Table of Content

1 Introduction 6
1.1 Industry Definition and Research Scope 6
1.1.1 Industry Definition 6
1.1.2 Research Scope 8
1.2 Research Methodology 11
1.2.1 Overview of Market Research Methodology 11
1.2.2 Market Assumption 12
1.2.3 Secondary Data 12
1.2.4 Primary Data 12
1.2.5 Data Filtration and Model Design 14
1.2.6 Market Size/Share Estimation 15
1.2.7 Research Limitations 16
1.3 Executive Summary 17

2 Market Overview and Dynamics 20
2.1 Market Size and Forecast 20
2.1.1 Impact of COVID-19 on the Market 21
2.2 Major Growth Drivers 23
2.3 Market Restraints and Challenges 28
2.4 Emerging Opportunities and Market Trends 31
2.5 Porter’s Fiver Forces Analysis 35

3 Segmentation of North America Market by Device 39
3.1 Market Overview by Device 39
3.2 PCs 41
3.3 Smartphones 42
3.4 Tablets 43
3.5 Other Devices 44

4 Segmentation of North America Market by Product Type 45
4.1 Market Overview by Product Type 45
4.2 Consumer Electronics 47
4.3 Apparels and Footwear 48
4.4 Travel and Leisure 49
4.5 Food and Beverage 50
4.6 Home Appliances and Furniture 51
4.7 Health and Beauty 52
4.8 Automotive Parts 53
4.9 Other Product Types 54

5 Segmentation of North America Market by Payment Method 55
5.1 Market Overview by Payment Method 55
5.2 Net Banking 57
5.3 Credit Card 58
5.4 Debit Card 59
5.5 e-Wallet 60
5.6 Other Payment Methods 61

6 Segmentation of North America Market by Channel Type 62
6.1 Market Overview by Channel Type 62
6.2 B2C Retailers 64
6.3 Classifieds 65

7 Segmentation of North America Market by Business Model 66
7.1 Market Overview by Business Model 66
7.2 Brick-to-Click 68
7.3 Pure Click 69
7.4 Click-to-Brick 70

8 North America Market 2019-2030 by Country 71
8.1 Overview of North America Market 71
8.2 U.S. 74
8.3 Canada 78
8.4 Mexico 80

9 Competitive Landscape 82
9.1 Overview of Key Vendors 82
9.2 New Product Launch, Partnership, Investment, and M&A 85
9.3 Company Profiles 86
Alibaba Group Holding Ltd 86
Amazon.com, Inc. 88
ASOS 89
ChinaAseanTrade.com 90
Craigslist, Inc. 91
DIYTrade.com 92
eBay Inc. 93
eworldtrade.com 94
Flipkart Internet Private Limited 95
Groupon 96
IndiaMart InterMesh Ltd 97
JD.com Inc. 98
KellySearch.com 99
Macy’s Inc. 100
MakeMytrip Pvt. Ltd. 101
Mercateo AG 102
Newegg Business Inc 103
OLX 104
ThomasNet Inc 105
Walmart Inc. 106

10 Investing in North America Market: Risk Assessment and Management 107
10.1 Risk Evaluation of North America Market 107
10.2 Critical Success Factors (CSFs) 110
Related Reports and Products 113
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List of Figures


Figure 1. Research Method Flow Chart 11
Figure 2. Breakdown of Primary Research 13
Figure 3. Bottom-up Approach and Top-down Approach for Market Estimation 15
Figure 4. North America Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2019-2030 17
Figure 5. North America B2C E-commerce Market, 2019-2030, $ bn 20
Figure 6. Primary Drivers and Impact Factors of North America B2C E-commerce Market 23
Figure 7. GDP per capita in the World, 1960-2018, $ thousand 26
Figure 8. Forecast of Middle-class Population by Region, 2015-2030, million 26
Figure 9. Worldwide Connected Devices by Device Type, 2014-2022, billion units 27
Figure 10. Primary Restraints and Impact Factors of North America B2C E-commerce Market 28
Figure 11. Investment Opportunity Analysis 32
Figure 12. Porter’s Fiver Forces Analysis of North America B2C E-commerce Market 35
Figure 13. Breakdown of North America B2C E-commerce Market by Device, 2019-2030, % of Revenue 40
Figure 14. North America Addressable Market Cap in 2020-2030 by Device, Value ($ bn) and Share (%) 40
Figure 15. North America B2C E-commerce Market: PCs, 2019-2030, $ bn 41
Figure 16. North America B2C E-commerce Market: Smartphones, 2019-2030, $ bn 42
Figure 17. North America B2C E-commerce Market: Tablets, 2019-2030, $ bn 43
Figure 18. North America B2C E-commerce Market: Other Devices, 2019-2030, $ bn 44
Figure 19. Breakdown of North America B2C E-commerce Market by Product Type, 2019-2030, % of Sales Revenue 46
Figure 20. North America Addressable Market Cap in 2020-2030 by Product Type, Value ($ bn) and Share (%) 46
Figure 21. North America B2C E-commerce Market: Consumer Electronics, 2019-2030, $ bn 47
Figure 22. North America B2C E-commerce Market: Apparels and Footwear, 2019-2030, $ bn 48
Figure 23. North America B2C E-commerce Market: Travel and Leisure, 2019-2030, $ bn 49
Figure 24. North America B2C E-commerce Market: Food and Beverage, 2019-2030, $ bn 50
Figure 25. North America B2C E-commerce Market: Home Appliances and Furniture, 2019-2030, $ bn 51
Figure 26. North America B2C E-commerce Market: Health and Beauty, 2019-2030, $ bn 52
Figure 27. North America B2C E-commerce Market: Automotive Parts, 2019-2030, $ bn 53
Figure 28. North America B2C E-commerce Market: Other Product Types, 2019-2030, $ bn 54
Figure 29. Breakdown of North America B2C E-commerce Market by Payment Method, 2019-2030, % of Sales Revenue 56
Figure 30. North America Addressable Market Cap in 2020-2030 by Payment Method, Value ($ bn) and Share (%) 56
Figure 31. North America B2C E-commerce Market: Net Banking, 2019-2030, $ bn 57
Figure 32. North America B2C E-commerce Market: Credit Card, 2019-2030, $ bn 58
Figure 33. North America B2C E-commerce Market: Debit Card, 2019-2030, $ bn 59
Figure 34. North America B2C E-commerce Market: e-Wallet, 2019-2030, $ bn 60
Figure 35. North America B2C E-commerce Market: Other Payment Methods, 2019-2030, $ bn 61
Figure 36. Breakdown of North America B2C E-commerce Market by Channel Type, 2019-2030, % of Revenue 63
Figure 37. North America Addressable Market Cap in 2020-2030 by Channel Type, Value ($ bn) and Share (%) 63
Figure 38. North America B2C E-commerce Market: B2C Retailers, 2019-2030, $ bn 64
Figure 39. North America B2C E-commerce Market: Classifieds, 2019-2030, $ bn 65
Figure 40. Breakdown of North America B2C E-commerce Market by Business Model, 2019-2030, % of Revenue 67
Figure 41. North America Addressable Market Cap in 2020-2030 by Business Model, Value ($ bn) and Share (%) 67
Figure 42. North America B2C E-commerce Market: Brick-to-Click, 2019-2030, $ bn 68
Figure 43. North America B2C E-commerce Market: Pure Click, 2019-2030, $ bn 69
Figure 44. North America B2C E-commerce Market: Click-to-Brick, 2019-2030, $ bn 70
Figure 45. Breakdown of North America B2C E-commerce Market by Country, 2019 and 2030, % of Revenue 72
Figure 46. Contribution to North America 2020-2030 Cumulative Revenue by Country, Value ($ bn) and Share (%) 73
Figure 47. U.S. B2C E-commerce Market, 2019-2030, $ bn 75
Figure 48. Canada B2C E-commerce Market, 2019-2030, $ bn 78
Figure 49. B2C E-commerce Market in Mexico, 2015-2030, $ bn 80
Figure 50. Growth Stage of North America B2C E-commerce Industry over the Forecast Period 82


List of Tables


Table 1. Snapshot of North America B2C E-commerce Market, 2019-2030 18
Table 2. Main Product Trends and Market Opportunities in North America B2C E-commerce Market 31
Table 3. North America B2C E-commerce Market by Device, 2019-2030, $ bn 39
Table 4. North America B2C E-commerce Market by Product Type, 2019-2030, $ bn 45
Table 5. North America B2C E-commerce Market by Payment Method, 2019-2030, $ bn 55
Table 6. North America B2C E-commerce Market by Channel Type, 2019-2030, $ bn 62
Table 7. North America B2C E-commerce Market by Business Model, 2019-2030, $ bn 66
Table 8. North America B2C E-commerce Market by Country, 2019-2030, $ bn 72
Table 9. U.S. B2C E-commerce Market by Device, 2019-2030, $ bn 76
Table 10. U.S. B2C E-commerce Market by Product Type, 2019-2030, $ bn 76
Table 11. U.S. B2C E-commerce Market by Payment Method, 2019-2030, $ bn 76
Table 12. Canada B2C E-commerce Market by Device, 2019-2030, $ bn 79
Table 13. Canada B2C E-commerce Market by Product Type, 2019-2030, $ bn 79
Table 14. Canada B2C E-commerce Market by Payment Method, 2019-2030, $ bn 79
Table 15. Mexico B2C E-commerce Market by Device, 2019-2030, $ bn 81
Table 16. Mexico B2C E-commerce Market by Product Type, 2019-2030, $ bn 81
Table 17. Mexico B2C E-commerce Market by Payment Method, 2019-2030, $ bn 81
Table 18. Alibaba Group Holding Ltd: Company Snapshot 86
Table 19. Alibaba Group Holding Ltd: Business Segmentation 86
Table 20. Alibaba Group Holding Ltd: Product Portfolio 87
Table 21. Alibaba Group Holding Ltd: Revenue, 2016-2018, $ bn 87
Table 22. Alibaba Group Holding Ltd: Recent Developments 87
Table 23. Risk Evaluation for Investing in North America Market, 2019-2030 108
Table 24. Critical Success Factors and Key Takeaways 111