Table of Content

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Estonia
Euromonitor International
June 2021

List Of Contents And Tables

SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN ESTONIA
KEY DATA FINDINGS
2020 IMPACT
E-liquids exempted from excise duty until end of 2022
Leaders merge, ensuring wide distribution
E-commerce ban blow to value sales
RECOVERY AND OPPORTUNITIES
Negative constant value growth over forecast period
Uncertainty around heated tobacco
Sales eroded by high and rising prices and limited distribution
CATEGORY INDICATORS
Table 1 Number of Adult Vapers 2015-2020
CATEGORY DATA
Table 2 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2015-2020
Table 3 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2015-2020
Table 4 Sales of E-Liquids by Nicotene Strength: % Value 2018-2020
Table 5 NBO Company Shares of E-Vapour Products: % Value 2016-2020
Table 6 LBN Brand Shares of E-Vapour Products: % Value 2017-2020
Table 7 Distribution of E-Vapour Products by Format: % Value 2015-2020
Table 8 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2020-2025
Table 9 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2020-2025
TOBACCO IN ESTONIA
EXECUTIVE SUMMARY
COVID-19 impact on tobacco
COVID-19 country impact
Company response
Retailing shift
What next for tobacco?
OPERATING ENVIRONMENT
Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Reduced harm
Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
Table 10 Number of Adult Smokers by Gender 2015-2020
MARKET DATA
Table 11 Sales of Tobacco by Category: Volume 2015-2020
Table 12 Sales of Tobacco by Category: Value 2015-2020
Table 13 Sales of Tobacco by Category: % Volume Growth 2015-2020
Table 14 Sales of Tobacco by Category: % Value Growth 2015-2020
Table 15 Forecast Sales of Tobacco by Category: Volume 2020-2025
Table 16 Forecast Sales of Tobacco by Category: Value 2020-2025
Table 17 Forecast Sales of Tobacco by Category: % Volume Growth 2020-2025
Table 18 Forecast Sales of Tobacco by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 2 Research Sources