Table of Content

1 Introduction 7
1.1 Industry Definition and Research Scope 7
1.1.1 Industry Definition 7
1.1.2 Research Scope 9
1.2 Research Methodology 12
1.2.1 Overview of Market Research Methodology 12
1.2.2 Market Assumption 13
1.2.3 Secondary Data 13
1.2.4 Primary Data 13
1.2.5 Data Filtration and Model Design 15
1.2.6 Market Size/Share Estimation 16
1.2.7 Research Limitations 17
1.3 Executive Summary 18

2 Market Overview and Dynamics 21
2.1 Market Size and Forecast 21
2.1.1 Impact of COVID-19 on the Market 22
2.2 Major Growth Drivers 24
2.3 Market Restraints and Challenges 29
2.4 Emerging Opportunities and Market Trends 32
2.5 Porter’s Fiver Forces Analysis 36

3 Segmentation of Asia Pacific Market by Device 40
3.1 Market Overview by Device 40
3.2 PCs 42
3.3 Smartphones 43
3.4 Tablets 44
3.5 Other Devices 45

4 Segmentation of Asia Pacific Market by Product Type 46
4.1 Market Overview by Product Type 46
4.2 Consumer Electronics 48
4.3 Apparels and Footwear 49
4.4 Travel and Leisure 50
4.5 Food and Beverage 51
4.6 Home Appliances and Furniture 52
4.7 Health and Beauty 53
4.8 Automotive Parts 54
4.9 Other Product Types 55

5 Segmentation of Asia Pacific Market by Payment Method 56
5.1 Market Overview by Payment Method 56
5.2 Net Banking 58
5.3 Credit Card 59
5.4 Debit Card 60
5.5 e-Wallet 61
5.6 Other Payment Methods 62

6 Segmentation of Asia Pacific Market by Channel Type 63
6.1 Market Overview by Channel Type 63
6.2 B2C Retailers 65
6.3 Classifieds 66

7 Segmentation of Asia Pacific Market by Business Model 67
7.1 Market Overview by Business Model 67
7.2 Brick-to-Click 69
7.3 Pure Click 70
7.4 Click-to-Brick 71

8 Asia-Pacific Market 2019-2030 by Country 72
8.1 Overview of Asia-Pacific Market 72
8.2 Japan 75
8.3 China 78
8.4 Australia 80
8.5 India 82
8.6 South Korea 84
8.7 Rest of APAC Region 86

9 Competitive Landscape 88
9.1 Overview of Key Vendors 88
9.2 New Product Launch, Partnership, Investment, and M&A 91
9.3 Company Profiles 92
Alibaba Group Holding Ltd 92
Amazon.com, Inc. 94
ASOS 95
ChinaAseanTrade.com 96
Craigslist, Inc. 97
DIYTrade.com 98
eBay Inc. 99
eworldtrade.com 100
Flipkart Internet Private Limited 101
Groupon 102
IndiaMart InterMesh Ltd 103
JD.com Inc. 104
KellySearch.com 105
Macy’s Inc. 106
MakeMytrip Pvt. Ltd. 107
Mercateo AG 108
Newegg Business Inc 109
OLX 110
ThomasNet Inc 111
Walmart Inc. 112

10 Investing in Asia Pacific Market: Risk Assessment and Management 113
10.1 Risk Evaluation of Asia Pacific Market 113
10.2 Critical Success Factors (CSFs) 116
Related Reports and Products 119



