Table of Content

Baby and Child-Specific Products in North Macedonia
Euromonitor International
July 2020

List OF CONTENTS AND TABLES

HEADLINES
PRE-COVID-19 PERFORMANCE
Baby wipes remains resilient despite competition from specialised wipes in 2019
Consumers show growing interest in dermocosmetic solutions in 2019
Procter & Gamble leads in 2019 as domestic company Alkaloid focuses on its ecological credentials
2020 AND BEYOND
COVID-19 impact
Affected products within baby and child-specific products
Recovery and opportunities
CATEGORY DATA
Table 1 Sales of Baby and Child-specific Products by Category: Value 2014-2019
Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2014-2019
Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2014-2019
Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2015-2019
Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2016-2019
Table 6 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2016-2019
Table 7 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2016-2019
Table 8 Forecast Sales of Baby and Child-specific Products by Category: Value 2019-2024
Table 9 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
Table 10 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024
EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
Rising disposable incomes fuel premiumisation trends in 2019
Coty leads overall in 2019, as direct selling companies continue to decline
Rapid recovery predicted for most products areas, boosted by ongoing premiumisation
MARKET DATA
Table 11 Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 12 Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 13 GBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 14 NBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 15 LBN Brand Shares of Beauty and Personal Care: % Value 2016-2019
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2014-2019
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2019
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources