Table of Content

1 INTRODUCTION
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study


2 RESEARCH METHODOLOGY


3 EXECUTIVE SUMMARY


4 MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.2.1 Shift toward Self Medication by Consumers
4.2.2 Product Innovations
4.2.3 Inclination of Pharmaceutical Companies toward OTC Drugs from RX Drugs
4.3 Market Restraints
4.3.1 Price Cuts for Various Ingredients and Restrictions for Advertising
4.3.2 Lack of Specific Regulations for OTC Drugs
4.4 Porter’s Five Forces Analysis
4.4.1 Threat of New Entrants
4.4.2 Bargaining Power of Buyers/Consumers
4.4.3 Bargaining Power of Suppliers
4.4.4 Threat of Substitute Products
4.4.5 Intensity of Competitive Rivalry


5 MARKET SEGMENTATION
5.1 By Product
5.1.1 Cough, Cold, and Flu Products
5.1.2 Analgesics
5.1.3 Dermatology Products
5.1.4 Gastrointestinal Products
5.1.5 Vitamins, Minerals, and Supplements (VMS)
5.1.6 Other Products
5.2 By Distribution Channel
5.2.1 Hospital Pharmacies
5.2.2 Retail Pharmacy
5.2.3 Other Distribution Channels


6 COMPETITIVE LANDSCAPE
6.1 Company Profiles
6.1.1 GlaxoSmithKline PLC
6.1.2 Emami Limited
6.1.3 Abbott Laboratories
6.1.4 Dabur India Limited
6.1.5 Procter & Gamble
6.1.6 Reckitt Benckiser
6.1.7 Sun Pharmaceuticals Limited
6.1.8 Cipla Inc.
6.1.9 Takeda Pharmaceutical Company
6.1.10 Johnson & Johnson


7 MARKET OPPORTUNITIES AND FUTURE TRENDS