Table of Content

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Switzerland
Euromonitor International
July 2020

List OF CONTENTS AND TABLES

HEADLINES
PRE-COVID-19 PERFORMANCE
Heated tobacco continues its rise
First decline in sales for e-vapour products
Players active in heated tobacco and e-vapour products
2020 AND BEYOND
COVID-19 impact
Affected products within smokeless tobacco, e-vapour products and heated tobacco
Recovery and opportunities
CATEGORY INDICATORS
Table 1 Number of Adult Vapers 2014-2019
CATEGORY DATA
Table 2 Sales of Smokeless Tobacco by Category: Volume 2014-2019
Table 3 Sales of Smokeless Tobacco by Category: % Volume Growth 2014-2019
Table 4 Sales of Tobacco Heating Devices: Volume 2014-2019
Table 5 Sales of Tobacco Heating Devices: % Volume Growth 2014-2019
Table 6 Sales of Heated Tobacco: Volume 2014-2019
Table 7 Sales of Heated Tobacco: % Volume Growth 2014-2019
Table 8 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2014-2019
Table 9 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2014-2019
Table 10 Sales of E-Liquids by Nicotene Strength: % Value 2018
Table 11 NBO Company Shares of Smokeless Tobacco: % Volume 2015-2019
Table 12 LBN Brand Shares of Smokeless Tobacco: % Volume 2016-2019
Table 13 NBO Company Shares of E-Vapour Products: % Value 2015-2019
Table 14 LBN Brand Shares of E-Vapour Products: % Value 2016-2019
Table 15 NBO Company Shares of Tobacco Heating Devices: % Volume 2015-2019
Table 16 LBN Brand Shares of Tobacco Heating Devices: % Volume 2016-2019
Table 17 NBO Company Shares of Heated Tobacco: % Volume 2015-2019
Table 18 LBN Brand Shares of Heated Tobacco: % Volume 2016-2019
Table 19 Distribution of Smokeless Tobacco by Format: % Volume 2014-2019
Table 20 Distribution of E-Vapour Products by Format: % Value 2014-2019
Table 21 Distribution of Tobacco Heating Devices by Format: % Volume 2014-2019
Table 22 Distribution of Heated Tobacco by Format: % Volume 2014-2019
Table 23 Forecast Sales of Smokeless Tobacco by Category: Volume 2019-2024
Table 24 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2019-2024
Table 25 Forecast Sales of Tobacco Heating Devices: Volume 2019-2024
Table 26 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2019-2024
Table 27 Forecast Sales of Heated Tobacco: Volume 2019-2024
Table 28 Forecast Sales of Heated Tobacco: % Volume Growth 2019-2024
Table 29 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2019-2024
Table 30 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
COVID-19 impact on tobacco
COVID-19 country impact
Fine cut tobacco increasingly popular, whilst heated tobacco remains the star performer in 2019
Ongoing concentration in traditional tobacco products and heated tobacco, fragmentation in e-vapour products
Heated tobacco to remain the star performer
OPERATING ENVIRONMENT
Legislation
Summary 1 Legislation Summary at a Glance
Smoking prevalence
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Flavoured tobacco product ban
Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
Table 31 Number of Adult Smokers by Gender 2014-2019
MARKET DATA
Table 32 Sales of Tobacco by Category: Volume 2014-2019
Table 33 Sales of Tobacco by Category: Value 2014-2019
Table 34 Sales of Tobacco by Category: % Volume Growth 2014-2019
Table 35 Sales of Tobacco by Category: % Value Growth 2014-2019
Table 36 Forecast Sales of Tobacco by Category: Volume 2019-2024
Table 37 Forecast Sales of Tobacco by Category: Value 2019-2024
Table 38 Forecast Sales of Tobacco by Category: % Volume Growth 2019-2024
Table 39 Forecast Sales of Tobacco by Category: % Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 2 Research Sources