Table of Content

1 Introduction 8
1.1 Industry Definition and Research Scope 8
1.1.1 Industry Definition 8
1.1.2 Research Scope 10
1.2 Research Methodology 13
1.2.1 Overview of Market Research Methodology 13
1.2.2 Market Assumption 14
1.2.3 Secondary Data 14
1.2.4 Primary Data 14
1.2.5 Data Filtration and Model Design 16
1.2.6 Market Size/Share Estimation 17
1.2.7 Research Limitations 18
1.3 Executive Summary 19

2 Market Overview and Dynamics 22
2.1 Market Size and Forecast 22
2.1.1 Impact of COVID-19 on the Market 23
2.2 Major Growth Drivers 25
2.3 Market Restraints and Challenges 30
2.4 Emerging Opportunities and Market Trends 33
2.5 Porter’s Fiver Forces Analysis 37

3 Segmentation of Global Market by Trade Category 41
3.1 Market Overview by Trade Category 41
3.2 B2B 43
3.3 B2C 44
3.4 C2C 45
3.5 C2B 46

4 Segmentation of Global Market by Type of Commodities 47
4.1 Market Overview by Type of Commodities 47
4.2 Electronic Goods 49
4.3 Apparels and Footwear 50
4.4 Travel and Leisure 51
4.5 Food and Beverage 52
4.6 Home Appliances and Furniture 53
4.7 Health and Beauty 54
4.8 Automotive Parts 55
4.9 Other Product Types 56

5 Segmentation of Global Market by Payment Method 57
5.1 Market Overview by Payment Method 57
5.2 Net Banking 59
5.3 Credit Card 60
5.4 Debit Card 61
5.5 e-Wallet 62
5.6 Other Payment Methods 63

6 Segmentation of Global Market by Distribution Channel 64
6.1 Market Overview by Distribution Channel 64
6.2 Retail 66
6.3 Wholesale 67

7 Segmentation of Global Market by Business Model 68
7.1 Market Overview by Business Model 68
7.2 Brick-to-Click 70
7.3 Pure Click 71
7.4 Click-to-Brick 72

8 Segmentation of Global Market by Region 73
8.1 Geographic Market Overview 2019-2030 73
8.2 North America Market 2019-2030 by Country 77
8.2.1 Overview of North America Market 77
8.2.2 U.S. 81
8.2.3 Canada 85
8.2.4 Mexico 87
8.3 European Market 2019-2030 by Country 89
8.3.1 Overview of European Market 89
8.3.2 Germany 93
8.3.3 UK 95
8.3.4 France 97
8.3.5 Spain 99
8.3.6 Italy 101
8.3.7 Russia 103
8.3.8 Rest of European Market 105
8.4 Asia-Pacific Market 2019-2030 by Country 107
8.4.1 Overview of Asia-Pacific Market 107
8.4.2 Japan 111
8.4.3 China 114
8.4.4 Australia 116
8.4.5 India 118
8.4.6 South Korea 120
8.4.7 Rest of APAC Region 122
8.5 South America Market 2019-2030 by Country 124
8.5.1 Argentina 127
8.5.2 Brazil 129
8.5.3 Chile 131
8.5.4 Rest of South America Market 133
8.6 MEA Market 2019-2030 by Country 134
8.6.1 UAE 137
8.6.2 Saudi Arabia 139
8.6.3 South Africa 141
8.6.4 Other National Markets 143

9 Competitive Landscape 144
9.1 Overview of Key Vendors 144
9.2 New Product Launch, Partnership, Investment, and M&A 147
9.3 Company Profiles 148
Alibaba Group Holding Ltd 148
Amazon.com, Inc. 150
ChinaAseanTrade.com 151
Craigslist, Inc. 152
DIYTrade.com 153
eBay Inc. 154
eworldtrade.com 155
Flipkart Internet Private Limited 156
Groupon 157
IndiaMart InterMesh Ltd 158
JD.com Inc. 159
KellySearch.com 160
Macy’s Inc. 161
Mercateo AG 162
Newegg Business Inc 163
ThomasNet Inc 164
Walmart Inc. 165

