Table of Content

Oral Care in North Macedonia
Euromonitor International
July 2020

List OF CONTENTS AND TABLES

HEADLINES
PRE-COVID-19 PERFORMANCE
Toothpaste continued to dominate oral care in 2019 as power toothbrushes gained ground
Rising awareness of the importance of oral health and hygiene boosts sales within secondary oral health care in 2019
Colgate-Palmolive continued to lead in 2019, launching a ground-breaking product in toothpaste
2020 AND BEYOND
COVID-19 impact
Affected products within oral care
Recovery and opportunities
CATEGORY DATA
Table 1 Sales of Oral Care by Category: Value 2014-2019
Table 2 Sales of Oral Care by Category: % Value Growth 2014-2019
Table 3 Sales of Toothbrushes by Category: Value 2014-2019
Table 4 Sales of Toothbrushes by Category: % Value Growth 2014-2019
Table 5 Sales of Toothpaste by Type: % Value Breakdown 2015-2019
Table 6 NBO Company Shares of Oral Care: % Value 2015-2019
Table 7 LBN Brand Shares of Oral Care: % Value 2016-2019
Table 8 Forecast Sales of Oral Care by Category: Value 2019-2024
Table 9 Forecast Sales of Oral Care by Category: % Value Growth 2019-2024
Table 10 Forecast Sales of Toothbrushes by Category: Value 2019-2024
Table 11 Forecast Sales of Toothbrushes by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
Rising disposable incomes fuel premiumisation trends in 2019
Coty leads overall in 2019, as direct selling companies continue to decline
Rapid recovery predicted for most products areas, boosted by ongoing premiumisation
MARKET DATA
Table 12 Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2016-2019
Table 17 Distribution of Beauty and Personal Care by Format: % Value 2014-2019
Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2019
Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources