Table of Content

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Latvia
Euromonitor International
July 2021

List Of Contents And Tables

SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN LATVIA
KEY DATA FINDINGS
2020 IMPACT
COVID-19 and more time spent at home benefit sales in 2020
Switch from menthol cigarettes to e-vapour products ensures growth despite reduced product availability
Philip Morris dominates heated tobacco, being the entry player onto the landscape
RECOVERY AND OPPORTUNITIES
Adapted consumer buying habits, health concerns and innovation to fuel growth
Positive prospects for new disposable e-vapour sticks
Challenges remain, including high set-up costs
CATEGORY INDICATORS
Table 1 Number of Adult Vapers 2015-2020
CATEGORY DATA
Table 2 Sales of Tobacco Heating Devices: Volume 2015-2020
Table 3 Sales of Tobacco Heating Devices: % Volume Growth 2018-2020
Table 4 Sales of Heated Tobacco: Volume 2015-2020
Table 5 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2015-2020
Table 6 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2015-2020
Table 7 Sales of E-Liquids by Nicotene Strength: % Value 2018-2020
Table 8 NBO Company Shares of E-Vapour Products: % Value 2016-2020
Table 9 LBN Brand Shares of E-Vapour Products: % Value 2017-2020
Table 10 NBO Company Shares of Tobacco Heating Devices: % Volume 2016-2020
Table 11 LBN Brand Shares of Tobacco Heating Devices: % Volume 2017-2020
Table 12 NBO Company Shares of Heated Tobacco: % Volume 2016-2020
Table 13 LBN Brand Shares of Heated Tobacco: % Volume 2017-2020
Table 14 Distribution of E-Vapour Products by Format: % Value 2015-2020
Table 15 Distribution of Tobacco Heating Devices by Format: % Volume 2015-2020
Table 16 Distribution of Heated Tobacco by Format: % Volume 2015-2020
Table 17 Forecast Sales of Tobacco Heating Devices: Volume 2020-2025
Table 18 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2020-2025
Table 19 Forecast Sales of Heated Tobacco: Volume 2020-2025
Table 20 Forecast Sales of Heated Tobacco: % Volume Growth 2020-2025
Table 21 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2020-2025
Table 22 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2020-2025
TOBACCO IN LATVIA
EXECUTIVE SUMMARY
COVID-19 impact on tobacco
COVID-19 country impact
Philip Morris Latvia SIA continues to lead several areas in 2020
Retailing shift
What next for tobacco?
OPERATING ENVIRONMENT
Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Plain packaging
Advertising and sponsorship
Advertising through media (television, radio, billboards, consumer press, trade press, cinema etc)
Advertising through retail point of sale
Sponsorship of sporting/music events
Distribution of tobacco-branded gifts (cigarette-branded lighters, pens etc)
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Reduced harm
Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
Table 23 Number of Adult Smokers by Gender 2015-2020
MARKET DATA
Table 24 Sales of Tobacco by Category: Volume 2015-2020
Table 25 Sales of Tobacco by Category: Value 2015-2020
Table 26 Sales of Tobacco by Category: % Volume Growth 2015-2020
Table 27 Sales of Tobacco by Category: % Value Growth 2015-2020
Table 28 Forecast Sales of Tobacco by Category: Volume 2020-2025
Table 29 Forecast Sales of Tobacco by Category: Value 2020-2025
Table 30 Forecast Sales of Tobacco by Category: % Volume Growth 2020-2025
Table 31 Forecast Sales of Tobacco by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 2 Research Sources