10 Investing in Global Market: Risk Assessment and Management 166
10.1 Risk Evaluation of Global Market 166
10.2 Critical Success Factors (CSFs) 169
Related Reports and Products 172



List of Figures


Figure 1. Research Method Flow Chart 13
Figure 2. Breakdown of Primary Research 15
Figure 3. Bottom-up Approach and Top-down Approach for Market Estimation 17
Figure 4. Global Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2019-2030 19
Figure 5. Global E-commerce Market, 2019-2030, $ mn 22
Figure 6. Primary Drivers and Impact Factors of Global E-commerce Market 25
Figure 7. GDP per capita in the World, 1960-2018, $ thousand 28
Figure 8. Forecast of Middle-class Population by Region, 2015-2030, million 28
Figure 9. Worldwide Connected Devices by Device Type, 2014-2022, billion units 29
Figure 10. Primary Restraints and Impact Factors of Global E-commerce Market 30
Figure 11. Investment Opportunity Analysis 34
Figure 12. Porter’s Fiver Forces Analysis of Global E-commerce Market 37
Figure 13. Breakdown of Global E-commerce Market by Trade Category, 2019-2030, % of Revenue 42
Figure 14. Global Addressable Market Cap in 2020-2030 by Trade Category, Value ($ mn) and Share (%) 42
Figure 15. Global E-commerce Market: B2B, 2019-2030, $ mn 43
Figure 16. Global E-commerce Market: B2C, 2019-2030, $ mn 44
Figure 17. Global E-commerce Market: C2C, 2019-2030, $ mn 45
Figure 18. Global E-commerce Market: C2B, 2019-2030, $ mn 46
Figure 19. Breakdown of Global E-commerce Market by Type of Commodities, 2019-2030, % of Sales Revenue 48
Figure 20. Global Addressable Market Cap in 2020-2030 by Type of Commodities, Value ($ mn) and Share (%) 48
Figure 21. Global E-commerce Market: Electronic Goods, 2019-2030, $ mn 49
Figure 22. Global E-commerce Market: Apparels and Footwear, 2019-2030, $ mn 50
Figure 23. Global E-commerce Market: Travel and Leisure, 2019-2030, $ mn 51
Figure 24. Global E-commerce Market: Food and Beverage, 2019-2030, $ mn 52
Figure 25. Global E-commerce Market: Home Appliances and Furniture, 2019-2030, $ mn 53
Figure 26. Global E-commerce Market: Health and Beauty, 2019-2030, $ mn 54
Figure 27. Global E-commerce Market: Automotive Parts, 2019-2030, $ mn 55
Figure 28. Global E-commerce Market: Other Product Types, 2019-2030, $ mn 56
Figure 29. Breakdown of Global E-commerce Market by Payment Method, 2019-2030, % of Sales Revenue 58
Figure 30. Global Addressable Market Cap in 2020-2030 by Payment Method, Value ($ mn) and Share (%) 58
Figure 31. Global E-commerce Market: Net Banking, 2019-2030, $ mn 59
Figure 32. Global E-commerce Market: Credit Card, 2019-2030, $ mn 60
Figure 33. Global E-commerce Market: Debit Card, 2019-2030, $ mn 61
Figure 34. Global E-commerce Market: e-Wallet, 2019-2030, $ mn 62
Figure 35. Global E-commerce Market: Other Payment Methods, 2019-2030, $ mn 63
Figure 36. Breakdown of Global E-commerce Market by Distribution Channel, 2019-2030, % of Revenue 65
Figure 37. Global Addressable Market Cap in 2020-2030 by Distribution Channel, Value ($ mn) and Share (%) 65
Figure 38. Global E-commerce Market: Retail, 2019-2030, $ mn 66
Figure 39. Global E-commerce Market: Wholesale, 2019-2030, $ mn 67
Figure 40. Breakdown of Global E-commerce Market by Business Model, 2019-2030, % of Revenue 69
Figure 41. Global Addressable Market Cap in 2020-2030 by Business Model, Value ($ mn) and Share (%) 69
