Table of Content

1 INTRODUCTION
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study


2 RESEARCH METHODOLOGY


3 EXECUTIVE SUMMARY


4 MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.2.1 Rising Prevalence of Mental Disorders
4.2.2 Increasing Focus of Governments and Health Care Organizations on Mental Health
4.2.3 Constant Investment in Research and Development
4.3 Market Restraints
4.3.1 Addiction Caused Due to the Antipsychotic Drugs
4.3.2 Patent Expiry of Major Drugs
4.4 Porter’s Five Force Analysis
4.4.1 Threat of New Entrants
4.4.2 Bargaining Power of Buyers/Consumers
4.4.3 Bargaining Power of Suppliers
4.4.4 Threat of Substitute Products
4.4.5 Intensity of Competitive Rivalry


5 MARKET SEGMENTATION
5.1 By Application
5.1.1 Schizophrenia
5.1.2 Bipolar Disorder
5.1.3 Unipolar Disorder
5.1.4 Dementia
5.1.5 Others
5.2 By Drug Classification
5.2.1 First Generation (Typical)
5.2.2 Second Generation (Atypical)
5.3 Geography
5.3.1 North America
5.3.1.1 United States
5.3.1.2 Canada
5.3.1.3 Mexico
5.3.2 Europe
5.3.2.1 Germany
5.3.2.2 United Kingdom
5.3.2.3 France
5.3.2.4 Italy
5.3.2.5 Spain
5.3.2.6 Rest of Europe
5.3.3 Asia-Pacific
5.3.3.1 China
5.3.3.2 Japan
5.3.3.3 India
5.3.3.4 Australia
5.3.3.5 South Korea
5.3.3.6 Rest of Asia-Pacific
5.3.4 Middle-East and Africa
5.3.4.1 GCC
5.3.4.2 South Africa
5.3.4.3 Rest of Middle-East and Africa
5.3.5 South America
5.3.5.1 Brazil
5.3.5.2 Argentina
5.3.5.3 Rest of South America


6 COMPETITIVE LANDSCAPE
6.1 Company Profiles
6.1.1 Eli Lily and Company
6.1.2 AstraZeneca plc
6.1.3 GlaxoSmithKline plc
6.1.4 Johnson & Johnson
6.1.5 Otsuka Pharmaceutical Co, Ltd.
6.1.6 Pfizer Inc.
6.1.7 AbbVie Inc.


7 MARKET OPPORTUNITIES AND FUTURE TRENDS