Table of Content

1 Introduction 7
1.1 Industry Definition and Research Scope 7
1.1.1 Industry Definition 7
1.1.2 Research Scope 9
1.2 Research Methodology 12
1.2.1 Overview of Market Research Methodology 12
1.2.2 Market Assumption 13
1.2.3 Secondary Data 13
1.2.4 Primary Data 13
1.2.5 Data Filtration and Model Design 15
1.2.6 Market Size/Share Estimation 16
1.2.7 Research Limitations 17
1.3 Executive Summary 18

2 Market Overview and Dynamics 21
2.1 Market Size and Forecast 21
2.1.1 Impact of COVID-19 on the Market 22
2.2 Major Growth Drivers 24
2.3 Market Restraints and Challenges 29
2.4 Emerging Opportunities and Market Trends 32
2.5 Porter’s Fiver Forces Analysis 36

3 Segmentation of North America Market by Trade Category 40
3.1 Market Overview by Trade Category 40
3.2 B2B 42
3.3 B2C 43
3.4 C2C 44
3.5 C2B 45

4 Segmentation of North America Market by Type of Commodities 46
4.1 Market Overview by Type of Commodities 46
4.2 Electronic Goods 48
4.3 Apparels and Footwear 49
4.4 Travel and Leisure 50
4.5 Food and Beverage 51
4.6 Home Appliances and Furniture 52
4.7 Health and Beauty 53
4.8 Automotive Parts 54
4.9 Other Product Types 55

5 Segmentation of North America Market by Payment Method 56
5.1 Market Overview by Payment Method 56
5.2 Net Banking 58
5.3 Credit Card 59
5.4 Debit Card 60
5.5 e-Wallet 61
5.6 Other Payment Methods 62

6 Segmentation of North America Market by Distribution Channel 63
6.1 Market Overview by Distribution Channel 63
6.2 Retail 65
6.3 Wholesale 66

7 Segmentation of North America Market by Business Model 67
7.1 Market Overview by Business Model 67
7.2 Brick-to-Click 69
7.3 Pure Click 70
7.4 Click-to-Brick 71

8 North America Market 2019-2030 by Country 72
8.1 Overview of North America Market 72
8.2 U.S. 75
8.3 Canada 79
8.4 Mexico 82

9 Competitive Landscape 84
9.1 Overview of Key Vendors 84
9.2 New Product Launch, Partnership, Investment, and M&A 87
9.3 Company Profiles 88
Alibaba Group Holding Ltd 88
Amazon.com, Inc. 90
ChinaAseanTrade.com 91
Craigslist, Inc. 92
DIYTrade.com 93
eBay Inc. 94
eworldtrade.com 95
Flipkart Internet Private Limited 96
Groupon 97
IndiaMart InterMesh Ltd 98
JD.com Inc. 99
KellySearch.com 100
Macy’s Inc. 101
Mercateo AG 102
Newegg Business Inc 103
ThomasNet Inc 104
Walmart Inc. 105

10 Investing in North America Market: Risk Assessment and Management 106
10.1 Risk Evaluation of North America Market 106
10.2 Critical Success Factors (CSFs) 109
Related Reports and Products 112



List of Figures


Figure 1. Research Method Flow Chart 12
Figure 2. Breakdown of Primary Research 14
Figure 3. Bottom-up Approach and Top-down Approach for Market Estimation 16
Figure 4. North America Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2019-2030 18
Figure 5. North America E-commerce Market, 2019-2030, $ mn 21
Figure 6. Primary Drivers and Impact Factors of North America E-commerce Market 24
Figure 7. GDP per capita in the World, 1960-2018, $ thousand 27
Figure 8. Forecast of Middle-class Population by Region, 2015-2030, million 27
Figure 9. Worldwide Connected Devices by Device Type, 2014-2022, billion units 28
Figure 10. Primary Restraints and Impact Factors of North America E-commerce Market 29
Figure 11. Investment Opportunity Analysis 33
Figure 12. Porter’s Fiver Forces Analysis of North America E-commerce Market 36
Figure 13. Breakdown of North America E-commerce Market by Trade Category, 2019-2030, % of Revenue 41
Figure 14. North America Addressable Market Cap in 2020-2030 by Trade Category, Value ($ mn) and Share (%) 41
Figure 15. North America E-commerce Market: B2B, 2019-2030, $ mn 42
Figure 16. North America E-commerce Market: B2C, 2019-2030, $ mn 43
Figure 17. North America E-commerce Market: C2C, 2019-2030, $ mn 44
Figure 18. North America E-commerce Market: C2B, 2019-2030, $ mn 45
Figure 19. Breakdown of North America E-commerce Market by Type of Commodities, 2019-2030, % of Sales Revenue 47
Figure 20. North America Addressable Market Cap in 2020-2030 by Type of Commodities, Value ($ mn) and Share (%) 47
Figure 21. North America E-commerce Market: Electronic Goods, 2019-2030, $ mn 48
Figure 22. North America E-commerce Market: Apparels and Footwear, 2019-2030, $ mn 49
Figure 23. North America E-commerce Market: Travel and Leisure, 2019-2030, $ mn 50
Figure 24. North America E-commerce Market: Food and Beverage, 2019-2030, $ mn 51
Figure 25. North America E-commerce Market: Home Appliances and Furniture, 2019-2030, $ mn 52
Figure 26. North America E-commerce Market: Health and Beauty, 2019-2030, $ mn 53
Figure 27. North America E-commerce Market: Automotive Parts, 2019-2030, $ mn 54
Figure 28. North America E-commerce Market: Other Product Types, 2019-2030, $ mn 55
Figure 29. Breakdown of North America E-commerce Market by Payment Method, 2019-2030, % of Sales Revenue 57
Figure 30. North America Addressable Market Cap in 2020-2030 by Payment Method, Value ($ mn) and Share (%) 57
Figure 31. North America E-commerce Market: Net Banking, 2019-2030, $ mn 58
Figure 32. North America E-commerce Market: Credit Card, 2019-2030, $ mn 59
Figure 33. North America E-commerce Market: Debit Card, 2019-2030, $ mn 60
Figure 34. North America E-commerce Market: e-Wallet, 2019-2030, $ mn 61
Figure 35. North America E-commerce Market: Other Payment Methods, 2019-2030, $ mn 62
Figure 36. Breakdown of North America E-commerce Market by Distribution Channel, 2019-2030, % of Revenue 64
Figure 37. North America Addressable Market Cap in 2020-2030 by Distribution Channel, Value ($ mn) and Share (%) 64
Figure 38. North America E-commerce Market: Retail, 2019-2030, $ mn 65
Figure 39. North America E-commerce Market: Wholesale, 2019-2030, $ mn 66
Figure 40. Breakdown of North America E-commerce Market by Business Model, 2019-2030, % of Revenue 68
Figure 41. North America Addressable Market Cap in 2020-2030 by Business Model, Value ($ mn) and Share (%) 68
Figure 42. North America E-commerce Market: Brick-to-Click, 2019-2030, $ mn 69
Figure 43. North America E-commerce Market: Pure Click, 2019-2030, $ mn 70
Figure 44. North America E-commerce Market: Click-to-Brick, 2019-2030, $ mn 71
Figure 45. Breakdown of North America E-commerce Market by Country, 2019 and 2030, % of Revenue 73
Figure 46. Contribution to North America 2020-2030 Cumulative Revenue by Country, Value ($ mn) and Share (%) 74
Figure 47. U.S. E-commerce Market, 2019-2030, $ mn 76
Figure 48. Canada E-commerce Market, 2019-2030, $ mn 79
Figure 49. E-commerce Market in Mexico, 2015-2030, $ mn 82
Figure 50. Growth Stage of North America E-commerce Industry over the Forecast Period 84


List of Tables


Table 1. Snapshot of North America E-commerce Market, 2019-2030 19
Table 2. Main Product Trends and Market Opportunities in North America E-commerce Market 32
Table 3. North America E-commerce Market by Trade Category, 2019-2030, $ mn 40
Table 4. North America E-commerce Market by Type of Commodities, 2019-2030, $ mn 46
Table 5. North America E-commerce Market by Payment Method, 2019-2030, $ mn 56
Table 6. North America E-commerce Market by Distribution Channel, 2019-2030, $ mn 63
Table 7. North America E-commerce Market by Business Model, 2019-2030, $ mn 67
Table 8. North America E-commerce Market by Country, 2019-2030, $ mn 73
Table 9. U.S. E-commerce Market by Trade Category, 2019-2030, $ mn 77
Table 10. U.S. E-commerce Market by Type of Commodities, 2019-2030, $ mn 77
Table 11. U.S. E-commerce Market by Payment Method, 2019-2030, $ mn 77
Table 12. Canada E-commerce Market by Trade Category, 2019-2030, $ mn 81
Table 13. Canada E-commerce Market by Type of Commodities, 2019-2030, $ mn 81
Table 14. Canada E-commerce Market by Payment Method, 2019-2030, $ mn 81
Table 15. Mexico E-commerce Market by Trade Category, 2019-2030, $ mn 83
Table 16. Mexico E-commerce Market by Type of Commodities, 2019-2030, $ mn 83
Table 17. Mexico E-commerce Market by Payment Method, 2019-2030, $ mn 83
Table 18. Alibaba Group Holding Ltd: Company Snapshot 88
Table 19. Alibaba Group Holding Ltd: Business Segmentation 88
Table 20. Alibaba Group Holding Ltd: Product Portfolio 89
Table 21. Alibaba Group Holding Ltd: Revenue, 2016-2018, $ mn 89
Table 22. Alibaba Group Holding Ltd: Recent Developments 89
Table 23. Risk Evaluation for Investing in North America Market, 2019-2030 107
Table 24. Critical Success Factors and Key Takeaways 110