Table of Content

1 INTRODUCTION 25
1.1 OBJECTIVES OF THE STUDY 25
1.2 MARKET DEFINITION 25
1.3 MARKET SCOPE 26
1.3.1 MARKET SEGMENTATION 26
1.3.2 YEARS CONSIDERED FOR THE STUDY 26
1.4 CURRENCY 27
1.5 UNIT CONSIDERED 27
1.6 STAKEHOLDERS 27
1.7 LIMITATIONS 27
1.8 SUMMARY OF CHANGES MADE IN THE REVAMPED VERSION 27

2 RESEARCH METHODOLOGY 29
2.1 MARKET DEFINITION AND SCOPE 29
2.1.1 POLYMER MODIFIED CEMENTITOUS COATINGS MARKET:
INCLUSIONS AND EXCLUSIONS 29
2.2 BASE NUMBER CALCULATION 29
FIGURE 1 BASE NUMBER CALCULATION – APPROACH 1 30
FIGURE 2 BASE NUMBER CALCULATION – APPROACH 2 30
2.3 ORECAST NUMBER CALCULATION 31
2.4 MARKET ENGINEERING PROCESS 31
2.4.1 TOP-DOWN APPROACH 31
FIGURE 3 MARKET SIZE ESTIMATION: TOP-DOWN APPROACH 31
2.4.2 BOTTOM-UP APPROACH 31
FIGURE 4 MARKET SIZE ESTIMATION: BOTTOM-UP APPROACH 31
2.5 MARKET BREAKDOWN AND DATA TRIANGULATION 32
2.6 ASSUMPTIONS 33
2.7 RESEARCH DATA 33
2.7.1 SECONDARY DATA 33
2.7.1.1 Key data from secondary sources 34
2.7.2 PRIMARY DATA 34
2.7.2.1 Key data from primary sources 34
2.7.2.2 Breakdown of primary interviews 35
2.7.2.3 Key industry insights 35

3 EXECUTIVE SUMMARY 36
FIGURE 5 ASIA PACIFIC TO DOMINATE THE POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET 37
FIGURE 6 RESIDENTIAL BUILDINGS TO BE THE LARGEST APPLICATION OF POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET 37
FIGURE 7 ACRYLIC POLYMERS TO LEAD THE POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET 38

4 PREMIUM INSIGHTS 39
4.1 ATTRACTIVE OPPORTUNITIES IN THE POLYMER MODIFIED CEMENTITIOUS
COATINGS MARKET 39
FIGURE 8 INCREASING DEMAND FROM RESIDENTIAL BUILDINGS SEGMENT OFFERS LUCRATIVE GROWTH OPPORTUNITIES FOR MARKET PLAYERS 39
4.2 POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET, BY PRODUCT TYPE 39
FIGURE 9 ACRYLIC POLYMERS MODIFIED CEMENTITIOUS COATINGS TO BE THE FASTEST-GROWING SEGMENT 39
4.3 POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET, BY COMPOSITION 40
FIGURE 10 TWO-COMPONENT POLYMER MODIFIED CEMENTITIOUS COATINGS TO
BE THE FASTEST-GROWING SEGMENT 40
4.4 POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET, BY APPLICATION AND REGION 40
FIGURE 11 RESIDENTIAL BUILDINGS SEGMENT TO ACCOUNT FOR THE LARGEST
MARKET SHARE 40

5 MARKET OVERVIEW 41
5.1 INTRODUCTION 41
5.2 MARKET DYNAMICS 41
FIGURE 12 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES IN THE
POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET 41
5.2.1 DRIVERS 41
5.2.1.1 Rise in urbanization 41
TABLE 1 URBAN POPULATION, BY COUNTRY, 2014-2018 42
5.2.2 RESTRAINTS 42
5.2.2.1 Limited shelf-life of polymer modified cementitious coatings 42
5.2.3 OPPORTUNITIES 43
5.2.3.1 Increasing construction activities in emerging countries 43
5.2.4 CHALLENGES 43
5.2.4.1 Fluctuations in the availability and prices of raw materials 43
FIGURE 13 CRUDE OIL PRICES, (2016-2019) 44
5.3 PORTER’S FIVE FORCES ANALYSIS 44
FIGURE 14 POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET: PORTER’S FIVE FORCES ANALYSIS 44
5.3.1 THREAT OF SUBSTITUTES 45
5.3.2 BARGAINING POWER OF BUYERS 45
5.3.3 THREAT OF NEW ENTRANTS 46
5.3.4 BARGAINING POWER OF SUPPLIERS 46
5.3.5 INTENSITY OF COMPETITIVE RIVALRY 46
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5.4 VALUE CHAIN ANALYSIS 47
5.5 INDUSTRY TRENDS 48
5.6 IMPACT OF COVID-19 ON THE CONSTRUCTION INDUSTRY 49
TABLE 2 INTERIM ECONOMIC OUTLOOK FORECAST, 2019-2021 51

6 POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET, BY COMPOSITION 52
6.1 INTRODUCTION 53
FIGURE 15 POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET, BY COMPOSITION, 2020 & 2025 (USD MILLION) 53
TABLE 3 POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET, BY COMPOSITION, 2018–2025 (USD MILLION) 53
TABLE 4 POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET, BY COMPOSITION, 2018–2025 (TONS) 54
6.2 ONE-COMPONENT 54