Figure 42. Global E-commerce Market: Brick-to-Click, 2019-2030, $ mn 70
Figure 43. Global E-commerce Market: Pure Click, 2019-2030, $ mn 71
Figure 44. Global E-commerce Market: Click-to-Brick, 2019-2030, $ mn 72
Figure 45. Global Market Snapshot by Region 73
Figure 46. Geographic Spread of Worldwide E-commerce Market, 2019-2030, % of Sales Revenue 74
Figure 47. Global Addressable Market Cap in 2020-2030 by Region, Value ($ mn) and Share (%) 75
Figure 48. North American E-commerce Market, 2019-2030, $ mn 78
Figure 49. Breakdown of North America E-commerce Market by Country, 2019 and 2030, % of Revenue 79
Figure 50. Contribution to North America 2020-2030 Cumulative Revenue by Country, Value ($ mn) and Share (%) 80
Figure 51. U.S. E-commerce Market, 2019-2030, $ mn 82
Figure 52. Canada E-commerce Market, 2019-2030, $ mn 85
Figure 53. E-commerce Market in Mexico, 2015-2030, $ mn 87
Figure 54. European E-commerce Market, 2019-2030, $ mn 90
Figure 55. Breakdown of European E-commerce Market by Country, 2019 and 2030, % of Revenue 91
Figure 56. Contribution to Europe 2020-2030 Cumulative Revenue by Country, Value ($ mn) and Share (%) 92
Figure 57. E-commerce Market in Germany, 2019-2030, $ mn 93
Figure 58. E-commerce Market in UK, 2019-2030, $ mn 95
Figure 59. E-commerce Market in France, 2019-2030, $ mn 97
Figure 60. E-commerce Market in Spain, 2019-2030, $ mn 99
Figure 61. E-commerce Market in Italy, 2019-2030, $ mn 101
Figure 62. E-commerce Market in Russia, 2019-2030, $ mn 103
Figure 63. E-commerce Market in Rest of Europe, 2019-2030, $ mn 105
Figure 64. Asia-Pacific E-commerce Market, 2019-2030, $ mn 108
Figure 65. Breakdown of APAC E-commerce Market by Country, 2019 and 2030, % of Revenue 108
Figure 66. Contribution to APAC 2020-2030 Cumulative Revenue by Country, Value ($ mn) and Share (%) 110
Figure 67. E-commerce Market in Japan, 2019-2030, $ mn 112
Figure 68. E-commerce Market in China, 2019-2030, $ mn 114
Figure 69. E-commerce Market in Australia, 2019-2030, $ mn 116
Figure 70. E-commerce Market in India, 2019-2030, $ mn 118
Figure 71. E-commerce Market in South Korea, 2019-2030, $ mn 120
Figure 72. E-commerce Market in Rest of APAC, 2019-2030, $ mn 122
Figure 73. South America E-commerce Market, 2019-2030, $ mn 125
Figure 74. Breakdown of South America E-commerce Market by Country, 2019 and 2030, % of Revenue 125
Figure 75. Contribution to South America 2020-2030 Cumulative Revenue by Country, Value ($ mn) and Share (%) 126
Figure 76. E-commerce Market in Argentina, 2019-2030, $ mn 127
Figure 77. E-commerce Market in Brazil, 2019-2030, $ mn 129
Figure 78. E-commerce Market in Chile, 2019-2030, $ mn 131
Figure 79. E-commerce Market in Rest of South America, 2019-2030, $ mn 133
Figure 80. E-commerce Market in Middle East and Africa (MEA), 2019-2030, $ mn 135
Figure 81. Breakdown of MEA E-commerce Market by Country, 2019 and 2030, % of Revenue 135
Figure 82. Contribution to MEA 2020-2030 Cumulative Revenue by Country, Value ($ mn) and Share (%) 136
Figure 83. E-commerce Market in UAE, 2019-2030, $ mn 137
Figure 84. E-commerce Market in Saudi Arabia, 2019-2030, $ mn 139
Figure 85. E-commerce Market in South Africa, 2019-2030, $ mn 141
Figure 86. Growth Stage of Global E-commerce Industry over the Forecast Period 144

