1    INTRODUCTION    42
1.1    OBJECTIVES OF THE STUDY    42
1.2    MARKET DEFINITION    42
1.2.1    INCLUSIONS AND EXCLUSIONS    42
1.3    SCOPE OF THE STUDY    43
1.3.1    MARKETS COVERED    43
1.3.2    YEARS CONSIDERED FOR THE STUDY    43
1.4    CURRENCY    44
TABLE 1    STANDARD CURRENCY CONVERSION RATE    44
1.5    LIMITATIONS    44
1.6    STAKEHOLDERS    44
1.7    SUMMARY OF CHANGES    45
2    RESEARCH METHODOLOGY    46
2.1    RESEARCH DATA    46
FIGURE 1    RESEARCH DESIGN    46
2.1.1    SECONDARY SOURCES    46
2.1.1.1    Key data from secondary sources    48
2.1.2    PRIMARY SOURCES    48
FIGURE 2    PRIMARY SOURCES    49
2.1.2.1    Key data from primary sources    50
2.1.2.2    Key industry insights    51
FIGURE 3    BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION,  AND REGION    51
2.2    MARKET SIZE ESTIMATION    52
FIGURE 4    MARKET SIZE ESTIMATION: REVENUE SHARE ANALYSIS    52
FIGURE 5    MARKET SIZE ESTIMATION: REVENUE SHARE ANALYSIS    53
FIGURE 6    SUPPLY-SIDE ANALYSIS OF THE ORAL CARE/ORAL HYGIENE MARKET    54
FIGURE 7    BOTTOM-UP APPROACH    55
2.3    MARKET BREAKDOWN AND DATA TRIANGULATION    57
2.4    MARKET SHARE ESTIMATION    58
2.5    ASSUMPTIONS FOR THE STUDY    58
3    EXECUTIVE SUMMARY    59
FIGURE 8    ORAL CARE/ORAL HYGIENE MARKET, BY PRODUCT,  2020 VS. 2025 (USD MILLION)    59
FIGURE 9    TOOTHPASTES MARKET, BY FORMULATION, 2020 VS. 2025 (USD MILLION)    60
FIGURE 10    TOOTHBRUSHES & ACCESSORIES MARKET, BY PRODUCT,  2020 VS. 2025 (USD MILLION)    60
FIGURE 11    ORAL CARE/ORAL HYGIENE MARKET, BY DISTRIBUTION CHANNEL,  2020 VS. 2025 (USD MILLION)    61
FIGURE 12    PRE-COVID-19 & POST-COVID-19 SCENARIO: ORAL CARE/ORAL HYGIENE MARKET    62
FIGURE 13    GEOGRAPHIC SNAPSHOT: ORAL CARE/ORAL HYGIENE MARKET    62
4    PREMIUM INSIGHTS    64
4.1    ORAL CARE/ORAL HYGIENE MARKET OVERVIEW    64
FIGURE 14    GROWING AWARENESS ABOUT ORAL HYGIENE & INCREASING INCIDENCE OF DENTAL DISEASES TO DRIVE MARKET GROWTH    64
4.2    ASIA PACIFIC: ORAL CARE/ORAL HYGIENE MARKET,  BY PRODUCT (2019)    65
FIGURE 15    TOOTHPASTES SEGMENT ACCOUNTED FOR THE LARGEST SHARE OF THE ASIA PACIFIC ORAL CARE/ORAL HYGIENE MARKET, BY PRODUCT, IN 2019    65
4.3    ORAL CARE/ORAL HYGIENE MARKET: GEOGRAPHIC GROWTH OPPORTUNITIES    66
FIGURE 16    ASIA PACIFIC COUNTRIES TO REGISTER HIGHER GROWTH IN THE ORAL CARE/ORAL HYGIENE MARKET DURING THE FORECAST PERIOD (2020–2025)    66
4.4    ORAL CARE/ORAL HYGIENE MARKET, BY REGION (2020–2025)    67
FIGURE 17    ASIA PACIFIC WILL CONTINUE TO DOMINATE THE ORAL CARE/ORAL HYGIENE MARKET IN 2025    67
4.5    ORAL CARE/ORAL HYGIENE MARKET:  DEVELOPED VS. DEVELOPING MARKETS (USD MILLION)    67
FIGURE 18    DEVELOPING MARKETS TO REGISTER A HIGHER GROWTH RATE DURING THE FORECAST PERIOD    67
5    MARKET OVERVIEW    68
5.1    INTRODUCTION    68
5.2    MARKET DYNAMICS    68
FIGURE 19    ORAL CARE/ORAL HYGIENE MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES,  AND CHALLENGES    68
5.2.1    MARKET DRIVERS    69
5.2.1.1    Growing awareness about oral hygiene    69
5.2.1.2    Rising Incidence of dental diseases    69
TABLE 2    PERCENTAGE OF INDIVIDUALS WITH UNTREATED DENTAL CARIES IN THE US (2015–2016)    70
5.2.1.3    Growing number of Small/private dental clinics with dental dispensaries    70
FIGURE 20    TOTAL NUMBER OF DENTAL PROFESSIONALS IN THE US (2010–2018)    70
5.2.1.4    Technological advancements in toothbrushes    71
TABLE 3    RECENT PRODUCT LAUNCHES OF ADVANCED TOOTHBRUSHES    71
5.2.2    MARKET RESTRAINTS    71
5.2.2.1    Competitive pricing pressure faced by prominent players    71
5.2.3    OPPORTUNITIES    72
5.2.3.1    Increasing online purchase of oral care products    72
5.2.3.2    Covid-19 impact: increasing relevance of connected oral care devices    72
5.2.4    CHALLENGES    72
5.2.4.1    High Dependency on Retail/Consumer Stores    72
5.2.4.2    Covid-19 impact: Reduced disposable income due to rising global unemployment    73
5.3    TRENDS    73
5.3.1    ARTIFICIAL INTELLIGENCE AND IOT IN THE ORAL CARE MARKET    73
6    ORAL CARE/ORAL HYGIENE MARKET, BY PRODUCT    74
6.1    INTRODUCTION    75
TABLE 4    ORAL CARE/ORAL HYGIENE MARKET, BY PRODUCT, 2017–2019 (USD MILLION)    75
TABLE 5    ORAL CARE/ORAL HYGIENE MARKET, BY PRODUCT, 2020–2025 (USD MILLION)    75
TABLE 6    ORAL CARE/ORAL HYGIENE MARKET, BY COUNTRY, 2017–2019 (USD MILLION)    76
TABLE 7    ORAL CARE/ORAL HYGIENE MARKET, BY COUNTRY, 2020–2025 (USD MILLION)    76
6.2    TOOTHPASTES    77
TABLE 8    KEY TOOTHPASTE BRANDS    77
FIGURE 21    TOOTHPASTES MARKET SHARE ANALYSIS, BY KEY PLAYER (2019)    78
TABLE 9    TOOTHPASTES MARKET, BY FORMULATION, 2017–2019 (USD MILLION)    78
TABLE 10    TOOTHPASTES MARKET, BY FORMULATION, 2020–2025 (USD MILLION)    79
TABLE 11    TOOTHPASTES MARKET, BY COUNTRY, 2017–2019 (USD MILLION)    79
TABLE 12    TOOTHPASTES MARKET, BY COUNTRY, 2020–2025 (USD MILLION)    80
6.2.1    PASTES    80
6.2.1.1    Pastes segment dominated the toothpastes market in 2019    80
TABLE 13    PASTES MARKET, BY COUNTRY, 2017–2019 (USD MILLION)    81
TABLE 14    PASTES MARKET, BY COUNTRY, 2020–2025 (USD MILLION)    81
6.2.2    GELS    82
6.2.2.1    Gels are used to prevent and treat oral bacterial infections    82
TABLE 15    GELS MARKET, BY COUNTRY, 2017–2019 (USD MILLION)    82
TABLE 16    GELS MARKET, BY COUNTRY, 2020–2025 (USD MILLION)    83
6.2.3    POWDERS    83
6.2.3.1    Powders find greater preference among children and geriatrics    83
TABLE 17    POWDERS MARKET, BY COUNTRY, 2017–2019 (USD MILLION)    84
TABLE 18    POWDERS MARKET, BY COUNTRY, 2020–2025 (USD MILLION)    84
6.2.4    POLISHES    85
6.2.4.1    Dental polishes are used as home cosmetic treatments    85
TABLE 19    POLISHES MARKET, BY COUNTRY, 2017–2019 (USD MILLION)    85
TABLE 20    POLISHES MARKET, BY COUNTRY, 2020–2025 (USD MILLION)    86

6.3    TOOTHBRUSHES & ACCESSORIES    86
TABLE 21    TOOTHBRUSHES & ACCESSORIES MARKET, BY PRODUCT,
2017–2019 (USD MILLION)    86
TABLE 22    TOOTHBRUSHES & ACCESSORIES MARKET, BY PRODUCT,
2020–2025 (USD MILLION)    87
TABLE 23    TOOTHBRUSHES & ACCESSORIES MARKET, BY COUNTRY,
2017–2019 (USD MILLION)    87
TABLE 24    TOOTHBRUSHES & ACCESSORIES MARKET, BY COUNTRY,
2020–2025 (USD MILLION)    88
6.3.1    TOOTHBRUSHES    88
TABLE 25    SOME OF THE KEY BRANDS OF TOOTHBRUSHES    88
TABLE 26    TOOTHBRUSHES MARKET, BY TYPE, 2017–2019 (USD MILLION)    89
TABLE 27    TOOTHBRUSHES MARKET, BY TYPE, 2020–2025 (USD MILLION)    90
TABLE 28    TOOTHBRUSHES MARKET, BY COUNTRY, 2017–2019 (USD MILLION)    90
TABLE 29    TOOTHBRUSHES MARKET, BY COUNTRY, 2020–2025 (USD MILLION)    91
6.3.1.1    Manual toothbrushes    91
6.3.1.1.1    Manual toothbrushes to dominate the toothbrushes market during the forecast period    91
FIGURE 22    MANUAL TOOTHBRUSHES MARKET SHARE ANALYSIS, BY KEY PLAYER (2019)    92
TABLE 30    MANUAL TOOTHBRUSHES MARKET, BY COUNTRY, 2017–2019 (USD MILLION)    92
TABLE 31    MANUAL TOOTHBRUSHES MARKET, BY COUNTRY, 2020–2025 (USD MILLION)    93
6.3.1.2    Electric toothbrushes    93
6.3.1.2.1    Electric toothbrushes segment to witness the highest growth during the forecast period    93
TABLE 32    ELECTRIC TOOTHBRUSHES MARKET, BY COUNTRY,
2017–2019 (USD MILLION)    94
TABLE 33    ELECTRIC TOOTHBRUSHES MARKET, BY COUNTRY,
2020–2025 (USD MILLION)    94
6.3.1.3    Battery-powered toothbrushes    95
6.3.1.3.1    Battery-powered toothbrushes have longer lifespans than manual toothbrushes    95
TABLE 34    BATTERY-POWERED TOOTHBRUSHES MARKET, BY COUNTRY,
2017–2019 (USD MILLION)    95
TABLE 35    BATTERY-POWERED TOOTHBRUSHES MARKET, BY COUNTRY,
2020–2025 (USD MILLION)    96
6.3.2    REPLACEMENT TOOTHBRUSH HEADS    96
6.3.2.1    Chinese market to show high growth in the forecast period    96
TABLE 36    REPLACEMENT TOOTHBRUSH HEADS MARKET, BY COUNTRY,
2017–2019 (USD MILLION)    97
TABLE 37    REPLACEMENT TOOTHBRUSH HEADS MARKET, BY COUNTRY,
2020–2025 (USD MILLION)    97
6.4    MOUTHWASHES/RINSES    98
TABLE 38    SOME OF THE KEY BRANDS OF MOUTHWASHES/RINSES    98
FIGURE 23    MOUTHWASHES MARKET SHARE ANALYSIS, BY KEY PLAYER (2019)    98
TABLE 39    MOUTHWASHES/RINSES MARKET, BY TYPE, 2017–2019 (USD MILLION)    99
TABLE 40    MOUTHWASHES/RINSES MARKET, BY TYPE, 2020–2025 (USD MILLION)    99
TABLE 41    MOUTHWASHES/RINSES MARKET, BY COUNTRY,
2017–2019 (USD MILLION)    99
TABLE 42    MOUTHWASHES/RINSES MARKET, BY COUNTRY,
2020–2025 (USD MILLION)    100
6.4.1    NON-MEDICATED MOUTHWASHES    100
6.4.1.1    Non-medicated mouthwashes account for the largest share of the mouthwashes market    100
TABLE 43    NON-MEDICATED MOUTHWASHES MARKET, BY COUNTRY,
2017–2019 (USD MILLION)    101
TABLE 44    NON-MEDICATED MOUTHWASHES MARKET, BY COUNTRY,
2020–2025 (USD MILLION)    101
6.4.2    MEDICATED MOUTHWASHES    102
6.4.2.1    Medicated mouthwashes help alleviate common ailments and strengthen teeth    102
TABLE 45    MEDICATED MOUTHWASHES MARKET, BY COUNTRY,
2017–2019 (USD MILLION)    102
TABLE 46    MEDICATED MOUTHWASHES MARKET, BY COUNTRY,
2020–2025 (USD MILLION)    103
6.5    DENTAL ACCESSORIES/ANCILLARIES    103
TABLE 47    SOME OF THE KEY BRANDS OF DENTAL ACCESSORIES/ANCILLARIES    103
TABLE 48    DENTAL ACCESSORIES/ANCILLARIES MARKET, BY PRODUCT,  
2017–2019 (USD MILLION)    104
TABLE 49    DENTAL ACCESSORIES/ANCILLARIES MARKET, BY PRODUCT,  
2020–2025 (USD MILLION)    104
TABLE 50    DENTAL ACCESSORIES/ANCILLARIES MARKET, BY COUNTRY,
 2017–2019 (USD MILLION)    105
TABLE 51    DENTAL ACCESSORIES/ANCILLARIES MARKET, BY COUNTRY,
2020–2025 (USD MILLION)    105
6.5.1    DENTAL FLOSSES    106
6.5.1.1    US dominates the market for dental flosses    106
TABLE 52    DENTAL FLOSSES MARKET, BY COUNTRY, 2017–2019 (USD MILLION)    106
TABLE 53    DENTAL FLOSSES MARKET, BY COUNTRY, 2020–2025 (USD MILLION)    107
6.5.2    BREATH FRESHENERS    107
6.5.2.1    Asian markets show high demand for breath fresheners    107
TABLE 54    BREATH FRESHENERS MARKET, BY COUNTRY, 2017–2019 (USD MILLION)    108
TABLE 55    BREATH FRESHENERS MARKET, BY COUNTRY, 2020–2025 (USD MILLION)    108
6.5.3    COSMETIC DENTAL WHITENING PRODUCTS    109
6.5.3.1    Product development efforts and growing awareness of dental aesthetics are driving market growth    109
TABLE 56    COSMETIC DENTAL WHITENING PRODUCTS MARKET, BY COUNTRY,  
2017–2019 (USD MILLION)    109
TABLE 57    COSMETIC DENTAL WHITENING PRODUCTS MARKET, BY COUNTRY,  
2020–2025 (USD MILLION)    110
6.5.4    DENTAL WATER JETS    110
6.5.4.1    Jets help reduce gum bleeding and maintain tooth health    110
TABLE 58    DENTAL WATER JETS MARKET, BY COUNTRY, 2017–2019 (USD MILLION)    111
TABLE 59    DENTAL WATER JETS MARKET, BY COUNTRY, 2020–2025 (USD MILLION)    111
6.6    DENTURE PRODUCTS    112
TABLE 60    DENTURE PRODUCTS MARKET, BY TYPE, 2017–2019 (USD MILLION)    112
TABLE 61    DENTURE PRODUCTS MARKET, BY TYPE, 2020–2025 (USD MILLION)    112
TABLE 62    DENTURE PRODUCTS MARKET, BY COUNTRY, 2017–2019 (USD MILLION)    113
TABLE 63    DENTURE PRODUCTS MARKET, BY COUNTRY, 2020–2025 (USD MILLION)    113
6.6.1    DENTURE FIXATIVES    114
6.6.1.1    Denture fixatives hold the largest share of the denture products market    114
TABLE 64    DENTURE FIXATIVES MARKET, BY COUNTRY, 2017–2019 (USD MILLION)    114
TABLE 65    DENTURE FIXATIVES MARKET, BY COUNTRY, 2020–2025 (USD MILLION)    115
6.6.2    OTHER DENTURE PRODUCTS    115
TABLE 66    OTHER DENTURE PRODUCTS MARKET, BY COUNTRY,
2017–2019 (USD MILLION)    116
TABLE 67    OTHER DENTURE PRODUCTS MARKET, BY COUNTRY,
2020–2025 (USD MILLION)    116
6.7    DENTAL PROSTHESIS CLEANING SOLUTIONS    117
6.7.1    INCREASING ADOPTION OF PROSTHESIS HAS DRIVEN THE DEMAND FOR CLEANING SOLUTIONS    117
TABLE 68    DENTAL PROSTHESIS CLEANING SOLUTIONS MARKET, BY COUNTRY,  
2017–2019 (USD MILLION)    117
TABLE 69    DENTAL PROSTHESIS CLEANING SOLUTIONS MARKET, BY COUNTRY,  
2020–2025 (USD MILLION)    118