6.2.1 EASE OF APPLICATION, MIXING, AND LOW COST COMPARED TO
TWO-COMPONENT ARE EXPECTED TO DRIVE THE MARKET 54
6.3 TWO-COMPONENT 54
6.3.1 INCREASING DEMAND FOR HIGHER DURABILITY AND FLEXIBILITY IS EXPECTED TO DRIVE THE MARKET FOR TWO-COMPONENT POLYMER MODIFIED CEMENTITIOUS COATINGS 54

7 POLYMER MODIFIED CEMENTIITOUS COATINGS MARKET, BY FLEXIBILITY 55
7.1 INTRODUCTION 56
FIGURE 16 POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET, BY FLEXIBILITY, 2020 & 2025 (USD MILLION) 56
TABLE 5 POLYMER MODIFIED CEMENTIITOUS COATINGS MARKET, BY FLEXIBILITY, 2018–2025 (USD MILLION) 56
TABLE 6 POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET, BY FLEXIBILITY, 2018–2025 (KILOTONS) 57
7.2 NON-FLEXIBLE 57
7.2.1 IMPROVED COHESIVE STRENGTH, ABRASION RESISTANCE, AND TOUGHNESS ALONG WITH ECONOMICAL COST ARE EXPECTED TO DRIVE THE MARKET 57
7.3 FLEXIBLE 57
7.3.1 SUPERIOR WATERPROOFING PERFORMANCE, EXCELLENT DURABILITY COMPARED TO NON-FLEXIBLE COATINGS IS PROJECTED TO FUEL
THE MARKET 57

8 POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET, BY POLYMER TYPE 58
8.1 INTRODUCTION 59
FIGURE 17 POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET, BY POLYMER TYPE, 2020 & 2025 (USD MILLION) 59
TABLE 7 POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET SIZE, BY POLYMER TYPE, 2018–2025 (USD MILLION) 59
TABLE 8 POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET SIZE, BY POLYMER TYPE, 2018–2025 (KILOTONS) 59
?
8.2 ACRYLIC POLYMERS 60
8.2.1 INCREASING DEMAND FOR LOW COST AND FAST SETTING CEMENTITOUS COATINGS FROM THE RESIDENTIAL SEGMENT IS EXPECTED TO DRIVE
THE MARKET 60
TABLE 9 ACRYLIC POLYMERS: POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION) 60
TABLE 10 ACRYLIC POLYMERS: POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET SIZE, BY REGION, 2018–2025 (KILOTONS) 60
8.3 SBR LATEX 61
8.3.1 HIGHER ELONGATION AND LONGER SERVICE LIFE IS PROJECTED TO FUEL THE MARKET FOR SBR LATEX 61
TABLE 11 SBR LATEX: POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET SIZE,
BY REGION, 2018–2025 (USD MILLION) 61
TABLE 12 SBR LATEX: POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET SIZE,
BY REGION, 2018–2025 (KILOTONS) 61

9 POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET, BY APPLICATION 62
9.1 INTRODUCTION 63
FIGURE 18 POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET, BY APPLICATION, 2020 & 2025 (USD MILLION) 63
TABLE 13 POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET SIZE,
BY APPLICATION, 2018–2025 (USD MILLION) 63
TABLE 14 POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET SIZE,
BY APPLICATION, 2018–2025 (KILOTONS) 64
9.2 NON-RESIDENTIAL BUILDINGS 64
9.2.1 INCREASE IN INDUSTRIALIZATION IS EXPECTED TO DRIVE THE
NON-RESIDENTIAL BUILDINGS SEGMENT 64
9.2.2 INDUSTRIAL 64
9.2.3 COMMERCIAL 64
TABLE 15 NON-RESIDENTIAL BUILDINGS: POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION) 65
TABLE 16 NON-RESIDENTIAL BUILDINGS: POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET SIZE, BY REGION, 2018–2025 (KILOTONS) 65
9.3 RESIDENTIAL BUILDINGS 66
9.3.1 INCREASING URBANIZATION AND LOW COST OF POLYMER MODIFIED CEMENTITIOUS COATINGS ARE PROJECTED TO FUEL THE MARKET 66
9.3.2 EXTERIOR WALLS 66
9.3.3 FLOORINGS 66
TABLE 17 RESIDENTIAL BUILDINGS: POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION) 66
TABLE 18 RESIDENTIAL BUILDINGS: POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET SIZE, BY REGION, 2018–2025 (KILOTONS) 67
9.4 PUBLIC INFRASTRUCTURE 67
9.4.1 INCREASING GOVERNMENT INTERVENTIONS FOR INFRASTRUCTURE DEVELOPMENT ARE EXPECTED TO FUEL THE PUBLIC INFRASTRUCTURE SEGMENT 67
9.4.2 ROADS & BRIDGES 67
9.4.3 PARKING STRUCTURES & STADIUMS 67
9.4.4 PIPE COATINGS 67
TABLE 19 PUBLIC INFRASTRUCTURE: POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION) 68