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List of Tables


Table 1. Snapshot of Global E-commerce Market, 2019-2030 20
Table 2. Main Product Trends and Market Opportunities in Global E-commerce Market 33
Table 3. Global E-commerce Market by Trade Category, 2019-2030, $ mn 41
Table 4. Global E-commerce Market by Type of Commodities, 2019-2030, $ mn 47
Table 5. Global E-commerce Market by Payment Method, 2019-2030, $ mn 57
Table 6. Global E-commerce Market by Distribution Channel, 2019-2030, $ mn 64
Table 7. Global E-commerce Market by Business Model, 2019-2030, $ mn 68
Table 8. Global E-commerce Market by Region, 2019-2030, $ mn 74
Table 9. Leading National E-commerce Market, 2019 and 2030, $ mn 76
Table 10. North America E-commerce Market by Country, 2019-2030, $ mn 79
Table 11. U.S. E-commerce Market by Trade Category, 2019-2030, $ mn 83
Table 12. U.S. E-commerce Market by Type of Commodities, 2019-2030, $ mn 83
Table 13. U.S. E-commerce Market by Payment Method, 2019-2030, $ mn 83
Table 14. Canada E-commerce Market by Trade Category, 2019-2030, $ mn 86
Table 15. Canada E-commerce Market by Type of Commodities, 2019-2030, $ mn 86
Table 16. Canada E-commerce Market by Payment Method, 2019-2030, $ mn 86
Table 17. Mexico E-commerce Market by Trade Category, 2019-2030, $ mn 88
Table 18. Mexico E-commerce Market by Type of Commodities, 2019-2030, $ mn 88
Table 19. Mexico E-commerce Market by Payment Method, 2019-2030, $ mn 88
Table 20. Europe E-commerce Market by Country, 2019-2030, $ mn 92
Table 21. Germany E-commerce Market by Trade Category, 2019-2030, $ mn 94
Table 22. Germany E-commerce Market by Type of Commodities, 2019-2030, $ mn 94
Table 23. Germany E-commerce Market by Payment Method, 2019-2030, $ mn 94
Table 24. UK E-commerce Market by Trade Category, 2019-2030, $ mn 96
Table 25. UK E-commerce Market by Type of Commodities, 2019-2030, $ mn 96
Table 26. UK E-commerce Market by Payment Method, 2019-2030, $ mn 96
Table 27. France E-commerce Market by Trade Category, 2019-2030, $ mn 98
Table 28. France E-commerce Market by Type of Commodities, 2019-2030, $ mn 98
Table 29. France E-commerce Market by Payment Method, 2019-2030, $ mn 98
Table 30. Spain E-commerce Market by Trade Category, 2019-2030, $ mn 100
Table 31. Spain E-commerce Market by Type of Commodities, 2019-2030, $ mn 100
Table 32. Spain E-commerce Market by Payment Method, 2019-2030, $ mn 100
Table 33. Italy E-commerce Market by Trade Category, 2019-2030, $ mn 102
Table 34. Italy E-commerce Market by Type of Commodities, 2019-2030, $ mn 102
Table 35. Italy E-commerce Market by Payment Method, 2019-2030, $ mn 102
Table 36. Russia E-commerce Market by Trade Category, 2019-2030, $ mn 104
Table 37. Russia E-commerce Market by Type of Commodities, 2019-2030, $ mn 104
Table 38. Russia E-commerce Market by Payment Method, 2019-2030, $ mn 104
Table 39. E-commerce Market in Rest of Europe by Country, 2019-2030, $ mn 106
Table 40. APAC E-commerce Market by Country, 2019-2030, $ mn 109
Table 41. Japan E-commerce Market by Trade Category, 2019-2030, $ mn 113