7    ORAL CARE/ORAL HYGIENE MARKET, BY DISTRIBUTION CHANNEL    119
7.1    INTRODUCTION    120
TABLE 70    ORAL CARE/ORAL HYGIENE MARKET, BY DISTRIBUTION CHANNEL,  
2017–2019 (USD MILLION)    120
TABLE 71    ORAL CARE/ORAL HYGIENE MARKET, BY DISTRIBUTION CHANNEL,  
2020–2025 (USD MILLION)    120
7.2    CONSUMER STORES    120
7.2.1    CONSUMER STORES FORM THE KEY DISTRIBUTION CHANNEL IN THE ORAL CARE/ORAL HYGIENE INDUSTRY    120
TABLE 72    ORAL CARE/ORAL HYGIENE MARKET FOR CONSUMER STORES, BY COUNTRY,  2017–2019 (USD MILLION)    121
TABLE 73    ORAL CARE/ORAL HYGIENE MARKET FOR CONSUMER STORES, BY COUNTRY,  2020–2025 (USD MILLION)    122
7.3    RETAIL PHARMACIES    122
7.3.1    RETAIL PHARMACIES MAINLY PROVIDE PRESCRIPTION-BASED ORAL CARE PRODUCTS    122
TABLE 74    ORAL CARE/ORAL HYGIENE MARKET FOR RETAIL PHARMACIES,
BY COUNTRY,  2017–2019 (USD MILLION)    123
TABLE 75    ORAL CARE/ORAL HYGIENE MARKET FOR RETAIL PHARMACIES,
BY COUNTRY,  2020–2025 (USD MILLION)    123

7.4    ONLINE DISTRIBUTION    124
7.4.1    ONLINE DISTRIBUTION CHANNELS HAVE SIGNIFICANT GROWTH POTENTIAL    124
TABLE 76    ORAL CARE/ORAL HYGIENE MARKET FOR ONLINE DISTRIBUTION,
BY COUNTRY,  2017–2019 (USD MILLION)    124
TABLE 77    ORAL CARE/ORAL HYGIENE MARKET FOR ONLINE DISTRIBUTION,
BY COUNTRY,  2020–2025 (USD MILLION)    125
7.5    DENTAL DISPENSARIES    125
7.5.1    DENTAL DISPENSARIES PLAY AN IMPORTANT ROLE IN PRODUCT PROMOTIONAL ACTIVITY    125
TABLE 78    ORAL CARE/ORAL HYGIENE MARKET FOR DENTAL DISPENSARIES,
BY COUNTRY,  2017–2019 (USD MILLION)    126
TABLE 79    ORAL CARE/ORAL HYGIENE MARKET FOR DENTAL DISPENSARIES,
BY COUNTRY,  2020–2025 (USD MILLION)    127
7.6    COVID-19 IMPACT ON DISTRIBUTION CHANNELS IN THE ORAL CARE/ORAL
HYGIENE MARKET    127
8    ORAL CARE/ORAL HYGIENE MARKET, BY REGION    128
8.1    INTRODUCTION    129
FIGURE 24    INDIA TO WITNESS THE HIGHEST GROWTH IN THE ORAL CARE/ORAL HYGIENE MARKET DURING THE FORECAST PERIOD    129
TABLE 80    ORAL CARE/ORAL HYGIENE MARKET, BY REGION,
2017–2019 (USD MILLION)    130
TABLE 81    ORAL CARE/ORAL HYGIENE MARKET, BY REGION,
2020–2025 (USD MILLION)    130
8.2    ASIA PACIFIC    130
FIGURE 25    ASIA PACIFIC: ORAL CARE/ORAL HYGIENE MARKET SNAPSHOT    131
TABLE 82    ASIA PACIFIC: ORAL CARE/ORAL HYGIENE MARKET, BY COUNTRY,  
2017–2019 (USD MILLION)    132
TABLE 83    ASIA PACIFIC: ORAL CARE/ORAL HYGIENE MARKET, BY COUNTRY,  
2020–2025 (USD MILLION)    132
TABLE 84    ASIA PACIFIC: ORAL CARE/ORAL HYGIENE MARKET, BY PRODUCT,  
2017–2019 (USD MILLION)    132
TABLE 85    ASIA PACIFIC: ORAL CARE/ORAL HYGIENE MARKET, BY PRODUCT,  
2020–2025 (USD MILLION)    133
TABLE 86    ASIA PACIFIC: TOOTHPASTES MARKET, BY FORMULATION,
2017–2019 (USD MILLION)    133
TABLE 87    ASIA PACIFIC: TOOTHPASTES MARKET, BY FORMULATION,
2020–2025 (USD MILLION)    133
TABLE 88    ASIA PACIFIC: TOOTHBRUSHES & ACCESSORIES MARKET, BY PRODUCT,  2017–2019 (USD MILLION)    134
TABLE 89    ASIA PACIFIC: TOOTHBRUSHES & ACCESSORIES MARKET, BY PRODUCT,  2020–2025 (USD MILLION)    134
TABLE 90    ASIA PACIFIC: MOUTHWASHES/RINSES MARKET, BY TYPE,
2017–2019 (USD MILLION)    134
TABLE 91    ASIA PACIFIC: MOUTHWASHES/RINSES MARKET, BY TYPE,
2020–2025 (USD MILLION)    135
TABLE 92    ASIA PACIFIC: DENTAL ACCESSORIES/ANCILLARIES MARKET,
BY PRODUCT,  2017–2019 (USD MILLION)    135
TABLE 93    ASIA PACIFIC: DENTAL ACCESSORIES/ANCILLARIES MARKET, BY PRODUCT,  2020–2025 (USD MILLION)    135
TABLE 94    ASIA PACIFIC: DENTURE PRODUCTS MARKET, BY TYPE,
2017–2019 (USD MILLION)    136
TABLE 95    ASIA PACIFIC: DENTURE PRODUCTS MARKET, BY TYPE,
2020–2025 (USD MILLION)    136
TABLE 96    ASIA PACIFIC: ORAL CARE/ORAL HYGIENE MARKET, BY DISTRIBUTION CHANNEL,  2017–2019 (USD MILLION)    136
TABLE 97    ASIA PACIFIC: ORAL CARE/ORAL HYGIENE MARKET, BY DISTRIBUTION CHANNEL,  2020–2025 (USD MILLION)    137
8.2.1    CHINA    137
8.2.1.1    Growing prevalence of dental diseases to drive market  
growth in China    137
TABLE 98    CHINA: ORAL CARE/ORAL HYGIENE MARKET, BY PRODUCT,
2017–2019 (USD MILLION)    138
TABLE 99    CHINA: ORAL CARE/ORAL HYGIENE MARKET, BY PRODUCT,
2020–2025 (USD MILLION)    138
TABLE 100    CHINA: TOOTHPASTES MARKET, BY FORMULATION,
2017–2019 (USD MILLION)    138
TABLE 101    CHINA: TOOTHPASTES MARKET, BY FORMULATION,
2020–2025 (USD MILLION)    139
TABLE 102    CHINA: TOOTHBRUSHES & ACCESSORIES MARKET, BY PRODUCT,  
2017–2019 (USD MILLION)    139
TABLE 103    CHINA: TOOTHBRUSHES & ACCESSORIES MARKET, BY PRODUCT,  
2020–2025 (USD MILLION)    139
TABLE 104    CHINA: MOUTHWASHES/RINSES MARKET, BY TYPE,
2017–2019 (USD MILLION)    140
TABLE 105    CHINA: MOUTHWASHES/RINSES MARKET, BY TYPE,
2020–2025 (USD MILLION)    140
TABLE 106    CHINA: DENTAL ACCESSORIES/ANCILLARIES MARKET, BY PRODUCT,  
2017–2019 (USD MILLION)    140
TABLE 107    CHINA: DENTAL ACCESSORIES/ANCILLARIES MARKET, BY PRODUCT,  
2020–2025 (USD MILLION)    141
TABLE 108    CHINA: DENTURE PRODUCTS MARKET, BY TYPE, 2017–2019 (USD MILLION)    141
TABLE 109    CHINA: DENTURE PRODUCTS MARKET, BY TYPE, 2020–2025 (USD MILLION)    141
TABLE 110    CHINA: ORAL CARE/ORAL HYGIENE MARKET, BY DISTRIBUTION CHANNEL,  2017–2019 (USD MILLION)    142
TABLE 111    CHINA: ORAL CARE/ORAL HYGIENE MARKET, BY DISTRIBUTION CHANNEL,  2020–2025 (USD MILLION)    142
8.2.2    JAPAN    142
8.2.2.1    Initiatives taken by public and private organizations for increasing awareness on oral care to support market growth  in Japan    142
TABLE 112    JAPAN: ORAL CARE/ORAL HYGIENE MARKET, BY PRODUCT,
2017–2019 (USD MILLION)    143
TABLE 113    JAPAN: ORAL CARE/ORAL HYGIENE MARKET, BY PRODUCT,
2020–2025 (USD MILLION)    143
TABLE 114    JAPAN: TOOTHPASTES MARKET, BY FORMULATION,
2017–2019 (USD MILLION)    144
TABLE 115    JAPAN: TOOTHPASTES MARKET, BY FORMULATION,
2020–2025 (USD MILLION)    144
TABLE 116    JAPAN: TOOTHBRUSHES & ACCESSORIES MARKET, BY PRODUCT,  
2017–2019 (USD MILLION)    144
TABLE 117    JAPAN: TOOTHBRUSHES & ACCESSORIES MARKET, BY PRODUCT,  
