Table of Content

1 INTRODUCTION
1.1 Study Assumptions & Market definition
1.2 Scope of the Study


2 RESEARCH METHODOLOGY


3 EXECUTIVE SUMMARY


4 MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.2.1 Optimization of Marketing Spending and Lead Generation
4.2.2 Increased Adoption of Technologies like AI, Big Data, and Cloud Computing in Marketing
4.3 Market Restraints
4.3.1 Skepticism About Shifting from Traditional Marketing Practices
4.3.2 Privacy and Security Issues in Maintaining the Confidentiality of Customer Data
4.4 Industry Attractiveness - Porter’s Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers/Consumers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products
4.4.5 Intensity of Competitive Rivalry
4.5 Assessment of Impact of Covid-19 on the Market


5 MARKET SEGMENTATION
5.1 By Component**
5.1.1 Tools
5.1.2 Services
5.2 By Deployment Model
5.2.1 On-Premise
5.2.2 On-Cloud
5.3 By End-user Industry
5.3.1 Retail & E-commerce
5.3.2 BFSI
5.3.3 IT & Telecommunications
5.3.4 Government
5.3.5 Travel & Tourism
5.3.6 Healthcare & Life Sciences
5.3.7 Other End-user Industries
5.4 Geography
5.4.1 North America
5.4.2 Europe
5.4.3 Asia-Pacific
5.4.4 Latin America
5.4.5 Middle-East & Africa


6 COMPETITIVE LANDSCAPE
6.1 Company Profiles*
6.1.1 Terminus Software, Inc.
6.1.2 Marketo (Adobe, Inc.)
6.1.3 Uberflip
6.1.4 Triblio Inc.
6.1.5 6sense Insights, Inc.
6.1.6 Engagio Inc.
6.1.7 HubSpot, Inc.
6.1.8 Madison Logic
6.1.9 Demandbase Inc.
6.1.10 Salespanel
6.1.11 Drift.com, Inc.


7 INVESTMENT ANALYSIS


8 MARKET OPPORTUNITIES AND FUTURE TRENDS