Table of Content

1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study


2 RESEARCH METHODOLOGY


3 EXECUTIVE SUMMARY


4 MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.2.1 Increasing Use of Smartphones Driving the Demand for Greater Business Mobility
4.2.2 Rising Consumer Expectations for Rich Contextual and Personalized Experience
4.2.3 Growing Focus on Effective and Real-Time Mobile Advertising
4.3 Market Restraints
4.3.1 Fragmentation in the Market
4.4 Industry Value Chain Analysis
4.5 Porters FIve Force Analysis
4.5.1 Threat of New Entrants
4.5.2 Bargaining Power of Buyers/Consumers
4.5.3 Bargaining Power of Suppliers
4.5.4 Threat of Substitute Products
4.5.5 Intensity of Competitive Rivalry
4.6 Assessment on the Impact of COVID-19 on the market


5 EMERGING TECHNOLOGY TRENDS


6 MARKET SEGMENTATION
6.1 By Deployment Mode
6.1.1 On-Premise
6.1.2 Cloud
6.2 By Type
6.2.1 Consumer App
6.2.2 Commercial App
6.3 By End-user Vertical
6.3.1 BFSI
6.3.2 Retail and Ecommerce
6.3.3 Healthcare and Life Sciences
6.3.4 Media and Entertainment
6.3.5 Telecommunications and IT
6.3.6 Hospitality
6.3.7 Other End-user Vertical
6.4 Geography
6.4.1 North America
6.4.2 Europe
6.4.3 Asia-Pacific
6.4.4 Latin America
6.4.5 Middle East & Africa


7 COMPETITIVE LANDSCAPE
7.1 Company Profiles*
7.1.1 IBM Corporation
7.1.2 Oracle Corporation
7.1.3 Google LLC
7.1.4 Apple Inc.
7.1.5 Microsift Corporatio
7.1.6 Baidu Inc.
7.1.7 Amazon Web Services
7.1.8 SAP SE
7.1.9 Salesforce.com
7.1.10 Intel Corporation
7.1.11 HP Enterprises
7.1.12 Clarifi Inc.


8 INVESTMENT ANALYSIS


9 MARKET OPPORTUNITIES AND FUTURE TRENDS