Table of Content

1 INTRODUCTION
1.1 Study Deliverables
1.2 Study Assumptions


2 RESEARCH METHODOLOGY


3 EXECUTIVE SUMMARY


4 MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.2.1 Large Volume of Indian Households and Relative Less Levels of Penetration Represents one of the most Lucrative Markets Globally?
4.2.2 Growth Enablers such as Higher Spending Power, Internet Penetration and Growth in Smartphone Sales ?
4.2.3 Declining Unit Prices Coupled with Entry of Several Regional Players to Drive Bargaining Leverage of Buyers ?
4.3 Market Restraints
4.3.1 Manufacturers Faced with Taxation Challenges & Relatively Higher Replacement Rate
4.4 Porters Five Force Analysis
4.4.1 Threat of New Entrants
4.4.2 Bargaining Power of Buyers/Consumers
4.4.3 Bargaining Power of Suppliers
4.4.4 Threat of Substitute Products
4.4.5 Intensity of Competitive Rivalry
4.5 Television Industry in India – A historical perspective ?
4.6 Impact of COVID-19 on the near & medium-term spending patterns and supply chain challenges
4.7 PESTEL Analysis?
4.8 Industry Ecosystem Analysis ?
4.9 Market Entry & Pricing Analysis of the major vendors in India ?
4.10 Distribution Channel Analysis – Offline vs Online ?


5 GLOBAL SMART TV MARKET SNAPSHOT (Unit Shipment Forecasts, Growth Strategies Adopted By Key Vendors, Market Outlook & Major Cues For The Indian Market)


6 INDIA SMART TV MARKET (2016-2025) ?(Overview, Forecasts, Unit shipments, Market Outlook & Key influencers)


7 MARKET SEGMENTATION
7.1 OS Type (Tizen, WebOS, Android TV, etc)
7.2 Price Range


8 INDIA SMART TV STICK MARKET?(Overview, Current Market Players, Addressable Market, Key Growth Strategies adopted by the vendors, Market Outlook)


9 ANALYSIS OF THE OTT LANDSCAPE IN INDIA ?
9.1 Historical Context and Current Market Scenario (2012-2020)?
9.2 Market Categorization - Broadcaster (Hotstar| ZEE), Independent (Alt Balaji| Viu), International Players (Netflix| Amazon Prime) and Telco (Jio| Airtel| Vodafone Play)?
9.3 Subscriber Base of Key OTT Players (in million)?
9.4 Key strategies adopted by OTT players -Localization of content, Affordable Pricing, Strategic Collaborations, Personalization & use of digital transformation for view engagement
9.5 Key Enablers of OTT Growth-Strong global cues and interest in on-demand content| key collaborations and customer acquisition strategies adopted by key vendors)
9.6 A comparative Study of OTT & DTH user base in India
9.7 Key Customer Acquisition Strategies of Major vendors ?
9.7.1 Bundling of services and collaboration with telcos?
9.7.2 Premiumization and emphasis on content-driven programmes?
9.7.3 Affordable subscription plans targeted at young populace?
9.7.4 Other key strategic themes identified from the current OTT vendors?
9.8 Local players expected to catch ground aided by strong demand for regional content


10 VENDOR MARKET SHARE ANALYSIS – INDIA SMART TV (Xiaomi, Samsung, LG, Sony, etc.)


11 COMPETITIVE LANDSCAPE
11.1 Company Profiles (Overview, Product Portfolio, Growth Strategies, Recent Developments, Market Positioning, Roadmap)
11.1.1 Xiaomi Corporation
11.1.2 Samsung ?
11.1.3 LG Corporation
11.1.4 Sony Corporation
11.1.5 TCL Technology
11.1.6 Vu Technologies
11.1.7 Honor?
11.1.8 OnePlus?


12 INVESTMENT OUTLOOK


13 MARKET OUTLOOK