Table of Content

1 INTRODUCTION
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study


2 RESEARCH METHODOLOGY


3 EXECUTIVE SUMMARY


4 MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.2.1 Increasing Demand for Paternity Testing
4.2.2 Increasing Number of Hereditary Diseases
4.2.3 Rise in Interest of Consumers & Physicians in DTC Kits & Consequent Rise in Sales of DNA Test Kits
4.3 Market Restraints
4.3.1 Lack of Awareness and Proper Genetic Counselling
4.3.2 Regulatory Challenges Pertaining to the Use of DTC Genetic Tests
4.4 Porter’s Five Force Analysis
4.4.1 Threat of New Entrants
4.4.2 Bargaining Power of Buyers/Consumers
4.4.3 Bargaining Power of Suppliers
4.4.4 Threat of Substitute Products
4.4.5 Intensity of Competitive Rivalry


5 MARKET SEGMENTATION
5.1 By Sample Type
5.1.1 Saliva
5.1.2 Cheek Swab
5.2 By Application
5.2.1 Genetic Relatedness
5.2.2 Health & Fitness
5.2.3 Ancestry Testing
5.2.4 Other Applications
5.3 Geography
5.3.1 North America
5.3.1.1 United States
5.3.1.2 Canada
5.3.1.3 Mexico
5.3.2 Europe
5.3.2.1 Germany
5.3.2.2 United Kingdom
5.3.2.3 France
5.3.2.4 Italy
5.3.2.5 Spain
5.3.2.6 Rest of Europe
5.3.3 Asia-Pacific
5.3.3.1 China
5.3.3.2 Japan
5.3.3.3 India
5.3.3.4 Australia
5.3.3.5 South Korea
5.3.3.6 Rest of Asia-Pacific
5.3.4 Middle-East and Africa
5.3.4.1 GCC
5.3.4.2 South Africa
5.3.4.3 Rest of Middle-East and Africa
5.3.5 South America
5.3.5.1 Brazil
5.3.5.2 Argentina
5.3.5.3 Rest of South America


6 COMPETITIVE LANDSCAPE
6.1 Company Profiles
6.1.1 Ancestry.com LLC
6.1.2 23andMe
6.1.3 MyHeritage Ltd
6.1.4 Gene by Gene
6.1.5 Living DNA Ltd.
6.1.6 National Geographic Partners, LLC.
6.1.7 Helix OpCo, LLC.
6.1.8 Veritas
6.1.9 Futura Genetics
6.1.10 Illumina, Inc.


7 MARKET OPPORTUNITIES AND FUTURE TRENDS