2020–2025 (USD MILLION)    145
TABLE 118    JAPAN: MOUTHWASHES/RINSES MARKET, BY TYPE,
2017–2019 (USD MILLION)    145
TABLE 119    JAPAN: MOUTHWASHES/RINSES MARKET, BY TYPE,
2020–2025 (USD MILLION)    145
TABLE 120    JAPAN: DENTAL ACCESSORIES/ANCILLARIES MARKET, BY PRODUCT,  
2017–2019 (USD MILLION)    146
TABLE 121    JAPAN: DENTAL ACCESSORIES/ANCILLARIES MARKET, BY PRODUCT,  
2020–2025 (USD MILLION)    146
TABLE 122    JAPAN: DENTURE PRODUCTS MARKET, BY TYPE, 2017–2019 (USD MILLION)    146
TABLE 123    JAPAN: DENTURE PRODUCTS MARKET, BY TYPE, 2020–2025 (USD MILLION)    147
TABLE 124    JAPAN: ORAL CARE/ORAL HYGIENE MARKET, BY DISTRIBUTION CHANNEL,  2017–2019 (USD MILLION)    147
TABLE 125    JAPAN: ORAL CARE/ORAL HYGIENE MARKET, BY DISTRIBUTION CHANNEL,  2020–2025 (USD MILLION)    147
8.2.3    INDIA    148
8.2.3.1    India to offer lucrative growth opportunities for market players    148
TABLE 126    INDIA: ORAL CARE/ORAL HYGIENE MARKET, BY PRODUCT,
2017–2019 (USD MILLION)    149
TABLE 127    INDIA: ORAL CARE/ORAL HYGIENE MARKET, BY PRODUCT,
2020–2025 (USD MILLION)    149
TABLE 128    INDIA: TOOTHPASTES MARKET, BY FORMULATION,
2017–2019 (USD MILLION)    150
TABLE 129    INDIA: TOOTHPASTES MARKET, BY FORMULATION,
2020–2025 (USD MILLION)    150
TABLE 130    INDIA: TOOTHBRUSHES & ACCESSORIES MARKET, BY PRODUCT,  
2017–2019 (USD MILLION)    150
TABLE 131    INDIA: TOOTHBRUSHES & ACCESSORIES MARKET, BY PRODUCT,  
2020–2025 (USD MILLION)    151
TABLE 132    INDIA: MOUTHWASHES/RINSES MARKET, BY TYPE,
2017–2019 (USD MILLION)    151
TABLE 133    INDIA: MOUTHWASHES/RINSES MARKET, BY TYPE,
2020–2025 (USD MILLION)    151
TABLE 134    INDIA: DENTAL ACCESSORIES/ANCILLARIES MARKET, BY PRODUCT,  
2017–2019 (USD MILLION)    152
TABLE 135    INDIA: DENTAL ACCESSORIES/ANCILLARIES MARKET, BY PRODUCT,  
2020–2025 (USD MILLION)    152
TABLE 136    INDIA: DENTURE PRODUCTS MARKET, BY TYPE, 2017–2019 (USD MILLION)    152
TABLE 137    INDIA: DENTURE PRODUCTS MARKET, BY TYPE, 2020–2025 (USD MILLION)    153
TABLE 138    INDIA: ORAL CARE/ORAL HYGIENE MARKET, BY DISTRIBUTION CHANNEL,  2017–2019 (USD MILLION)    153
TABLE 139    INDIA: ORAL CARE/ORAL HYGIENE MARKET, BY DISTRIBUTION CHANNEL,  2020–2025 (USD MILLION)    153
8.2.4    AUSTRALIA    154
8.2.4.1    Rising awareness about oral health to drive the demand for oral care products in Australia    154
TABLE 140    AUSTRALIA: ORAL CARE/ORAL HYGIENE MARKET, BY PRODUCT,  
2017–2019 (USD MILLION)    154
TABLE 141    AUSTRALIA: ORAL CARE/ORAL HYGIENE MARKET, BY PRODUCT,  
2020–2025 (USD MILLION)    155
TABLE 142    AUSTRALIA: TOOTHPASTES MARKET, BY FORMULATION,
2017–2019 (USD MILLION)    155
TABLE 143    AUSTRALIA: TOOTHPASTES MARKET, BY FORMULATION,
2020–2025 (USD MILLION)    155
TABLE 144    AUSTRALIA: TOOTHBRUSHES & ACCESSORIES MARKET, BY PRODUCT,  2017–2019 (USD MILLION)    156
TABLE 145    AUSTRALIA: TOOTHBRUSHES & ACCESSORIES MARKET, BY PRODUCT,  2020–2025 (USD MILLION)    156
TABLE 146    AUSTRALIA: MOUTHWASHES/RINSES MARKET, BY TYPE,
2017–2019 (USD MILLION)    156
TABLE 147    AUSTRALIA: MOUTHWASHES/RINSES MARKET, BY TYPE,
2020–2025 (USD MILLION)    157
TABLE 148    AUSTRALIA: DENTAL ACCESSORIES/ANCILLARIES MARKET, BY PRODUCT,  2017–2019 (USD MILLION)    157
TABLE 149    AUSTRALIA: DENTAL ACCESSORIES/ANCILLARIES MARKET, BY PRODUCT,  2020–2025 (USD MILLION)    157
TABLE 150    AUSTRALIA: DENTURE PRODUCTS MARKET, BY TYPE,
2017–2019 (USD MILLION)    158
TABLE 151    AUSTRALIA: DENTURE PRODUCTS MARKET, BY TYPE,
2020–2025 (USD MILLION)    158
TABLE 152    AUSTRALIA: ORAL CARE/ORAL HYGIENE MARKET, BY DISTRIBUTION CHANNEL,  2017–2019 (USD MILLION)    158
TABLE 153    AUSTRALIA: ORAL CARE/ORAL HYGIENE MARKET, BY DISTRIBUTION CHANNEL,  2020–2025 (USD MILLION)    159
8.2.5    REST OF ASIA PACIFIC    159
TABLE 154    ROAPAC: ORAL CARE/ORAL HYGIENE MARKET, BY PRODUCT,
2017–2019 (USD MILLION)    160
TABLE 155    ROAPAC: ORAL CARE/ORAL HYGIENE MARKET, BY PRODUCT,
2020–2025 (USD MILLION)    160
TABLE 156    ROAPAC: TOOTHPASTES MARKET, BY FORMULATION,
2017–2019 (USD MILLION)    160
TABLE 157    ROAPAC: TOOTHPASTES MARKET, BY FORMULATION,
2020–2025 (USD MILLION)    161
TABLE 158    ROAPAC: TOOTHBRUSHES & ACCESSORIES MARKET, BY PRODUCT,  
2017–2019 (USD MILLION)    161
TABLE 159    ROAPAC: TOOTHBRUSHES & ACCESSORIES MARKET, BY PRODUCT,  
2020–2025 (USD MILLION)    161
TABLE 160    ROAPAC: MOUTHWASHES/RINSES MARKET, BY TYPE,
2017–2019 (USD MILLION)    162
TABLE 161    ROAPAC: MOUTHWASHES/RINSES MARKET, BY TYPE,
2020–2025 (USD MILLION)    162
TABLE 162    ROAPAC: DENTAL ACCESSORIES/ANCILLARIES MARKET, BY PRODUCT,  2017–2019 (USD MILLION)    162
TABLE 163    ROAPAC: DENTAL ACCESSORIES/ANCILLARIES MARKET, BY PRODUCT,  2020–2025 (USD MILLION)    163
TABLE 164    ROAPAC: DENTURE PRODUCTS MARKET, BY TYPE,
2017–2019 (USD MILLION)    163
TABLE 165    ROAPAC: DENTURE PRODUCTS MARKET, BY TYPE,
2020–2025 (USD MILLION)    163
TABLE 166    ROAPAC: ORAL CARE/ORAL HYGIENE MARKET, BY DISTRIBUTION CHANNEL, 2017–2019 (USD MILLION)    164
TABLE 167    ROAPAC: ORAL CARE/ORAL HYGIENE MARKET, BY DISTRIBUTION CHANNEL, 2020–2025 (USD MILLION)    164
8.2.6    COVID-19 IMPACT ON THE ORAL HYGIENE/ORAL CARE MARKET IN THE ASIA PACIFIC AND REST OF ASIA PACIFIC REGION    164
8.3    EUROPE    165
TABLE 168    SPENDING ON ORAL HEALTHCARE SERVICES IN EUROPE, BY COUNTRY,  2010–2020 (EUR BILLION)    165
FIGURE 26    EUROPE: ORAL CARE/ORAL HYGIENE MARKET SNAPSHOT    166
TABLE 169    EUROPE: ORAL CARE/ORAL HYGIENE MARKET, BY COUNTRY,
2017–2019 (USD MILLION)    167
TABLE 170    EUROPE: ORAL CARE/ORAL HYGIENE MARKET, BY COUNTRY,
2020–2025 (USD MILLION)    167
TABLE 171    EUROPE: ORAL CARE/ORAL HYGIENE MARKET, BY PRODUCT,
2017–2019 (USD MILLION)    167
TABLE 172    EUROPE: ORAL CARE/ORAL HYGIENE MARKET, BY PRODUCT,
2020–2025 (USD MILLION)    168
TABLE 173    EUROPE: TOOTHPASTES MARKET, BY FORMULATION,
2017–2019 (USD MILLION)    168
TABLE 174    EUROPE: TOOTHPASTES MARKET, BY FORMULATION,
