Table of Content

1 INTRODUCTION
1.1 Study Assumptions & Market Definition
1.2 Scope of the Study


2 RESEARCH METHODOLOGY


3 EXECUTIVE SUMMARY


4 MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.2.1 Increasing Importance of Customer Satisfaction and Relationship Maintenance
4.2.2 Real -Time and Personalized Data Analysis
4.3 Market Restraints
4.3.1 Data Security and Privacy Concern
4.4 Industry Value Chain Analysis
4.5 Industry Attractiveness - Porters Five Force Analysis
4.5.1 Threat of New Entrants
4.5.2 Bargaining Power of Buyers/Consumers
4.5.3 Bargaining Power of Suppliers
4.5.4 Threat of Substitute Products
4.5.5 Intensity of Competitive Rivalry
4.6 Assessment of Impact of COVID-19 on the Customer Data Platform Market


5 MARKET SEGMENTATION
5.1 By Deployment Mode
5.1.1 Cloud
5.1.2 On Premise
5.2 By Organization Size
5.2.1 Small and Medium Enterprises
5.2.2 Large Enterprises
5.3 By End-User
5.3.1 Retail and eCommerce
5.3.2 BFSI
5.3.3 Media and Entertainment
5.3.4 IT and Telecommunication
5.3.5 Healthcare
5.3.6 Other End-users (Transportation & Hospitality, Government and Education)
5.4 Geography
5.4.1 North America
5.4.2 Europe
5.4.3 Asia Pacific
5.4.4 Rest of the World


6 COMPETITIVE LANDSCAPE
6.1 Company Profiles*
6.1.1 Oracle Corporation
6.1.2 Salesforce.com Inc.
6.1.3 Adobe Inc.
6.1.4 SAP SE
6.1.5 Segment.Io Inc.
6.1.6 AgileOne
6.1.7 Tealium
6.1.8 BlueConic
6.1.9 mParticle Inc.
6.1.10 IgnitionOne


7 INVESTMENT ANALYSIS


8 MARKET OPPORTUNITIES AND FUTURE TRENDS