Table of Content

1 Introduction 7
1.1 Industry Definition and Research Scope 7
1.1.1 Industry Definition 7
1.1.2 Research Scope 9
1.2 Research Methodology 12
1.2.1 Overview of Market Research Methodology 12
1.2.2 Market Assumption 13
1.2.3 Secondary Data 13
1.2.4 Primary Data 13
1.2.5 Data Filtration and Model Design 15
1.2.6 Market Size/Share Estimation 16
1.2.7 Research Limitations 17
1.3 Executive Summary 18

2 Market Overview and Dynamics 21
2.1 Market Size and Forecast 21
2.1.1 Impact of COVID-19 on the Market 22
2.2 Major Growth Drivers 24
2.3 Market Restraints and Challenges 29
2.4 Emerging Opportunities and Market Trends 32
2.5 Porter’s Fiver Forces Analysis 36

3 Segmentation of Europe Market by Trade Category 40
3.1 Market Overview by Trade Category 40
3.2 B2B 42
3.3 B2C 43
3.4 C2C 44
3.5 C2B 45

4 Segmentation of Europe Market by Type of Commodities 46
4.1 Market Overview by Type of Commodities 46
4.2 Electronic Goods 48
4.3 Apparels and Footwear 49
4.4 Travel and Leisure 50
4.5 Food and Beverage 51
4.6 Home Appliances and Furniture 52
4.7 Health and Beauty 53
4.8 Automotive Parts 54
4.9 Other Product Types 55

5 Segmentation of Europe Market by Payment Method 56
5.1 Market Overview by Payment Method 56
5.2 Net Banking 58
5.3 Credit Card 59
5.4 Debit Card 60
5.5 e-Wallet 61
5.6 Other Payment Methods 62

6 Segmentation of Europe Market by Distribution Channel 63
6.1 Market Overview by Distribution Channel 63
6.2 Retail 65
6.3 Wholesale 66

7 Segmentation of Europe Market by Business Model 67
7.1 Market Overview by Business Model 67
7.2 Brick-to-Click 69
7.3 Pure Click 70
7.4 Click-to-Brick 71

8 European Market 2019-2030 by Country 72
8.1 Overview of European Market 72
8.2 Germany 75
8.3 UK 77
8.4 France 79
8.5 Spain 81
8.6 Italy 83
8.7 Russia 85
8.8 Rest of European Market 87

9 Competitive Landscape 89
9.1 Overview of Key Vendors 89
9.2 New Product Launch, Partnership, Investment, and M&A 92
9.3 Company Profiles 93
Alibaba Group Holding Ltd 93
Amazon.com, Inc. 95
ChinaAseanTrade.com 96
Craigslist, Inc. 97
DIYTrade.com 98
eBay Inc. 99
eworldtrade.com 100
Flipkart Internet Private Limited 101
Groupon 102
IndiaMart InterMesh Ltd 103
JD.com Inc. 104
KellySearch.com 105
Macy’s Inc. 106
Mercateo AG 107
Newegg Business Inc 108
ThomasNet Inc 109
Walmart Inc. 110

10 Investing in Europe Market: Risk Assessment and Management 111
10.1 Risk Evaluation of Europe Market 111
10.2 Critical Success Factors (CSFs) 114
Related Reports and Products 117



List of Figures


Figure 1. Research Method Flow Chart 12
Figure 2. Breakdown of Primary Research 14
Figure 3. Bottom-up Approach and Top-down Approach for Market Estimation 16
Figure 4. Europe Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2019-2030 18
Figure 5. Europe E-commerce Market, 2019-2030, $ mn 21
Figure 6. Primary Drivers and Impact Factors of Europe E-commerce Market 24
Figure 7. GDP per capita in the World, 1960-2018, $ thousand 27
Figure 8. Forecast of Middle-class Population by Region, 2015-2030, million 27
Figure 9. Worldwide Connected Devices by Device Type, 2014-2022, billion units 28
Figure 10. Primary Restraints and Impact Factors of Europe E-commerce Market 29
Figure 11. Investment Opportunity Analysis 33
Figure 12. Porter’s Fiver Forces Analysis of Europe E-commerce Market 36
Figure 13. Breakdown of Europe E-commerce Market by Trade Category, 2019-2030, % of Revenue 41
Figure 14. Europe Addressable Market Cap in 2020-2030 by Trade Category, Value ($ mn) and Share (%) 41
Figure 15. Europe E-commerce Market: B2B, 2019-2030, $ mn 42
Figure 16. Europe E-commerce Market: B2C, 2019-2030, $ mn 43
Figure 17. Europe E-commerce Market: C2C, 2019-2030, $ mn 44
Figure 18. Europe E-commerce Market: C2B, 2019-2030, $ mn 45
Figure 19. Breakdown of Europe E-commerce Market by Type of Commodities, 2019-2030, % of Sales Revenue 47
Figure 20. Europe Addressable Market Cap in 2020-2030 by Type of Commodities, Value ($ mn) and Share (%) 47
Figure 21. Europe E-commerce Market: Electronic Goods, 2019-2030, $ mn 48
Figure 22. Europe E-commerce Market: Apparels and Footwear, 2019-2030, $ mn 49
Figure 23. Europe E-commerce Market: Travel and Leisure, 2019-2030, $ mn 50
Figure 24. Europe E-commerce Market: Food and Beverage, 2019-2030, $ mn 51
Figure 25. Europe E-commerce Market: Home Appliances and Furniture, 2019-2030, $ mn 52
Figure 26. Europe E-commerce Market: Health and Beauty, 2019-2030, $ mn 53
Figure 27. Europe E-commerce Market: Automotive Parts, 2019-2030, $ mn 54
Figure 28. Europe E-commerce Market: Other Product Types, 2019-2030, $ mn 55
Figure 29. Breakdown of Europe E-commerce Market by Payment Method, 2019-2030, % of Sales Revenue 57
Figure 30. Europe Addressable Market Cap in 2020-2030 by Payment Method, Value ($ mn) and Share (%) 57
Figure 31. Europe E-commerce Market: Net Banking, 2019-2030, $ mn 58
Figure 32. Europe E-commerce Market: Credit Card, 2019-2030, $ mn 59
Figure 33. Europe E-commerce Market: Debit Card, 2019-2030, $ mn 60
Figure 34. Europe E-commerce Market: e-Wallet, 2019-2030, $ mn 61
Figure 35. Europe E-commerce Market: Other Payment Methods, 2019-2030, $ mn 62
Figure 36. Breakdown of Europe E-commerce Market by Distribution Channel, 2019-2030, % of Revenue 64
Figure 37. Europe Addressable Market Cap in 2020-2030 by Distribution Channel, Value ($ mn) and Share (%) 64
Figure 38. Europe E-commerce Market: Retail, 2019-2030, $ mn 65
Figure 39. Europe E-commerce Market: Wholesale, 2019-2030, $ mn 66
Figure 40. Breakdown of Europe E-commerce Market by Business Model, 2019-2030, % of Revenue 68
Figure 41. Europe Addressable Market Cap in 2020-2030 by Business Model, Value ($ mn) and Share (%) 68
Figure 42. Europe E-commerce Market: Brick-to-Click, 2019-2030, $ mn 69
Figure 43. Europe E-commerce Market: Pure Click, 2019-2030, $ mn 70
Figure 44. Europe E-commerce Market: Click-to-Brick, 2019-2030, $ mn 71
Figure 45. Breakdown of European E-commerce Market by Country, 2019 and 2030, % of Revenue 73
Figure 46. Contribution to Europe 2020-2030 Cumulative Revenue by Country, Value ($ mn) and Share (%) 74
Figure 47. E-commerce Market in Germany, 2019-2030, $ mn 75
Figure 48. E-commerce Market in UK, 2019-2030, $ mn 77
Figure 49. E-commerce Market in France, 2019-2030, $ mn 79
Figure 50. E-commerce Market in Spain, 2019-2030, $ mn 81
Figure 51. E-commerce Market in Italy, 2019-2030, $ mn 83
Figure 52. E-commerce Market in Russia, 2019-2030, $ mn 85
Figure 53. E-commerce Market in Rest of Europe, 2019-2030, $ mn 87
Figure 54. Growth Stage of Europe E-commerce Industry over the Forecast Period 89


List of Tables


Table 1. Snapshot of Europe E-commerce Market, 2019-2030 19
Table 2. Main Product Trends and Market Opportunities in Europe E-commerce Market 32
Table 3. Europe E-commerce Market by Trade Category, 2019-2030, $ mn 40
Table 4. Europe E-commerce Market by Type of Commodities, 2019-2030, $ mn 46
Table 5. Europe E-commerce Market by Payment Method, 2019-2030, $ mn 56
Table 6. Europe E-commerce Market by Distribution Channel, 2019-2030, $ mn 63
Table 7. Europe E-commerce Market by Business Model, 2019-2030, $ mn 67
Table 8. Europe E-commerce Market by Country, 2019-2030, $ mn 74
Table 9. Germany E-commerce Market by Trade Category, 2019-2030, $ mn 76
Table 10. Germany E-commerce Market by Type of Commodities, 2019-2030, $ mn 76
Table 11. Germany E-commerce Market by Payment Method, 2019-2030, $ mn 76
Table 12. UK E-commerce Market by Trade Category, 2019-2030, $ mn 78
Table 13. UK E-commerce Market by Type of Commodities, 2019-2030, $ mn 78
Table 14. UK E-commerce Market by Payment Method, 2019-2030, $ mn 78
Table 15. France E-commerce Market by Trade Category, 2019-2030, $ mn 80
Table 16. France E-commerce Market by Type of Commodities, 2019-2030, $ mn 80
Table 17. France E-commerce Market by Payment Method, 2019-2030, $ mn 80
Table 18. Spain E-commerce Market by Trade Category, 2019-2030, $ mn 82
Table 19. Spain E-commerce Market by Type of Commodities, 2019-2030, $ mn 82
Table 20. Spain E-commerce Market by Payment Method, 2019-2030, $ mn 82
Table 21. Italy E-commerce Market by Trade Category, 2019-2030, $ mn 84
Table 22. Italy E-commerce Market by Type of Commodities, 2019-2030, $ mn 84
Table 23. Italy E-commerce Market by Payment Method, 2019-2030, $ mn 84
Table 24. Russia E-commerce Market by Trade Category, 2019-2030, $ mn 86
Table 25. Russia E-commerce Market by Type of Commodities, 2019-2030, $ mn 86
Table 26. Russia E-commerce Market by Payment Method, 2019-2030, $ mn 86
Table 27. E-commerce Market in Rest of Europe by Country, 2019-2030, $ mn 88
Table 28. Alibaba Group Holding Ltd: Company Snapshot 93
Table 29. Alibaba Group Holding Ltd: Business Segmentation 93
Table 30. Alibaba Group Holding Ltd: Product Portfolio 94
Table 31. Alibaba Group Holding Ltd: Revenue, 2016-2018, $ mn 94
Table 32. Alibaba Group Holding Ltd: Recent Developments 94
Table 33. Risk Evaluation for Investing in Europe Market, 2019-2030 112
Table 34. Critical Success Factors and Key Takeaways 115