Table of Content

Mass Beauty and Personal Care in Kazakhstan
Euromonitor International
June 2022

List Of Contents And Tables

MASS BEAUTY AND PERSONAL CARE IN KAZAKHSTAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Self-care trend boosts sales in skin care, sun care, and hair care but rising prices limit volume sales
International giants continue to strongly lead thanks to wide distribution and advertising investments
Despite continued phygital experience, direct sellers lose share
PROSPECTS AND OPPORTUNITIES
Self-care trend expected to be the driver of sales in mass beauty and personal care
Price consciousness to remain important though consumers will also continue to demand more from their products
Digitalisation of mass beauty and personal care to continue
CATEGORY DATA
Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2016-2021
Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2017-2021
Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2018-2021
Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2021-2026
Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2021-2026
BEAUTY AND PERSONAL CARE IN KAZAKHSTAN
EXECUTIVE SUMMARY
Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 7 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 12 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 13 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 14 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 15 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources