Table of Content

Premium Beauty and Personal Care in Hungary
Euromonitor International
April 2021

List OF CONTENTS AND TABLES

PREMIUM BEAUTY AND PERSONAL CARE IN HUNGARY
KEY DATA FINDINGS
2020 IMPACT
Most premium beauty and personal care see steep declines in 2020, but premium baby and child-specific products, hand care and bath and shower remain resilient
Premium products perform worse than mass products as unit prices decline
Blurring of the line between premium and mass beauty and personal care continues in 2020
RECOVERY AND OPPORTUNITIES
Most categories within premium beauty and personal care are set to recover in 2021, but growth will remain muted in many categories across the forecast period
Premium products will recover more slowly than mass products as the line between the categories becomes less clear
E-commerce will continue to drive trends in premium beauty and personal care products, especially in make-up
CATEGORY DATA
Table 1 Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 2 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Premium Beauty and Personal Care: % Value 2016-2020
Table 4 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2017-2020
Table 5 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2020-2025
Table 6 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2020-2025
BEAUTY AND PERSONAL CARE IN HUNGARY
EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
Company response
Retailing shift
What next for beauty and personal care?
CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025
MARKET DATA
Table 7 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources