Table of Content

1 INTRODUCTION
1.1 Study Assumptions and Market Definition?
1.2 Scope of the Study


2 RESEARCH METHODOLOGY


3 EXECUTIVE SUMMARY


4 MARKET DYNAMICS
4.1 Market Overview
4.2 Industry Attractiveness - Porter’s Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Consumers
4.2.3 Threat of New Entrants
4.2.4 Threat of Substitute Products
4.2.5 Intensity of Competitive Rivalry
4.3 Market Drivers
4.3.1 Growing Adoption of SMAC Tools and Focus on Omnichannel Marketing
4.3.2 Anticipated Growth In Demand from SME’s in Italy?
4.4 Market Challenges
4.4.1 Operational & Integration Issues
4.5 Evolution of Digital Marketing landscape in Italy
4.6 Impact of COVID-19 on the Marketing Automation Landscape
4.7 Analysis of the Relative Adoption Among Various Types of Marketing Automation Tools


5 MARKET SEGMENTATION
5.1 By End-user Vertical
5.1.1 BFSI?

5.1.2 Retail & Consumer Goods?

5.1.3 Healthcare & Life Sciences
5.1.4 Media & Entertainment ?
5.1.5 Other End-user Verticals?


6 COMPETITIVE LANDSCAPE
6.1 Key Vendor Profiles
6.1.1 Hubspot, Inc.
6.1.2 Adobe Inc.
6.1.3 ActiveCampaign, Inc.?
6.1.4 Adabra
6.1.5 Marketo Inc.
6.1.6 LinkedIn Corporation (Drawbridge Inc.?)
6.1.7 Contactlab, Inc.?
6.1.8 Salesforce.com Inc.?
6.1.9 SALESmanago Marketing Automation
6.1.10 ClickDimensions LLC ?
6.1.11 IgnitionOne Inc.?
6.1.12 Act-On Software Inc.


7 INVESTMENT ANALYSIS & MARKET OUTLOOK?