List of Figures


Figure 1. Research Method Flow Chart 12
Figure 2. Breakdown of Primary Research 14
Figure 3. Bottom-up Approach and Top-down Approach for Market Estimation 16
Figure 4. Asia Pacific Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2019-2030 18
Figure 5. Asia Pacific B2C E-commerce Market, 2019-2030, $ bn 21
Figure 6. Primary Drivers and Impact Factors of Asia Pacific B2C E-commerce Market 24
Figure 7. GDP per capita in the World, 1960-2018, $ thousand 27
Figure 8. Forecast of Middle-class Population by Region, 2015-2030, million 27
Figure 9. Worldwide Connected Devices by Device Type, 2014-2022, billion units 28
Figure 10. Primary Restraints and Impact Factors of Asia Pacific B2C E-commerce Market 29
Figure 11. Investment Opportunity Analysis 33
Figure 12. Porter’s Fiver Forces Analysis of Asia Pacific B2C E-commerce Market 36
Figure 13. Breakdown of Asia Pacific B2C E-commerce Market by Device, 2019-2030, % of Revenue 41
Figure 14. Asia Pacific Addressable Market Cap in 2020-2030 by Device, Value ($ bn) and Share (%) 41
Figure 15. Asia Pacific B2C E-commerce Market: PCs, 2019-2030, $ bn 42
Figure 16. Asia Pacific B2C E-commerce Market: Smartphones, 2019-2030, $ bn 43
Figure 17. Asia Pacific B2C E-commerce Market: Tablets, 2019-2030, $ bn 44
Figure 18. Asia Pacific B2C E-commerce Market: Other Devices, 2019-2030, $ bn 45
Figure 19. Breakdown of Asia Pacific B2C E-commerce Market by Product Type, 2019-2030, % of Sales Revenue 47
Figure 20. Asia Pacific Addressable Market Cap in 2020-2030 by Product Type, Value ($ bn) and Share (%) 47
Figure 21. Asia Pacific B2C E-commerce Market: Consumer Electronics, 2019-2030, $ bn 48
Figure 22. Asia Pacific B2C E-commerce Market: Apparels and Footwear, 2019-2030, $ bn 49
Figure 23. Asia Pacific B2C E-commerce Market: Travel and Leisure, 2019-2030, $ bn 50
Figure 24. Asia Pacific B2C E-commerce Market: Food and Beverage, 2019-2030, $ bn 51
Figure 25. Asia Pacific B2C E-commerce Market: Home Appliances and Furniture, 2019-2030, $ bn 52
Figure 26. Asia Pacific B2C E-commerce Market: Health and Beauty, 2019-2030, $ bn 53
Figure 27. Asia Pacific B2C E-commerce Market: Automotive Parts, 2019-2030, $ bn 54
Figure 28. Asia Pacific B2C E-commerce Market: Other Product Types, 2019-2030, $ bn 55
Figure 29. Breakdown of Asia Pacific B2C E-commerce Market by Payment Method, 2019-2030, % of Sales Revenue 57
Figure 30. Asia Pacific Addressable Market Cap in 2020-2030 by Payment Method, Value ($ bn) and Share (%) 57
Figure 31. Asia Pacific B2C E-commerce Market: Net Banking, 2019-2030, $ bn 58
Figure 32. Asia Pacific B2C E-commerce Market: Credit Card, 2019-2030, $ bn 59
Figure 33. Asia Pacific B2C E-commerce Market: Debit Card, 2019-2030, $ bn 60
Figure 34. Asia Pacific B2C E-commerce Market: e-Wallet, 2019-2030, $ bn 61
Figure 35. Asia Pacific B2C E-commerce Market: Other Payment Methods, 2019-2030, $ bn 62
Figure 36. Breakdown of Asia Pacific B2C E-commerce Market by Channel Type, 2019-2030, % of Revenue 64
Figure 37. Asia Pacific Addressable Market Cap in 2020-2030 by Channel Type, Value ($ bn) and Share (%) 64
Figure 38. Asia Pacific B2C E-commerce Market: B2C Retailers, 2019-2030, $ bn 65
Figure 39. Asia Pacific B2C E-commerce Market: Classifieds, 2019-2030, $ bn 66
Figure 40. Breakdown of Asia Pacific B2C E-commerce Market by Business Model, 2019-2030, % of Revenue 68
Figure 41. Asia Pacific Addressable Market Cap in 2020-2030 by Business Model, Value ($ bn) and Share (%) 68
Figure 42. Asia Pacific B2C E-commerce Market: Brick-to-Click, 2019-2030, $ bn 69
Figure 43. Asia Pacific B2C E-commerce Market: Pure Click, 2019-2030, $ bn 70
Figure 44. Asia Pacific B2C E-commerce Market: Click-to-Brick, 2019-2030, $ bn 71
Figure 45. Breakdown of APAC B2C E-commerce Market by Country, 2019 and 2030, % of Revenue 73
Figure 46. Contribution to APAC 2020-2030 Cumulative Revenue by Country, Value ($ bn) and Share (%) 74
Figure 47. B2C E-commerce Market in Japan, 2019-2030, $ bn 76
Figure 48. B2C E-commerce Market in China, 2019-2030, $ bn 78
Figure 49. B2C E-commerce Market in Australia, 2019-2030, $ bn 80
Figure 50. B2C E-commerce Market in India, 2019-2030, $ bn 82
Figure 51. B2C E-commerce Market in South Korea, 2019-2030, $ bn 84
Figure 52. B2C E-commerce Market in Rest of APAC, 2019-2030, $ bn 86
Figure 53. Growth Stage of Asia Pacific B2C E-commerce Industry over the Forecast Period 88