Table 42. Japan E-commerce Market by Type of Commodities, 2019-2030, $ mn 113
Table 43. Japan E-commerce Market by Payment Method, 2019-2030, $ mn 113
Table 44. China E-commerce Market by Trade Category, 2019-2030, $ mn 115
Table 45. China E-commerce Market by Type of Commodities, 2019-2030, $ mn 115
Table 46. China E-commerce Market by Payment Method, 2019-2030, $ mn 115
Table 47. Australia E-commerce Market by Trade Category, 2019-2030, $ mn 117
Table 48. Australia E-commerce Market by Type of Commodities, 2019-2030, $ mn 117
Table 49. Australia E-commerce Market by Payment Method, 2019-2030, $ mn 117
Table 50. India E-commerce Market by Trade Category, 2019-2030, $ mn 119
Table 51. India E-commerce Market by Type of Commodities, 2019-2030, $ mn 119
Table 52. India E-commerce Market by Payment Method, 2019-2030, $ mn 119
Table 53. South Korea E-commerce Market by Trade Category, 2019-2030, $ mn 121
Table 54. South Korea E-commerce Market by Type of Commodities, 2019-2030, $ mn 121
Table 55. South Korea E-commerce Market by Payment Method, 2019-2030, $ mn 121
Table 56. E-commerce Market in Rest of APAC by Country, 2019-2030, $ mn 123
Table 57. South America E-commerce Market by Country, 2019-2030, $ mn 126
Table 58. Argentina E-commerce Market by Trade Category, 2019-2030, $ mn 128
Table 59. Argentina E-commerce Market by Type of Commodities, 2019-2030, $ mn 128
Table 60. Argentina E-commerce Market by Payment Method, 2019-2030, $ mn 128
Table 61. Brazil E-commerce Market by Trade Category, 2019-2030, $ mn 130
Table 62. Brazil E-commerce Market by Type of Commodities, 2019-2030, $ mn 130
Table 63. Brazil E-commerce Market by Payment Method, 2019-2030, $ mn 130
Table 64. Chile E-commerce Market by Trade Category, 2019-2030, $ mn 132
Table 65. Chile E-commerce Market by Type of Commodities, 2019-2030, $ mn 132
Table 66. Chile E-commerce Market by Payment Method, 2019-2030, $ mn 132
Table 67. MEA E-commerce Market by Country, 2019-2030, $ mn 136
Table 68. UAE E-commerce Market by Trade Category, 2019-2030, $ mn 138
Table 69. UAE E-commerce Market by Type of Commodities, 2019-2030, $ mn 138
Table 70. UAE E-commerce Market by Payment Method, 2019-2030, $ mn 138
Table 71. Saudi Arabia E-commerce Market by Trade Category, 2019-2030, $ mn 140
Table 72. Saudi Arabia E-commerce Market by Type of Commodities, 2019-2030, $ mn 140
Table 73. Saudi Arabia E-commerce Market by Payment Method, 2019-2030, $ mn 140
Table 74. South Africa E-commerce Market by Trade Category, 2019-2030, $ mn 142
Table 75. South Africa E-commerce Market by Type of Commodities, 2019-2030, $ mn 142
Table 76. South Africa E-commerce Market by Payment Method, 2019-2030, $ mn 142
Table 77. Alibaba Group Holding Ltd: Company Snapshot 148
Table 78. Alibaba Group Holding Ltd: Business Segmentation 148
Table 79. Alibaba Group Holding Ltd: Product Portfolio 149
Table 80. Alibaba Group Holding Ltd: Revenue, 2016-2018, $ mn 149
Table 81. Alibaba Group Holding Ltd: Recent Developments 149
Table 82. Risk Evaluation for Investing in Global Market, 2019-2030 167
Table 83. Critical Success Factors and Key Takeaways 170