Table of Content

1 Introduction 7
1.1 Industry Definition and Research Scope 7
1.1.1 Industry Definition 7
1.1.2 Research Scope 9
1.2 Research Methodology 12
1.2.1 Overview of Market Research Methodology 12
1.2.2 Market Assumption 13
1.2.3 Secondary Data 13
1.2.4 Primary Data 13
1.2.5 Data Filtration and Model Design 15
1.2.6 Market Size/Share Estimation 16
1.2.7 Research Limitations 17
1.3 Executive Summary 18

2 Market Overview and Dynamics 21
2.1 Market Size and Forecast 21
2.1.1 Impact of COVID-19 on the Market 22
2.2 Major Growth Drivers 24
2.3 Market Restraints and Challenges 29
2.4 Emerging Opportunities and Market Trends 32
2.5 Porter’s Fiver Forces Analysis 36

3 Segmentation of Europe Market by Device 40
3.1 Market Overview by Device 40
3.2 PCs 42
3.3 Smartphones 43
3.4 Tablets 44
3.5 Other Devices 45

4 Segmentation of Europe Market by Product Type 46
4.1 Market Overview by Product Type 46
4.2 Consumer Electronics 48
4.3 Apparels and Footwear 49
4.4 Travel and Leisure 50
4.5 Food and Beverage 51
4.6 Home Appliances and Furniture 52
4.7 Health and Beauty 53
4.8 Automotive Parts 54
4.9 Other Product Types 55

5 Segmentation of Europe Market by Payment Method 56
5.1 Market Overview by Payment Method 56
5.2 Net Banking 58
5.3 Credit Card 59
5.4 Debit Card 60
5.5 e-Wallet 61
5.6 Other Payment Methods 62

6 Segmentation of Europe Market by Channel Type 63
6.1 Market Overview by Channel Type 63
6.2 B2C Retailers 65
6.3 Classifieds 66

7 Segmentation of Europe Market by Business Model 67
7.1 Market Overview by Business Model 67
7.2 Brick-to-Click 69
7.3 Pure Click 70
7.4 Click-to-Brick 71

8 European Market 2019-2030 by Country 72
8.1 Overview of European Market 72
8.2 Germany 75
8.3 UK 77
8.4 France 80
8.5 Spain 82
8.6 Italy 84
8.7 Russia 86
8.8 Rest of European Market 88

9 Competitive Landscape 90
9.1 Overview of Key Vendors 90
9.2 New Product Launch, Partnership, Investment, and M&A 93
9.3 Company Profiles 94
Alibaba Group Holding Ltd 94
Amazon.com, Inc. 96
ASOS 97
ChinaAseanTrade.com 98
Craigslist, Inc. 99
DIYTrade.com 100
eBay Inc. 101
eworldtrade.com 102
Flipkart Internet Private Limited 103
Groupon 104
IndiaMart InterMesh Ltd 105
JD.com Inc. 106
KellySearch.com 107
Macy’s Inc. 108
MakeMytrip Pvt. Ltd. 109
Mercateo AG 110
Newegg Business Inc 111
OLX 112
ThomasNet Inc 113
Walmart Inc. 114

10 Investing in Europe Market: Risk Assessment and Management 115
10.1 Risk Evaluation of Europe Market 115
10.2 Critical Success Factors (CSFs) 118
Related Reports and Products 121



List of Figures


Figure 1. Research Method Flow Chart 12
Figure 2. Breakdown of Primary Research 14
Figure 3. Bottom-up Approach and Top-down Approach for Market Estimation 16
Figure 4. Europe Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2019-2030 18
Figure 5. Europe B2C E-commerce Market, 2019-2030, $ bn 21
Figure 6. Primary Drivers and Impact Factors of Europe B2C E-commerce Market 24
Figure 7. GDP per capita in the World, 1960-2018, $ thousand 27
Figure 8. Forecast of Middle-class Population by Region, 2015-2030, million 27
Figure 9. Worldwide Connected Devices by Device Type, 2014-2022, billion units 28
Figure 10. Primary Restraints and Impact Factors of Europe B2C E-commerce Market 29
Figure 11. Investment Opportunity Analysis 33
Figure 12. Porter’s Fiver Forces Analysis of Europe B2C E-commerce Market 36
Figure 13. Breakdown of Europe B2C E-commerce Market by Device, 2019-2030, % of Revenue 41
Figure 14. Europe Addressable Market Cap in 2020-2030 by Device, Value ($ bn) and Share (%) 41
Figure 15. Europe B2C E-commerce Market: PCs, 2019-2030, $ bn 42
Figure 16. Europe B2C E-commerce Market: Smartphones, 2019-2030, $ bn 43
Figure 17. Europe B2C E-commerce Market: Tablets, 2019-2030, $ bn 44
Figure 18. Europe B2C E-commerce Market: Other Devices, 2019-2030, $ bn 45
Figure 19. Breakdown of Europe B2C E-commerce Market by Product Type, 2019-2030, % of Sales Revenue 47
Figure 20. Europe Addressable Market Cap in 2020-2030 by Product Type, Value ($ bn) and Share (%) 47
Figure 21. Europe B2C E-commerce Market: Consumer Electronics, 2019-2030, $ bn 48
Figure 22. Europe B2C E-commerce Market: Apparels and Footwear, 2019-2030, $ bn 49
Figure 23. Europe B2C E-commerce Market: Travel and Leisure, 2019-2030, $ bn 50
Figure 24. Europe B2C E-commerce Market: Food and Beverage, 2019-2030, $ bn 51
Figure 25. Europe B2C E-commerce Market: Home Appliances and Furniture, 2019-2030, $ bn 52
Figure 26. Europe B2C E-commerce Market: Health and Beauty, 2019-2030, $ bn 53
Figure 27. Europe B2C E-commerce Market: Automotive Parts, 2019-2030, $ bn 54
Figure 28. Europe B2C E-commerce Market: Other Product Types, 2019-2030, $ bn 55
Figure 29. Breakdown of Europe B2C E-commerce Market by Payment Method, 2019-2030, % of Sales Revenue 57
Figure 30. Europe Addressable Market Cap in 2020-2030 by Payment Method, Value ($ bn) and Share (%) 57
Figure 31. Europe B2C E-commerce Market: Net Banking, 2019-2030, $ bn 58
Figure 32. Europe B2C E-commerce Market: Credit Card, 2019-2030, $ bn 59
Figure 33. Europe B2C E-commerce Market: Debit Card, 2019-2030, $ bn 60
Figure 34. Europe B2C E-commerce Market: e-Wallet, 2019-2030, $ bn 61
Figure 35. Europe B2C E-commerce Market: Other Payment Methods, 2019-2030, $ bn 62
Figure 36. Breakdown of Europe B2C E-commerce Market by Channel Type, 2019-2030, % of Revenue 64
Figure 37. Europe Addressable Market Cap in 2020-2030 by Channel Type, Value ($ bn) and Share (%) 64
Figure 38. Europe B2C E-commerce Market: B2C Retailers, 2019-2030, $ bn 65
Figure 39. Europe B2C E-commerce Market: Classifieds, 2019-2030, $ bn 66
Figure 40. Breakdown of Europe B2C E-commerce Market by Business Model, 2019-2030, % of Revenue 68
Figure 41. Europe Addressable Market Cap in 2020-2030 by Business Model, Value ($ bn) and Share (%) 68
Figure 42. Europe B2C E-commerce Market: Brick-to-Click, 2019-2030, $ bn 69
Figure 43. Europe B2C E-commerce Market: Pure Click, 2019-2030, $ bn 70
Figure 44. Europe B2C E-commerce Market: Click-to-Brick, 2019-2030, $ bn 71
Figure 45. Breakdown of European B2C E-commerce Market by Country, 2019 and 2030, % of Revenue 73
Figure 46. Contribution to Europe 2020-2030 Cumulative Revenue by Country, Value ($ bn) and Share (%) 74
Figure 47. B2C E-commerce Market in Germany, 2019-2030, $ bn 75
Figure 48. B2C E-commerce Market in UK, 2019-2030, $ bn 77
Figure 49. B2C E-commerce Market in France, 2019-2030, $ bn 80
Figure 50. B2C E-commerce Market in Spain, 2019-2030, $ bn 82
Figure 51. B2C E-commerce Market in Italy, 2019-2030, $ bn 84
Figure 52. B2C E-commerce Market in Russia, 2019-2030, $ bn 86
Figure 53. B2C E-commerce Market in Rest of Europe, 2019-2030, $ bn 88
Figure 54. Growth Stage of Europe B2C E-commerce Industry over the Forecast Period 90