TABLE 20 PUBLIC INFRASTRUCTURE: POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET SIZE, BY REGION, 2018–2025 (KILOTONS) 68
10 POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET, BY REGION 69
10.1 INTRODUCTION 70
FIGURE 19 POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET,
BY REGION (USD MILLION) 70
TABLE 21 POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET, BY REGION,
2018–2025 (USD MILLION) 71
TABLE 22 POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET, BY REGION,
2018–2025 (KILOTONS) 71
10.2 ASIA PACIFIC 71
FIGURE 20 ASIA PACIFIC POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET SNAPSHOT 72
TABLE 23 ASIA PACIFIC: POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET,
BY COUNTRY, 2018–2025 (USD MILLION) 72
TABLE 24 ASIA PACIFIC: POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET,
BY COUNTRY, 2018–2025 (KILOTONS) 73
TABLE 25 ASIA PACIFIC: POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET,
BY POLYMER TYPE, 2018–2025 (USD MILLION) 73
TABLE 26 ASIA PACIFIC: POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET,
BY POLYMER TYPE, 2018–2025 (KILOTONS) 73
TABLE 27 ASIA PACIFIC: POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET,
BY APPLICATION, 2018–2025 (USD MILLION) 73
TABLE 28 ASIA PACIFIC: POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET,
BY APPLICATION, 2018–2025 (KILOTONS) 74
10.2.1 CHINA 74
10.2.1.1 China is expected to lead the Asia Pacific polymer modified cementitious coatings market 74
TABLE 29 CHINA: POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET,
BY APPLICATION, 2018–2025 (USD MILLION) 74
TABLE 30 CHINA POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET,
BY APPLICATION, 2018–2025 (KILOTONS) 75
10.2.2 JAPAN 75
10.2.2.1 Increasing new and redevelopment construction projects are expected to lead the market in Japan 75
TABLE 31 JAPAN: POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET, BY APPLICATION, 2018–2025 (USD MILLION) 75
TABLE 32 JAPAN: POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET, BY APPLICATION, 2018–2025 (KILOTONS) 75
10.2.3 INDIA 76
10.2.3.1 Increase in the demand for commercial buildings is expected to fuel the polymer modified cementitious coatings market in India 76
TABLE 33 INDIA: POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET, BY APPLICATION, 2018–2025 (USD MILLION) 76
TABLE 34 INDIA: POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET, BY APPLICATION, 2018–2025 (KILOTONS) 76
10.2.4 SOUTH KOREA 77
10.2.4.1 Rapid industrialization and urbanization is projected to drive the market in South Korea 77
TABLE 35 SOUTH KOREA: POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET, BY APPLICATION, 2018–2025 (USD MILLION) 77
TABLE 36 SOUTH KOREA: POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET, BY APPLICATION, 2018–2025 (KILOTONS) 77
10.2.5 REST OF ASIA PACIFIC 78
10.2.5.1 The demand for infrastructural development in the non-residential buildings segment are projected to propel the market in the Rest of Asia Pacific 78
TABLE 37 REST OF ASIA PACIFIC: POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET, BY APPLICATION, 2018–2025 (USD MILLION) 78
TABLE 38 REST OF ASIA PACIFIC: POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET, BY APPLICATION, 2018–2025 (KILOTONS) 78
10.3 NORTH AMERICA 79
FIGURE 21 NORTH AMERICA: POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET SNAPSHOT 79
TABLE 39 NORTH AMERICA: POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET SIZE, BY COUNTRY, 2018–2025 (USD MILLION) 80
TABLE 40 NORTH AMERICA: POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET SIZE, BY COUNTRY, 2018–2025 (KILOTONS) 80
TABLE 41 NORTH AMERICA: POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET SIZE, BY POLYMER TYPE, 2018–2025 (USD MILLION) 80
TABLE 42 NORTH AMERICA: POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET SIZE, BY POLYMER TYPE, 2018–2025 (KILOTONS) 80
TABLE 43 NORTH AMERICA: POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION) 81
TABLE 44 NORTH AMERICA: POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET SIZE, BY APPLICATION, 2018–2025 (KILOTONS) 81
10.3.1 US 81
10.3.1.1 US is projected to lead polymer modified cementitious coatings market in North America 81
TABLE 45 US: POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET SIZE,
BY APPLICATION, 2018–2025 (USD MILLION) 82
TABLE 46 US: POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET SIZE,
BY APPLICATION, 2018–2025 (KILOTONS) 82
10.3.2 CANADA 82
10.3.2.1 increasing demand for infrastructure development in construction sector expected to fuel market in Canada 82
TABLE 47 CANADA: POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET SIZE,
BY APPLICATION, 2018–2025 (USD MILLION) 83
TABLE 48 CANADA: POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET SIZE,
BY APPLICATION, 2018–2025 (KILOTONS) 83
?
10.3.3 MEXICO 83
10.3.3.1 Increasing investment in construction expected to lead to the growth of the polymer modified cementitious coatings market in Mexico 83
TABLE 49 MEXICO: POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET SIZE,
BY APPLICATION, 2018–2025 (USD MILLION) 84
TABLE 50 MEXICO: POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET SIZE,
BY APPLICATION, 2018–2025 (KILOTONS) 84
10.4 WESTERN EUROPE 84
FIGURE 22 WESTERN EUROPE POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET SNAPSHOT 85
TABLE 51 WESTERN EUROPE: POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET, BY COUNTRY, 2018–2025 (USD MILLION) 86
TABLE 52 WESTERN EUROPE: POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET, BY COUNTRY, 2018–2025 (KILOTONS) 86
TABLE 53 WESTERN EUROPE: POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET, BY POLYMER TYPE, 2018–2025 (USD MILLION) 86
TABLE 54 WESTERN EUROPE: POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET, BY POLYMER TYPE, 2018–2025 (KILOTONS) 87
TABLE 55 WESTERN EUROPE: POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET, BY APPLICATION, 2018–2025 (USD MILLION) 87
TABLE 56 WESTERN EUROPE: POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET, BY APPLICATION, 2018–2025 (KILOTONS) 87
10.4.1 GERMANY 87
10.4.1.1 Germany is expected to lead the market in Western Europe 87
TABLE 57 GERMANY: POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET,
BY APPLICATION, 2018–2025 (USD MILLION) 88
TABLE 58 GERMANY: POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET,
BY APPLICATION, 2018–2025 (KILOTONS) 88
10.4.2 UK 88
10.4.2.1 Growth of commercial sector to drive demand in polymer modified cementitious coatings market in the UK 88
TABLE 59 UK: POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET,
BY APPLICATION, 2018–2025 (USD MILLION) 89
TABLE 60 UK: POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET,
BY APPLICATION, 2018–2025 (KILOTONS) 89
10.4.3 FRANCE 89
10.4.3.1 Increase in new construction projects expected to trigger market in France 89
TABLE 61 FRANCE: POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET,
BY APPLICATION, 2018–2025 (USD MILLION) 90
TABLE 62 FRANCE: POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET,
BY APPLICATION, 2018–2025 (KILOTONS) 90
10.4.4 ITALY 90
10.4.4.1 Increase in industrial construction activities is expected lead to the growth of the market in Italy 90
TABLE 63 ITALY: POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET,
BY APPLICATION, 2018–2025 (USD MILLION) 91
TABLE 64 ITALY: POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET, BY APPLICATION, 2018–2025 (KILOTONS) 91
10.4.5 SPAIN 91
10.4.5.1 Construction of residential buildings expected to drive the
market in Spain 91
TABLE 65 SPAIN: POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET,
BY APPLICATION, 2018–2025 (USD MILLION) 92
TABLE 66 SPAIN: POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET,
BY APPLICATION, 2018–2025 (KILOTONS) 92
10.4.6 REST OF WESTERN EUROPE 92
10.4.6.1 Rising demand for building materials for the construction of residential and commercial infrastructure is projected to
trigger the market in Rest of Western Europe 92
TABLE 67 REST OF WESTERN EUROPE: POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET, BY APPLICATION, 2018–2025 (USD MILLION) 93
TABLE 68 REST OF WESTERN EUROPE: POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET, BY APPLICATION, 2018–2025 (KILOTONS) 93
10.5 CENTRAL & EASTERN EUROPE 93
FIGURE 23 EASTERN & CENTRAL EUROPE POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET SNAPSHOT 94
TABLE 69 CENTRAL & EASTERN EUROPE: POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET, BY COUNTRY, 2018–2025 (USD MILLION) 94
TABLE 70 CENTRAL & EASTERN EUROPE: POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET, BY COUNTRY, 2018–2025 (KILOTONS) 95
TABLE 71 CENTRAL & EASTERN EUROPE: POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET, BY POLYMER TYPE, 2018–2025 (USD MILLION) 95
TABLE 72 CENTRAL & EASTERN EUROPE: POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET, BY POLYMER TYPE, 2018–2025 (KILOTONS) 95
TABLE 73 CENTRAL & EASTERN EUROPE: POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET, BY APPLICATION, 2018–2025 (USD MILLION) 95
TABLE 74 CENTRAL & EASTERN EUROPE: POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET, BY APPLICATION, 2018–2025 (KILOTONS) 96
10.5.1 RUSSIA 96
10.5.1.1 Development of affordable housing projects is expected to
drive the market in Russia 96
TABLE 75 RUSSIA: POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET,
BY APPLICATION, 2018–2025 (USD MILLION) 96
TABLE 76 RUSSIA: POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET,
BY APPLICATION, 2018–2025 (KILOTONS) 96
10.5.2 TURKEY 97
10.5.2.1 Increasing construction of commercial buildings projected
to drive the market in Turkey 97
TABLE 77 TURKEY: POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET,
BY APPLICATION, 2018–2025 (USD MILLION) 97
TABLE 78 TURKEY: POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET,
BY APPLICATION, 2018–2025 (KILOTONS) 97
10.5.3 REST OF CENTRAL & EASTERN EUROPE 98
10.5.3.1 The rise in economic conditions and spending power of the population are expected to drive the market 98
TABLE 79 REST OF CENTRAL & EASTERN EUROPE: POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET, BY APPLICATION, 2018–2025 (USD MILLION) 98
TABLE 80 REST OF CENTRAL & EASTERN EUROPE: POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET, BY APPLICATION, 2018–2025 (KILOTONS) 98
10.6 MIDDLE EAST & AFRICA 99
FIGURE 24 MIDDLE EAST & AFRICA POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET SNAPSHOT 99
TABLE 81 MIDDLE EAST & AFRICA: POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET, BY COUNTRY, 2018–2025 (USD MILLION) 100
TABLE 82 MIDDLE EAST & AFRICA: POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET, BY COUNTRY, 2018–2025 (KILOTONS) 100
TABLE 83 MIDDLE EAST & AFRICA: POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET, BY POLYMER TYPE, 2018–2025 (USD MILLION) 100
TABLE 84 MIDDLE EAST & AFRICA: POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET, BY POLYMER TYPE, 2018–2025 (KILOTONS) 100
TABLE 85 MIDDLE EAST & AFRICA: POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET, BY APPLICATION, 2018–2025 (USD MILLION) 101
TABLE 86 MIDDLE EAST & AFRICA: POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET, BY APPLICATION, 2018–2025 (KILOTONS) 101
10.6.1 SAUDI ARABIA 101
10.6.1.1 Increase in construction activities is expected to propel the
market in Saudi Arabia 101
TABLE 87 SAUDI ARABIA: POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET,
BY APPLICATION, 2018–2025 (USD MILLION) 102
TABLE 88 SAUDI ARABIA: POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET,
BY APPLICATION, 2018–2025 (KILOTONS) 102
10.6.2 UAE 102
10.6.2.1 Increasing demand for non-residential buildings is projected to
drive the market in the UAE 102
TABLE 89 UAE: POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET, BY APPLICATION, 2018–2025 (USD MILLION) 103
TABLE 90 UAE: POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET, BY APPLICATION, 2018–2025 (KILOTONS) 103
10.6.3 REST OF MIDDLE EAST & AFRICA 103
10.6.3.1 Rise in the construction of commercial buildings and public infrastructure is projected to lead to the growth of the market in
Rest of Middle East & Africa 103
TABLE 91 REST OF MIDDLE EAST & AFRICA: POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET, BY APPLICATION, 2018–2025 (USD MILLION) 104
TABLE 92 REST OF MIDDLE EAST & AFRICA: POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET, BYAPPLICATION, 2018–2025 (KILOTONS) 104
10.7 SOUTH AMERICA 104
FIGURE 25 SOUTH AMERICA POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET SNAPSHOT 105
TABLE 93 SOUTH AMERICA: POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET, BY COUNTRY, 2018–2025 (USD MILLION) 105
TABLE 94 SOUTH AMERICA: POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET, BY COUNTRY, 2018–2025 (KILOTONS) 106
TABLE 95 SOUTH AMERICA: POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET, BY POLYMER TYPE, 2018–2025 (USD MILLION) 106
TABLE 96 SOUTH AMERICA: POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET, BY POLYMER TYPE, 2018–2025 (KILOTONS) 106
TABLE 97 SOUTH AMERICA: POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET, BY APPLICATION, 2018–2025 (USD MILLION) 106
TABLE 98 SOUTH AMERICA: POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET, BY APPLICATION, 2018–2025 (KILOTONS) 107
10.7.1 BRAZIL 107
10.7.1.1 Brazil is expected to lead the polymer modified cementitious coatings market in South America 107
TABLE 99 BRAZIL: POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET,
BY APPLICATION, 2018–2025 (USD MILLION) 107
TABLE 100 BRAZIL: POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET,
BY APPLICATION, 2018–2025 (KILOTONS) 107
10.7.2 ARGENTINA 108
10.7.2.1 Economic growth and government investments in infrastructural development of roads and residential buildings projected to
drive the market in Argentina 108
TABLE 101 ARGENTINA: POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET,
BY APPLICATION, 2018–2025 (USD MILLION) 108
TABLE 102 ARGENTINA: POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET,
BY APPLICATION, 2018–2025 (KILOTONS) 108
10.7.3 REST OF SOUTH AMERICA 109
10.7.3.1 Increasing investments for infrastructural developments expected to drive market in Rest of South America 109
TABLE 103 REST OF SOUTH AMERICA: POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET, BY APPLICATION, 2018–2025 (USD MILLION) 109
TABLE 104 REST OF SOUTH AMERICA: POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET, BY APPLICATION, 2018–2025 (KILOTONS) 109

11 COMPETITIVE LANDSCAPE 110
11.1 INTRODUCTION 110
11.2 COMPANY EVALUATION MATRIX DEFINITIONS AND METHODOLOGY 110
11.2.1 MARKET SHARE ANALYSIS 110
FIGURE 26 MARKET SHARE ANALYSIS OF TOP PLAYERS IN THE POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET 110
11.3 PRODUCT FOOTPRINT 111
FIGURE 27 PRODUCT PORTFOLIO ANALYSIS OF TOP PLAYERS IN THE POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET 111
11.3.1 STAR 111
11.3.2 EMERGING LEADERS 112
11.3.3 PERVASIVE 112
11.4 COMPANY EVALUATION MATRIX 112
FIGURE 28 POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET: COMPANY EVALUATION MATRIX, 2019 112
?
