Table of Content

1 Introduction 7
1.1 Industry Definition and Research Scope 7
1.1.1 Industry Definition 7
1.1.2 Research Scope 8
1.2 Research Methodology 11
1.2.1 Overview of Market Research Methodology 11
1.2.2 Market Assumption 12
1.2.3 Secondary Data 12
1.2.4 Primary Data 12
1.2.5 Data Filtration and Model Design 14
1.2.6 Market Size/Share Estimation 15
1.2.7 Research Limitations 16
1.3 Executive Summary 17

2 Market Overview and Dynamics 20
2.1 Market Size and Forecast 20
2.1.1 Impact of COVID-19 on the Market 21
2.2 Major Growth Drivers 23
2.3 Market Restraints and Challenges 26
2.4 Emerging Opportunities and Market Trends 29
2.5 Porter’s Fiver Forces Analysis 33

3 Segmentation of Europe Market by Business Model 37
3.1 Market Overview by Business Model 37
3.2 Supplier Oriented E-commerce 39
3.3 Buyer Oriented E-Commerce 41
3.4 Intermediary Oriented E-commerce 43

4 Segmentation of Europe Market by Industry Vertical 45
4.1 Market Overview by Industry Vertical 45
4.2 Consumer Electronics 47
4.3 Apparels and Footwear 48
4.4 General Industrial Goods 49
4.5 Healthcare 50
4.6 Home Appliances and Furniture 51
4.7 Beauty and Fashion 52
4.8 Automotive Parts 53
4.9 Other Industry Verticals 54

5 Segmentation of Europe Market by Payment Method 55
5.1 Market Overview by Payment Method 55
5.2 Net Banking 57
5.3 Credit Card 58
5.4 Debit Card 59
5.5 e-Wallet 60
5.6 Other Payment Methods 61

6 Segmentation of Europe Market by Platform Type 62
6.1 Market Overview by Platform Type 62
6.2 On-Premise B2B 64
6.3 Cloud B2B 65

7 Segmentation of Europe Market by Enterprise Size 66
7.1 Market Overview by Enterprise Size 66
7.2 Small & Medium Enterprises (SMEs) 68
7.3 Large Enterprises 69

8 European Market 2019-2030 by Country 70
8.1 Overview of European Market 70
8.2 Germany 73
8.3 UK 75
8.4 France 77
8.5 Spain 79
8.6 Italy 81
8.7 Russia 83
8.8 Rest of European Market 85

9 Competitive Landscape 87
9.1 Overview of Key Vendors 87
9.2 New Product Launch, Partnership, Investment, and M&A 90
9.3 Company Profiles 91
Alibaba Group Holding Ltd 91
Amazon.com, Inc. 93
B2W Companhia Digital 94
ChinaAseanTrade.com 95
DIYTrade.com 96
eBay Inc 97
EC21 Inc 98
eworldtrade.com 99
Flexfire LEDs 100
Flipkart Online Services Pvt. Ltd. 101
IndiaMart InterMesh Ltd 102
KellySearch.com 103
KOMPASS 104
Magento Inc 105
Mercateo AG 106
Newegg Business Inc 107
PayPal Holdings Inc 108
PT Bhinneka Mentari Dimensi 109
ThomasNet Inc 110

10 Investing in Europe Market: Risk Assessment and Management 111
10.1 Risk Evaluation of Europe Market 111
10.2 Critical Success Factors (CSFs) 114
Related Reports and Products 117



List of Figures


Figure 1. Research Method Flow Chart 11
Figure 2. Breakdown of Primary Research 13
Figure 3. Bottom-up Approach and Top-down Approach for Market Estimation 15
Figure 4. Europe Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2019-2030 17
Figure 5. Europe B2B E-commerce Market, 2019-2030, $ bn 20
Figure 6. Primary Drivers and Impact Factors of Europe B2B E-commerce Market 23
Figure 7. Primary Restraints and Impact Factors of Europe B2B E-commerce Market 26
Figure 8. Investment Opportunity Analysis 30
Figure 9. Porter’s Fiver Forces Analysis of Europe B2B E-commerce Market 33
Figure 10. Breakdown of Europe B2B E-commerce Market by Business Model, 2019-2030, % of Revenue 38
Figure 11. Europe Addressable Market Cap in 2020-2030 by Business Model, Value ($ bn) and Share (%) 38
Figure 12. Europe B2B E-commerce Market: Supplier Oriented E-commerce, 2019-2030, $ bn 39
Figure 13. Model Analysis of Supplier-Oriented Marketplace 40
Figure 14. Europe B2B E-commerce Market: Buyer Oriented E-Commerce, 2019-2030, $ bn 41
Figure 15. Model Analysis of Buyer-Oriented Marketplace 42
Figure 16. Europe B2B E-commerce Market: Intermediary Oriented E-commerce, 2019-2030, $ bn 43
Figure 17. Model Analysis of Intermediary-Oriented Marketplace 44
Figure 18. Breakdown of Europe B2B E-commerce Market by Industry Vertical, 2019-2030, % of Sales Revenue 46
Figure 19. Europe Addressable Market Cap in 2020-2030 by Industry Vertical, Value ($ bn) and Share (%) 46
Figure 20. Europe B2B E-commerce Market: Consumer Electronics, 2019-2030, $ bn 47
Figure 21. Europe B2B E-commerce Market: Apparels and Footwear, 2019-2030, $ bn 48
Figure 22. Europe B2B E-commerce Market: General Industrial Goods, 2019-2030, $ bn 49
Figure 23. Europe B2B E-commerce Market: Healthcare, 2019-2030, $ bn 50
Figure 24. Europe B2B E-commerce Market: Home Appliances and Furniture, 2019-2030, $ bn 51
Figure 25. Europe B2B E-commerce Market: Beauty and Fashion, 2019-2030, $ bn 52
Figure 26. Europe B2B E-commerce Market: Automotive Parts, 2019-2030, $ bn 53
Figure 27. Europe B2B E-commerce Market: Other Industry Verticals, 2019-2030, $ bn 54
Figure 28. Breakdown of Europe B2B E-commerce Market by Payment Method, 2019-2030, % of Sales Revenue 56
Figure 29. Europe Addressable Market Cap in 2020-2030 by Payment Method, Value ($ bn) and Share (%) 56
Figure 30. Europe B2B E-commerce Market: Net Banking, 2019-2030, $ bn 57
Figure 31. Europe B2B E-commerce Market: Credit Card, 2019-2030, $ bn 58
Figure 32. Europe B2B E-commerce Market: Debit Card, 2019-2030, $ bn 59
Figure 33. Europe B2B E-commerce Market: e-Wallet, 2019-2030, $ bn 60
Figure 34. Europe B2B E-commerce Market: Other Payment Methods, 2019-2030, $ bn 61
Figure 35. Breakdown of Europe B2B E-commerce Market by Platform Type, 2019-2030, % of Revenue 63
Figure 36. Europe Addressable Market Cap in 2020-2030 by Platform Type, Value ($ bn) and Share (%) 63
Figure 37. Europe B2B E-commerce Market: On-Premise B2B, 2019-2030, $ bn 64
Figure 38. Europe B2B E-commerce Market: Cloud B2B, 2019-2030, $ bn 65
Figure 39. Breakdown of Europe B2B E-commerce Market by Enterprise Size, 2019-2030, % of Revenue 67
Figure 40. Europe Addressable Market Cap in 2020-2030 by Enterprise Size, Value ($ bn) and Share (%) 67
Figure 41. Europe B2B E-commerce Market: Small & Medium Enterprises (SMEs), 2019-2030, $ bn 68
Figure 42. Europe B2B E-commerce Market: Large Enterprises, 2019-2030, $ bn 69
Figure 43. Breakdown of European B2B E-commerce Market by Country, 2019 and 2030, % of Revenue 71
Figure 44. Contribution to Europe 2020-2030 Cumulative Revenue by Country, Value ($ bn) and Share (%) 72
Figure 45. B2B E-commerce Market in Germany, 2019-2030, $ bn 73
Figure 46. B2B E-commerce Market in UK, 2019-2030, $ bn 75
Figure 47. B2B E-commerce Market in France, 2019-2030, $ bn 77
Figure 48. B2B E-commerce Market in Spain, 2019-2030, $ bn 79
Figure 49. B2B E-commerce Market in Italy, 2019-2030, $ bn 81
Figure 50. B2B E-commerce Market in Russia, 2019-2030, $ bn 83
Figure 51. B2B E-commerce Market in Rest of Europe, 2019-2030, $ bn 85
Figure 52. Growth Stage of Europe B2B E-commerce Industry over the Forecast Period 87


List of Tables


Table 1. Snapshot of Europe B2B E-commerce Market, 2019-2030 18
Table 2. Main Product Trends and Market Opportunities in Europe B2B E-commerce Market 29
Table 3. Europe B2B E-commerce Market by Business Model, 2019-2030, $ bn 37
Table 4. Europe B2B E-commerce Market by Industry Vertical, 2019-2030, $ bn 45
Table 5. Europe B2B E-commerce Market by Payment Method, 2019-2030, $ bn 55
Table 6. Europe B2B E-commerce Market by Platform Type, 2019-2030, $ bn 62
Table 7. Europe B2B E-commerce Market by Enterprise Size, 2019-2030, $ bn 66
Table 8. Europe B2B E-commerce Market by Country, 2019-2030, $ bn 72
Table 9. Germany B2B E-commerce Market by Business Model, 2019-2030, $ bn 74
Table 10. Germany B2B E-commerce Market by Industry Vertical, 2019-2030, $ bn 74
Table 11. Germany B2B E-commerce Market by Enterprise Size, 2019-2030, $ bn 74
Table 12. UK B2B E-commerce Market by Business Model, 2019-2030, $ bn 76
Table 13. UK B2B E-commerce Market by Industry Vertical, 2019-2030, $ bn 76
Table 14. UK B2B E-commerce Market by Enterprise Size, 2019-2030, $ bn 76
Table 15. France B2B E-commerce Market by Business Model, 2019-2030, $ bn 78
Table 16. France B2B E-commerce Market by Industry Vertical, 2019-2030, $ bn 78
Table 17. France B2B E-commerce Market by Enterprise Size, 2019-2030, $ bn 78
Table 18. Spain B2B E-commerce Market by Business Model, 2019-2030, $ bn 80
Table 19. Spain B2B E-commerce Market by Industry Vertical, 2019-2030, $ bn 80
Table 20. Spain B2B E-commerce Market by Enterprise Size, 2019-2030, $ bn 80
Table 21. Italy B2B E-commerce Market by Business Model, 2019-2030, $ bn 82
Table 22. Italy B2B E-commerce Market by Industry Vertical, 2019-2030, $ bn 82
Table 23. Italy B2B E-commerce Market by Enterprise Size, 2019-2030, $ bn 82
Table 24. Russia B2B E-commerce Market by Business Model, 2019-2030, $ bn 84
Table 25. Russia B2B E-commerce Market by Industry Vertical, 2019-2030, $ bn 84
Table 26. Russia B2B E-commerce Market by Enterprise Size, 2019-2030, $ bn 84
Table 27. B2B E-commerce Market in Rest of Europe by Country, 2019-2030, $ bn 86
Table 28. Alibaba Group Holding Ltd: Company Snapshot 91
Table 29. Alibaba Group Holding Ltd: Business Segmentation 91
Table 30. Alibaba Group Holding Ltd: Product Portfolio 92
Table 31. Alibaba Group Holding Ltd: Revenue, 2016-2018, $ bn 92
Table 32. Alibaba Group Holding Ltd: Recent Developments 92
Table 33. Risk Evaluation for Investing in Europe Market, 2019-2030 112
Table 34. Critical Success Factors and Key Takeaways 115