List of Tables


Table 1. Snapshot of Europe B2C E-commerce Market, 2019-2030 19
Table 2. Main Product Trends and Market Opportunities in Europe B2C E-commerce Market 32
Table 3. Europe B2C E-commerce Market by Device, 2019-2030, $ bn 40
Table 4. Europe B2C E-commerce Market by Product Type, 2019-2030, $ bn 46
Table 5. Europe B2C E-commerce Market by Payment Method, 2019-2030, $ bn 56
Table 6. Europe B2C E-commerce Market by Channel Type, 2019-2030, $ bn 63
Table 7. Europe B2C E-commerce Market by Business Model, 2019-2030, $ bn 67
Table 8. Europe B2C E-commerce Market by Country, 2019-2030, $ bn 74
Table 9. Germany B2C E-commerce Market by Device, 2019-2030, $ bn 76
Table 10. Germany B2C E-commerce Market by Product Type, 2019-2030, $ bn 76
Table 11. Germany B2C E-commerce Market by Payment Method, 2019-2030, $ bn 76
Table 12. UK B2C E-commerce Market by Device, 2019-2030, $ bn 78
Table 13. UK B2C E-commerce Market by Product Type, 2019-2030, $ bn 78
Table 14. UK B2C E-commerce Market by Payment Method, 2019-2030, $ bn 78
Table 15. France B2C E-commerce Market by Device, 2019-2030, $ bn 81
Table 16. France B2C E-commerce Market by Product Type, 2019-2030, $ bn 81
Table 17. France B2C E-commerce Market by Payment Method, 2019-2030, $ bn 81
Table 18. Spain B2C E-commerce Market by Device, 2019-2030, $ bn 83
Table 19. Spain B2C E-commerce Market by Product Type, 2019-2030, $ bn 83
Table 20. Spain B2C E-commerce Market by Payment Method, 2019-2030, $ bn 83
Table 21. Italy B2C E-commerce Market by Device, 2019-2030, $ bn 85
Table 22. Italy B2C E-commerce Market by Product Type, 2019-2030, $ bn 85
Table 23. Italy B2C E-commerce Market by Payment Method, 2019-2030, $ bn 85
Table 24. Russia B2C E-commerce Market by Device, 2019-2030, $ bn 87
Table 25. Russia B2C E-commerce Market by Product Type, 2019-2030, $ bn 87
Table 26. Russia B2C E-commerce Market by Payment Method, 2019-2030, $ bn 87
Table 27. B2C E-commerce Market in Rest of Europe by Country, 2019-2030, $ bn 89
Table 28. Alibaba Group Holding Ltd: Company Snapshot 94
Table 29. Alibaba Group Holding Ltd: Business Segmentation 94
Table 30. Alibaba Group Holding Ltd: Product Portfolio 95
Table 31. Alibaba Group Holding Ltd: Revenue, 2016-2018, $ bn 95
Table 32. Alibaba Group Holding Ltd: Recent Developments 95
Table 33. Risk Evaluation for Investing in Europe Market, 2019-2030 116
Table 34. Critical Success Factors and Key Takeaways 119