2020–2025 (USD MILLION)    168
TABLE 175    EUROPE: TOOTHBRUSHES & ACCESSORIES MARKET, BY PRODUCT,  
2017–2019 (USD MILLION)    169
TABLE 176    EUROPE: TOOTHBRUSHES & ACCESSORIES MARKET, BY PRODUCT,  
2020–2025 (USD MILLION)    169
TABLE 177    EUROPE: MOUTHWASHES/RINSES MARKET, BY TYPE,
2017–2019 (USD MILLION)    169
TABLE 178    EUROPE: MOUTHWASHES/RINSES MARKET, BY TYPE,
2020–2025 (USD MILLION)    170
TABLE 179    EUROPE: DENTAL ACCESSORIES/ANCILLARIES MARKET, BY PRODUCT,  2017–2019 (USD MILLION)    170
TABLE 180    EUROPE: DENTAL ACCESSORIES/ANCILLARIES MARKET, BY PRODUCT,  2020–2025 (USD MILLION)    170
TABLE 181    EUROPE: DENTURE PRODUCTS MARKET, BY TYPE,
2017–2019 (USD MILLION)    171
TABLE 182    EUROPE: DENTURE PRODUCTS MARKET, BY TYPE,
2020–2025 (USD MILLION)    171
TABLE 183    EUROPE: ORAL CARE/ORAL HYGIENE MARKET, BY DISTRIBUTION CHANNEL,  2017–2019 (USD MILLION)    171
TABLE 184    EUROPE: ORAL CARE/ORAL HYGIENE MARKET, BY DISTRIBUTION CHANNEL,  2020–2025 (USD MILLION)    172
8.3.1    GERMANY    172
8.3.1.1    Germany dominates the European oral care/oral hygiene market    172
TABLE 185    GERMANY: ORAL CARE/ORAL HYGIENE MARKET, BY PRODUCT,  
2017–2019 (USD MILLION)    172
TABLE 186    GERMANY: ORAL CARE/ORAL HYGIENE MARKET, BY PRODUCT,  
2020–2025 (USD MILLION)    173
TABLE 187    GERMANY: TOOTHPASTES MARKET, BY FORMULATION,
2017–2019 (USD MILLION)    173
TABLE 188    GERMANY: TOOTHPASTES MARKET, BY FORMULATION,
2020–2025 (USD MILLION)    173
TABLE 189    GERMANY: TOOTHBRUSHES & ACCESSORIES MARKET, BY PRODUCT,  
2017–2019 (USD MILLION)    174
TABLE 190    GERMANY: TOOTHBRUSHES & ACCESSORIES MARKET, BY PRODUCT,  
2020–2025 (USD MILLION)    174
TABLE 191    GERMANY: MOUTHWASHES/RINSES MARKET, BY TYPE,
2017–2019 (USD MILLION)    174
TABLE 192    GERMANY: MOUTHWASHES/RINSES MARKET, BY TYPE,
2020–2025 (USD MILLION)    175
TABLE 193    GERMANY: DENTAL ACCESSORIES/ANCILLARIES MARKET, BY PRODUCT,  2017–2019 (USD MILLION)    175
TABLE 194    GERMANY: DENTAL ACCESSORIES/ANCILLARIES MARKET, BY PRODUCT,  2020–2025 (USD MILLION)    175
TABLE 195    GERMANY: DENTURE PRODUCTS MARKET, BY TYPE,
2017–2019 (USD MILLION)    176
TABLE 196    GERMANY: DENTURE PRODUCTS MARKET, BY TYPE,
2020–2025 (USD MILLION)    176
TABLE 197    GERMANY: ORAL CARE/ORAL HYGIENE MARKET, BY DISTRIBUTION CHANNEL,  2017–2019 (USD MILLION)    176
TABLE 198    GERMANY: ORAL CARE/ORAL HYGIENE MARKET, BY DISTRIBUTION CHANNEL,  2020–2025 (USD MILLION)    177
8.3.2    UK    177
8.3.2.1    Increasing incidence of dental diseases is a major factor driving the demand for oral care products in the UK    177
TABLE 199    UK: ORAL CARE/ORAL HYGIENE MARKET, BY PRODUCT,
2017–2019 (USD MILLION)    178
TABLE 200    UK: ORAL CARE/ORAL HYGIENE MARKET, BY PRODUCT,
2020–2025 (USD MILLION)    178
TABLE 201    UK: TOOTHPASTES MARKET, BY FORMULATION, 2017–2019 (USD MILLION)    179
TABLE 202    UK: TOOTHPASTES MARKET, BY FORMULATION, 2020–2025 (USD MILLION)    179
TABLE 203    UK: TOOTHBRUSHES & ACCESSORIES MARKET, BY PRODUCT,  
2017–2019 (USD MILLION)    179
TABLE 204    UK: TOOTHBRUSHES & ACCESSORIES MARKET, BY PRODUCT,  
2020–2025 (USD MILLION)    180
TABLE 205    UK: MOUTHWASHES/RINSES MARKET, BY TYPE, 2017–2019 (USD MILLION)    180
TABLE 206    UK: MOUTHWASHES/RINSES MARKET, BY TYPE, 2020–2025 (USD MILLION)    180
TABLE 207    UK: DENTAL ACCESSORIES/ANCILLARIES MARKET, BY PRODUCT,  
2017–2019 (USD MILLION)    181
TABLE 208    UK: DENTAL ACCESSORIES/ANCILLARIES MARKET, BY PRODUCT,  
2020–2025 (USD MILLION)    181
TABLE 209    UK: DENTURE PRODUCTS MARKET, BY TYPE, 2017–2019 (USD MILLION)    181
TABLE 210    UK: DENTURE PRODUCTS MARKET, BY TYPE, 2020–2025 (USD MILLION)    182
TABLE 211    UK: ORAL CARE/ORAL HYGIENE MARKET, BY DISTRIBUTION CHANNEL,  2017–2019 (USD MILLION)    182
TABLE 212    UK: ORAL CARE/ORAL HYGIENE MARKET, BY DISTRIBUTION CHANNEL,  2020–2025(USD MILLION)    182
8.3.3    ITALY    183
8.3.3.1    Increasing spending on oral care to support market growth    183
TABLE 213    ITALY: ORAL CARE/ORAL HYGIENE MARKET, BY PRODUCT,
2017–2019 (USD MILLION)    183
TABLE 214    ITALY: ORAL CARE/ORAL HYGIENE MARKET, BY PRODUCT,
2020–2025 (USD MILLION)    183
TABLE 215    ITALY: TOOTHPASTES MARKET, BY FORMULATION,
2017–2019 (USD MILLION)    184
TABLE 216    ITALY: TOOTHPASTES MARKET, BY FORMULATION,
2020–2025 (USD MILLION)    184
TABLE 217    ITALY: TOOTHBRUSHES & ACCESSORIES MARKET, BY PRODUCT,  
2017–2019 (USD MILLION)    184
TABLE 218    ITALY: TOOTHBRUSHES & ACCESSORIES MARKET, BY PRODUCT,  
2020–2025 (USD MILLION)    185
TABLE 219    ITALY: MOUTHWASHES/RINSES MARKET, BY TYPE,
2017–2019 (USD MILLION)    185
TABLE 220    ITALY: MOUTHWASHES/RINSES MARKET, BY TYPE,
2020–2025 (USD MILLION)    185
TABLE 221    ITALY: DENTAL ACCESSORIES/ANCILLARIES MARKET, BY PRODUCT,
 2017–2019 (USD MILLION)    186
TABLE 222    ITALY: DENTAL ACCESSORIES/ANCILLARIES MARKET, BY PRODUCT,  
2020–2025 (USD MILLION)    186
TABLE 223    ITALY: DENTURE PRODUCTS MARKET, BY TYPE, 2017–2019 (USD MILLION)    186
TABLE 224    ITALY: DENTURE PRODUCTS MARKET, BY TYPE, 2020–2025 (USD MILLION)    187
TABLE 225    ITALY: ORAL CARE/ORAL HYGIENE MARKET, BY DISTRIBUTION CHANNEL,  2017–2019 (USD MILLION)    187
TABLE 226    ITALY: ORAL CARE/ORAL HYGIENE MARKET, BY DISTRIBUTION CHANNEL,  2020–2025 (USD MILLION)    187
8.3.4    FRANCE    188
8.3.4.1    Rising awareness of dental diseases is expected to boost the adoption of oral care products in France    188
TABLE 227    FRANCE: ORAL CARE/ORAL HYGIENE MARKET, BY PRODUCT,
2017–2019 (USD MILLION)    188
TABLE 228    FRANCE: ORAL CARE/ORAL HYGIENE MARKET, BY PRODUCT,
2020–2025 (USD MILLION)    189
TABLE 229    FRANCE: TOOTHPASTES MARKET, BY FORMULATION,
2017–2019 (USD MILLION)    189
TABLE 230    FRANCE: TOOTHPASTES MARKET, BY FORMULATION,
2020–2025 (USD MILLION)    189
TABLE 231    FRANCE: TOOTHBRUSHES & ACCESSORIES MARKET, BY PRODUCT,  
2017–2019 (USD MILLION)    190
TABLE 232    FRANCE: TOOTHBRUSHES & ACCESSORIES MARKET, BY PRODUCT,  
2020–2025 (USD MILLION)    190
TABLE 233    FRANCE: MOUTHWASHES/RINSES MARKET, BY TYPE,
2017–2019 (USD MILLION)    190
TABLE 234    FRANCE: MOUTHWASHES/RINSES MARKET, BY TYPE,
2020–2025 (USD MILLION)    191
TABLE 235    FRANCE: DENTAL ACCESSORIES/ANCILLARIES MARKET, BY PRODUCT,  2017–2019 (USD MILLION)    191
TABLE 236    FRANCE: DENTAL ACCESSORIES/ANCILLARIES MARKET, BY PRODUCT,  2020–2025 (USD MILLION)    191
TABLE 237    FRANCE: DENTURE PRODUCTS MARKET, BY TYPE,
2017–2019 (USD MILLION)    192
TABLE 238    FRANCE: DENTURE PRODUCTS MARKET, BY TYPE,
2020–2025 (USD MILLION)    192
TABLE 239    FRANCE: ORAL CARE/ORAL HYGIENE MARKET, BY DISTRIBUTION CHANNEL,  2017–2019 (USD MILLION)    192
TABLE 240    FRANCE: ORAL CARE/ORAL HYGIENE MARKET, BY DISTRIBUTION CHANNEL,  2020–2025 (USD MILLION)    193
8.3.5    SPAIN    193
8.3.5.1    The oral care market in Spain is expected to experience steady growth during the forecast period    193
TABLE 241    SPAIN: ORAL CARE/ORAL HYGIENE MARKET, BY PRODUCT,
2017–2019 (USD MILLION)    194
TABLE 242    SPAIN: ORAL CARE/ORAL HYGIENE MARKET, BY PRODUCT,
2020–2025 (USD MILLION)    194
TABLE 243    SPAIN: TOOTHPASTES MARKET, BY FORMULATION,
2017–2019 (USD MILLION)    194
TABLE 244    SPAIN: TOOTHPASTES MARKET, BY FORMULATION,
2020–2025 (USD MILLION)    195
TABLE 245    SPAIN: TOOTHBRUSHES & ACCESSORIES MARKET, BY PRODUCT,  
2017–2019 (USD MILLION)    195
TABLE 246    SPAIN: TOOTHBRUSHES & ACCESSORIES MARKET, BY PRODUCT,  
2020–2025 (USD MILLION)    195
TABLE 247    SPAIN: MOUTHWASHES/RINSES MARKET, BY TYPE,
2017–2019 (USD MILLION)    196
TABLE 248    SPAIN: MOUTHWASHES/RINSES MARKET, BY TYPE,
2020–2025 (USD MILLION)    196
TABLE 249    SPAIN: DENTAL ACCESSORIES/ANCILLARIES MARKET, BY PRODUCT,  
2017–2019 (USD MILLION)    196
TABLE 250    SPAIN: DENTAL ACCESSORIES/ANCILLARIES MARKET, BY PRODUCT,  
2020–2025 (USD MILLION)    197
TABLE 251    SPAIN: DENTURE PRODUCTS MARKET, BY TYPE, 2017–2019 (USD MILLION)    197
TABLE 252    SPAIN: DENTURE PRODUCTS MARKET, BY TYPE, 2020–2025 (USD MILLION)    197
TABLE 253    SPAIN: ORAL CARE/ORAL HYGIENE MARKET, BY DISTRIBUTION CHANNEL,  2017–2019 (USD MILLION)    198
TABLE 254    SPAIN: ORAL CARE/ORAL HYGIENE MARKET, BY DISTRIBUTION CHANNEL,  2020–2025 (USD MILLION)    198
8.3.6    REST OF EUROPE    198
TABLE 255    ROE: ORAL CARE/ORAL HYGIENE MARKET, BY PRODUCT,
2017–2019 (USD MILLION)    199
TABLE 256    ROE: ORAL CARE/ORAL HYGIENE MARKET, BY PRODUCT,
2020–2025 (USD MILLION)    199
TABLE 257    ROE: TOOTHPASTES MARKET, BY FORMULATION, 2017–2019 (USD MILLION)    200
TABLE 258    ROE: TOOTHPASTES MARKET, BY FORMULATION, 2020–2025 (USD MILLION)    200
TABLE 259    ROE: TOOTHBRUSHES & ACCESSORIES MARKET, BY PRODUCT,  
2017–2019 (USD MILLION)    200
TABLE 260    ROE: TOOTHBRUSHES & ACCESSORIES MARKET, BY PRODUCT,  
2020–2025 (USD MILLION)    201
TABLE 261    ROE: MOUTHWASHES/RINSES MARKET, BY TYPE,
2017–2019 (USD MILLION)    201
TABLE 262    ROE: MOUTHWASHES/RINSES MARKET, BY TYPE,
2020–2025 (USD MILLION)    201
TABLE 263    ROE: DENTAL ACCESSORIES/ANCILLARIES MARKET, BY PRODUCT,  
2017–2019 (USD MILLION)    202
TABLE 264    ROE: DENTAL ACCESSORIES/ANCILLARIES MARKET, BY PRODUCT,  
2020–2025 (USD MILLION)    202
TABLE 265    ROE: DENTURE PRODUCTS MARKET, BY TYPE, 2017–2019 (USD MILLION)    202
TABLE 266    ROE: DENTURE PRODUCTS MARKET, BY TYPE, 2020–2025 (USD MILLION)    203
TABLE 267    ROE: ORAL CARE/ORAL HYGIENE MARKET, BY DISTRIBUTION CHANNEL,  2017–2019 (USD MILLION)    203
TABLE 268    ROE: ORAL CARE/ORAL HYGIENE MARKET, BY DISTRIBUTION CHANNEL,  2020–2025 (USD MILLION)    203
8.3.7    COVID-19 IMPACT ON THE ORAL HYGIENE/ORAL CARE MARKET IN EUROPE AND THE REST OF EUROPE    204
8.4    NORTH AMERICA    204
FIGURE 27    NORTH AMERICA: ORAL CARE/ORAL HYGIENE MARKET SNAPSHOT    205
TABLE 269    NORTH AMERICA: ORAL CARE/ORAL HYGIENE MARKET, BY COUNTRY,  
2017–2019 (USD MILLION)    205
TABLE 270    NORTH AMERICA: ORAL CARE/ORAL HYGIENE MARKET, BY COUNTRY,  
2020–2025 (USD MILLION)    206
TABLE 271    NORTH AMERICA: ORAL CARE/ORAL HYGIENE MARKET, BY PRODUCT,  2017–2019 (USD MILLION)    206
TABLE 272    NORTH AMERICA: ORAL CARE/ORAL HYGIENE MARKET, BY PRODUCT,  2020–2025 (USD MILLION)    206
TABLE 273    NORTH AMERICA: TOOTHPASTES MARKET, BY FORMULATION,  
2017–2019 (USD MILLION)    207
TABLE 274    NORTH AMERICA: TOOTHPASTES MARKET, BY FORMULATION,  
2020–2025 (USD MILLION)    207
TABLE 275    NORTH AMERICA: TOOTHBRUSHES & ACCESSORIES MARKET, BY PRODUCT,  2017–2019 (USD MILLION)    207
TABLE 276    NORTH AMERICA: TOOTHBRUSHES & ACCESSORIES MARKET, BY PRODUCT,  2020–2025 (USD MILLION)    208
TABLE 277    NORTH AMERICA: MOUTHWASHES/RINSES MARKET, BY TYPE,  
2017–2019 (USD MILLION)    208
TABLE 278    NORTH AMERICA: MOUTHWASHES/RINSES MARKET, BY TYPE,  
2020–2025 (USD MILLION)    208
TABLE 279    NORTH AMERICA: DENTAL ACCESSORIES/ANCILLARIES MARKET,
BY PRODUCT,  2017–2019 (USD MILLION)    209
TABLE 280    NORTH AMERICA: DENTAL ACCESSORIES/ANCILLARIES MARKET,
BY PRODUCT,  2020–2025 (USD MILLION)    209
TABLE 281    NORTH AMERICA: DENTURE PRODUCTS MARKET, BY TYPE,
2017–2019 (USD MILLION)    209
TABLE 282    NORTH AMERICA: DENTURE PRODUCTS MARKET, BY TYPE,
2020–2025 (USD MILLION)    210
TABLE 283    NORTH AMERICA: ORAL CARE/ORAL HYGIENE MARKET, BY DISTRIBUTION CHANNEL, 2017–2019 (USD MILLION)    210
TABLE 284    NORTH AMERICA: ORAL CARE/ORAL HYGIENE MARKET, BY DISTRIBUTION CHANNEL, 2020–2025 (USD MILLION)    210
8.4.1    US    211
8.4.1.1    The US dominates the North American oral care/oral hygiene products market    211
TABLE 285    US: TOTAL DENTAL EXPENDITURE AND NATIONAL DENTAL EXPENDITURE PER CAPITA, 2010–2017    212
TABLE 286    US: NUMBER OF DENTAL PRACTICES, 2012–2018    212
TABLE 287    US: ORAL CARE/ORAL HYGIENE MARKET, BY PRODUCT,
2017–2019 (USD MILLION)    212
TABLE 288    US: ORAL CARE/ORAL HYGIENE MARKET, BY PRODUCT,
2020–2025 (USD MILLION)    213
TABLE 289    US: TOOTHPASTES MARKET, BY FORMULATION, 2017–2019 (USD MILLION)    213
TABLE 290    US: TOOTHPASTES MARKET, BY FORMULATION, 2020–2025 (USD MILLION)    213
TABLE 291    US: TOOTHBRUSHES & ACCESSORIES MARKET, BY PRODUCT,  
2017–2019 (USD MILLION)    214
TABLE 292    US: TOOTHBRUSHES & ACCESSORIES MARKET, BY PRODUCT,  
2020–2025 (USD MILLION)    214
TABLE 293    US: MOUTHWASHES/RINSES MARKET, BY TYPE, 2017–2019 (USD MILLION)    214
TABLE 294    US: MOUTHWASHES/RINSES MARKET, BY TYPE, 2020–2025 (USD MILLION)    215
TABLE 295    US: DENTAL ACCESSORIES/ANCILLARIES MARKET, BY PRODUCT,  
2017–2019 (USD MILLION)    215
TABLE 296    US: DENTAL ACCESSORIES/ANCILLARIES MARKET, BY PRODUCT,  
2020–2025 (USD MILLION)    215
TABLE 297    US: DENTURE PRODUCTS MARKET, BY TYPE, 2017–2019 (USD MILLION)    216
TABLE 298    US: DENTURE PRODUCTS MARKET, BY TYPE, 2020–2025 (USD MILLION)    216
TABLE 299    US: ORAL CARE/ORAL HYGIENE MARKET, BY DISTRIBUTION CHANNEL,  2017–2019 (USD MILLION)    216
TABLE 300    US: ORAL CARE/ORAL HYGIENE MARKET, BY DISTRIBUTION CHANNEL,  2020–2025 (USD MILLION)    217
8.4.2    CANADA    217
8.4.2.1    Well-established distribution network in the country to support market growth    217
TABLE 301    CANADA: ORAL CARE/ORAL HYGIENE MARKET, BY PRODUCT,
2017–2019 (USD MILLION)    218
TABLE 302    CANADA: ORAL CARE/ORAL HYGIENE MARKET, BY PRODUCT,
2020–2025 (USD MILLION)    218
TABLE 303    CANADA: TOOTHPASTES MARKET, BY FORMULATION,
2017–2019 (USD MILLION)    218
TABLE 304    CANADA: TOOTHPASTES MARKET, BY FORMULATION,
2020–2025 (USD MILLION)    219
TABLE 305    CANADA: TOOTHBRUSHES & ACCESSORIES MARKET, BY PRODUCT,  
2017–2019 (USD MILLION)    219
TABLE 306    CANADA: TOOTHBRUSHES & ACCESSORIES MARKET, BY PRODUCT,  
2020–2025 (USD MILLION)    219
TABLE 307    CANADA: MOUTHWASHES/RINSES MARKET, BY TYPE,
2017–2019 (USD MILLION)    220
TABLE 308    CANADA: MOUTHWASHES/RINSES MARKET, BY TYPE,
2020–2025 (USD MILLION)    220
TABLE 309    CANADA: DENTAL ACCESSORIES/ANCILLARIES MARKET, BY PRODUCT,  2017–2019 (USD MILLION)    220
TABLE 310    CANADA: DENTAL ACCESSORIES/ANCILLARIES MARKET, BY PRODUCT,  2020–2025 (USD MILLION)    221
TABLE 311    CANADA: DENTURE PRODUCTS MARKET, BY TYPE,
2017–2019 (USD MILLION)    221
TABLE 312    CANADA: DENTURE PRODUCTS MARKET, BY TYPE,
2020–2025 (USD MILLION)    221
TABLE 313    CANADA: ORAL CARE/ORAL HYGIENE MARKET, BY DISTRIBUTION CHANNEL,  2017–2019 (USD MILLION)    222
TABLE 314    CANADA: ORAL CARE/ORAL HYGIENE MARKET, BY DISTRIBUTION CHANNEL,  2020–2025 (USD MILLION)    222
8.4.3    COVID-19 IMPACT ON THE ORAL HYGIENE/ORAL CARE MARKET IN
NORTH AMERICA    222
8.5    LATIN AMERICA    223
8.5.1    MARKET PLAYERS ARE FOCUSING ON STRENGTHENING THEIR DISTRIBUTION CHANNELS IN LATIN AMERICA    223
FIGURE 28    LATIN AMERICA: CONSUMPTION OF TOOTHPASTES, BY COUNTRY,
2017 (GRAMS PER CAPITA)    223
TABLE 315    LATIN AMERICA: ORAL CARE/ORAL HYGIENE MARKET, BY PRODUCT,  
2017–2019 (USD MILLION)    224
TABLE 316    LATIN AMERICA: ORAL CARE/ORAL HYGIENE MARKET, BY PRODUCT,  
2020–2025 (USD MILLION)    224
TABLE 317    LATIN AMERICA: TOOTHPASTES MARKET, BY FORMULATION,
2017–2019 (USD MILLION)    225
TABLE 318    LATIN AMERICA: TOOTHPASTES MARKET, BY FORMULATION,
2020–2025 (USD MILLION)    225
TABLE 319    LATIN AMERICA: TOOTHBRUSHES & ACCESSORIES MARKET, BY PRODUCT,  2017–2019 (USD MILLION)    225
TABLE 320    LATIN AMERICA: TOOTHBRUSHES & ACCESSORIES MARKET, BY PRODUCT,  2020–2025 (USD MILLION)    226
TABLE 321    LATIN AMERICA: MOUTHWASHES/RINSES MARKET, BY TYPE,
2017–2019 (USD MILLION)    226
TABLE 322    LATIN AMERICA: MOUTHWASHES/RINSES MARKET, BY TYPE,
2020–2025 (USD MILLION)    226
TABLE 323    LATIN AMERICA: DENTAL ACCESSORIES/ANCILLARIES MARKET,
BY PRODUCT,  2017–2019 (USD MILLION)    227
TABLE 324    LATIN AMERICA: DENTAL ACCESSORIES/ANCILLARIES MARKET,
BY PRODUCT,  2020–2025 (USD MILLION)    227
TABLE 325    LATIN AMERICA: DENTURE PRODUCTS MARKET, BY TYPE,
2017–2019 (USD MILLION)    227
TABLE 326    LATIN AMERICA: DENTURE PRODUCTS MARKET, BY TYPE,
2020–2025 (USD MILLION)    228
TABLE 327    LATIN AMERICA: ORAL CARE/ORAL HYGIENE MARKET, BY DISTRIBUTION CHANNEL, 2017–2019 (USD MILLION)    228
TABLE 328    LATIN AMERICA: ORAL CARE/ORAL HYGIENE MARKET, BY DISTRIBUTION CHANNEL, 2020–2025 (USD MILLION)    228
8.5.2    COVID-19 IMPACT ON THE ORAL HYGIENE/ORAL CARE MARKET IN LATIN AMERICA    229
8.6    MIDDLE EAST & AFRICA    229
8.6.1    MARKET GROWTH IN THE MIDDLE EAST AND AFRICA CAN BE DRIVEN BY CREATING AWARENESS ABOUT DENTAL HYGIENE    229
8.6.2    COVID-19 IMPACT ON THE ORAL HYGIENE/ORAL CARE MARKET IN THE MIDDLE EAST & AFRICA    230
TABLE 329    MEA: ORAL CARE/ORAL HYGIENE MARKET, BY PRODUCT,
2017–2019 (USD MILLION)    230
TABLE 330    MEA: ORAL CARE/ORAL HYGIENE MARKET, BY PRODUCT,
2020–2025 (USD MILLION)    230
TABLE 331    MEA: TOOTHPASTES MARKET, BY FORMULATION,
2017–2019 (USD MILLION)    231
TABLE 332    MEA: TOOTHPASTES MARKET, BY FORMULATION,
2020–2025 (USD MILLION)    231
TABLE 333    MEA: TOOTHBRUSHES & ACCESSORIES MARKET, BY PRODUCT,  
2017–2019 (USD MILLION)    231
TABLE 334    MEA: TOOTHBRUSHES & ACCESSORIES MARKET, BY PRODUCT,  
2020–2025 (USD MILLION)    232
TABLE 335    MEA: MOUTHWASHES/RINSES MARKET, BY TYPE,
2017–2019 (USD MILLION)    232
TABLE 336    MEA: MOUTHWASHES/RINSES MARKET, BY TYPE,
2020–2025 (USD MILLION)    232
TABLE 337    MEA: DENTAL ACCESSORIES/ANCILLARIES MARKET, BY PRODUCT,  
2017–2019 (USD MILLION)    233
TABLE 338    MEA: DENTAL ACCESSORIES/ANCILLARIES MARKET, BY PRODUCT,  
2020–2025 (USD MILLION)    233
TABLE 339    MEA: DENTURE PRODUCTS MARKET, BY TYPE, 2017–2019 (USD MILLION)    233
TABLE 340    MEA: DENTURE PRODUCTS MARKET, BY TYPE, 2020–2025 (USD MILLION)    234
TABLE 341    MEA: ORAL CARE/ORAL HYGIENE MARKET, BY DISTRIBUTION CHANNEL,  2017–2019 (USD MILLION)    234
TABLE 342    MEA: ORAL CARE/ORAL HYGIENE MARKET, BY DISTRIBUTION CHANNEL,  2020–2025 (USD MILLION)    234

9    COMPETITIVE LANDSCAPE    235
9.1    INTRODUCTION    235
FIGURE 29    KEY DEVELOPMENTS IN THE ORAL CARE/ORAL HYGIENE MARKET BETWEEN JANUARY 2017 AND MAY 2020    236
9.2    MARKET EVALUATION FRAMEWORK (2017–2020)    237
9.3    PRODUCT PORTFOLIO MATRIX    237
9.4    OVERALL R&D EXPENDITURE: KEY PLAYERS IN THE GLOBAL ORAL CARE/ORAL
HYGIENE MARKET    238
9.5    COMPETITIVE LEADERSHIP MAPPING    238
9.5.1    STARS    239
9.5.2    EMERGING LEADERS    239
9.5.3    PERVASIVE    239
9.5.4    EMERGING COMPANIES    239
FIGURE 30    ORAL CARE/ORAL HYGIENE MARKET: COMPETITIVE LEADERSHIP  MAPPING (2019)    240
9.6    COMPETITIVE SITUATION AND TRENDS    241
FIGURE 31    NEW PRODUCT LAUNCHES AND MERGERS & ACQUISITIONS WERE THE
KEY GROWTH STRATEGIES ADOPTED BY MAJOR PLAYERS BETWEEN 2018 AND 2020    241
9.6.1    PRODUCT LAUNCHES    241
TABLE 343    PRODUCT LAUNCHES (JANUARY 2017– MAY 2020)    241
9.6.2    PARTNERSHIPS & AGREEMENTS    242
TABLE 344    PARTNERSHIPS & AGREEMENTS (JANUARY 2017–MAY 2020)    242
9.6.3    EXPANSIONS    243
TABLE 345    EXPANSIONS (JANUARY 2017–MAY 2020)    243
9.6.4    MERGERS & ACQUISITIONS    244
TABLE 346    MERGERS & ACQUISITIONS (JANUARY 2017–MAY 2020)    244
10    COMPANY PROFILES    246
(Business overview, Products offered, Recent Developments, SWOT Analysis, MNM view)*
10.1    COLGATE-PALMOLIVE COMPANY    246
FIGURE 32    COLGATE-PALMOLIVE COMPANY: COMPANY SNAPSHOT (2019)    246
10.2    PROCTER & GAMBLE    252
FIGURE 33    PROCTER & GAMBLE: COMPANY SNAPSHOT (2019)    252
10.3    GLAXOSMITHKLINE PLC    256
FIGURE 34    GLAXOSMITHKLINE PLC: COMPANY SNAPSHOT (2019)    256
10.4    KONINKLIJKE PHILIPS N.V.    261
FIGURE 35    KONINKLIJKE PHILIPS N.V.: COMPANY SNAPSHOT (2019)    261
10.5    JOHNSON & JOHNSON    265
FIGURE 36    JOHNSON & JOHNSON: COMPANY SNAPSHOT (2019)    265
10.6    UNILEVER PLC.    268
FIGURE 37    UNILEVER PLC: COMPANY SNAPSHOT (2019)    268
10.7    GC CORPORATION    273
10.8    3M COMPANY    275
FIGURE 38    3M COMPANY: COMPANY SNAPSHOT (2019)    275
10.9    LION CORPORATION    277
FIGURE 39    LION CORPORATION: COMPANY SNAPSHOT (2019)    277
10.10    CHURCH & DWIGHT CO, INC.    281
FIGURE 40    CHURCH & DWIGHT CO, INC.: COMPANY SNAPSHOT (2019)    281
10.11    SUNSTAR SUISSE S.A.    286
FIGURE 41    SUNSTAR SUISSE S.A.: COMPANY SNAPSHOT (2018)    286
10.12    PERRIGO COMPANY PLC.    290
FIGURE 42    PERRIGO COMPANY PLC: COMPANY SNAPSHOT (2019)    290
10.13    DABUR INDIA LTD.    294
FIGURE 43    DABUR INDIA LTD.: COMPANY SNAPSHOT (2019)    294
10.14    ORKLA    297
FIGURE 44    ORKLA: COMPANY SNAPSHOT (2019)    297
10.15    DENTAID LTD.    300
10.16    HENKEL AG & CO. KGAA    303
FIGURE 45    HENKEL AG & CO KGAA: COMPANY SNAPSHOT (2019)    303
10.17    LG HOUSEHOLD & HEALTH CARE, LTD.    307
FIGURE 46    LG HOUSEHOLD & HEALTH CARE, LTD.: COMPANY SNAPSHOT (2019)    307
10.18    THE HIMALAYA DRUG COMPANY    311
10.19    YOUNG DENTAL    312
10.20    ULTRADENT PRODUCTS, INC.    312
11    RELATED/ADJACENT MARKETS – DENTAL CONSUMABLES MARKET    313
11.1    INTRODUCTION    313
11.2    DENTAL CONSUMABLES MARKET    313
11.2.1    MARKET DEFINITION    313
11.2.2    LIMITATIONS    313
11.2.3    MARKET OVERVIEW    313
11.3    DENTAL CONSUMABLES MARKET, BY REGION    314
FIGURE 47    CHINA TO WITNESS THE HIGHEST GROWTH IN THE DENTAL CONSUMABLES MARKET DURING THE FORECAST PERIOD    314
TABLE 347    DENTAL CONSUMABLES MARKET, BY REGION, 2017–2024 (USD MILLION)    315
11.4    DENTAL CONSUMABLES MARKET, BY PRODUCT    315
TABLE 348    DENTAL CONSUMABLES MARKET, BY PRODUCT, 2017–2024 (USD MILLION)    315
11.4.1    DENTAL RESTORATION MARKET    316
TABLE 349    DENTAL RESTORATION CONSUMABLES MARKET, BY TYPE,
2017–2024 (USD MILLION)    316
TABLE 350    DENTAL CONSUMABLES MARKET, BY COUNTRY, 2017–2024 (USD MILLION)    316

11.5    ORTHODONTICS    317
TABLE 351    ORTHODONTIC CONSUMABLES MARKET, BY TYPE,
2017–2024 (USD MILLION)    317
TABLE 352    ORTHODONTIC CONSUMABLES MARKET, BY COUNTRY,
2017–2024 (USD MILLION)    317
11.6    PERIODONTICS    318
TABLE 353    PERIODONTIC CONSUMABLES MARKET, BY TYPE,
2017–2024 (USD MILLION)    318
TABLE 354    PERIODONTIC CONSUMABLES MARKET, BY COUNTRY,
2017–2024 (USD MILLION)    318
11.7    INFECTION CONTROL    319
TABLE 355    INFECTION CONTROL CONSUMABLES MARKET, BY TYPE,
2017–2024 (USD MILLION)    319
TABLE 356    INFECTION CONTROL CONSUMABLES MARKET, BY COUNTRY,
2017–2024 (USD MILLION)    319
11.8    ENDODONTICS    320
TABLE 357    ENDODONTIC CONSUMABLES MARKET, BY TYPE, 2017–2024 (USD MILLION)    320
TABLE 358    ENDODONTIC CONSUMABLES MARKET, BY COUNTRY,
2017–2024 (USD MILLION)    321
11.9    WHITENING PRODUCTS    321
TABLE 359    WHITENING PRODUCTS MARKET, BY TYPE, 2017–2024 (USD MILLION)    321
TABLE 360    WHITENING PRODUCTS MARKET, BY COUNTRY, 2017–2024 (USD MILLION)    322
11.10    FINISHING & POLISHING PRODUCTS    322
TABLE 361    FINISHING & POLISHING PRODUCTS MARKET, BY TYPE,
2017–2024 (USD MILLION)    322
TABLE 362    FINISHING & POLISHING PRODUCTS MARKET, BY COUNTRY,
2017–2024 (USD MILLION)    323
11.11    OTHER DENTAL CONSUMABLES    323
TABLE 363    OTHER DENTAL CONSUMABLES MARKET, BY TYPE,
2017–2024 (USD MILLION)    323
11.12    DENTAL CONSUMABLES MARKET, BY END USER    324
TABLE 364    DENTAL CONSUMABLES MARKET, BY END USER, 2017–2024 (USD MILLION)    324
11.12.1    DENTAL HOSPITALS AND CLINICS    324
TABLE 365    DENTAL CONSUMABLES MARKET FOR DENTAL HOSPITALS AND CLINICS,
BY COUNTRY, 2017–2024 (USD MILLION)    325
11.12.2    DENTAL LABORATORIES    325
TABLE 366    DENTAL CONSUMABLES MARKET FOR DENTAL LABORATORIES, BY COUNTRY,  2017–2024 (USD MILLION)    326
11.12.3    OTHER END USERS    326
TABLE 367    DENTAL CONSUMABLES MARKET FOR OTHER END USERS, BY COUNTRY,  2017–2024 (USD MILLION)    327

12    APPENDIX    328
12.1    INSIGHTS OF INDUSTRY EXPERTS    328
12.2    DISCUSSION GUIDE    329
12.3    KNOWLEDGE STORE    334
12.4    AVAILABLE CUSTOMIZATIONS    336
12.5    RELATED REPORTS    336