIC COUNTRY, 2016–2019 (USD MILLION) 96
TABLE 100 LARGE ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE,
BY ASIA PACIFIC COUNTRY, 2020–2025 (USD MILLION) 96
TABLE 101 LARGE ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE,
BY MIDDLE EAST AND AFRICA COUNTRY, 2016–2019 (USD MILLION) 96
TABLE 102 LARGE ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE,
BY MIDDLE EAST AND AFRICA COUNTRY, 2020–2025 (USD MILLION) 97
TABLE 103 LARGE ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE,
BY LATIN AMERICA COUNTRY, 2016–2019 (USD MILLION) 97
TABLE 104 LARGE ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE,
BY LATIN AMERICA COUNTRY, 2020–2025 (USD MILLION) 97

9 RICH COMMUNICATION SERVICES MARKET, BY ENTERPRISE VERTICAL 98
9.1 INTRODUCTION 99
9.1.1 ENTERPRISE VERTICAL: COVID-19 IMPACT 99
FIGURE 24 HEALTHCARE ENTERPRISE VERTICAL TO RECORD THE HIGHEST GROWTH RATE DURING THE FORECAST PERIOD 99
TABLE 105 RICH COMMUNICATION SERVICES MARKET SIZE, BY ENTERPRISE VERTICAL, 2016–2019 (USD MILLION) 100
TABLE 106 RICH COMMUNICATION SERVICES MARKET SIZE, BY ENTERPRISE VERTICAL, 2020–2025 (USD MILLION) 100
9.2 BANKING, FINANCIAL SERVICES, AND INSURANCE 101
9.2.1 AUTHENTICATIONS, SERVICE REMINDERS, POLICY DELIVERIES, AND
OTHER USE CASES FOR CUSTOMER ENGAGEMENT TO SUPPORT
STRONG ADOPTION OF RCS 101
TABLE 107 BANKING, FINANCIAL SERVICES, AND INSURANCE: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2016–2019 (USD MILLION) 101
TABLE 108 BANKING, FINANCIAL SERVICES, AND INSURANCE: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2020–2025 (USD MILLION) 101
9.3 TELECOM AND IT 102
9.3.1 GROWING NUMBER OF TELECOM USERS AND INCREASING NUMBER OF IT-ENABLED SUBCRIBERS TO DRIVE THE MARKET GROWTH IN TELECOM AND IT INDUSTRY 102
TABLE 109 TELECOM AND IT: RICH COMMUNICATION SERVICES MARKET SIZE,
BY REGION, 2016–2019 (USD MILLION) 102
TABLE 110 TELECOM AND IT: RICH COMMUNICATION SERVICES MARKET SIZE,
BY REGION, 2020–2025 (USD MILLION) 102
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9.4 MEDIA AND ENTERTAINMENT 103
9.4.1 RISING PROLIFERATION OF OTT MEDIA PLAYERS TO SUPPORT THE RCS MARKET GROWTH IN MEDIA AND ENTERTAINMENT INDUSTRY 103
TABLE 111 MEDIA AND ENTERTAINMENT: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2016–2019 (USD MILLION) 103
TABLE 112 MEDIA AND ENTERTAINMENT: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2020–2025 (USD MILLION) 103
9.5 TOURISM AND LOGISTICS 104
9.5.1 PROMINENT USE CASES, SUCH AS TICKETING, REAL-TIME LOCATION STATUS, AND DELIVERY UPDATES, TO SUPPORT RCS ADOPTION IN TOURISM AND LOGISTICS INDUSTRY 104
TABLE 113 TOURISM AND LOGISTICS: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2016–2019 (USD MILLION) 104
TABLE 114 TOURISM AND LOGISTICS: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2020–2025 (USD MILLION) 104
9.6 RETAIL AND ECOMMERCE 105
9.6.1 DIGITAL MARKETING PERTAINING TO CONSUMER GOODS AND ONLINE PLATFORMS TO SUPPORT THE RCS DEPLOYMENT IN RETAIL AND ECOMMERCE INDUSTRY 105
TABLE 115 RETAIL AND ECOMMERCE: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2016–2019 (USD MILLION) 105
TABLE 116 RETAIL AND ECOMMERCE: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2020–2025 (USD MILLION) 105
9.7 HEALTHCARE 106
9.7.1 REAL-TIME DECISION-MAKING FOR PATIENT ENGAGEMENT SOLUTIONS TO DRIVE THE NEED FOR RCS IN HEALTHCARE INDUSTRY 106
TABLE 117 HEALTHCARE: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2016–2019 (USD MILLION) 106
TABLE 118 HEALTHCARE: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2020–2025 (USD MILLION) 106
9.8 OTHER ENTERPRISE VERTICALS 107
TABLE 119 OTHER ENTERPRISE VERTICALS: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2016–2019 (USD MILLION) 107
TABLE 120 OTHER ENTERPRISE VERTICALS: RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION, 2020–2025 (USD MILLION) 107

10 RICH COMMUNICATION SERVICES MARKET, BY REGION 108
10.1 INTRODUCTION 109
10.1.1 REGION: COVID-19 IMPACT 109
FIGURE 25 NORTH AMERICA TO HAVE THE HIGHEST MARKET SHARE DURING THE FORECAST PERIOD 109
FIGURE 26 ASIA PACIFIC TO EXHIBIT THE HIGHEST CAGR DURING THE FORECAST PERIOD 110
TABLE 121 RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION,
2016–2019 (USD MILLION) 110
TABLE 122 RICH COMMUNICATION SERVICES MARKET SIZE, BY REGION,
2020–2025 (USD MILLION) 110
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10.2 NORTH AMERICA 111
10.2.1 NORTH AMERICA: COVID-19 IMPACT 111
FIGURE 27 NORTH AMERICA: MARKET SNAPSHOT 112
TABLE 123 NORTH AMERICA: RICH COMMUNICATION SERVICES MARKET SIZE,
BY APPLICATION, 2016–2019 (USD MILLION) 112
TABLE 124 NORTH AMERICA: RICH COMMUNICATION SERVICES MARKET SIZE,
BY APPLICATION, 2020–2025 (USD MILLION) 113
TABLE 125 NORTH AMERICA: RICH COMMUNICATION SERVICES MARKET SIZE,
BY END USER, 2016–2019 (USD MILLION) 113
TABLE 126 NORTH AMERICA: RICH COMMUNICATION SERVICES MARKET SIZE,
BY END USER, 2020–2025 (USD MILLION) 113
TABLE 127 NORTH AMERICA: RICH COMMUNICATION SERVICES MARKET SIZE,
BY ORGANIZATION SIZE, 2016–2019 (USD MILLION) 113
TABLE 128 NORTH AMERICA: RICH COMMUNICATION SERVICES MARKET SIZE,
BY ORGANIZATION SIZE, 2020–2025 (USD MILLION) 114
TABLE 129 NORTH AMERICA: RICH COMMUNICATION SERVICES MARKET SIZE,
BY ENTERPRISE VERTICAL, 2016–2019 (USD MILLION) 114
TABLE 130 NORTH AMERICA: RICH COMMUNICATION SERVICES MARKET SIZE,
BY ENTERPRISE VERTICAL, 2020–2025 (USD MILLION) 114
TABLE 131 NORTH AMERICA: RICH COMMUNICATION SERVICES MARKET SIZE,
BY COUNTRY, 2016–2019 (USD MILLION) 115
TABLE 132 NORTH AMERICA: RICH COMMUNICATION SERVICES MARKET SIZE,
BY COUNTRY, 2020–2025 (USD MILLION) 115
10.2.2 UNITED STATES 115
10.2.2.1 Increasing number of mobile users and RCS-enabled devices to drive the RCS market in the US 115
TABLE 133 UNITED STATES: RICH COMMUNICATION SERVICES MARKET SIZE,
BY APPLICATION, 2016–2019 (USD MILLION) 115
TABLE 134 UNITED STATES: RICH COMMUNICATION SERVICES MARKET SIZE,
BY APPLICATION, 2020–2025 (USD MILLION) 116
TABLE 135 UNITED STATES: RICH COMMUNICATION SERVICES MARKET SIZE,
BY END USER, 2016–2019 (USD MILLION) 116
TABLE 136 UNITED STATES: RICH COMMUNICATION SERVICES MARKET SIZE,
BY END USER, 2020–2025 (USD MILLION) 116
TABLE 137 UNITED STATES: RICH COMMUNICATION SERVICES MARKET SIZE,
BY ORGANIZATION SIZE, 2016–2019 (USD MILLION) 116
TABLE 138 UNITED STATES: RICH COMMUNICATION SERVICES MARKET SIZE,
BY ORGANIZATION SIZE, 2020–2025 (USD MILLION) 117
10.2.3 CANADA 117
10.2.3.1 Increasing number of RCS users on MNOs? network to boost the RCS market in Canada 117
TABLE 139 CANADA: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION) 117
TABLE 140 CANADA: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2020–2025 (USD MILLION) 118
TABLE 141 CANADA: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2016–2019 (USD MILLION) 118
TABLE 142 CANADA: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2020–2025 (USD MILLION) 118
TABLE 143 CANADA: RICH COMMUNICATION SERVICES MARKET SIZE,
BY ORGANIZATION SIZE, 2016–2019 (USD MILLION) 118
TABLE 144 CANADA: RICH COMMUNICATION SERVICES MARKET SIZE,
BY ORGANIZATION SIZE, 2020–2025 (USD MILLION) 119
10.3 EUROPE 119
10.3.1 EUROPE: COVID-19 IMPACT 119
TABLE 145 EUROPE: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION) 120
TABLE 146 EUROPE: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2020–2025 (USD MILLION) 120
TABLE 147 EUROPE: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2016–2019 (USD MILLION) 120
TABLE 148 EUROPE: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2020–2025 (USD MILLION) 121
TABLE 149 EUROPE: RICH COMMUNICATION SERVICES MARKET SIZE,
BY ORGANIZATION SIZE, 2016–2019 (USD MILLION) 121
TABLE 150 EUROPE: RICH COMMUNICATION SERVICES MARKET SIZE,
BY ORGANIZATION SIZE, 2020–2025 (USD MILLION) 121
TABLE 151 EUROPE: RICH COMMUNICATION SERVICES MARKET SIZE, BY ENTERPRISE VERTICAL, 2016–2019 (USD MILLION) 122
TABLE 152 EUROPE: RICH COMMUNICATION SERVICES MARKET SIZE, BY ENTERPRISE VERTICAL, 2020–2025 (USD MILLION) 122
TABLE 153 EUROPE: RICH COMMUNICATION SERVICES MARKET SIZE, BY COUNTRY, 2016–2019 (USD MILLION) 123
TABLE 154 EUROPE: RICH COMMUNICATION SERVICES MARKET SIZE, BY COUNTRY, 2020–2025 (USD MILLION) 123
10.3.2 UNITED KINGDOM 123
10.3.2.1 Increasing number of partnerships to propel the
RCS market in the UK 123
TABLE 155 UNITED KINGDOM: RICH COMMUNICATION SERVICES MARKET SIZE,
BY APPLICATION, 2016–2019 (USD MILLION) 124
TABLE 156 UNITED KINGDOM: RICH COMMUNICATION SERVICES MARKET SIZE,
BY APPLICATION, 2020–2025 (USD MILLION) 124
TABLE 157 UNITED KINGDOM: RICH COMMUNICATION SERVICES MARKET SIZE,
BY END USER, 2016–2019 (USD MILLION) 124
TABLE 158 UNITED KINGDOM: RICH COMMUNICATION SERVICES MARKET SIZE,
BY END USER, 2020–2025 (USD MILLION) 125
TABLE 159 UNITED KINGDOM: RICH COMMUNICATION SERVICES MARKET SIZE,
BY ORGANIZATION SIZE, 2016–2019 (USD MILLION) 125
TABLE 160 UNITED KINGDOM: RICH COMMUNICATION SERVICES MARKET SIZE,
BY ORGANIZATION SIZE, 2020–2025 (USD MILLION) 125
10.3.3 GERMANY 125
10.3.3.1 Increasing number of mergers and acquisitions by market players to propel the RCS market in Germany 125
TABLE 161 GERMANY: RICH COMMUNICATION SERVICES MARKET SIZE,
BY APPLICATION, 2016–2019 (USD MILLION) 126
TABLE 162 GERMANY: RICH COMMUNICATION SERVICES MARKET SIZE,
BY APPLICATION, 2020–2025 (USD MILLION) 126
TABLE 163 GERMANY: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2016–2019 (USD MILLION) 126
TABLE 164 GERMANY: RICH COMMUNICATION SERVICES MARKET SIZE, BY END USER, 2020–2025 (USD MILLION) 127
TABLE 165 GERMANY: RICH COMMUNICATION SERVICES MARKET SIZE,
BY ORGANIZATION SIZE, 2016–2019 (USD MILLION) 127
TABLE 166 GERMANY: RICH COMMUNICATION SERVICES MARKET SIZE,
BY ORGANIZATION SIZE, 2020–2025 (USD MILLION) 127
10.3.4 FRANCE 127
10.3.4.1 Need for enhancing customer experience to drive the RCS market in France 127
TABLE 167 FRANCE: RICH COMMUNICATION SERVICES MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION) 128
TABLE