11.5 SME EVALUATION MATRIX, 2019 113
FIGURE 29 POLYMER MODIFIED CEMENTITIOUS COATINGS MARKET: SME COMPANY EVALUATION MATRIX, 2019 113

12 COMPANY PROFILES 114
(Business Overview, Products Offered, Recent Developments, SWOT Analysis, winning imperatives, Current Focus and Strategies, Threat from Competition, Right to Win)*
12.1 ARKEMA S.A. 114
FIGURE 30 ARKEMA S.A.: COMPANY SNAPSHOT 114
FIGURE 31 ARKEMA S.A.: SWOT ANALYSIS 116
12.2 SIKA AG 118
FIGURE 32 SIKA AG: COMPANY SNAPSHOT 118
FIGURE 33 SIKA AG: SWOT ANALYSIS 119
12.3 AKZO NOBEL N.V. 121
FIGURE 34 AKZO NOBEL N.V.: COMPANY SNAPSHOT 121
FIGURE 35 AKZO NOBEL N.V.: SWOT ANALYSIS 122
12.4 MAPEI S.P.A. 124
FIGURE 36 MAPEI S.P.A.: COMPANY SNAPSHOT 124
FIGURE 37 MAPEI S.P.A.: SWOT ANALYSIS 125
12.5 COMPAGNIE DE SAINT-GOBAIN S.A. 127
FIGURE 38 COMPAGNIE DE SAINT-GOBAIN S.A.: COMPANY SNAPSHOT 127
FIGURE 39 COMPAGNIE DE SAINT-GOBAIN S.A.: SWOT ANALYSIS 129
12.6 H.B. FULLER COMPANY 131
FIGURE 40 H.B. FULLER COMPANY: COMPANY SNAPSHOT 131
FIGURE 41 H.B. FULLER COMPANY: SWOT ANALYSIS 132
12.7 FOSROC INTERNATIONAL LIMITED 133
FIGURE 42 FOSROC INTERNATIONAL LIMITED: SWOT ANALYSIS 134
12.8 DOW INC. 135
FIGURE 43 DOW INC.: COMPANY SNAPSHOT 135
FIGURE 44 DOW INC.: SWOT ANALYSIS 136
12.9 THE LUBRIZOL CORPORATION 137
FIGURE 45 THE LUBRIZOL CORPORATION: SWOT ANALYSIS 138
12.10 ORGANIK KIMYA SANAYI VE TICARET A.S. 139
12.11 PIDILITE INDUSTRIES LIMITED 140
FIGURE 46 PIDILITE INDUSTRIES LIMITED: COMPANY SNAPSHOT 140
FIGURE 47 PIDILITE INDUSTRIES LIMITED: SWOT ANALYSIS 141
12.12 GCP APPLIED TECHNOLOGIES INC. 142
FIGURE 48 GCP APPLIED TECHNOLOGIES INC.: COMPANY SNAPSHOT 142
FIGURE 49 GCP APPLIED TECHNOLOGIES INC.: SWOT ANALYSIS 144
12.13 BERGER PAINTS INDIA LIMITED 145
FIGURE 50 BERGER PAINTS INDIA LIMITED: COMPANY SNAPSHOT 145
12.14 W. R. MEADOWS, INC. 147
12.15 EVERCRETE CORPORATION 148
12.16 INDULOR CHEMIE GMBH 149
12.17 THE EUCLID CHEMICAL COMPANY 150
12.18 QINGDAO HIGHONOUR CHEMICAL TECH CO., LTD. 151
12.19 OTHER KEY PLAYERS 152
12.19.1 AQUAFIN INC. 152
12.19.2 DUROCK ALFACING INTERNATIONAL LIMITED 152
12.19.3 HENKEL POLYBIT INDUSTRIES LTD. 152
12.19.4 PERMA CONSTRUCTION AIDS PVT. LTD. 152
12.19.5 OZEKI CHEMICAL INDUSTRY CO., LTD. 153
12.19.6 ARMSTRONG CHEMICALS PVT. LTD. 153
12.19.7 A.B.E. CONSTRUCTION CHEMICALS 153
*Details on Business Overview, Products Offered, Recent Developments, SWOT Analysis, winning imperatives, Current Focus and Strategies, Threat from Competition, Right to Win might not be captured in case of unlisted companies.
13 APPENDIX 154
13.1 DISCUSSION GUIDE 154
13.2 KNOWLEDGE STORE: MARKETSANDMARKETS SUBSCRIPTION PORTAL 158
13.3 AVAILABLE CUSTOMIZATIONS 160
13.4 RELATED REPORTS 160
13.5 AUTHOR DETAILS 161