List of Tables


Table 1. Snapshot of Asia Pacific B2C E-commerce Market, 2019-2030 19
Table 2. Main Product Trends and Market Opportunities in Asia Pacific B2C E-commerce Market 32
Table 3. Asia Pacific B2C E-commerce Market by Device, 2019-2030, $ bn 40
Table 4. Asia Pacific B2C E-commerce Market by Product Type, 2019-2030, $ bn 46
Table 5. Asia Pacific B2C E-commerce Market by Payment Method, 2019-2030, $ bn 56
Table 6. Asia Pacific B2C E-commerce Market by Channel Type, 2019-2030, $ bn 63
Table 7. Asia Pacific B2C E-commerce Market by Business Model, 2019-2030, $ bn 67
Table 8. APAC B2C E-commerce Market by Country, 2019-2030, $ bn 73
Table 9. Japan B2C E-commerce Market by Device, 2019-2030, $ bn 77
Table 10. Japan B2C E-commerce Market by Product Type, 2019-2030, $ bn 77
Table 11. Japan B2C E-commerce Market by Payment Method, 2019-2030, $ bn 77
Table 12. China B2C E-commerce Market by Device, 2019-2030, $ bn 79
Table 13. China B2C E-commerce Market by Product Type, 2019-2030, $ bn 79
Table 14. China B2C E-commerce Market by Payment Method, 2019-2030, $ bn 79
Table 15. Australia B2C E-commerce Market by Device, 2019-2030, $ bn 81
Table 16. Australia B2C E-commerce Market by Product Type, 2019-2030, $ bn 81
Table 17. Australia B2C E-commerce Market by Payment Method, 2019-2030, $ bn 81
Table 18. India B2C E-commerce Market by Device, 2019-2030, $ bn 83
Table 19. India B2C E-commerce Market by Product Type, 2019-2030, $ bn 83
Table 20. India B2C E-commerce Market by Payment Method, 2019-2030, $ bn 83
Table 21. South Korea B2C E-commerce Market by Device, 2019-2030, $ bn 85
Table 22. South Korea B2C E-commerce Market by Product Type, 2019-2030, $ bn 85
Table 23. South Korea B2C E-commerce Market by Payment Method, 2019-2030, $ bn 85
Table 24. B2C E-commerce Market in Rest of APAC by Country, 2019-2030, $ bn 87
Table 25. Alibaba Group Holding Ltd: Company Snapshot 92
Table 26. Alibaba Group Holding Ltd: Business Segmentation 92
Table 27. Alibaba Group Holding Ltd: Product Portfolio 93
Table 28. Alibaba Group Holding Ltd: Revenue, 2016-2018, $ bn 93
Table 29. Alibaba Group Holding Ltd: Recent Developments 93
Table 30. Risk Evaluation for Investing in Asia Pacific Market, 2019-2030 114
Table 31. Critical Success Factors and Key Takeaways 117