Table of Content

1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study


2 RESEARCH METHODOLOGY


3 EXECUTIVE SUMMARY


4 MARKET INSIGHTS
4.1 Market Overview
4.2 Market Drivers
4.2.1 Increasing Technological Advancements with Enhanced Features of Smartwatch
4.2.2 Increase in Health Awareness among the Consumer
4.3 Market Restraints
4.3.1 Growing Complexity of Wearable Devices and, augmented With Security Risks
4.4 Industry Value Chain Analysis
4.5 Industry Attractiveness - Porter’s Five Forces Analysis
4.5.1 Bargaining Power of Suppliers
4.5.2 Bargaining Power of Buyers
4.5.3 Threat of New Entrants
4.5.4 Threat of Substitute Products
4.5.5 Intensity of Competitive Rivalry


5 MARKET SEGMENTATION
5.1 By Operating Systems
5.1.1 Watch OS
5.1.2 Android/Wear OS
5.1.3 Other Operating Systems
5.2 By Display Type
5.2.1 AMOLED
5.2.2 PMOLED
5.2.3 TFT LCD
5.3 By Country
5.3.1 United Arab Emirates
5.3.2 Saudi Arabia
5.3.3 South Africa
5.3.4 Rest of Middle East & Africa


6 COMPETITIVE LANDSCAPE
6.1 Company Profiles
6.1.1 Apple Inc.
6.1.2 Samsung Electronics Co. Ltd
6.1.3 Garmin Ltd.
6.1.4 Fitbit Inc. (Google, Inc.)
6.1.5 Huawei Technologies Co. Ltd
6.1.6 Sonly Middle East & Africa (Sony Corporation)
6.1.7 Lenovo Group Limited
6.1.8 Amazfit (Huami Corporation)
6.1.9 LG Electronics Inc.
6.1.10 Fossil Group, Inc.


7 VENDOR MARKET SHARE


8 INVESTMENT ANALYSIS


9 FUTURE OF THE MARKET