Table of Content

Mass Beauty and Personal Care in Belarus
Euromonitor International
May 2021

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Sales of mass beauty and personal care slows thanks to home seclusion and price sensitivity in 2020
Advertising and new product development encourage sales of mass beauty and personal care in 2020
Multinationals retain their leading positions in 2020
RECOVERY AND OPPORTUNITIES
Mass beauty and personal care set for growth during the forecast period
Continuous attention to hygiene likely to impact sales positively in the forecast period
Drugstores/parapharmacies and e-commerce expected to increase value share during the forecast period
CATEGORY DATA
Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2015-2020
Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2016-2020
Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2017-2020
Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2020-2025
Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
Company response
Retailing shift
What next for beauty and personal care?
MARKET DATA
Table 7 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources